📌 Core Information
🔹 Job Title: VP, QVC Marketing Leader
🔹 Company: Synchrony
🔹 Location: Stamford, Connecticut (with remote and hybrid options)
🔹 Job Type: Full-Time
🔹 Category: Financial Services, Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (occasional in-office engagement required)
🚀 Job Overview
Key aspects of this role include:
- Driving overall strategy and execution of QVC’s PLCC Credit Card program
- Fostering customer engagement and loyalty through data-driven campaigns
- Collaborating with cross-functional teams, external agencies, and clients
- Managing key marketing initiatives and projects to achieve business goals
- Working with senior-level stakeholders within QVC and Synchrony
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and collaboration to drive results across multiple teams and stakeholders.
📋 Key Responsibilities
✅ Partner with QVC client and Synchrony teams to lead, develop, and implement strategic marketing initiatives to achieve business goals
✅ Monitor and manage performance of all key credit and marketing metrics vs. plan, and participate in the Synchrony Financial planning cycle
✅ Drive growth and profitability for the card program by spearheading innovative solutions in partnership with the client
✅ Understand and incorporate the client's key business objectives, strategic vision, and marketing calendar into the planning process to achieve objectives
✅ Maintain ownership of the joint marketing, research, and innovation fund budgets, partnering closely with Finance and client teams to ensure thoughtful, strategic, and responsible allocation of spend
✅ Collaborate with Synchrony cross-functional teams, client partners, and third-party agencies to integrate strategies and drive overall results while remaining compliant
✅ Drive projects that focus on improved consumer experience, growth, collaboration, and consumer acquisitions
✅ Define, develop, and implement strategies, campaigns, and solutions that span the customer lifecycle, including acquisition, usage, and servicing
✅ Utilize analytical tools to optimize marketing investments to drive profitable growth, partnering with the analytics team and the client to share data, set up test and control, and report results
✅ Establish and develop key relationships at the partner organization
✅ Keep abreast of industry and competitive insights while defining, implementing, and tracking KPIs through analytic tools
✅ Perform other duties and/or special projects as assigned
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management, requiring strong leadership and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree or, in lieu of a degree, a high school diploma/GED and 10 years of marketing experience
Experience: A minimum of 7+ years of marketing experience in credit card or financial services, including:
- 5 years of growth marketing leadership with a partnership model, leading consumer-facing programs and products, and developing and delivering financial services products via digital channels
- Client/Account Management experience
- Direct marketing experience with both acquisition and loyalty/lifecycle channels
Required Skills:
- Strong project management experience, organized, and detail-oriented
- Experience managing creative agencies and marketing service suppliers
- Ability to travel as needed (~15%)
Preferred Skills:
- Advanced degree (MS, MBA)
- Ability to work across the client organization and align resources and focus
- Marketing experience preferably in retail, direct marketing, credit card, or financial services
- Strong problem-solving skills with a demonstrated ability to evaluate situations using multiple sources of information
- Outstanding communications, relationship building, influencing, and collaboration skills
- Ability to identify innovative growth opportunities
- Skilled at using data to drive business decisions; experience working with client data-share initiatives desirable
- Ability to diagnose and stop work processes with low ROI as well as elevate high ROI initiatives
- Strong financial acumen and comfort level with analytics tools and analyses
ASSUMPTION: Given the strategic nature of this role, candidates should possess a strong blend of leadership, analytical, and communication skills, with a proven track record in marketing and client management.
💰 Compensation & Benefits
Salary Range: $130,000.00 - $210,000.00 USD Annual
Benefits:
- Competitive benefits package
- 401(k) plan with company match
- Health, dental, and vision insurance
- Employee stock purchase plan
- Tuition assistance and professional development opportunities
Working Hours: Full-time, with occasional in-office engagement required (~15%)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on work experience, skill level, or other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, focusing on consumer financing and promotional financing
Company Size: 10,001+ employees, offering a large network of resources and opportunities for growth
Founded: Synchrony was founded in 1932 as a division of General Electric and became an independent company in 2014
Company Description:
- Synchrony is a leading consumer financial services company, offering a wide range of products and services, including credit cards, promotional financing, and installment lending
- The company partners with a diverse group of national and regional retailers, including department stores, specialty retailers, and manufacturers, to provide private label credit cards and promotional financing
- Synchrony also offers savings products, banking, and online banking services through its Aline brand
Company Specialties:
- Consumer financing
- Credit cards
- Promotional financing
- Installment lending
- Savings products
- Banking and online banking
Company Website: Synchrony.com
ASSUMPTION: Synchrony's extensive network and diverse range of products and services provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Executive-level role, reporting directly to senior leadership within the company
Reporting Structure: This role reports to the Senior Vice President of Marketing and is responsible for leading a team of marketing professionals
Work Arrangement: Hybrid, with occasional in-office engagement required (~15%)
Growth Opportunities:
- Potential to advance to senior leadership roles within the marketing department or other areas of the business
- Opportunities to lead high-impact projects and initiatives, driving business growth and innovation
- Chance to develop and mentor junior team members, fostering a culture of growth and learning
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the business and advance their career within the company.
🌍 Location & Work Environment
Office Type: Hybrid, with occasional in-office engagement required (~15%)
Office Location(s): Stamford, Connecticut (with remote and hybrid options)
Geographic Context:
- Stamford, Connecticut, is located in Fairfield County, approximately 30 miles northeast of New York City
- The area offers a mix of urban and suburban living, with a variety of cultural, recreational, and educational opportunities
- Synchrony's Stamford office is located in the heart of the city's downtown district, providing easy access to public transportation and amenities
Work Schedule: Full-time, with occasional in-office engagement required (~15%)
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between in-office collaboration and remote work, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a member of the HR team
- In-depth interviews with hiring managers and team members
- Final round interviews with senior leadership
- Background check and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and presentation skills
- Industry knowledge and understanding of financial services and marketing
- Cultural fit and alignment with Synchrony's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Synchrony's business and the QVC marketing program
- Prepare for behavioral and situational interview questions, focusing on your leadership and problem-solving skills
- Be ready to discuss your approach to data-driven marketing and your experience with analytics tools
- Research Synchrony's company culture and values, and be prepared to discuss how your personal values align with theirs
ATS Keywords: Marketing Leadership, Client Management, Project Management, Data Analysis, Creative Agency Management, Consumer Engagement, Growth Marketing, Direct Marketing, Financial Services Products, Collaboration, Problem Solving, Relationship Building, Innovative Solutions, Consumer Acquisition, Analytics Tools, Budget Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and cultural fit, with a strong emphasis on their marketing and client management experience.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Adobe Campaign)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, JIRA)
- Creative design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with industry-standard marketing, data analysis, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Put Customers First
- Act with Integrity
- Collaborate & Win Together
- Innovate & Embrace Change
- Do What's Right
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
- Results-focused and accountable
- Strong communication and presentation skills
Self-Assessment Questions:
- How do your personal values align with Synchrony's company values?
- Describe a time when you had to adapt to significant change in a project or work environment. How did you handle it, and what was the outcome?
- How do you approach building and maintaining strong relationships with clients and stakeholders?
ASSUMPTION: Candidates should demonstrate a strong cultural fit with Synchrony's values and be able to thrive in a dynamic, collaborative, and data-driven work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with industry trends and competitive insights in a rapidly evolving market
- Balancing strategic planning and hands-on execution in a fast-paced environment
- Occasional in-office engagement required (~15%), which may impact work-life balance for some candidates
ASSUMPTION: These challenges require strong leadership, organizational, and time management skills, as well as the ability to adapt to change and prioritize effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on the QVC marketing program and requires a strong understanding of the QVC business and customer base
- Compared to other marketing leadership roles, this position offers a unique blend of strategic planning, hands-on execution, and stakeholder management
- Career progression in this role may lead to senior leadership positions within the marketing department or other areas of the business, depending on the candidate's skills and interests
ASSUMPTION: While this role shares similarities with other marketing leadership positions, its unique focus on the QVC marketing program and the specific requirements of the role set it apart.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive customer acquisition and retention for the QVC credit card program
- Collaborating with cross-functional teams to optimize the customer journey and improve customer satisfaction scores
- Analyzing customer data to identify trends and opportunities for growth, and developing data-driven strategies to capitalize on those insights
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, highlighting the candidate's ability to drive results and make a significant impact on the business.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the QVC marketing program, and how this role fits into that strategy?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide an example of a successful marketing initiative led by the team, and how the role contributed to that success?
- How does the company balance the need for data-driven decision-making with the importance of creativity and innovation in marketing?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: These questions help candidates better understand the company's culture, values, and approach to marketing, allowing them to assess their fit for the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on marketing leadership, client management, and data-driven decision-making
- Prepare for behavioral and situational interview questions, focusing on your leadership and problem-solving skills
- Research Synchrony's company culture and values, and be prepared to discuss how your personal values align with theirs
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
