📌 Core Information
🔹 Job Title: VP, QVC Marketing Leader
🔹 Company: Synchrony
🔹 Location: Stamford Site, Charlotte (Ballantyne) Site, Stamford Remote CT, Chicago Site, Kansas City Remote KS
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving overall strategy and execution of QVC’s PLCC Credit Card program
- Focusing on deepening customer engagement, fostering loyalty, and increasing repeat purchases
- Collaborating with cross-functional teams, external agencies, and client partners
- Developing and delivering on the QCard roadmap and leading critical projects
- Interfacing with key senior-level stakeholders within QVC and Synchrony
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Partner with QVC client and Synchrony teams to lead, develop, and implement strategic marketing initiatives to achieve business goals
✅ Monitor and manage performance of all key credit and marketing metrics vs. plan
✅ Drive growth and profitability for the card program by spearheading innovative solutions in partnership with the client
✅ Define, develop, and implement strategies, campaigns, and solutions that span the customer lifecycle, including acquisition, usage, and servicing
✅ Utilize analytical tools to optimize marketing investments to drive profitable growth
✅ Establish and develop key relationships at the partner organization
✅ Keep abreast of industry and competitive insights while defining, implementing, and tracking KPIs through analytic tools
✅ Perform other duties and/or special projects as assigned
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree or, in lieu of a degree, a high school diploma/GED and 10 years of marketing experience
Experience: A minimum of 7+ years of marketing experience in credit card or financial services, including:
- 5 years of growth marketing leadership with a partnership model
- Client/Account Management experience
- Direct marketing experience with both acquisition and loyalty/lifecycle channels
Required Skills:
- Strong project management experience, organized, and detail-oriented
- Experience managing creative agencies and marketing service suppliers
- Ability to travel as needed (~15%)
Preferred Skills:
- Advanced degree (MS, MBA)
- Ability to work across the client organization and align resources and focus
- Marketing experience preferably in retail, direct marketing, credit card, or financial services
- Strong problem-solving skills with a demonstrated ability to evaluate situations using multiple sources of information
- Outstanding communications, relationship building, influencing, and collaboration skills
- Ability to identify innovative growth opportunities
- Skilled at using data to drive business decisions; experience working with client data-share initiatives desirable
- Ability to diagnose and stop work processes with low ROI as well as elevate high ROI initiatives
- Strong financial acumen and comfort level with analytics tools and analyses
ASSUMPTION: The preferred skills listed are not required but would be highly beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $130,000.00 - $210,000.00 USD Annual
Benefits:
- Eligible for an annual bonus based on individual and company performance
- Salaries are adjusted according to market in CA, NY Metro, and Seattle
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on work experience, skill level, or knowledge.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: Not specified
Company Description:
- At Synchrony, our driving force is to be essential to people's everyday lives by making it easier for them to access their essential needs and everyday wants with consumer financing that works for them
- We do this by helping people make informed, smart credit choices so they can live healthier financial lives and by connecting them to our ecosystem of hundreds of thousands of small- and mid-sized businesses and health and wellness providers that are the backbone of the U.S. economy
Company Specialties:
- Financial Services
- Consumer Finance
- Payments
- Promotional Financing
- Installment Lending
- Savings Products
- Banking and Online Banking
Company Website: Synchrony
ASSUMPTION: Synchrony is a large, established company with a diverse range of products and services, offering numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Executive/Managerial
Reporting Structure: This role reports directly to the Senior Vice President, QVC Marketing
Work Arrangement: Hybrid, with the option to work from home, near one of our Hubs, or come into one of our offices as needed
Growth Opportunities:
- Potential to grow within the marketing department or explore other areas of the business
- Opportunities to work on high-impact projects and initiatives
- Chance to develop leadership and management skills
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the business.
🌍 Location & Work Environment
Office Type: Hybrid, with offices in Stamford, Charlotte, Chicago, and Kansas City
Office Location(s): Stamford Site, Charlotte (Ballantyne) Site, Chicago Site, Kansas City Remote KS
Geographic Context:
- Stamford, CT: A suburban city located in Fairfield County, with a population of approximately 135,000
- Charlotte, NC: The most populous city in North Carolina, with a population of over 900,000, located in the Piedmont region
- Chicago, IL: The third-most populous city in the United States, with a population of approximately 2.7 million, located in the state of Illinois
- Kansas City, KS: A city in the Kansas City metropolitan area, with a population of around 150,000, located in the state of Kansas
Work Schedule: Full-time, typically 40 hours per week, with the option to work remotely as needed
ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to balance work and personal life effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Senior Vice President, QVC Marketing
- Background check and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and management abilities
- Collaboration and communication skills
- Industry and competitive knowledge
- Analytical and data-driven decision-making skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your marketing strategy and approach to driving customer engagement and loyalty
- Demonstrate your ability to work effectively with cross-functional teams and external partners
- Showcase your understanding of the QVC business and the PLCC Credit Card program
ATS Keywords: Marketing Leadership, Data-Driven Campaigns, Customer Engagement, Project Management, Client Management, Direct Marketing, Analytical Tools, Consumer Experience, Growth Marketing, Financial Services Products, Relationship Building, Problem Solving, Innovative Solutions, Collaboration, Financial Acumen, Creative Agency Management
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and ability to work effectively with various teams and stakeholders.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Adobe Analytics, Google Analytics)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello, Jira)
- Creative design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and should be familiar to most candidates.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Act with Integrity
- Deliver with Excellence
- Innovate and Adapt
- Collaborate and Win Together
Work Style:
- Results-driven and focused on achieving business objectives
- Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork
- Adaptable and able to thrive in a dynamic, fast-paced environment
- Data-driven and analytical, with a strong focus on continuous improvement
Self-Assessment Questions:
- How do you align with Synchrony's company values, particularly 'Put People First' and 'Act with Integrity'?
- How comfortable are you working in a hybrid environment, balancing remote work and on-site collaboration?
- How do you approach continuous learning and adaptation in a dynamic, fast-paced work environment?
ASSUMPTION: Synchrony places a strong emphasis on cultural fit and values-based hiring, with a focus on finding candidates who align with their core principles.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing the needs of internal stakeholders with those of the client and external partners
- Navigating a large, matrixed organization with multiple reporting lines
- Adapting to changes in the market, competitive landscape, and business priorities
ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and the ability to thrive in a dynamic environment.
📈 Similar Roles Comparison
- Unlike other marketing leadership roles, this position focuses specifically on the QVC PLCC Credit Card program, requiring deep expertise in credit card marketing and a strong understanding of the QVC business
- This role offers the opportunity to work with a high-profile client and collaborate with a diverse range of internal and external stakeholders
- Career progression in this role may lead to broader marketing leadership positions within Synchrony or other financial services organizations
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing leadership positions, with a focus on credit card marketing and client management.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase QCard applications among QVC's most engaged customers
- Collaborating with the QVC client team to optimize the customer journey and improve customer retention rates
- Leading a cross-functional team to develop and launch a new, innovative product offering to drive growth and profitability for the QCard program
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, focusing on driving customer engagement, loyalty, and growth.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the QVC PLCC Credit Card program and the key priorities for this role?
- How does this role fit into the broader marketing organization at Synchrony, and what are the opportunities for growth and development?
- What are the key challenges facing the QCard program, and how can this role address them?
- How does Synchrony support work-life balance for employees in hybrid or remote roles?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking these questions will help you better understand the role, the company, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing strategy and approach to driving customer engagement and loyalty
- Demonstrate your ability to work effectively with cross-functional teams and external partners
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
