📌 Core Information
🔹 Job Title: VP, Revenue Marketing
🔹 Company: HopSkipDrive
🔹 Location: Remote (US only)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Driving demand generation strategy using email marketing, field marketing, events/trade shows, and paid media
- Building strong partnerships with cross-functional leadership to ensure alignment and consistent messaging
- Optimizing marketing effectiveness through data hygiene, tracking, reporting, and continuous improvement
- Leading a team of marketers, sales development representatives, business development, and the RFP function
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive top-of-funnel performance and contribute to the company's growth.
📋 Key Responsibilities
✅ Drive demand generation strategy using email marketing, field marketing, events/trade shows, and paid media
✅ Build strong partnerships with cross-functional leadership to ensure alignment and consistent messaging
✅ Optimize marketing effectiveness through data hygiene, tracking, reporting, and continuous improvement
✅ Lead a team of marketers, sales development representatives, business development, and the RFP function
✅ Publish frequent updates, insights, and performance metrics to leadership and stakeholders
ASSUMPTION: This role requires a high level of collaboration, data-driven decision making, and strong communication skills to manage multiple stakeholders and drive results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience leading demand generation efforts with 8+ years leading high-performing teams
Required Skills:
- Proven track record of driving and scaling pipeline generation in B2B environments
- Significant experience developing B2B paid media strategies, optimizing spend, and driving top-of-funnel volume
- Successful experience developing and executing account-based marketing strategies
- Excellent written and verbal communication skills, with the ability to craft persuasive communications that drive engagement and action rooted in company messaging
- Metrics-driven mindset with a passion for data, testing, and optimization
- Love for collaborative environments and ability to chart paths forward in ambiguity
Preferred Skills:
- Experience in the transportation or education technology industries
- Familiarity with marketing automation tools and CRM systems
ASSUMPTION: Candidates with experience in B2B, usage-based models, and a strong track record in driving demand will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $195,000 - $260,000 per year (USD)
Benefits:
- Equity
- Flexible vacation
- Medical, dental, and vision insurance
- Life insurance
- 401(k) and FSA
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on market data for similar roles in the United States. Final compensation will be determined by several factors such as relevant work experience, skill set, certifications, and specific work location.
📌 Applicant Insights
🔍 Company Context
Industry: HopSkipDrive operates in the technology, information, and internet industry, focusing on youth transportation solutions for schools and families.
Company Size: HopSkipDrive has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: HopSkipDrive was founded in 2014, with a mission to create opportunity through mobility by providing safe, dependable transportation solutions.
Company Description:
- HopSkipDrive offers safe, dependable transportation solutions for schools and families, with a focus on youth transportation
- The company uses sophisticated technology, including real-time tracking, alerts, and driving behavior monitoring, to ensure safety
- HopSkipDrive's platform is purpose-built for transporting kids, with built-in alerts, tracking, and safety tools to simplify complicated logistics
Company Specialties:
- Ridesharing for kids
- Kids transportation
- School transportation
- Student transportation
- Youth transportation
- Safe student transportation
Company Website: http://hopskipdrive.com
ASSUMPTION: HopSkipDrive's focus on safety, technology, and simplifying logistics sets it apart in the youth transportation industry.
📊 Role Analysis
Career Level: Executive (VP level)
Reporting Structure: This role reports directly to the Chief Operating Officer and oversees a team of marketers, sales development representatives, business development, and the RFP function.
Work Arrangement: This is a remote, full-time position with flexible hours, allowing for a good work-life balance.
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities as the company expands
- Opportunity to shape the company's marketing strategy and make a significant impact on its growth
- Chance to develop leadership skills by managing and mentoring a team of marketing professionals
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote (fully remote)
Office Location(s): This role can be based anywhere in the United States, with a preference for candidates in the following states: AZ, CA, CO, CT, DC, FL, GA, IL, IN, KS, MA, MD, MI, MN, MO, NC, NJ, NM, NV, NY, OK, OR, SC, TN, TX, UT, VA, WA, WI
Geographic Context:
- HopSkipDrive operates in multiple states across the United States, with a strong presence in California
- The company's remote work environment allows for flexibility and a better work-life balance
- Candidates should be comfortable working remotely and have a suitable home office setup
Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work environment at HopSkipDrive offers candidates the opportunity to work from anywhere in the United States, with the flexibility to balance personal and professional responsibilities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or HR
- In-depth interview with the hiring manager and other team members
- Case study or project presentation to assess strategic thinking and problem-solving skills
- Final interview with the Chief Operating Officer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and presentation skills
- Data-driven decision making and analytical skills
- Cultural fit and alignment with HopSkipDrive's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership, collaboration, and problem-solving skills
- Research HopSkipDrive's industry, company culture, and values to demonstrate your enthusiasm and fit for the role
- Be prepared to discuss your experience with demand generation, paid media, and account-based marketing strategies
ATS Keywords: Demand generation, B2B marketing, paid media, account-based marketing, pipeline generation, team leadership, strategic planning, cross-functional partnership, data analysis, optimization, testing
ASSUMPTION: The interview process at HopSkipDrive is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on their ability to drive demand and contribute to the company's growth.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Paid media platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
- Email marketing tools (e.g., Mailchimp, Constant Contact, Campaign Monitor)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Candidates should have experience with marketing automation tools, CRM systems, and paid media platforms to be successful in this role.
👔 Cultural Fit Considerations
Company Values:
- Safety first
- Dependable and reliable
- Innovative and adaptable
- Collaborative and supportive
- Customer-focused and empathetic
Work Style:
- Remote and flexible work environment
- Data-driven and metrics-focused
- Collaborative and cross-functional
- Fast-paced and dynamic
- Focused on growth and continuous improvement
Self-Assessment Questions:
- Do you prioritize safety and dependability in your work and personal life?
- Are you comfortable working remotely and managing a team in a virtual environment?
- Do you thrive in a fast-paced, dynamic work environment and enjoy collaborating with cross-functional teams?
- Are you passionate about data-driven decision making and continuous improvement?
ASSUMPTION: Candidates who align with HopSkipDrive's values and work style will be most successful in this role and contribute to the company's culture.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent performance and communication
- Balancing multiple priorities and stakeholders in a fast-paced, dynamic environment
- Adapting to changes in the market and industry trends
- Maintaining work-life balance in a remote work environment
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and time management skills, as well as a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on youth transportation and demand generation for a B2B audience
- Similar roles in other industries may have different target audiences, marketing channels, and product offerings
- Career progression in this role may involve moving into a Chief Marketing Officer or Chief Revenue Officer position as the company grows
ASSUMPTION: This role offers a unique opportunity to apply demand generation and marketing skills in the youth transportation industry, with the potential for significant growth and impact.
📝 Sample Projects
- Developing and executing a paid media campaign to drive top-of-funnel volume and generate qualified leads
- Creating and implementing an account-based marketing strategy to target key school districts and government agencies
- Optimizing email marketing campaigns to improve open rates, click-through rates, and conversion rates
ASSUMPTION: These sample projects demonstrate the strategic thinking, data-driven decision making, and tactical execution required for success in this role.
❓ Key Questions to Ask During Interview
- How does HopSkipDrive measure the success of its demand generation efforts, and how can I contribute to improving these metrics?
- Can you describe the team structure and dynamics, and how does this role fit into the organization?
- How does HopSkipDrive support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does HopSkipDrive balance the need for growth and innovation with its commitment to safety and dependability?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company's priorities, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership, collaboration, and problem-solving skills
- Research HopSkipDrive's industry, company culture, and values to demonstrate your enthusiasm and fit for the role
- Follow up with the hiring manager or HR within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
