VP, Social Media

📌 Core Information

🔹 Job Title: VP, Social Media

🔹 Company: Everway

🔹 Location: Remote - UK

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies to drive brand awareness and engagement
• Collaborating with cross-functional teams to create on-brand content that supports business objectives
• Analyzing social media performance and using data to optimize campaigns and inform future strategies
• Building and nurturing relationships with followers, industry influencers, and partners
• Staying current with industry trends and platform updates to ensure our brand remains innovative and competitive

ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and collaboration across various teams.

📋 Key Responsibilities

✅ Develop and execute social media strategies to drive brand awareness, engage the target audience, and support lead generation efforts

✅ Create and manage content that aligns with our brand’s voice, values, and business objectives, collaborating with content, brand, demand generation, and product marketing teams

✅ Provide direction on paid and boosted content performance, working closely with performance marketing to inform audience targeting, creative development, and post-boosting strategies

✅ Build and nurture relationships with followers, industry influencers, and partners by actively engaging in conversations, responding to comments, and participating in relevant social discussions

✅ Track social media performance, generate insights, and regularly report on engagement, reach, and lead metrics to optimize campaigns and inform future content strategies and budget allocation

✅ Collaborate on campaigns and product launches to ensure strong integration between organic and paid social, as well as alignment with PR, demand generation, and internal communications

✅ Stay current with industry trends, platform updates, and emerging best practices to ensure our brand remains innovative and competitive

✅ Monitor industry trends, competitor activity, and audience sentiment to inform strategy

✅ Support leadership and employees in building their personal brands to amplify our company’s voice

✅ Test and iterate on new formats, content types, and timing to identify and scale successful strategies, iterating quickly based on performance and sharing learnings across the business

✅ Act as a connector across brand, content, comms, and demand gen to ensure social media is integrated into broader business strategies

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various teams to achieve business goals.

🎯 Required Qualifications

Education: Bachelor's degree in Brand Management, Marketing, or a related field

Experience: 3 years of experience leading social media strategy and proven experience in brand building via social media strategy

Required Skills:

• In-depth knowledge of social platforms, paid and boosted social strategies, and key channels such as LinkedIn and Meta
• Strong understanding of social media management tools (e.g., Sprout Social, Hootsuite, Brandwatch)
• Ability to balance brand storytelling with product-focused and performance-driven content
• Proficiency in social content creation, including writing, visual asset development, and video production basics
• Data-driven mindset with a focus on analytics and continuous improvement
• Excellent organizational skills, with the ability to manage a content calendar, budgets, meet deadlines, and prioritize in a fast-paced environment
• Strong collaboration skills and the ability to work across brand, content, comms, and demand generation teams to achieve business goals

Preferred Skills:

• Experience in SaaS or technology

ASSUMPTION: Candidates with experience in the SaaS or technology industry may have a better understanding of our target audience and market trends.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per year (Estimated based on industry standards for a VP of Marketing role in the UK with 3-5 years of experience)

Benefits:

• Competitive salary with bonus opportunities
• Flexible work schedules
• Comprehensive health and wellness benefits
• Flexible time off plans
• Career growth through development programs
• Collaborative, innovative culture where your ideas matter

Working Hours: Full-time (40 hours per week) with flexible scheduling options

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Everway operates in the software development industry, focusing on education technology, digital inclusion, and assistive technology. The company is a Microsoft and Google partner, with a strong commitment to diversity and inclusion.

Company Size: Everway has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Everway was founded in 2001, with over two decades of experience in the neurotechnology software industry.

Company Description:

• Everway is a global community of over 550 team members spanning seven countries, including the UK, USA, Norway, Denmark, Sweden, Australia, and New Zealand.
• The company's mission is to lead the world in neurotechnology software, helping transform the way we understand and are understood, and creating a world where differences are recognized and valued.
• Everway prides itself on its core values of being curious, having courage, and committing fully to its mission and goals.

Company Specialties:

• Education Technology
• Digital Inclusion
• Assistive Technology
• Microsoft Partner
• Google Partner
• Diversity & Inclusion
• Workplace Accommodations
• Neurodiversity at Work
• Universal Design for Learning
• Disabled Students Allowance

Company Website: Everway.com

ASSUMPTION: Everway's global presence and commitment to diversity and inclusion create a unique work environment that values individual differences and fosters collaboration.

📊 Role Analysis

Career Level: This role is a senior-level position within the marketing department, reporting directly to the Chief Marketing Officer (CMO) or another senior marketing leader.

Reporting Structure: The VP, Social Media will oversee a team of social media specialists and coordinators, responsible for day-to-day social media activities and content creation.

Work Arrangement: This role is remote-friendly, with the option to work from home or in one of Everway's global offices.

Growth Opportunities:

• As a senior-level position, there may be opportunities for career progression within the marketing department or other areas of the business.
• Everway's commitment to employee development and growth provides opportunities for professional development and skill-building.
• The company's global presence offers opportunities for international relocation and exposure to diverse markets.

ASSUMPTION: The VP, Social Media role offers significant growth potential, both within the marketing department and across the broader organization.

🌍 Location & Work Environment

Office Type: Everway has multiple global offices, with the option to work remotely or in a hybrid arrangement.

Office Location(s): Everway's offices are located in the UK, USA, Norway, Denmark, Sweden, Australia, and New Zealand.

Geographic Context:

• The UK office is located in Antrim, Northern Ireland, with easy access to public transportation and nearby amenities.
• Everway's global offices provide opportunities for international collaboration and exposure to diverse markets.
• The company's remote-friendly work environment allows for flexibility and work-life balance.

Work Schedule: Full-time (40 hours per week) with flexible scheduling options, including remote work and hybrid arrangements.

ASSUMPTION: Everway's global presence and flexible work arrangements create a diverse and inclusive work environment that caters to various preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the CMO or another senior marketing leader
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Content creation and storytelling abilities
• Analytical skills and data-driven decision-making
• Collaboration and communication skills
• Cultural fit and alignment with Everway's core values

Application Tips:

• Tailor your resume and cover letter to highlight your social media strategy, content creation, and analytics experience.
• Prepare examples of successful social media campaigns you've led, focusing on brand awareness, engagement, and lead generation.
• Demonstrate your understanding of Everway's mission, values, and target audience in your application materials.

ATS Keywords: Social Media Strategy, Content Creation, Analytics, Brand Awareness, Engagement, Lead Generation, Collaboration, Problem-Solving

ASSUMPTION: Everway's interview process is designed to assess candidates' strategic thinking, content creation, and collaboration skills, as well as their cultural fit with the company's values.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Sprout Social, Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Hootsuite Insights, Sprout Social Analytics)
• Content creation tools (e.g., Canva, Adobe Creative Suite, Microsoft Office)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The VP, Social Media role requires proficiency in social media management, analytics, and content creation tools, as well as experience with project management platforms.

👔 Cultural Fit Considerations

Company Values:

• Be Curious: Everway values curiosity and a passion for learning and growth.
• Have Courage: The company encourages team members to take risks, innovate, and challenge the status quo.
• Commit Fully: Everway expects its team members to be fully committed to the company's mission and goals.

Work Style:

• Collaborative: Everway fosters a culture of collaboration and teamwork, with a strong emphasis on cross-functional collaboration.
• Agile: The company embraces an agile work environment, with a focus on adaptability and continuous improvement.
• Inclusive: Everway values diversity and inclusion, creating a work environment that welcomes and supports individuals from all backgrounds.

Self-Assessment Questions:

• How do you demonstrate curiosity in your approach to social media strategy and content creation?
• Can you provide an example of a time when you had the courage to challenge the status quo in your social media approach?
• How do you commit fully to your role and responsibilities, particularly when faced with tight deadlines or competing priorities?

ASSUMPTION: Everway's core values and work style create a unique work environment that prioritizes curiosity, courage, commitment, collaboration, agility, and inclusivity.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent brand messaging across global offices
• Keeping up with the fast-paced nature of the social media landscape and platform updates
• Balancing the need for data-driven decision-making with the importance of creativity and innovation in content creation
• Navigating cultural differences and regional preferences in social media content and engagement strategies

ASSUMPTION: The VP, Social Media role presents unique challenges related to remote team management, platform updates, data-driven decision-making, and cultural differences in social media content and engagement.

📈 Similar Roles Comparison

• Compared to other VP, Social Media roles, this position may offer more opportunities for international collaboration and exposure to diverse markets due to Everway's global presence.
• Everway's focus on education technology, digital inclusion, and assistive technology sets it apart from other companies in the software development industry.
• As a senior-level position, this role offers significant growth potential within the marketing department and across the broader organization.

ASSUMPTION: The VP, Social Media role at Everway presents unique opportunities for international collaboration, exposure to diverse markets, and significant growth potential within the organization.

📝 Sample Projects

• Developing and executing a global social media campaign to launch a new product or feature, tailored to regional preferences and cultural differences
• Analyzing social media performance data to identify trends, optimize campaigns, and inform future content strategies
• Collaborating with cross-functional teams to create engaging, on-brand content that supports product launches, brand campaigns, and key events

ASSUMPTION: The VP, Social Media role at Everway involves a wide range of projects, from global campaign development and execution to data analysis and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• How does Everway support the professional development and growth of its social media team members?
• Can you describe the team structure and reporting lines for the social media team?
• How does Everway ensure consistent brand messaging and tone across global offices and regional preferences?
• What are the key priorities for the VP, Social Media role in the first 90 days?
• How does Everway measure the success of its social media campaigns and strategies?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and commitment to understanding Everway's work environment and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media strategy, content creation, and analytics experience, as well as your alignment with Everway's mission, values, and target audience.
• Prepare examples of successful social media campaigns you've led, focusing on brand awareness, engagement, and lead generation.
• Demonstrate your understanding of Everway's mission, values, and target audience in your application materials.
• Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.