VP/Sr. Director of Marketing – Coherent DSP ASIC

📌 Core Information

🔹 Job Title: VP/Sr. Director of Marketing – Coherent DSP ASIC

🔹 Company: Retym

🔹 Location: United States (Remote)

🔹 Job Type: Full-time

🔹 Category: Semiconductor Manufacturing

🔹 Date Posted: 2025-05-26

🔹 Experience Level: 10+ years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Defining and executing a global marketing strategy for Coherent DSP ASIC solutions
• Leading cross-functional initiatives to position Retym as a leader in the optical semiconductor space
• Collaborating with management, sales, operations, and engineering to ensure alignment on messaging, roadmap, and market needs
• Owning product marketing for Coherent DSP ASICs, including competitive analysis, value proposition, and differentiation
• Building and leading a high-performance marketing team while managing marketing budget to maximize ROI

ASSUMPTION: This role requires a strategic thinker with a strong technical background in optical communications or semiconductors, as well as proven leadership experience in marketing.

📋 Key Responsibilities

✅ Define and execute a global marketing strategy aligned with corporate goals and product roadmap

✅ Lead cross-functional initiatives to position the company as a leader in Coherent DSP and optical semiconductors

✅ Collaborate with Management, Sales, Operation and Engineering to ensure alignment on messaging, roadmap, and market needs

✅ Own product marketing for Coherent DSP ASICs, including competitive analysis, value proposition, and differentiation, MRD and PRD

✅ Develop technical collateral (white papers, datasheets, product briefs, presentations) targeting optical engineers, system architects, and CTO-level buyers

✅ Engage with industry analysts and speak at key events to elevate company profile

✅ Design and implement go-to-market strategies including product launches, campaign planning, digital outreach, and sales enablement

✅ Oversee global lead generation strategies, PR, SEO/SEM, event strategy, and partner marketing

✅ Work closely with sales leadership to support account-based marketing, customer acquisition, and pipeline acceleration

✅ Build and lead a high-performance marketing team

✅ Manage marketing budget and allocate resources to maximize ROI

ASSUMPTION: This role requires a hands-on approach, with the ability to balance strategic thinking with tactical execution.

🎯 Required Qualifications

Education: Bachelor's degree in Electrical Engineering, Applied Physics, or related field (MS/PhD preferred)

Experience: 10+ years of progressive marketing leadership experience, preferably in optical communications, semiconductors, or networking industries, with 5+ years of experience specifically in coherent optics, DSP, transceivers, or photonic integrated circuits (PICs)

Required Skills:

• Proven track record of bringing technical semiconductor or telecom solutions to market in a startup or high-growth company

• Deep understanding of coherent optical systems, DSP algorithms, modulation formats, and market dynamics in the telecom and datacom sectors

• Experience working with hyperscalers, network OEMs, or system integrators

• Excellent communication skills and ability to translate complex technical concepts into compelling narratives

Preferred Skills:

• MS/PhD in Electrical Engineering, Applied Physics, or related field

• Experience at both startups and large enterprises

• Prior role leading through a funding round, M&A, or IPO stage

ASSUMPTION: Given the technical nature of the role, a strong background in electrical engineering or a related field is highly desirable.

💰 Compensation & Benefits

Salary Range: $200,000 - $250,000 (Estimated, based on industry standards for similar roles and experience levels)

Benefits:

• Equity participation

• Full benefits package

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retym operates in the semiconductor manufacturing industry, focusing on developing next-generation Coherent DSP solutions for AI infrastructure and data center interconnects. The market for AI-driven data centers and high-bandwidth interconnects is rapidly growing, presenting significant opportunities for the company.

Company Size: Retym is a startup with 11-50 employees, offering a dynamic and fast-paced work environment. As a smaller company, employees may have more opportunities for growth and impact on the organization's success.

Founded: Retym was founded in 2021, making it a relatively new player in the semiconductor industry. Despite its young age, the company has already secured significant investment and is backed by top-tier investors.

Company Description:

• Retym is an AI-driven semiconductor company focused on delivering next-generation Coherent DSP solutions for high-performance, low-latency connectivity in AI infrastructure and data center interconnects

• The company aims to remove connectivity bottlenecks by providing scalable, power-efficient, and high-bandwidth networking solutions

• Retym is committed to building a more open and vibrant ecosystem for coherent DSP providers and module makers

Company Specialties:

• Semiconductors

• AI Infrastructure

• Coherent DSP

• DSP

• Data Center Infrastructure

• Optical Networking

• High-Performance Computing

• Cloud Connectivity

• Low-Latency Networking

• High-Bandwidth Interconnects

Company Website: https://www.retym.com/

ASSUMPTION: Retym's focus on AI-driven data centers and high-bandwidth interconnects positions it well for growth in the rapidly evolving AI market.

📊 Role Analysis

Career Level: This role is at the senior leadership level, reporting directly to the CEO or another C-level executive. It offers significant opportunities for growth and impact on the company's success.

Reporting Structure: The VP/Sr. Director of Marketing will report directly to the CEO and work closely with other C-level executives, as well as cross-functional teams in sales, operations, and engineering.

Work Arrangement: This role is remote, allowing for flexibility and the ability to work from anywhere in the United States.

Growth Opportunities:

• As a startup, Retym offers significant opportunities for growth and career advancement as the company expands

• The successful candidate will have the chance to shape the company's marketing strategy and build a high-performance marketing team

• This role provides exposure to various aspects of the business, including product marketing, demand generation, and team management

ASSUMPTION: Given Retym's rapid growth and focus on innovation, this role offers excellent opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Remote (No physical office required)

Office Location(s): United States (Flexible)

Geographic Context:

• The United States has a large and diverse market for AI-driven data centers and high-bandwidth interconnects, presenting significant opportunities for Retym

• The remote work arrangement allows for flexibility and the ability to work from anywhere in the United States

• The company's headquarters are in Cupertino, CA, but employees are not required to be based in this location

Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement offers flexibility and the ability to work from anywhere in the United States, allowing for a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application review

• Phone or video screen with the hiring manager

• Technical interview with cross-functional team members

• Final interview with the CEO or another C-level executive

• Background check and offer extension

Key Assessment Areas:

• Technical expertise in optical communications, semiconductors, or networking

• Strategic thinking and leadership skills

• Communication and presentation skills

• Alignment with company values and culture

Application Tips:

• Highlight your relevant experience in optical communications, semiconductors, or networking, and explain how it has prepared you for this role

• Tailor your resume and cover letter to emphasize your strategic thinking, leadership, and communication skills

• Prepare for technical interview questions by brushing up on your knowledge of coherent optical systems, DSP algorithms, and market dynamics in the telecom and datacom sectors

ATS Keywords: Coherent DSP, ASIC, optical communications, semiconductors, marketing strategy, product marketing, demand generation, go-to-market strategy, team management, budget management, hyperscalers, network OEMs, system integrators

ASSUMPTION: The application process for this role is likely to be competitive, given the company's focus on hiring top talent and the strategic nature of the position.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)

• CRM software (e.g., Salesforce, HubSpot)

• Project management tools (e.g., Asana, Trello)

• Design and presentation tools (e.g., Adobe Creative Suite, PowerPoint)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Retym values creativity, risk-taking, and continuous learning to drive technological advancements in the AI connectivity space

• Collaboration: The company fosters a culture of teamwork and cross-functional collaboration to achieve its goals

• Customer-centricity: Retym prioritizes understanding and addressing the needs of its customers to deliver exceptional value

Work Style:

• Dynamic and fast-paced: As a startup, Retym operates in a rapidly changing environment that requires adaptability and agility

• Data-driven: The company uses data and analytics to inform decision-making and measure performance

• Results-oriented: Retym focuses on achieving tangible outcomes and delivering value to its customers

Self-Assessment Questions:

• Do you thrive in dynamic, fast-paced environments, and are you comfortable with ambiguity and change?

• Are you able to translate complex technical concepts into compelling narratives for a variety of stakeholders?

• Do you have a proven track record of driving results and delivering value in a startup or high-growth company?

ASSUMPTION: Retym's culture values innovation, collaboration, and customer-centricity, and candidates should be prepared to demonstrate their alignment with these values during the interview process.

⚠️ Potential Challenges

• The role requires a strong technical background in optical communications or semiconductors, as well as proven leadership experience in marketing

• As a startup, Retym may face challenges related to resource constraints, market competition, and rapid growth

• The remote work arrangement may present challenges in terms of communication, collaboration, and work-life balance

• The company's focus on AI-driven data centers and high-bandwidth interconnects may require the candidate to quickly get up to speed on emerging technologies and market trends

ASSUMPTION: The successful candidate will be able to navigate these challenges and contribute to Retym's continued growth and success.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong technical background in optical communications or semiconductors, as well as proven leadership experience in marketing

• Retym's focus on AI-driven data centers and high-bandwidth interconnects sets it apart from other semiconductor manufacturers, presenting unique opportunities and challenges

• This role offers significant opportunities for career growth and development, as Retym is a startup with a rapidly expanding customer base and market presence

ASSUMPTION: Candidates should be prepared to differentiate this role from other marketing positions and explain how their unique background and skills make them a strong fit for Retym.

📝 Sample Projects

• Developing a go-to-market strategy for a new Coherent DSP ASIC product launch, including competitive analysis, value proposition, and differentiation

• Creating technical collateral (white papers, datasheets, product briefs, presentations) to educate customers about Retym's Coherent DSP ASIC solutions and their benefits

• Speaking at industry events to elevate Retym's profile and establish the company as a thought leader in the optical semiconductor space

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. The actual projects and initiatives may vary depending on the company's priorities and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role fits into the overall marketing strategy?

• How does Retym collaborate with cross-functional teams, and what are the expectations for this role in terms of communication and collaboration?

• What are the key challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?

• How does Retym support the professional development and growth of its employees, particularly in marketing and related functions?

• What are the company's plans for expansion and growth, and how does this role contribute to those plans?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development. Candidates should tailor their questions to the specific company and role they are interviewing for.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your strategic thinking, leadership, and communication skills, as well as your relevant experience in optical communications, semiconductors, or networking

• Prepare for technical interview questions by brushing up on your knowledge of coherent optical systems, DSP algorithms, and market dynamics in the telecom and datacom sectors

• Research Retym's products, market position, and competition to demonstrate your understanding of the company and its industry

• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.