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VP Technology โ€“ Marketing Platforms

American Express
Full-time
On-site
Phoenix, Arizona, United States
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: VP Technology โ€“ Marketing Platforms

๐Ÿ”น Company: American Express

๐Ÿ”น Location: Phoenix, Arizona, United States

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: Financial Services

๐Ÿ”น Date Posted: August 2, 2025

๐Ÿ”น Experience Level: 10+ years

๐Ÿ”น Remote Status: On-site (Hybrid)

๐Ÿš€ Job Overview

Key aspects of this role include:

  • Leadership of engineering, solutions, and re-platforming teams
  • Strategic roadmap development for marketing audience and journey organization
  • Collaboration with cross-functional teams and stakeholders
  • Expertise in marketing technology, big data technologies, and Google Cloud Platform
  • Fostering a culture of innovation, collaboration, and continuous learning

ASSUMPTION: This role requires a strategic and innovative leader with a strong engineering background and deep expertise in marketing technology engineering, big data technologies, and Google Cloud Platform. The ideal candidate will have a passion for advancing data observability, re-platform acceleration, and cutting-edge data engineering solutions.

๐Ÿ“‹ Key Responsibilities

โœ… Define and execute a strategic roadmap for the Marketing Audience & Journey organization, aligning with overall business objectives and leading the transition to next-generation MarTech implementation

โœ… Lead, mentor, and grow high-performing engineering, solutions, and re-platforming teams, fostering a culture of innovation, collaboration, engineering excellence, and continuous learning

โœ… Drive the architecture, design, and implementation of scalable, reliable, and optimized marketing engineering capabilities and practices on Adobe and Google Cloud Platform

โœ… Champion best practices in software engineering, data engineering, and operations within the big data ecosystem

โœ… Implement a comprehensive experience-based marketing ecosystem along with observability strategies and tools to ensure agility, data quality, reliability, and performance across the platform

โœ… Oversee the development and deployment of advanced data engineering and transformation capabilities, enabling sophisticated data analysis, business intelligence, and machine learning use cases. Partner with stakeholders to define and deliver enterprise-wide impactful data solutions

โœ… Work closely with product management, federated data teams, data science, analytics teams, and other business units to understand marketing needs and deliver solutions that drive business value

โœ… Work with peers, Principal Engineers, and Principal Architects to assimilate emerging trends and technologies in the marketing, big data, cloud, and analytics landscape. Evaluate and introduce new tools and technologies to enhance platform capabilities and drive innovation

โœ… Excellent leadership and interpersonal skills, with the ability to influence at all levels across functions, from both technical and non-technical perspectives alike; able to lead business and technology conversations with SVP and/or EVP level business leaders

ASSUMPTION: The role requires a high level of strategic thinking, leadership, and collaboration to drive the transformation of marketing capabilities and evolve towards a next-gen big data platform. The ideal candidate will have a proven track record of leading and growing high-performing teams, driving innovation, and delivering enterprise-wide impactful data solutions.

๐ŸŽฏ Required Qualifications

Education: Master's degree in Computer Science or a related field

Experience: 15+ years of large-scale technology delivery and engineering management experience in a complex environment, with at least 3 years of experience in marketing technology

Required Skills:

  • Proven expertise in marketing technology engineering, big data technologies, and Google Cloud Platform
  • Strong leadership, strategic planning, and execution skills
  • Ability to drive cross-organizational development efforts for the optimization of application monitoring and resiliency capabilities
  • Proven track record of building teams that can lead and influence the organization in understanding, valuing, and demonstrating modern reliability engineering practices
  • Ability to provide thought leadership and build coalitions across Development, Product, Infrastructure, Architecture, and Operations that advance accountability for high availability and scalability to meet market demands
  • Demonstrated knowledge depth in Adobe products (AEM, AEP, CDP, AJO, ODE, CJA)

Preferred Skills:

  • Experience with Adobe Experience Platform and Adobe Journey Optimizer
  • Certification in Google Cloud Platform

ASSUMPTION: The required qualifications section assumes that the ideal candidate has a strong engineering background, deep expertise in marketing technology engineering, big data technologies, and Google Cloud Platform. Additionally, the candidate should have a proven track record of leading and growing high-performing teams, driving innovation, and delivering enterprise-wide impactful data solutions.

๐Ÿ’ฐ Compensation & Benefits

Salary Range: $210,000.00 to $300,000.00 annually + bonus + equity (if applicable) + benefits

Benefits:

  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, on-site, or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption, or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The benefits listed are a combination of standard industry benefits and those specifically mentioned in the job description. The working hours are typical for a full-time role.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry: Financial Services

Company Size: 10,001+ employees

Founded: 1850

Company Description:

  • At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways
  • Whether weโ€™re supporting our customersโ€™ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day
  • These beliefs have been our North Star for 170 years as our business transformed โ€“ from helping evacuate travelers during World Wars, to ensuring the safety of our customersโ€™ funds during the Great Depression in the U.S., to creating the Shop Smallยฎ movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more

Company Specialties:

  • Financial Services
  • Business Travel
  • Corporate Card
  • Network Services
  • and Merchants Services

Company Website: americanexpress.com

ASSUMPTION: American Express is a well-established and reputable company in the financial services industry, with a long history of innovation and customer focus. The company is known for its commitment to supporting its customers, communities, and colleagues, and for providing a comprehensive range of financial services and products.

๐Ÿ“Š Role Analysis

Career Level: Executive

Reporting Structure: This role reports directly to the Senior Vice President of Global Marketing Platforms and is responsible for leading the Marketing Audience & Journey organization

Work Arrangement: Hybrid (2-3 days on-site per week)

Growth Opportunities:

  • Potential to grow into a senior leadership role within the Marketing organization or take on additional responsibilities across the broader technology function
  • Opportunities to develop and mentor team members, driving their career growth and success
  • Chance to work on high-impact, strategic initiatives that drive business value and innovation

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on additional responsibilities and advance their career within the Marketing organization or the broader technology function. The role also provides opportunities to develop and mentor team members, driving their career growth and success.

๐ŸŒ Location & Work Environment

Office Type: Hybrid (combination of on-site and virtual days)

Office Location(s): 200 Vesey Street, New York, NY 10285, US (headquarters); 600 Great South Rd, Auckland, Auckland 1051, NZ; 12-20 Shelley St, Sydney, NSW 2000, AU; 100 Feet Road, Bengaluru, Karnataka 560047, IN; 11 Marina Blvd, Singapore, Singapore 018940, SG; Avenida Patriotismo 635, Benito Juarez, CDMX 03710, MX; 8 Marina Blvd, Singapore, Singapore 018981, SG; 200 Vesey St, New York, NY 10281, US

Geographic Context:

  • The Phoenix office is located in the Maricopa County area of Arizona, with a population of approximately 4.5 million people
  • The area is known for its warm climate, desert landscape, and numerous outdoor recreational opportunities
  • The Phoenix office is a satellite location for American Express, with the company's headquarters based in New York City

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The Phoenix office offers a hybrid work arrangement, with team members expected to work on-site 2-3 days per week. The office is located in a suburban area with easy access to major highways and nearby amenities. The work schedule is typical for a full-time role, with flexibility for hybrid work arrangements.

๐Ÿ’ผ Interview & Application Insights

Typical Process:

  • Phone or video screening with the hiring manager or a member of the HR team
  • Behavioral and technical interviews with team members and stakeholders
  • Final round interview with the Senior Vice President of Global Marketing Platforms
  • Background check and reference check

Key Assessment Areas:

  • Leadership and strategic planning skills
  • Expertise in marketing technology engineering, big data technologies, and Google Cloud Platform
  • Ability to drive cross-organizational development efforts and champion best practices in software engineering, data engineering, and operations
  • Cultural fit and alignment with American Express' values and leadership behaviors

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral and technical interview questions by researching the company, the role, and the industry
  • Be ready to discuss your experience with marketing technology engineering, big data technologies, and Google Cloud Platform, as well as your leadership and strategic planning skills
  • Demonstrate your understanding of American Express' values and leadership behaviors, and how you can contribute to the company's mission and culture

ATS Keywords: Marketing Technology Engineering, Big Data Technologies, Google Cloud Platform, Leadership, Strategic Planning, Cross-Organizational Development, Software Engineering, Data Engineering, Operations, Adobe Products, AEM, AEP, CDP, AJO, ODE, CJA

ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's leadership and strategic planning skills, as well as their expertise in marketing technology engineering, big data technologies, and Google Cloud Platform. The company is also likely to place a strong emphasis on cultural fit and alignment with American Express' values and leadership behaviors.

๐Ÿ› ๏ธ Tools & Technologies

  • Adobe Experience Platform (AEP)
  • Adobe Journey Optimizer (AJO)
  • Adobe Campaign (AC)
  • Adobe Analytics (AA)
  • Google Cloud Platform (GCP)
  • BigQuery
  • Cloud Storage
  • Cloud Functions
  • Cloud Pub/Sub
  • Cloud Dataflow

ASSUMPTION: The required tools and technologies for this role include Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Adobe Campaign (AC), Adobe Analytics (AA), and Google Cloud Platform (GCP) with its various services such as BigQuery, Cloud Storage, Cloud Functions, Cloud Pub/Sub, and Cloud Dataflow. The ideal candidate will have experience working with these tools and technologies and be able to leverage them to drive innovation and deliver enterprise-wide impactful data solutions.

๐Ÿ‘” Cultural Fit Considerations

Company Values:

  • Customer Centricity
  • Integrity
  • Quality
  • Teamwork
  • Respect
  • Excellence
  • Diversity

Work Style:

  • Collaborative and inclusive team environment
  • Focus on innovation and continuous improvement
  • Data-driven decision-making and analytics mindset
  • Agile and adaptable to change
  • Strong commitment to customer satisfaction and business results

Self-Assessment Questions:

  • How do you align with American Express' value of Customer Centricity, and how have you demonstrated this in your previous roles?
  • How do you approach fostering a collaborative and inclusive team environment, and what steps have you taken to promote diversity and inclusion in your previous roles?
  • How do you balance innovation and continuous improvement with a strong commitment to customer satisfaction and business results, and can you provide an example of a time when you successfully achieved this balance?

ASSUMPTION: American Express places a strong emphasis on cultural fit and alignment with the company's values and leadership behaviors. The ideal candidate will demonstrate a strong commitment to customer centricity, collaboration, innovation, and continuous improvement, as well as a data-driven mindset and a strong commitment to customer satisfaction and business results.

โš ๏ธ Potential Challenges

  • Managing a large, complex organization with multiple teams and stakeholders
  • Balancing short-term tactical needs with long-term strategic goals
  • Navigating a large, matrixed organization with multiple reporting lines and competing priorities
  • Driving change and transformation in a well-established organization
  • Managing a hybrid work environment with team members working on-site, remotely, or a combination of both

ASSUMPTION: The potential challenges for this role include managing a large, complex organization with multiple teams and stakeholders, balancing short-term tactical needs with long-term strategic goals, navigating a large, matrixed organization with multiple reporting lines and competing priorities, driving change and transformation in a well-established organization, and managing a hybrid work environment with team members working on-site, remotely, or a combination of both. The ideal candidate will have experience overcoming these challenges and be able to lead and drive change in a complex, matrixed organization.

๐Ÿ“ˆ Similar Roles Comparison

  • This role is similar to a Chief Marketing Technologist or a Senior Director of Marketing Technology, with a focus on driving innovation and transformation in the marketing technology stack
  • Unlike other roles, this position requires a strong background in big data technologies and Google Cloud Platform, as well as a deep understanding of Adobe products
  • This role is unique in its focus on evolving towards a next-gen big data platform and driving the transition to next-generation MarTech implementation

ASSUMPTION: While this role shares similarities with other marketing technology leadership positions, it is unique in its focus on driving the evolution towards a next-gen big data platform and the transition to next-generation MarTech implementation. The ideal candidate will have a strong background in big data technologies and Google Cloud Platform, as well as a deep understanding of Adobe products.

๐Ÿ“ Sample Projects

  • Leading the development and deployment of a real-time customer data platform, enabling personalized marketing experiences and driving revenue growth
  • Implementing a marketing attribution model to measure the effectiveness of marketing campaigns and optimize marketing spend
  • Building and scaling a marketing data lake, enabling advanced analytics and machine learning use cases
  • Driving the re-platforming of legacy marketing systems to modern, cloud-based architectures, improving agility, data quality, and performance

ASSUMPTION: The sample projects listed are representative of the types of initiatives the ideal candidate might lead or contribute to in this role. The ideal candidate will have experience working on similar projects and be able to drive innovation and deliver enterprise-wide impactful data solutions.

โ“ Key Questions to Ask During Interview

  • Can you describe the current state of the Marketing Audience & Journey organization, and what are the key priorities for the first 90 days in this role?
  • How does the Senior Vice President of Global Marketing Platforms support the growth and development of the Marketing Audience & Journey organization?
  • Can you provide an example of a time when you drove cross-organizational development efforts to optimize application monitoring and resiliency capabilities, and what was the outcome?
  • How do you approach building and maintaining strong relationships with key stakeholders, both within the Marketing organization and across the broader technology function?
  • Can you describe the company's approach to innovation and continuous improvement, and how does this role contribute to driving that forward?

ASSUMPTION: The key questions to ask during the interview focus on understanding the current state of the Marketing Audience & Journey organization, the priorities for the first 90 days in the role, the support provided by the Senior Vice President of Global Marketing Platforms, the candidate's experience driving cross-organizational development efforts, and the company's approach to innovation and continuous improvement. The ideal candidate will be able to provide thoughtful and insightful responses to these questions.

๐Ÿ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral and technical interview questions by researching the company, the role, and the industry
  • Be ready to discuss your experience with marketing technology engineering, big data technologies, and Google Cloud Platform, as well as your leadership and strategic planning skills
  • Demonstrate your understanding of American Express' values and leadership behaviors, and how you can contribute to the company's mission and culture
  • Follow up with the hiring manager or HR representative within 7-10 business days after your final interview to inquire about the status of your application

โš ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.