🔹 Job Title: VP, Travel Advisor Marketing
🔹 Company: Kensington Tours
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time, On-site
🔹 Category: Travel Arrangements
🔹 Date Posted: 2025-06-27
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic and results-driven leader with a strong background in B2B marketing, particularly in the travel industry and luxury segment. The ideal candidate will have experience supporting large field sales teams, developing loyalty programs, and executing high-end B2B events.
✅ Developing and leading a B2B marketing strategy aligned with sales goals, market trends, and brand priorities
✅ Building and executing tailored campaigns, sales tools, and presentations to support Outside Sales in driving conversion and advisor acquisition
✅ Collaborating closely with Sales leadership to align goals, identify needs, and track impact
✅ Designing and launching a differentiated loyalty program that recognizes, rewards, and retains high-performing travel advisors and attracts new advisors, funded by coop initiatives
✅ Creating lifecycle marketing journeys and CRM strategies to deepen engagement and repeat business from advisors
✅ Leading the planning and execution of strategic B2B events, including trade shows, advisor appreciation trips, co-branded activations, and hosted panels
✅ Overseeing all aspects of event marketing — pre-event promotion, on-site experience, and post-event conversion
✅ Cultivating key partnerships within the luxury travel community and industry associations to elevate brand presence
✅ Building, managing, and inspiring a high-performing B2B marketing team
✅ Fostering cross-functional collaboration with Brand, Digital, CRM, Product, and Sales
✅ Reporting on KPIs and delivering ongoing insight into campaign performance, advisor engagement, and sales enablement effectiveness
ASSUMPTION: The responsibilities listed above are based on the provided job description. However, some details may have been simplified or combined for better readability and formatting.
Education: Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred
Experience: Minimum 15+ years of progressive experience in B2B marketing, with at least 5 in a senior leadership role
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, experience with CRM software and marketing automation tools would be beneficial for this role. Additionally, fluency in additional languages could be an asset when working with a diverse travel advisor base.
Salary Range: Based on industry standards for a VP-level role in the travel industry with 10+ years of experience, the estimated salary range is CAD 150,000 - CAD 200,000 per year.
Benefits:
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for event and project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits listed are based on typical benefits packages for similar roles in the travel industry.
Industry: Kensington Tours operates in the travel arrangements industry, focusing on luxury travel experiences. They specialize in delivering personalized travel experiences with local private guides for clients worldwide.
Company Size: Kensington Tours has 501-1,000 employees, making it a mid-sized company. This size allows for a more intimate work environment while still offering opportunities for growth and collaboration.
Founded: Kensington Tours was founded in 1993, with over 25 years of experience in the luxury travel industry.
Company Description:
Company Specialties:
Company Website: http://www.kensingtontours.com
ASSUMPTION: Kensington Tours is a well-established company in the luxury travel industry, with a strong reputation for delivering personalized and high-quality travel experiences. Their mid-sized company structure offers a balance between a collaborative work environment and opportunities for professional growth.
Career Level: This role is a senior leadership position, reporting directly to the SVP, Marketing. The ideal candidate will have 15+ years of experience in B2B marketing, with at least 5 years in a senior leadership role.
Reporting Structure: The VP, Travel Advisor Marketing will report directly to the SVP, Marketing and work closely with the SVP, Sales and the Outside Sales team.
Work Arrangement: This role is on-site, with a typical workweek of Monday to Friday, 9:00 AM to 5:00 PM. However, flexibility is required for event planning and execution, as well as occasional travel.
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to shape a new function and gain visibility at the highest levels of the organization. Additionally, Kensington Tours provides opportunities for professional development and growth within the marketing department and the broader organization.
Office Type: Kensington Tours has a modern, professional office environment with collaborative workspaces and meeting rooms.
Office Location(s): Kensington Tours has offices in Toronto, Ontario, Canada, and Wilmington, Delaware, USA. The VP, Travel Advisor Marketing role is based in the Toronto office.
Geographic Context:
Work Schedule: The typical workweek is Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for event planning and execution, as well as occasional travel.
ASSUMPTION: The Toronto office offers a modern, professional work environment with collaborative spaces and easy access to amenities. The city's diverse culture and four distinct seasons provide a unique living experience for employees.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: B2B marketing, loyalty programs, event planning, travel industry, luxury segment, strategic thinking, leadership, team management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and industry-specific skills. Applicants should tailor their application materials to highlight their relevant experience and demonstrate their understanding of the travel industry and luxury segment.
ASSUMPTION: The tools and technologies listed above are commonly used in B2B marketing, event planning, and project management roles. The specific tools used by Kensington Tours may vary, but the list provided offers a good starting point for applicants to familiarize themselves with relevant software.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Kensington Tours values exceptional customer service, personalized travel experiences, and expert local guides. The ideal candidate will be comfortable operating in a fast-paced, entrepreneurial environment and have a proven track record of success in B2B marketing, loyalty program development, and event planning. Additionally, the candidate should be passionate about the travel industry and the luxury segment and enjoy working in a collaborative and team-oriented culture.
ASSUMPTION: While the VP, Travel Advisor Marketing role offers numerous opportunities for growth and success, it also presents several challenges. These include managing a team remotely or across multiple time zones, balancing the needs of multiple stakeholders, keeping up with industry trends, meeting ambitious sales targets, and navigating a fast-paced, entrepreneurial work environment with a high degree of autonomy and strategic decision-making.
ASSUMPTION: The VP, Travel Advisor Marketing role is unique in its focus on the B2B channel and travel advisor engagement. While it requires a strong background in B2B marketing, it also demands a deep understanding of the travel industry and luxury segment. This role offers a unique opportunity to shape a new revenue-driving function and gain visibility at the highest levels of the organization.
ASSUMPTION: The sample projects listed above are based on the key responsibilities outlined in the job description. These projects demonstrate the strategic and tactical aspects of the role, as well as the opportunity to drive meaningful impact on the business.
ASSUMPTION: The key questions listed above are designed to help applicants better understand the role, the company's priorities, and the opportunities for professional growth. By asking these questions, applicants can demonstrate their interest in the role and their commitment to driving meaningful impact on the business.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.