📌 Core Information
🔹 Job Title: Associate Marketing Director (HCP Engagement, RSV) - Beijing/Shanghai
🔹 Company: Sanofi
🔹 Location: Beijing/Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Formulating marketing strategies and plans to maintain Sanofi's industry leadership.
- Leading cross-functional teams to support policy advocacy and create a favorable environment for product implementation.
- Managing responsible products and maintaining good relationships with customers and relevant institutions.
- Fulfilling cooperation among different departments and promoting the implementation of marketing plans and promotion activities.
- Providing full-range support for product marketing activities and delivering expected results.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the pharmaceutical industry and its regulations.
📋 Key Responsibilities
✅ Formulate marketing strategy for responsible products and develop annual marketing plans to maintain Sanofi Vaccines as a leading player in the industry.
✅ Establish long-term brand image of the company and implement effective marketing programs and promotion activities, ensuring proper strategy to execution level in each channel, including proper resource allocation by channels.
✅ Provide full-range support for product marketing activities and deliver expected results.
✅ Lead local cross-functional launch team to support policy advocacy, authority engagement, and create a favorable environment for product implementation.
ASSUMPTION: The role involves a high level of strategic planning, cross-functional collaboration, and stakeholder management.
🎯 Required Qualifications
Education: Bachelor’s degree (or above) in marketing, medicine, or a related field, preferably with an MBA.
Experience: At least eight years of work experience in brand management, with a solid body of work experience and practical knowledge in market research, product marketing, and market promotion activities.
Required Skills:
- Familiarity with existing laws, regulations, and policies on pharmaceutical products and bio products.
- Transversal Leadership - In Depth Knowledge.
- Strategic Planning - In Depth Knowledge.
Preferred Skills:
- Fluency in both English and Mandarin.
- Excellent communication skills and interpersonal skills.
- Excellent transversal leadership capabilities.
- Good knowledge of computer software.
ASSUMPTION: The role requires a strong educational background, extensive experience in brand management, and a diverse skill set to succeed in the pharmaceutical industry.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between CNY 500,000 to CNY 800,000 per year, based on industry standards for a senior marketing role in China. This estimate is subject to change based on the candidate's experience and qualifications.
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Opportunities for professional development and growth within the company.
- Dynamic and inclusive work environment with a strong focus on diversity, equity, and inclusion.
Working Hours: The role requires a standard 40-hour workweek, with the possibility of overtime based on business needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Sanofi is a global pharmaceutical company focused on improving the lives of patients through innovative medicines, vaccines, and consumer healthcare products. The company operates in seven main areas: cardiovascular disease, thrombosis, oncology, diabetes, central nervous system, internal medicine, and vaccines.
Company Size: Sanofi is a large company with over 10,000 employees worldwide, providing a diverse and dynamic work environment.
Founded: Sanofi was founded in 1973 and has since grown to become one of the world's leading pharmaceutical companies.
Company Description:
- Sanofi is committed to improving the lives of patients through innovative medicines, vaccines, and consumer healthcare products.
- The company operates in seven main therapeutic areas and has a strong presence in both developed and emerging markets.
- Sanofi is dedicated to fostering a diverse, inclusive, and collaborative work environment that values the unique perspectives and backgrounds of its employees.
Company Specialties:
- Pharmaceutical manufacturing and research.
- Vaccine development and production.
- Consumer healthcare products.
Company Website: sanofi.us
ASSUMPTION: Sanofi's large size and global presence offer employees opportunities for career growth and development, as well as exposure to diverse perspectives and experiences.
📊 Role Analysis
Career Level: This role is a senior-level position within the marketing department, reporting directly to the Marketing Director.
Reporting Structure: The role will oversee a cross-functional team responsible for policy advocacy, authority engagement, and product implementation.
Work Arrangement: The role requires a significant amount of travel based on business requests and may involve irregular working hours to meet project deadlines.
Growth Opportunities:
- Progression to a more senior marketing role within Sanofi or its subsidiaries.
- Expansion of responsibilities to include additional products or regions.
- Development of leadership and management skills through mentorship and training programs.
ASSUMPTION: The role offers significant opportunities for career growth and development within the company, as well as the chance to make a meaningful impact on the pharmaceutical industry.
🌍 Location & Work Environment
Office Type: Sanofi's offices in Beijing and Shanghai are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): Beijing: Sanofi China, 10th Floor, Tower B, China World Office, No. 1 Jianguomenwai Avenue, Chaoyang District, Beijing, 100004, China; Shanghai: Sanofi China, 26th Floor, Shanghai World Financial Center, 1 East Shanghai Center, 100 Century Avenue, Pudong New Area, Shanghai, 200120, China
Geographic Context:
- Beijing and Shanghai are major commercial hubs and cultural centers in China, offering a wide range of amenities, entertainment, and dining options.
- The cities are well-connected by public transportation and have a strong focus on sustainability and green initiatives.
- Both cities have a significant presence of multinational corporations and offer ample opportunities for professional growth and development.
Work Schedule: The role requires a standard 40-hour workweek, with the possibility of overtime based on business needs. The work schedule may vary depending on project demands and business travel requirements.
ASSUMPTION: The role's location in Beijing and Shanghai provides access to a vibrant and dynamic work environment, as well as opportunities for professional growth and development within the company.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call with the HR department to discuss qualifications and experience.
- In-person or virtual interview with the hiring manager and relevant team members.
- Final round interview with senior leadership.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Leadership and team management capabilities.
- Industry knowledge and understanding of pharmaceutical regulations.
- Communication and interpersonal skills.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and problem-solving skills.
- Research Sanofi's mission, values, and company culture to demonstrate your fit for the organization.
ATS Keywords: Brand Management, Marketing Strategy, Product Marketing, Market Research, Policy Advocacy, Authority Engagement, Cross-Functional Team Leadership, Stakeholder Management, Strategic Planning, Pharmaceutical Industry, Pharmaceutical Regulations, Fluency in English and Mandarin
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and industry knowledge, as well as their cultural fit with Sanofi's values and mission.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The role requires proficiency in Microsoft Office Suite and familiarity with CRM, marketing automation, and data analysis tools to effectively manage and analyze marketing campaigns and initiatives.
👔 Cultural Fit Considerations
Company Values:
- Patient focus: Putting patients first in all decisions and actions.
- Integrity: Acting with honesty, transparency, and accountability in all aspects of work.
- Respect: Valuing and appreciating the unique contributions and perspectives of all employees.
Work Style:
- Collaborative and inclusive, with a focus on teamwork and open communication.
- Dynamic and adaptable, with a willingness to embrace change and take on new challenges.
- Results-driven, with a strong commitment to delivering high-quality work and achieving objectives.
Self-Assessment Questions:
- Do you share Sanofi's commitment to putting patients first in all decisions and actions?
- Are you able to work effectively in a collaborative and inclusive team environment?
- Do you have a proven track record of delivering high-quality results in a dynamic and adaptable work environment?
ASSUMPTION: Sanofi values employees who embody their core values and demonstrate a strong commitment to their mission of improving the lives of patients through innovative medicines, vaccines, and consumer healthcare products.
⚠️ Potential Challenges
- The role requires a significant amount of travel and may involve irregular working hours to meet project deadlines.
- The pharmaceutical industry is subject to strict regulations and compliance requirements, which can be challenging to navigate.
- The role involves managing a cross-functional team and requires strong leadership and stakeholder management skills to ensure effective collaboration and communication.
- The competitive nature of the pharmaceutical industry may present challenges in maintaining market share and driving business growth.
ASSUMPTION: The role presents unique challenges and opportunities for growth and development within the pharmaceutical industry, requiring a strong and adaptable leader to succeed.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on HCP engagement and RSV-specific marketing strategies, as well as its requirement for fluency in both English and Mandarin.
- The pharmaceutical industry is subject to unique regulations and market dynamics, which can impact the role's responsibilities and priorities.
- Career progression in this role may involve expanding responsibilities to include additional products or regions, or transitioning to a more senior marketing role within Sanofi or its subsidiaries.
ASSUMPTION: The role's focus on HCP engagement and RSV-specific marketing strategies sets it apart from related positions, offering a unique opportunity for candidates with relevant experience and expertise.
📝 Sample Projects
- Developing and implementing a targeted marketing campaign to increase RSV vaccination rates among healthcare providers in Beijing and Shanghai.
- Collaborating with cross-functional teams to navigate regulatory changes and ensure compliance with pharmaceutical industry standards and best practices.
- Conducting market research and analysis to identify trends and opportunities in the RSV vaccine market and develop data-driven marketing strategies to capitalize on these insights.
ASSUMPTION: The role offers a diverse range of projects and initiatives, allowing candidates to gain experience in various aspects of marketing, stakeholder management, and strategic planning within the pharmaceutical industry.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for Sanofi's RSV vaccine portfolio?
- What are the most significant challenges facing the RSV vaccine market, and how can this role contribute to addressing them?
- What opportunities exist for career growth and development within Sanofi's marketing department?
- How does Sanofi support work-life balance for its employees, particularly those in senior leadership roles?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's mission, values, and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Sanofi Careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your leadership, strategic planning, and problem-solving abilities.
- Prepare for behavioral and situational interview questions that assess your fit for the role and Sanofi's company culture.
- If invited to a final round interview, be prepared to present a marketing plan or strategy for a hypothetical product or brand, demonstrating your ability to apply your knowledge and skills to real-world scenarios.
- Follow up with the hiring manager or HR department one week after your final interview to express your continued interest in the role and reiterate your qualifications and fit for the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
