S

Vx - (Sr.) Brand Manager (RSV) - Beijing

Sanofi
Full-time
On-site
Shanghai, Shanghai, China
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Vx - (Sr.) Brand Manager (RSV) - Beijing

πŸ”Ή Company: Sanofi

πŸ”Ή Location: Beijing, China

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Pharmaceuticals

πŸ”Ή Date Posted: 2025-04-11

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving marketing activities to enhance recognition of RSV prevention
  • Managing marketing campaigns and engaging stakeholders
  • Developing marketing assets and synthesizing learnings
  • Cross-functional coordination and contingency planning

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.

πŸ“‹ Key Responsibilities

βœ… Drive marketing activities and build sufficient recognition of the importance of RSV prevention in all infants to achieve brand objective.

βœ… Contribute to brand plan development as a core member of the franchise team

βœ… Design and execute marketing campaigns in collaboration with internal and external stakeholders

βœ… Identify business opportunity and address customer needs together with the business promotion team

βœ… Manage and execute marketing activities, including project design, stakeholder engagement, and contingency planning

βœ… Coordinate cross-functional stakeholder engagement at central and regional levels

βœ… Build unbranded and branded assets for external engagement and internal training

βœ… Synthesize learnings dynamically and develop successful cases into applicable solutions at scale.

ASSUMPTION: The role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor degree and above, majored in marketing, medical, pharmaceutical and biology related areas. MBA is preferred

Experience: Minimum 5 years of pharmaceutical marketing experience, new product launch experience preferred

Required Skills:

  • Highly experienced in media collaboration
  • Strong project management capabilities
  • Transversal leadership
  • Excellent interpersonal communication skills
  • Fluency in both English and Mandarin

Preferred Skills:

  • MBA degree
  • Experience in RSV or related vaccines

ASSUMPTION: Candidates with experience in pharmaceutical marketing and a strong background in project management are likely to be successful in this role.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Senior Brand Manager role in Beijing, the estimated salary range is Β₯350,000 - Β₯500,000 per year. This is an assumption and should be verified with the employer.

Benefits:

  • Health insurance
  • Retirement savings plan
  • Employee assistance program
  • Tuition assistance

Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 5:30 PM). Overtime may be required based on business needs.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Sanofi is a global pharmaceutical company focused on improving access to healthcare and enhancing patient care. They operate in seven main areas: cardiovascular disease, thrombosis, oncology, diabetes, central nervous system, internal medicine, and vaccines.

Company Size: Sanofi is a large company with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Sanofi was founded in 1973 and has since grown to become one of the world's leading pharmaceutical companies.

Company Description:

  • Sanofi is committed to improving the lives of people affected by rare diseases
  • The company focuses on ethical and sustainable practices
  • Sanofi fosters a diverse and inclusive work environment

Company Specialties:

  • Pharmaceutical manufacturing
  • Research and development
  • Marketing and sales

Company Website: sanofi.us

ASSUMPTION: Sanofi's large size and global presence provide opportunities for international assignments and exposure to diverse therapeutic areas.

πŸ“Š Role Analysis

Career Level: This role is at the senior level, with significant responsibility for driving brand objectives and managing cross-functional teams.

Reporting Structure: The Senior Brand Manager reports directly to the Brand Director and works closely with cross-functional teams, including marketing, sales, and medical affairs.

Work Arrangement: This is an on-site role based in Beijing, with the possibility of occasional travel for meetings and events.

Growth Opportunities:

  • Progression to a Brand Director role
  • Expansion into other therapeutic areas or regions
  • Development of leadership and management skills

ASSUMPTION: Successful candidates will have the opportunity to grow their careers within Sanofi's diverse and global organization.

🌍 Location & Work Environment

Office Type: Sanofi's Beijing office is a modern, collaborative workspace with state-of-the-art facilities.

Office Location(s): 15800 Alton Parkway, Irvine, CA 92618, US

Geographic Context:

  • Beijing is the capital and second-largest city in China, with a population of over 21 million
  • The city is a major political, cultural, and educational center, as well as a significant hub for international trade and diplomacy
  • Beijing experiences a humid continental climate, with hot, humid summers and cold, dry winters

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for occasional overtime or weekend work as needed.

ASSUMPTION: The work environment at Sanofi's Beijing office is dynamic and multicultural, with a strong emphasis on collaboration and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with hiring manager
  • Final interview with senior leadership
  • Background check and offer extension

Key Assessment Areas:

  • Marketing and project management skills
  • Cross-functional team collaboration
  • Strategic thinking and problem-solving
  • Adaptability and cultural sensitivity

Application Tips:

  • Highlight relevant marketing and project management experience
  • Demonstrate strong communication and leadership skills
  • Showcase your understanding of the RSV market and Sanofi's brand
  • Prepare questions to ask the interviewer about the team, company culture, and growth opportunities

ATS Keywords: Marketing, Brand Management, RSV, Pharmaceuticals, Project Management, Stakeholder Engagement, Cross-functional Teams, Contingency Planning, Asset Development, Solution Development

ASSUMPTION: The application process at Sanofi is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the role.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • CRM software (e.g., Salesforce, Veeva)
  • Marketing automation tools (e.g., Marketo, HubSpot)
  • Project management software (e.g., Asana, Trello)

ASSUMPTION: Successful candidates will be comfortable using a range of marketing and project management tools to support their work.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient focus
  • Integrity
  • Responsibility
  • Transparency
  • Innovation
  • Teamwork

Work Style:

  • Collaborative and team-oriented
  • Adaptable and responsive to change
  • Data-driven and strategic
  • Committed to continuous learning and improvement

Self-Assessment Questions:

  • How do you prioritize and manage multiple projects simultaneously?
  • Can you provide an example of a time when you successfully engaged cross-functional stakeholders to achieve a common goal?
  • How do you approach learning from failures and setbacks?

ASSUMPTION: Successful candidates will demonstrate a strong fit with Sanofi's company values and work style, as well as a commitment to patient focus and ethical business practices.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Navigating a large, matrixed organization
  • Working effectively with cross-functional teams and stakeholders
  • Adapting to a dynamic and changing market environment

ASSUMPTION: Successful candidates will be able to manage multiple priorities, work effectively in a matrixed organization, and adapt to change in a dynamic market environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Senior Brand Manager roles, this position may have a greater focus on RSV prevention and a broader scope of responsibilities
  • Sanofi's global presence and large size offer opportunities for international assignments and exposure to diverse therapeutic areas
  • This role may have more opportunities for career growth and development within the organization

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

πŸ“ Sample Projects

  • Developing a marketing campaign to raise awareness of RSV prevention among parents and healthcare professionals
  • Managing a product launch for a new RSV vaccine in a specific market
  • Collaborating with cross-functional teams to develop a contingency plan for a potential market disruption

ASSUMPTION: Successful candidates will have experience managing marketing projects and working effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader marketing strategy for RSV prevention?
  • What are the key priorities for this role in the first 90 days?
  • How does Sanofi support the professional development and growth of its employees?
  • What is the company's approach to work-life balance for this role?
  • How does Sanofi measure the success of its marketing campaigns and brand objectives?

ASSUMPTION: Candidates should prepare thoughtful questions to ask the interviewer to demonstrate their interest in the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing and project management experience
  • Prepare for the interview by researching Sanofi's brand and the RSV market
  • Prepare questions to ask the interviewer about the role, team, and company culture
  • Follow up with the hiring manager within one week after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.