【Waldorf Astoria Osaka】Director of Marketing Communications-HOD

📌 Core Information

🔹 Job Title: Director of Marketing Communications-HOD

🔹 Company: Waldorf Astoria Osaka

🔹 Location: Kita-ku, Osaka, Japan

🔹 Job Type: On-site

🔹 Category: Hospitality

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Promoting the hotel and its services to the public
• Building a solid market presence
• Managing media relations
• Coordinating communication plans
• Ensuring the hotel maintains a positive image across various platforms

ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on building and maintaining relationships with the media and local community.

📋 Key Responsibilities

✅ Develop and implement the hotel's advertising budget and external advertising

✅ Coordinate and implement communication plans for hotel activities and promotions with all operating departments

✅ Ensure the hotel has a good image and corresponding flow on the mainstream platform in the main source area

✅ Establish good relations with the media and implement hotel marketing campaigns

✅ Fully monitor all printed products of the hotel to ensure consistency with group guidelines

✅ Ensure the hotel homepage, official Weibo and other online and social media platforms' information is accurate and updated in a timely manner

✅ Real-time monitoring of guest comments on various network platforms and replying promptly

✅ Plan and execute hotel public relation activities and achieve expected ROI

✅ Design prints according to hotel standards and ensure print quality

✅ Manage a comprehensive targeted database and advertise hotel promotions

✅ Monitor expenses according to the commercial development department budget to maximize return on investment

✅ Liaise with other hotel departments, outside organizations or government departments to coordinate and implement different hotel projects

✅ Assist with photography, video shooting and interviews of domestic and foreign media

✅ Update the gallery and promotional kit in a timely manner to maintain a fixed capital list

✅ Prepare, plan and execute hotel public relations activities

✅ Maintain normal communication with the local media

✅ Monitor the design project

✅ Responsible for the management of the Marcom department

✅ Carry out any other reasonable duties and responsibilities as assigned

ASSUMPTION: This role involves a wide range of responsibilities, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Not specified

Experience: At least 5 years working experience in the Marketing and Public Relations department of international brand hotels

Required Skills:

• Strong knowledge of advertising media planning and printing production
• Knowledge in Word, Excel, web and basic knowledge of desktop publishing systems
• Organized, detail-oriented and good administrative skill
• Good communication with local news media
• Fluent in spoken and written Chinese and English to meet business needs
• Able to be resourceful, creative and maintain flexibility

Preferred Skills:

• Not specified

ASSUMPTION: Given the nature of the role, candidates with a background in marketing and public relations within the hospitality industry are strongly preferred.

💰 Compensation & Benefits

Salary Range: Industry standard for a Director of Marketing Communications role in Japan, typically ranging from ¥8,000,000 to ¥12,000,000 per year

Benefits:

• Not specified

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Japan. Actual compensation may vary based on the candidate's experience and the company's benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: 5,001-10,000 employees

Founded: 1919

Company Description:

• Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels.
• For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value.
• Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.

Company Specialties:

• Iconic destinations, exceptional hospitality

Company Website: https://stories.hilton.com/brands/hilton-hotels

ASSUMPTION: Hilton's extensive experience and global presence provide a strong foundation for career growth and development opportunities.

📊 Role Analysis

Career Level: Mid-career to senior-level

Reporting Structure: Reports directly to the Hotel Manager

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential advancement to senior marketing roles within the company
• Expansion of responsibilities based on performance and company needs

ASSUMPTION: This role offers opportunities for professional growth and development within the hospitality industry.

🌍 Location & Work Environment

Office Type: Luxury hotel

Office Location(s): Kita-ku, Osaka, Japan

Geographic Context:

• Osaka is the second-largest city in Japan, known for its vibrant culture, delicious food, and historic sites
• The Kita-ku ward is a central business district with easy access to public transportation

Work Schedule: Monday to Friday, with occasional weekend or evening work based on event schedules

ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on delivering exceptional guest experiences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the Hotel Manager and relevant department heads
• Background check and reference check
• Job offer

Key Assessment Areas:

• Marketing and public relations skills
• Communication and interpersonal skills
• Cultural fit with the company and team
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant marketing and public relations experience and achievements
• Tailor your resume to emphasize skills and experiences relevant to the role
• Prepare examples of successful marketing campaigns or projects you've led
• Research the company and its brands to demonstrate your understanding and enthusiasm

ATS Keywords: Marketing, Public Relations, Brand Management, Advertising, Media Relations, Event Planning, Hospitality, Tourism

ASSUMPTION: The application process is competitive, and candidates should emphasize their unique qualifications and experiences to stand out.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator)
• Social media platforms (Weibo, Facebook, Instagram, Twitter)
• Customer Relationship Management (CRM) software
• Project management tools (Asana, Trello)

ASSUMPTION: Proficiency in these tools is essential for managing marketing campaigns and projects effectively.

👔 Cultural Fit Considerations

Company Values:

• Hospitality: We are passionate about delivering exceptional Guest experiences.
• Integrity: We do the right thing all the time.
• Leadership: We are leaders in our industry and in our Communities.
• Teamwork: We are team players in everything we do.
• Ownership: We are owners of our actions and decisions.
• Now: We operate with a sense of urgency and discipline.

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering exceptional guest experiences
• Adaptable and able to thrive in a fast-paced environment

Self-Assessment Questions:

• How do you align with the company's value of exceptional hospitality?
• Describe a time when you had to adapt to a changing work environment or project scope.
• How do you prioritize and manage multiple projects or deadlines?

ASSUMPTION: Candidates should demonstrate a strong cultural fit with the company's values and work style to be successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working evenings and weekends as needed for events and promotions
• Adapting to a dynamic work environment with changing priorities
• Dealing with challenging guests or media inquiries

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive under pressure.

📈 Similar Roles Comparison

• Director of Marketing Communications vs. Marketing Manager: The former has broader responsibilities and oversees a team, while the latter focuses on specific marketing campaigns or projects.
• Hospitality industry vs. other industries: The hospitality industry requires a strong focus on guest experience, customer service, and brand management.
• Career path: This role can lead to senior marketing positions within the company or other hospitality organizations.

ASSUMPTION: Understanding the differences between similar roles and the unique aspects of the hospitality industry is crucial for career progression.

📝 Sample Projects

• Planning and executing a hotel grand opening event
• Developing and implementing a targeted marketing campaign to increase room occupancy
• Managing a hotel rebranding project, including updating all print and digital materials

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the importance of strategic planning and execution in this role.

❓ Key Questions to Ask During Interview

• What are the biggest marketing challenges facing the hotel currently?
• How does the company support work-life balance for its employees?
• What opportunities are there for professional development and growth within the company?
• How does the company measure the success of marketing campaigns and initiatives?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing and public relations experience and achievements
• Prepare a cover letter emphasizing your enthusiasm for the role and the company
• Research the company and its brands to demonstrate your understanding and fit
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.