📌 Core Information
🔹 Job Title: Walser Auto Campus Marketing Manager
🔹 Company: Walser Automotive Group
🔹 Location: Wichita, KS
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing monthly promotional strategies across various platforms
- Tracking, analyzing, and reporting on marketing performance metrics
- Collaborating with senior staff and vendors to ensure marketing goals are met
- Managing website maintenance, lead delivery, and OEM compliance
- Leading and motivating a team to drive results and meet strategic goals
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and team leadership to drive impactful marketing campaigns and ensure the team's success.
📋 Key Responsibilities
✅ Developing and executing monthly promotional strategies, including model and incentive focus, budget allocation, and execution via websites, social media, database communication, SEM, SEO, and third-party vendors
✅ Tracking, reporting, and analyzing performance of quantifiable marketing activities, ad-hoc analytic requests, and regular reports for review with senior staff
✅ Monitoring and reporting on lead volume trends, making recommendations on lead providers based on performance, store goals, and cost-efficiency
✅ Driving quality web traffic through strategic SEO and efficient SEM campaigns aligned with store performance goals
✅ Coordinating video content strategy, including determining high-impact video subject matter and coordinating shoots with videographers and stores
✅ Conducting regular check-ins and communication with senior staff for planning, consultation, follow-up, and other needs
✅ Creating and executing creative assets, both requested and required
✅ Managing website maintenance, including ongoing updates, functionality, bug-fixes, UI/conversion enhancements, adherence to OEM compliance, inventory display/syndication, and more
✅ Overseeing lead delivery, including lead audits, troubleshooting issues, and ensuring leads are properly catalogued in the CRM
✅ Evaluating vendor performance, efficiency of spend, and making recommendations to leadership that align with store performance goals
✅ Ensuring OEM compliance by maintaining in-depth knowledge of OEM program standards and requirements and resolving infractions
✅ Managing marketing budget, including monthly creation, review, approval, and ensuring it aligns with strategic goals
✅ Driving team results by communicating job expectations, planning, monitoring, and evaluating performance
✅ Developing, coordinating, and enforcing systems, policies, procedures, and productivity standards
✅ Motivating, counseling, and monitoring the performance of all assigned team members, conducting disciplinary action when necessary, and administering annual performance evaluations
✅ Completing employee terminations based on policy violations with HR approval
✅ Managing staff pay rates, hours worked, schedules, time off, and other administrative duties
✅ Coordinating with the Recruiting Department to interview and hire department staff
✅ Ensuring employee relations issues or concerns are addressed and escalated to HR when necessary
✅ Monitoring and assisting in the implementation of company initiatives and legal compliance measures and ensuring the communication of company news on a regular basis
✅ Supporting the career and professional development of team members
✅ Leading by example and being an advocate for the team, embracing and exhibiting Walser CORE values
✅ All other duties, tasks, and/or projects as assigned
ASSUMPTION: This role requires a broad range of marketing skills, from strategic planning and data analysis to creative execution and team management. Strong leadership and communication skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing or related field
Experience: 3 years of experience in marketing or a related field
Required Skills:
- High-level communication skills, including interpreting complex data and presenting to large groups
- Data-driven decision-making skills that result in high-impact performance and tangible ROI
- Extensive knowledge of SEO, SEM, and paid social media strategy
- Extensive knowledge of tools including but not limited to: Google Analytics, Google Tag Manager, Google Ads, Facebook Ads, Microsoft Office, Task Management Software, etc.
- High-level organizational skills, reinforcing the ability to handle and prioritize multiple projects and deliverables all at once and meet varying deadlines
- A great attitude, team player, and collaborator while also being self-motivated and able to work independently
- Curiosity and willingness to learn with a flexible, proactive problem-solving nature
- Ability to both give and take effective, actionable creative feedback and direction
- Ability to make swift decisions, work through demanding situations, and quickly resolve problems to ensure initiatives are completed within the designated time frame, scope, and budget
- High standards: going above and beyond ‘good enough’ and maintaining high-quality support to Walser stores
Preferred Skills:
- Experience in the automotive industry
- Fluency in Spanish
ASSUMPTION: Candidates with a strong background in digital marketing, proven leadership skills, and a data-driven mindset will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in the automotive industry)
Benefits:
- Medical, Dental, Vision coverage & HSA/FSA
- Paid Parental Leave (Maternity, Paternity, Adoption)
- Adoption Assistance Program
- Life Insurance and 401K with Employer Match
- Pet insurance and Employee discounts
- Access to Employee Resource Groups, such as: Women of Walser, Drive with Pride, Asian Hmong Alliance, and Veterans at Walser
- The opportunity to volunteer through the Walser Foundation
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 3-5 years of experience in the automotive industry. Walser Automotive Group may offer a different salary range based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 1,001-5,000 employees (Mid-size company with a large marketing team and multiple locations)
Founded: 1956 (Over 65 years of experience in the automotive industry)
Company Description:
- Family-owned and operated for over 65 years
- Leads with the "Best Price First" philosophy, offering the lowest price upfront and transparently, with no need for haggling
- Sells and services 22 leading import and domestic brands across locations in Minnesota, Kansas, and Illinois
- Donates 5% of pre-tax earnings to the Walser Foundation, supporting local organizations that focus on education and workforce development
- Committed to diversity, equity, and inclusion, with Employee Resource Groups that foster an inclusive environment for all employees and customers
Company Specialties:
- Automotive Sales
- Automotive Service
- Collision and Glass Repair
- Fleet Leasing
- Commercial Vehicle Sales
- Vehicle Rental Services
Company Website: Walser Careers
ASSUMPTION: Walser Automotive Group is a well-established company with a strong commitment to customer service, community involvement, and employee development. Their marketing team plays a crucial role in driving sales and brand awareness across multiple locations and brands.
📊 Role Analysis
Career Level: Mid-level Marketing Manager, responsible for developing and executing marketing strategies, managing a team, and driving results
Reporting Structure: Reports directly to the Director of Marketing and oversees a team of marketing specialists and coordinators
Work Arrangement: On-site, full-time position with occasional remote work for meetings and events
Growth Opportunities:
- Advancement to a Senior Marketing Manager or Director of Marketing role within the company
- Expansion of responsibilities to include additional locations or brands
- Cross-functional collaboration with other departments, such as Sales, Service, or Collision, to drive integrated marketing campaigns
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department or expand responsibilities across the company.
🌍 Location & Work Environment
Office Type: Corporate office environment with a casual, family-friendly atmosphere
Office Location(s): Wichita, KS (with additional locations in Minnesota and Illinois)
Geographic Context:
- Wichita is the largest city in Kansas, with a population of approximately 390,000 people
- The city has a humid subtropical climate, with hot summers and mild winters
- Wichita is home to several major industries, including aviation, manufacturing, and healthcare, as well as a growing tech sector
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with occasional evenings and weekends as needed
ASSUMPTION: The Wichita office offers a collaborative and supportive work environment, with opportunities for professional growth and development. The city provides a mix of urban and suburban living options, with a lower cost of living compared to larger metropolitan areas.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning skills
- Data analysis and reporting abilities
- Leadership and team management skills
- Creative problem-solving and adaptability
- Alignment with Walser's CORE values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy, data analysis, and team leadership skills
- Prepare examples of successful marketing campaigns you've executed, including metrics and results
- Research Walser Automotive Group's marketing strategies and be prepared to discuss how you can contribute to their success
- Demonstrate your ability to work collaboratively and adapt to a dynamic work environment
ATS Keywords: Marketing Strategy, Data Analysis, Team Leadership, Marketing Campaigns, Walser Automotive Group, SEO, SEM, Social Media Strategy
ASSUMPTION: Walser Automotive Group's interview process focuses on assessing candidates' strategic thinking, data-driven decision-making, and cultural fit with the company's CORE values.
🛠️ Tools & Technologies
- Google Analytics
- Google Tag Manager
- Google Ads
- Facebook Ads
- Microsoft Office
- Task Management Software (e.g., Asana, Trello, Jira)
- CRM Software (e.g., Salesforce, HubSpot, Zoho CRM)
- Project Management Software (e.g., Asana, Trello, Jira)
- Graphic Design Software (e.g., Adobe Creative Suite, Canva, Sketch)
ASSUMPTION: Walser Automotive Group uses a variety of tools and technologies to streamline marketing processes, improve collaboration, and drive results. Proficiency in these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Do The Right Thing - Nothing is worth compromising a relationship
- Lead By Example - Be willing to help no matter how difficult the challenge
- Display Positive Energy - A good attitude is highly contagious
- Be Open Minded - The only thing that is constant is change
Work Style:
- Collaborative and supportive team environment
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Data-driven decision-making and a focus on metrics and analytics
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you handle situations where you must compromise to maintain a relationship?
- Can you provide an example of a time when you led by example, even in the face of significant challenges?
- How do you maintain a positive attitude in high-pressure situations, and how does that impact your team's performance?
- How do you approach change and adapt your strategies to capitalize on new opportunities?
ASSUMPTION: Walser Automotive Group values candidates who demonstrate strong alignment with their CORE values and a willingness to adapt to a dynamic work environment.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise
- Balancing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in marketing strategies, tools, and technologies
- Ensuring OEM compliance and resolving infractions
- Managing vendor relationships and negotiating contracts
ASSUMPTION: Walser Automotive Group's Marketing Manager role presents unique challenges that require strong leadership, adaptability, and strategic thinking to succeed.
📈 Similar Roles Comparison
- Marketing Manager (Automotive Industry) vs. Marketing Manager (Other Industries)
- Automotive industry-specific knowledge and experience may be required
- Marketing strategies and tactics may vary between industries
- Career progression and compensation may differ based on industry-specific factors
- Marketing Manager (Mid-size Company) vs. Marketing Manager (Enterprise Company)
- Mid-size companies may offer more opportunities for growth and advancement
- Enterprise companies may have more resources and budget for marketing initiatives
- Marketing strategies and tactics may differ based on company size and structure
- Marketing Manager (On-site) vs. Marketing Manager (Remote)
- On-site roles may offer more opportunities for face-to-face collaboration and mentorship
- Remote roles may provide more flexibility and work-life balance
- Communication and time management skills may be more critical in remote roles
ASSUMPTION: While this role shares similarities with other Marketing Manager positions, it also presents unique challenges and opportunities based on the automotive industry, company size, and work arrangement.
📝 Sample Projects
- Developing and executing a successful SEO and SEM campaign to drive website traffic and increase leads for a specific brand or location
- Creating and implementing a social media strategy to engage customers and promote brand awareness, including targeted ads and organic content
- Managing a website redesign project, including UI/UX improvements, OEM compliance, and inventory syndication
- Conducting a comprehensive analysis of marketing performance metrics and making data-driven recommendations to improve ROI
- Collaborating with the sales and service departments to develop integrated marketing campaigns that drive customer engagement and loyalty
ASSUMPTION: Walser Automotive Group's Marketing Manager role offers a wide range of projects and initiatives that require strategic thinking, data analysis, and creative problem-solving.
❓ Key Questions to Ask During Interview
- What are the most significant marketing challenges facing the company, and how can this role address them?
- How does the marketing team collaborate with other departments, such as sales and service, to drive integrated marketing campaigns?
- What opportunities are there for professional growth and development within the marketing department or the company as a whole?
- How does the company support work-life balance for its employees, particularly in a fast-paced role like Marketing Manager?
- What are the most important qualities and skills the company looks for in a successful Marketing Manager?
ASSUMPTION: Walser Automotive Group values candidates who ask thoughtful and insightful questions during the interview process, demonstrating their interest in the role and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing strategy, data analysis, and team leadership skills, as well as your alignment with Walser's CORE values
- Prepare examples of successful marketing campaigns you've executed, including metrics and results, to demonstrate your qualifications during the interview process
- Research Walser Automotive Group's marketing strategies and be prepared to discuss how you can contribute to their success
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
