📌 Core Information
🔹 Job Title: Web Content Activation Manager
🔹 Company: Philips
🔹 Location: Cambridge, MA
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (3 days/week)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with global and regional marketing teams to understand and activate web content needs
- Managing web editorial calendar for proactive content planning and release
- Overseeing web page life cycle management to maintain and refresh content for maximum engagement
- Serving as primary workflow owner within the CMS platform for North American website pages
- Triaging web content dashboard weekly to ensure swift activation of globally sourced web pages adopted by the region
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Collaborate with global and regional marketing teams to understand web content needs and activate regional content
✅ Maintain a web editorial calendar to proactively plan and release content for the North America region
✅ Oversee web page life cycle management, focusing on maintaining and refreshing page content to drive maximum engagement and user conversion
✅ Serve as the primary workflow owner within the CMS platform for all North American website pages
✅ Manage and triage the web content dashboard for North America weekly to ensure swift activation of globally sourced web pages adopted by the region
ASSUMPTION: This role involves a high degree of multitasking, prioritization, and communication with various stakeholders.
🎯 Required Qualifications
Education: High School Diploma/GED required, Bachelor’s degree preferred in Digital Marketing, Digital Technology, Business Administration, or a related field.
Experience: Minimum of 2 years of website management/digital marketing experience
Required Skills:
- Proven experience in web content management and CMS platforms (e.g., Contentful)
- Strong project management skills
- Excellent communication and collaboration skills
- Ability to work effectively in a cross-functional team environment
- Proficient in Microsoft Office Suite
Preferred Skills:
- Healthcare technology marketing experience
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in CMS platforms and strong project management skills are essential for this role.
💰 Compensation & Benefits
Salary Range: $75,600.00 to $120,960.00 per year
Benefits:
- Generous PTO
- 401k (up to 7% match)
- HSA (with company contribution)
- Stock Purchase Plan
- Education Reimbursement
Working Hours: Full-time (40 hours/week), with a hybrid work arrangement (3 days on-site)
ASSUMPTION: The salary range provided is based on the information given in the job posting and is typical for this role and experience level in the Cambridge, MA area.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare technology. Philips focuses on improving people’s health and well-being through meaningful innovation.
Company Size: 10,001+ employees. As a large organization, Philips offers extensive resources and opportunities for growth.
Founded: 1891. Philips has a rich history and extensive experience in the healthcare industry.
Company Description:
- Philips is a global leader in health technology, focused on improving people’s health and well-being through meaningful innovation
- The company aims to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities
- Philips sees healthcare as a connected whole, helping people live healthily, aiding diagnosis and treatment, and supporting recovery at home
Company Specialties:
- Healthcare
- Medical Devices
- Health systems
- Cardiology
- Healthtech
- Oncology
- Respiratory
- Fertility and pregnancy
- Connected Care
Company Website: https://www.philips.com/a-w/about.html
ASSUMPTION: Philips' extensive experience and resources in the healthcare industry make it an attractive employer for professionals seeking to make a significant impact on people's lives.
📊 Role Analysis
Career Level: Mid-level. This role requires 2-5 years of experience and offers opportunities for growth within the organization.
Reporting Structure: This role reports directly to the Global Digital Manager and works closely with North America Business Marketing teams.
Work Arrangement: Hybrid. This role requires on-site presence for 3 days per week, with the remaining 2 days worked remotely.
Growth Opportunities:
- Progression to senior roles within the digital marketing or content management teams
- Expansion into other areas of the business, such as product management or strategy
- Opportunities to work on global projects and collaborate with international teams
ASSUMPTION: As a large organization, Philips offers numerous growth opportunities for motivated and talented individuals.
🌍 Location & Work Environment
Office Type: Hybrid. This role requires on-site presence for 3 days per week, with the remaining 2 days worked remotely.
Office Location(s): Cambridge, MA
Geographic Context:
- Cambridge is a city in Middlesex County, Massachusetts, and is part of the Greater Boston metropolitan area
- The city is known for its rich history, vibrant culture, and strong educational institutions
- Cambridge offers a mix of urban and suburban living, with numerous amenities and attractions
Work Schedule: Full-time (40 hours/week), with a hybrid work arrangement (3 days on-site)
ASSUMPTION: Cambridge, MA, offers a dynamic and engaging work environment, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the Global Digital Manager
Key Assessment Areas:
- Problem-solving skills and ability to manage multiple projects
- Communication and collaboration skills
- Technical proficiency in CMS platforms and project management tools
- Alignment with Philips' company values and culture
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on web content management and CMS platforms
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare examples of your work, such as web content you've managed or projects you've led, to showcase during the interview
ATS Keywords: Web content management, CMS platforms, project management, digital marketing, healthcare technology, cross-functional teams, stakeholder communication
ASSUMPTION: Philips' application process is competitive, and candidates should be prepared to demonstrate their skills and experience throughout the interview process.
🛠️ Tools & Technologies
- Contentful (CMS platform)
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Proficiency in Contentful and other relevant CMS platforms is essential for this role, as is experience with project management tools.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Quality and excellence
- Innovation and continuous learning
- Integrity and respect
- Teamwork and collaboration
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do I have a strong track record of managing web content and driving engagement?
- Am I comfortable working in a fast-paced, dynamic environment with multiple stakeholders?
- Do I thrive in a collaborative, team-oriented work culture?
ASSUMPTION: Philips values candidates who align with their company values and can thrive in a collaborative, team-oriented work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working effectively with cross-functional teams and stakeholders
- Keeping up with industry trends and best practices in web content management
- Adapting to a hybrid work arrangement and balancing on-site and remote work
ASSUMPTION: These challenges require strong project management skills, effective communication, and the ability to adapt to a dynamic work environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on regional web content activation and management for the North America region
- Philips' extensive experience and resources in the healthcare industry set it apart from other employers in this space
- Career progression opportunities within Philips are numerous and varied, offering a clear path for growth and development
ASSUMPTION: Philips' unique position in the healthcare technology industry and extensive growth opportunities make it an attractive employer for professionals seeking to make a significant impact on people's lives.
📝 Sample Projects
- Managing the launch of a new healthcare product or service, including the creation and activation of related web content
- Refreshing and optimizing existing web content to improve user engagement and conversion
- Collaborating with global and regional marketing teams to develop and execute a comprehensive web content strategy
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the Web Content Activation Manager may undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for activating regional web content, and how this role fits into that process?
- How does this role collaborate with global and regional marketing teams to understand and activate web content needs?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Philips support the professional development and growth of employees in this role?
- What is the work-life balance like for this role, and how does the hybrid work arrangement support that?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the day-to-day responsibilities and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link provided
- Tailor your resume to highlight relevant experience and skills, focusing on web content management and CMS platforms
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
- Prepare examples of your work, such as web content you've managed or projects you've led, to showcase during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
