G
Full-time
On-site
United States
πŸ“Š Marketing Analyst

πŸ“Œ Core Information

πŸ”Ή Job Title: Web Content Analyst

πŸ”Ή Company: General Dynamics Information Technology

πŸ”Ή Location: Durham, NC (Remote/Hybrid)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: IT & Software

πŸ”Ή Date Posted: May 29, 2025

πŸ”Ή Experience Level: Mid-Senior level

πŸ”Ή Remote Status: Hybrid (1-2 days on-site per week)

πŸš€ Job Overview

Key aspects of this role include:

  • Maintaining and updating web content for a federal customer
  • Analyzing website performance using tools like Google Analytics and DAP
  • Optimizing content for search engines and accessibility
  • Monitoring and ensuring website compliance with Section 508 standards

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on delivering high-quality web content that meets both user needs and accessibility standards.

πŸ“‹ Key Responsibilities

βœ… Maintain and update web content, including small, medium, and large projects

βœ… Analyze website performance using tools like Google Analytics and Digital Analytics Program (DAP)

βœ… Optimize content for search engines and improve search engine rankings

βœ… Monitor website accessibility and ensure compliance with Section 508 standards

βœ… Collaborate with cross-functional teams to ensure successful delivery of projects

ASSUMPTION: This role involves a mix of independent work and team collaboration, with a focus on delivering high-quality web content that meets project deadlines and customer expectations.

🎯 Required Qualifications

Education: Bachelor's degree in Computer Science, Information Science, or a related field

Experience: Minimum of three years of related experience in web content management or a similar role

Required Skills:

  • Proven experience with content management systems (CMS)
  • Strong knowledge of HTML and metadata optimization
  • Familiarity with Google Analytics and SEO best practices
  • Experience with Section 508 compliance and accessibility standards
  • Excellent written and verbal communication skills

Preferred Skills:

  • Experience with AEM or other enterprise-level CMS
  • Familiarity with agile development methodologies
  • Knowledge of 508 compliance testing tools

ASSUMPTION: While not explicitly stated, having experience with AEM or other enterprise-level CMS would be beneficial for this role, as the company is a large organization with likely complex web content management needs.

πŸ’° Compensation & Benefits

Salary Range: $72,509 - $83,384 per year (based on experience and location)

Benefits:

  • 401K with company match
  • Comprehensive health and wellness packages
  • Paid vacation and 10 company-paid holidays
  • Paid family leave (up to 160 hours in a rolling 12-month period)
  • Short and long-term disability benefits
  • Life, accidental death and dismemberment, critical illness, and business travel and accident insurance

Working Hours: 40 hours per week, with flexible work arrangements (hybrid remote/on-site)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Durham, NC area. Actual salary may vary based on individual qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: GDIT operates in the IT Services and IT Consulting industry, providing technology and professional services to various government, defense, and intelligence community clients.

Company Size: GDIT is a large organization with over 10,000 employees, offering a range of career growth opportunities and resources.

Founded: GDIT was founded in 1999 and is a subsidiary of General Dynamics, a global aerospace and defense company.

Company Description:

  • GDIT delivers solutions, technology, and mission services to various U.S. government agencies, defense, and intelligence communities.
  • The company operates across 50+ countries worldwide, offering leading capabilities in digital modernization, AI/ML, Cloud, Cyber, and application development.
  • GDIT is committed to creating a safer, smarter world by harnessing the power of deep expertise and advanced technology.

Company Specialties:

  • Enterprise IT
  • Network Systems Integration
  • Professional and Technical Services
  • Training and Simulation
  • Health
  • Wireless
  • Information Technology
  • Aerospace and Aviation
  • Defense
  • Cybersecurity
  • Cloud Computing
  • Artificial Intelligence
  • and Quantum Computing

Company Website: gdit.com

ASSUMPTION: GDIT's large size and diverse range of services may result in a structured and hierarchical work environment, with opportunities for career growth and specialization within specific areas of expertise.

πŸ“Š Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of technical expertise and experience in web content management.

Reporting Structure: The Web Content Analyst will report to the Web Content Manager or a similar role within the organization's web team.

Work Arrangement: This role is a hybrid position, requiring employees to work on-site 1-2 days per week, with the remaining days worked remotely.

Growth Opportunities:

  • Advancement to senior or management roles within the web content or digital marketing teams
  • Expansion into related roles, such as UX/UI design, content strategy, or SEO specialist
  • Opportunities to work on high-visibility projects for prominent government or defense clients

ASSUMPTION: GDIT's large size and diverse range of services may provide ample opportunities for career growth and specialization within specific areas of expertise.

🌍 Location & Work Environment

Office Type: GDIT's Durham, NC office is a hybrid work environment, with employees expected to work on-site 1-2 days per week.

Office Location(s): 111 TW Alexander Drive, Durham, NC

Geographic Context:

  • Durham, NC is part of the Research Triangle region, known for its strong tech industry and high quality of life.
  • The area offers a mix of urban and suburban living options, with a vibrant cultural scene and numerous outdoor recreation opportunities.
  • Durham is home to several major research universities, including Duke University and the University of North Carolina at Chapel Hill.

Work Schedule: Employees will work a standard 40-hour workweek, with flexible hours and the option to work remotely for part of the week.

ASSUMPTION: While the role is listed as hybrid, the specific work arrangement may be subject to change based on the organization's needs and the employee's individual circumstances.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager or HR representative
  • In-depth technical interview with the web team
  • Final interview with the department director or another senior leader

Key Assessment Areas:

  • Technical skills and experience in web content management
  • Problem-solving and analytical skills
  • Communication and collaboration skills
  • Alignment with GDIT's company values and culture

Application Tips:

  • Tailor your resume to highlight relevant skills and experience for this role
  • Prepare for behavioral interview questions that focus on your problem-solving and communication skills
  • Research GDIT's company values and be prepared to discuss how your personal values align with theirs

ATS Keywords: Web Content, CMS, HTML, Metadata Optimization, Google Analytics, SEO, Section 508, Accessibility, Content Strategy, Editorial Experience

ASSUMPTION: GDIT's application process may involve multiple interviews and assessments, with a focus on evaluating both technical skills and cultural fit.

πŸ› οΈ Tools & Technologies

  • Content Management Systems (CMS), such as Adobe Experience Manager (AEM) or other enterprise-level platforms
  • HTML and related web development tools
  • Google Analytics and other web analytics tools
  • Section 508 compliance testing tools
  • Collaboration and project management tools, such as Microsoft Office Suite, Google Workspace, or Jira

ASSUMPTION: While not explicitly stated, having experience with Adobe Experience Manager (AEM) or other enterprise-level CMS would be beneficial for this role, as the company is a large organization with likely complex web content management needs.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity: Uphold the highest ethical standards in all actions and decisions
  • Customer Focus: Understand and meet the needs of our customers
  • Innovation: Foster a culture of creativity and continuous improvement
  • Teamwork: Collaborate and work together to achieve common goals
  • Accountability: Take personal responsibility for delivering on commitments

Work Style:

  • GDIT values a balance of independent work and team collaboration
  • The company encourages employees to take ownership of their roles and contribute to the organization's success
  • GDIT fosters a culture of continuous learning and professional development

Self-Assessment Questions:

  • Do you have a strong commitment to upholding ethical standards in your work?
  • Are you comfortable working independently and taking ownership of your responsibilities?
  • Do you have experience working in a team environment and collaborating with others to achieve common goals?
  • Are you open to feedback and willing to learn and adapt in a dynamic work environment?

ASSUMPTION: GDIT places a strong emphasis on cultural fit, seeking candidates who align with their core values and work style preferences.

⚠️ Potential Challenges

  • Working with complex, enterprise-level CMS platforms may present a learning curve for candidates without prior experience
  • Balancing independent work and team collaboration may require strong time management and communication skills
  • Meeting tight project deadlines and customer expectations may present challenges in a fast-paced work environment
  • Adapting to a hybrid work arrangement may require candidates to be comfortable working both independently and collaboratively in a remote setting

ASSUMPTION: While GDIT offers a range of benefits and opportunities for career growth, the role may present challenges related to working with complex technologies, balancing independent and collaborative work, and adapting to a hybrid work arrangement.

πŸ“ˆ Similar Roles Comparison

  • Compared to other web content management roles, this position may require more experience with enterprise-level CMS platforms and a stronger focus on accessibility compliance
  • GDIT's large size and diverse range of services may provide more opportunities for career growth and specialization within specific areas of expertise compared to smaller organizations
  • This role may offer more opportunities for collaboration and teamwork compared to more isolated or independent web content management positions

ASSUMPTION: While this role shares similarities with other web content management positions, its unique aspects and the organization's size and culture may present distinct opportunities and challenges compared to similar roles in other companies.

πŸ“ Sample Projects

  • Migrating content from an outdated CMS to a new, enterprise-level platform
  • Optimizing website content for search engines and improving search engine rankings
  • Conducting a comprehensive accessibility audit and remediating issues to ensure Section 508 compliance
  • Collaborating with cross-functional teams to develop and implement a new content strategy for a high-visibility website

ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative opportunities that may be present in this role, from technical tasks to strategic initiatives.

❓ Key Questions to Ask During Interview

  • Can you describe the typical work arrangement for this role, and how it may vary based on the organization's needs and the employee's individual circumstances?
  • What tools and technologies are commonly used in this role, and are there any specific skills or experience that would be particularly valuable for success in this position?
  • How does GDIT support the professional development and career growth of its employees, particularly in relation to this role?
  • What are the most important qualities and skills for someone to succeed in this role, and how does GDIT evaluate these qualities during the interview process?
  • How does GDIT foster a culture of innovation and continuous improvement, and what opportunities are there for employees to contribute to this process?

ASSUMPTION: These interview questions are designed to provide insight into the role's work arrangement, required skills, career growth opportunities, and GDIT's cultural values and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the GDIT careers website
  • Tailor your resume to highlight relevant skills and experience, such as CMS experience, HTML proficiency, and familiarity with Google Analytics and SEO best practices
  • Prepare a cover letter that demonstrates your understanding of the role and your qualifications for success
  • If applicable, prepare examples of your web content management work or portfolio to showcase your skills and experience
  • Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and inquire about next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.