Web Content Analyst

📌 Core Information 🔹 Job Title: Web Content Analyst 🔹 Company: BRP 🔹 Location: Campinas, Brazil 🔹 Job Type: Hybrid 🔹 Category: Web Content Management 🔹 Date Posted: April 4, 2025 🚀 Job Overview Key aspects of this role include: 1. Web Content Management & Execution: - Develop an understanding of platform limitations and propose solutions to enhance efficiency and functionality. - Publish and update content across multiple brand websites using Adobe Experience Manager (AEM). - Ensure content is aligned with brand guidelines and meets quality standards. - Maintain consistency across various locales, adapting content where necessary for international markets. 2. Collaboration & Cross-Functional Work: - Coordinate content priorities with different stakeholders to ensure alignment with business objectives. - Work closely with brands and regions marketing strategists to implement content updates. - Collaborate with UX/UI designers, SEO specialists to enhance the user experience. 3. Web Optimization & Accessibility: - Ensure compliance with Web Accessibility standards (WCAG 2.0 AA) to provide an inclusive user experience. - Optimize content for SEO performance, working in tandem with SEO specialists. - Identify opportunities to improve workflows and efficiency within the CMS environment. 4. Model Year Update Planning & Execution: - Prepare for two peak periods per year tied to Model Year Updates, ensuring readiness for high-volume content updates. - Act as a key player during User Acceptance Testing (UAT). - Adapt to increased workloads during these cycles while maintaining quality and efficiency. - Support content migration and large-scale updates in collaboration with internal teams. 📋 Key Responsibilities ✅ Web Content Management & Execution: - Develop an understanding of platform limitations and propose solutions to enhance efficiency and functionality. - Publish and update content across multiple brand websites using Adobe Experience Manager (AEM). - Ensure content is aligned with brand guidelines and meets quality standards. - Maintain consistency across various locales, adapting content where necessary for international markets. ✅ Collaboration & Cross-Functional Work: - Coordinate content priorities with different stakeholders to ensure alignment with business objectives. - Work closely with brands and regions marketing strategists to implement content updates. - Collaborate with UX/UI designers, SEO specialists to enhance the user experience. ✅ Web Optimization & Accessibility: - Ensure compliance with Web Accessibility standards (WCAG 2.0 AA) to provide an inclusive user experience. - Optimize content for SEO performance, working in tandem with SEO specialists. - Identify opportunities to improve workflows and efficiency within the CMS environment. ✅ Model Year Update Planning & Execution: - Prepare for two peak periods per year tied to Model Year Updates, ensuring readiness for high-volume content updates. - Act as a key player during User Acceptance Testing (UAT). - Adapt to increased workloads during these cycles while maintaining quality and efficiency. - Support content migration and large-scale updates in collaboration with internal teams. 🎯 Required Qualifications Education: - Bachelor's degree in a relevant field (e.g., Communications, Marketing, or a related discipline) Experience: - 3+ years of experience in web content management, digital publishing, or a similar role Required Skills: - Excellent verbal communication skills in English (French is a plus) - Strong attention to detail and ability to manage multiple content requests simultaneously - Hands-on experience with Adobe Experience Manager (AEM) or other enterprise CMS platforms - Familiarity with SEO principles and content optimization strategies Preferred Skills: - Familiarity with working in a multinational, multibrand environment with multiple locales - Ability to thrive in fast-paced environments with seasonal workload fluctuations - Understanding of Web Accessibility standards (WCAG 2.0 AA) and best practices (a plus) Soft Skills: - Strong organizational and time management skills, especially during high-intensity work periods - Strong communication and collaboration abilities - Proactive problem solver with a detail-oriented mindset - Ability to work effectively with multidisciplinary teams and external stakeholders - Passion for delivering high-quality digital experiences 💰 Compensation & Benefits Salary Range: Competitive salary based on experience and industry standards for the role, location, and level of responsibility. Benefits: - Comprehensive health, dental, and vision insurance - Retirement savings plan with company matching - Employee assistance program - Generous vacation and time-off policies - On-site fitness facilities and wellness programs - Tuition reimbursement and professional development opportunities - Employee discounts on BRP products and services Working Hours: Full-time position with flexible hybrid work arrangement, with the option to work from the office in Campinas, Brazil, or remotely. 📌 Applicant Insights 🔍 Company Context Industry: BRP operates in the recreational vehicles and marine propulsion systems industry, with a strong focus on innovation, quality, and customer satisfaction. Company Size: BRP is a large, multinational organization with close to 20,000 employees worldwide, providing a diverse and dynamic work environment. Founded: BRP was founded in 2003 and is headquartered in Valcourt, Quebec, Canada, with manufacturing facilities and offices on five continents. Company Description: BRP is a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt, and even in the air. The company is rooted in a spirit of ingenuity and intense customer focus, with a mission to create adventure by design. Company Specialties: BRP's distinctive brands include Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am vehicles, Alumacraft and Quintrex boats, Manitou pontoons, and Rotax marine propulsion systems and engines for karts and recreational aircraft. Company Website: 📊 Role Analysis Career Level: This role is at the intermediate level, requiring a balance of technical skills and industry knowledge, as well as the ability to work effectively in a team environment. Reporting Structure: The Web Content Analyst will report directly to the Digital Content Manager and work closely with various internal specialists, such as UX/UI designers, SEO specialists, and marketing strategists. Work Arrangement: This role offers a hybrid work arrangement, with the option to work from the office in Campinas, Brazil, or remotely. The specific work arrangement will be discussed during the interview process. Growth Opportunities: - As BRP continues to expand and diversify its product offerings, there may be opportunities for the Web Content Analyst to take on additional responsibilities or explore new roles within the organization. - BRP values internal promotions and provides opportunities for employees to grow both personally and professionally. 🌍 Location & Work Environment Office Type: BRP's office in Campinas, Brazil, is a modern, collaborative workspace designed to foster creativity and productivity. Office Location: The office is located in the Parque Industrial Querétaro Sta Rosa Jauregui, Querétaro, Mexico, with convenient access to public transportation and nearby amenities. Geographic Context: - Campinas is the largest city in the state of São Paulo, Brazil, and is known for its vibrant culture, rich history, and diverse population. - The city is home to several major universities and research institutions, providing a strong talent pool for BRP to draw from. Work Schedule: - The standard work schedule for this role is Monday to Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. - BRP offers flexible work arrangements to accommodate employees' personal needs and preferences. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the BRP careers portal. 2. Phone or video screening with the HR department. 3. In-depth interviews with the hiring manager and relevant team members. 4. Final interview with the Digital Content Manager or another senior leader. Key Assessment Areas: 1. Technical skills and industry knowledge, with a focus on web content management and Adobe Experience Manager (AEM). 2. Problem-solving abilities and attention to detail. 3. Communication and collaboration skills, both written and verbal. 4. Cultural fit and alignment with BRP's values and work environment. Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role. 2. Familiarize yourself with BRP's products, industry, and company culture to demonstrate your enthusiasm and understanding. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to work effectively in a team environment. ATS Keywords: Web Content Management, Digital Publishing, Adobe Experience Manager, SEO, Content Optimization, Web Accessibility, Collaboration, Problem Solving, Attention to Detail, Multinational Experience, Fast-Paced Environment 🛠️ Tools & Technologies - Adobe Experience Manager (AEM) - SEO tools (e.g., Google Search Console, SEMrush, Ahrefs) - Web analytics tools (e.g., Google Analytics) - Microsoft Office Suite (Word, Excel, PowerPoint) - Project management tools (e.g., Asana, Jira, Trello) 👔 Cultural Fit Considerations Company Values: - Passion: BRP is driven by a passion for creating adventure and inspiring customers to live life to the fullest. - Drive: BRP is committed to continuous improvement and pushing the boundaries of what's possible. - Ingenuity: BRP values creativity, innovation, and finding unique solutions to challenges. - Trust: BRP fosters a culture of trust, integrity, and accountability. Work Style: - BRP values employees who are proactive, results-driven, and able to work effectively in a fast-paced, dynamic environment. - The company encourages collaboration, open communication, and a strong sense of teamwork. - BRP values employees who are adaptable, resilient, and able to thrive in a diverse and multicultural work environment. Self-Assessment Questions: 1. How do you ensure high-quality content execution across multiple brand websites, maintaining consistency and adhering to brand guidelines? 2. Can you describe a time when you had to adapt content for international markets, and how did you approach this challenge? 3. How do you stay organized and manage multiple content requests simultaneously, especially during peak periods? 4. How do you collaborate effectively with multidisciplinary teams, including UX/UI designers, SEO specialists, and marketing strategists? 5. How do you ensure the accessibility of web content, and can you provide an example of a time when you had to address an accessibility issue? ⚠️ Potential Challenges 1. Language Barrier: As BRP operates in a multinational environment, the Web Content Analyst may face language barriers when communicating with colleagues or adapting content for international markets. 2. Seasonal Workload Fluctuations: The role may require working extended hours or adjusting to increased workloads during peak periods, such as Model Year Updates. 3. Technical Challenges: The Web Content Analyst may encounter technical issues or limitations within the CMS environment, requiring problem-solving skills and adaptability. 4. Cultural Differences: Working in a diverse, multicultural environment may present unique challenges related to communication, collaboration, and understanding cultural nuances. 📈 Similar Roles Comparison 1. Web Content Specialist vs. Web Content Analyst: - Both roles focus on managing and publishing web content, but the Web Content Analyst role may have more responsibility for content strategy, optimization, and accessibility. - The Web Content Analyst role may require more experience with enterprise CMS platforms and SEO principles. 2. Digital Marketing Strategist vs. Web Content Analyst: - Both roles require strong communication skills, collaboration, and an understanding of digital marketing strategies. - The Web Content Analyst role is more focused on day-to-day content management and execution, while the Digital Marketing Strategist role involves developing and implementing high-level marketing strategies. 3. Web Designer vs. Web Content Analyst: - Both roles require an understanding of web content and user experience, but the Web Content Analyst role focuses more on content creation, management, and optimization. - The Web Designer role involves creating visually appealing and functional web designs, while the Web Content Analyst role focuses on the content itself. 📝 Sample Projects 1. Content Migration Project: Lead a team to migrate content from an outdated CMS to Adobe Experience Manager (AEM), ensuring a smooth transition and minimal downtime. 2. SEO Optimization Project: Collaborate with SEO specialists to optimize web content for search engines, improving organic traffic and visibility. 3. Accessibility Audit Project: Conduct an accessibility audit of BRP's websites, identifying and addressing accessibility barriers to ensure compliance with Web Content Accessibility Guidelines (WCAG) 2.0 AA standards. 💡 Key Questions to Ask During Interview 1. Role-Specific Questions: - How does BRP support the professional development and growth of employees in this role? - What are the most challenging aspects of this role, and how can I best prepare for them? - How does BRP measure the success of the Web Content Analyst, and what key performance indicators (KPIs) are used? 2. Company-Specific Questions: - How does BRP foster a culture of innovation and continuous improvement? - What are the most rewarding aspects of working at BRP, according to current employees? - How does BRP support work-life balance for its employees, especially those in hybrid or remote roles? 3. Industry-Specific Questions: - How does BRP stay competitive in the recreational vehicles and marine propulsion systems industry? - What are the most significant trends and challenges facing the industry, and how is BRP addressing them? - How does BRP collaborate with external partners and vendors to enhance its products and services? 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role. 3. Prepare for a phone or video screening with the HR department, focusing on your communication skills and cultural fit. 4. Participate in in-depth interviews with the hiring manager and relevant team members, demonstrating your technical skills and industry knowledge. 5. Prepare for a final interview with the Digital Content Manager or another senior leader, focusing on your problem-solving skills, attention to detail, and ability to work effectively in a team environment. 6. Follow up with the hiring manager or HR department within a week after your final interview to inquire about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.