Web Content Analyst

📌 Core Information

🔹 Job Title: Web Content Analyst

🔹 Company: BRP

🔹 Location: Campinas, São Paulo, Brazil

🔹 Job Type: On-site, Full-time

🔹 Category: Manufacturing, Web Content Management

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and publishing web content across multiple brand websites using Adobe Experience Manager (AEM).
• Collaborating with various internal specialists and external stakeholders to ensure high-quality content execution.
• Preparing for and adapting to peak periods tied to Model Year Updates, ensuring readiness for high-volume content updates.
• Identifying opportunities to improve workflows and efficiency within the CMS environment.

ASSUMPTION: This role requires strong organizational and time management skills, especially during high-intensity work periods. Candidates should be comfortable working in a fast-paced, multinational, multibrand environment with multiple locales.

📋 Key Responsibilities

Web Content Management & Execution:

• Develop an understanding of platform limitations and proactively propose solutions to enhance efficiency and functionality.
• Publish and update content across multiple brand websites using Adobe Experience Manager (AEM).
• Ensure content is aligned with brand guidelines and meets quality standards.
• Maintain consistency across various locales, adapting content where necessary for international markets.

ASSUMPTION: The ideal candidate will have experience working with enterprise-level CMS platforms and be comfortable managing multiple content requests simultaneously.

🎯 Required Qualifications

Education: Not specified

Experience: 3+ years of experience in web content management, digital publishing, or a similar role.

Required Skills:

• Excellent verbal communication skills in English (French is a plus).
• Hands-on experience with Adobe Experience Manager (AEM) or other enterprise CMS platforms.
• Strong attention to detail and ability to manage multiple content requests simultaneously.
• Familiarity with SEO principles and content optimization strategies.

Preferred Skills:

• Familiarity with SEO principles and content optimization strategies.
• Experience working in a multinational, multibrand environment with multiple locales.
• Ability to thrive in fast-paced environments with seasonal workload fluctuations.
• Understanding of Web Accessibility standards (WCAG 2.0 AA) and best practices (a plus).

ASSUMPTION: Candidates with experience in Model Year Update cycles and user acceptance testing (UAT) will be preferred.

💰 Compensation & Benefits

Salary Range: Not specified. Industry standard range for a Web Content Analyst role in Brazil is approximately BRL 30,000 - 60,000 per year.

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Employee discounts on BRP products
• Gym membership
• Language courses

Working Hours: 40 hours per week, with flexibility during peak periods tied to Model Year Updates.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing, specifically recreational vehicles and boats.

Company Size: 10,001+ employees, making it a large corporation with extensive resources and opportunities for career growth.

Founded: 2003, with a rich history and established brand presence in the industry.

Company Description:

• BRP is a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt, and even in the air.
• Headquartered in Valcourt, Quebec, Canada, BRP operates manufacturing facilities in Canada, the United States, Mexico, Finland, Australia, and Austria, with a workforce of close to 20,000 spirited people.
• The company is driven by a deeply held belief that at work, as with life itself, it’s not about the destination; it’s about the journey.

Company Specialties:

• Powersports
• Engines
• Marine
• and Recreational Products

Company Website: http://www.brp.com

ASSUMPTION: BRP's diverse product portfolio and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company.

Reporting Structure: The Web Content Analyst will report directly to the Web Platform Manager or a similar role, depending on the organizational structure.

Work Arrangement: On-site, with potential for remote work during peak periods tied to Model Year Updates.

Growth Opportunities:

• Advancement to senior roles within the web content management team.
• Transition to related roles, such as SEO specialist or UX/UI designer, based on interest and skill development.
• Opportunities to work on high-visibility projects and gain exposure to various aspects of the business.

ASSUMPTION: The Web Content Analyst role offers a clear path for career progression within BRP, with opportunities to specialize in various aspects of web content management.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment.

Office Location(s): Campinas, São Paulo, Brazil, with additional offices in Valcourt, Quebec, Canada, and other global locations.

Geographic Context:

• Campinas is the 12th-largest city in Brazil, located in the state of São Paulo, and is known for its vibrant culture and diverse industries.
• The city offers a mix of urban and suburban living, with easy access to nature and outdoor activities.
• Campinas has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: Standard office hours, with flexibility during peak periods tied to Model Year Updates.

ASSUMPTION: The Web Content Analyst role may require occasional overtime or flexible scheduling during peak periods to ensure high-quality content execution.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the BRP careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interviews with the hiring manager and relevant team members to discuss the role and candidate qualifications.
• Final interviews or assessments to evaluate problem-solving skills and cultural alignment.

Key Assessment Areas:

• Technical skills and experience with enterprise-level CMS platforms.
• Communication and collaboration abilities, both written and verbal.
• Problem-solving skills and adaptability in fast-paced environments.
• Cultural fit and alignment with BRP's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for the Web Content Analyst role.
• Demonstrate your understanding of BRP's products, industry, and company culture in your application materials.
• Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability.
• Showcase your familiarity with SEO principles and content optimization strategies.

ATS Keywords: Adobe Experience Manager, Web Content Management, Digital Publishing, SEO, Content Optimization, CMS, Multibrand, Multinational, Model Year Update, User Acceptance Testing, Web Accessibility, Collaboration, Problem Solving, Attention to Detail

ASSUMPTION: BRP's application process is designed to evaluate candidates' technical skills, cultural fit, and problem-solving abilities, with a focus on finding the best fit for the Web Content Analyst role.

🛠️ Tools & Technologies

• Adobe Experience Manager (AEM)
• Content Management Systems (CMS)
• SEO tools and platforms
• Project management software (e.g., JIRA, Asana, Trello)
• Collaboration and communication tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: The Web Content Analyst role may require proficiency in additional tools and technologies specific to BRP's internal processes and workflows.

👔 Cultural Fit Considerations

Company Values:

• Passion: BRP employees are passionate about their work and the products they create.
• Drive: BRP encourages a culture of continuous improvement and innovation.
• Ingenuity: BRP fosters a spirit of creativity and problem-solving.
• Trust: BRP values transparency, honesty, and accountability in all interactions.

Work Style:

• Collaborative: BRP employees work closely together, sharing knowledge and supporting one another.
• Adaptable: BRP values employees who can thrive in changing environments and adapt to new challenges.
• Results-driven: BRP focuses on delivering high-quality products and exceptional customer experiences.

Self-Assessment Questions:

• How do you align with BRP's core values, particularly 'Passion' and 'Ingenuity'?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
• How do you approach collaborating with diverse teams and stakeholders to achieve common goals?

ASSUMPTION: BRP's company culture emphasizes passion, drive, ingenuity, and trust, with a strong focus on collaboration and adaptability.

⚠️ Potential Challenges

• Working in a fast-paced, multinational, multibrand environment with multiple locales may require significant adaptability and time management skills.
• The Web Content Analyst role may involve occasional overtime or flexible scheduling during peak periods tied to Model Year Updates.
• Candidates may face competition from other highly qualified applicants for this role.
• The role may require occasional travel to other BRP offices or locations for training, meetings, or special projects.

ASSUMPTION: BRP provides comprehensive training and support to help employees overcome challenges and succeed in their roles.

📈 Similar Roles Comparison

• The Web Content Analyst role at BRP differs from similar roles in other companies in its focus on managing content for multiple brands and regions, as well as its emphasis on Model Year Update cycles and user acceptance testing.
• BRP's role offers opportunities to work with a diverse range of internal specialists and external stakeholders, providing a unique learning experience.
• Compared to other companies in the industry, BRP places a strong emphasis on career growth and development, offering numerous opportunities for advancement and skill-building.

ASSUMPTION: The Web Content Analyst role at BRP is unique in its focus on managing content for multiple brands and regions, with a strong emphasis on career growth and development.

📝 Sample Projects

• Managing and publishing content updates for multiple brand websites during a Model Year Update cycle.
• Collaborating with UX/UI designers and SEO specialists to enhance the user experience and optimize content for search engines.
• Identifying and implementing workflow improvements to streamline the content publishing process within the CMS environment.

ASSUMPTION: The Web Content Analyst role at BRP offers a wide range of projects and initiatives, providing ample opportunities for learning and growth.

❓ Key Questions to Ask During Interview

• Can you describe the typical workload during a Model Year Update cycle, and how the Web Content Analyst role contributes to its success?
• How does BRP support the professional development and career growth of its Web Content Analysts?
• Can you provide an example of a time when you had to adapt to a significant change in the content management process, and how you handled it?
• How does BRP ensure the quality and consistency of content across multiple brand websites and locales?
• What tools and technologies does BRP provide to its Web Content Analysts to enhance their productivity and efficiency?

ASSUMPTION: BRP encourages candidates to ask thoughtful questions during the interview process to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the BRP careers portal
• Tailor your resume and cover letter to highlight relevant skills and experiences for the Web Content Analyst role.
• Prepare for phone or video screening and in-depth interviews, focusing on your communication skills, problem-solving abilities, and cultural fit.
• Demonstrate your familiarity with SEO principles and content optimization strategies.
• Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.