Web Content Manager 1

📌 Core Information

🔹 Job Title: Web Content Manager 1

🔹 Company: RSM US LLP

🔹 Location: Bengaluru, Karnātaka, India

🔹 Job Type: Full-Time

🔹 Category: Accounting

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading a team of content publishers to enhance user engagement and lead conversion on RSMUS.com and RSMCanada.com
• Collaborating with various teams to ensure best practices in web content management and maintain brand standards across the websites
• Overseeing department workflow and capacity, utilizing external resources or solutions where appropriate
• Building strong working relationships and establishing a regular communication cadence with other groups and individuals
• Providing creative direction on advanced page experiences with defined experimentations and evolving best practices based on success metrics
• Working with website engineers to solve technical problems and recommend new functionality
• Reviewing site performance and identifying opportunities for authoring changes that may drive improvements
• Recommending content, component, or template changes that will improve the web experience and working with design and engineers to adjust and educate
• Identifying and helping create training opportunities for content publishers
• Collaborating with the digital content director to define content tagging standards, metadata management, and business rules across platforms
• Understanding content strategies and integration points for approved alternate web experiences

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to manage multiple projects and teams effectively.

📋 Key Responsibilities

✅ Oversee all content publishing for RSMUS.com and RSMCanada.com

✅ Maintain firm and web brand standards across all page experiences

✅ Understand data and content integration points, such as Marketo, Brightcove, Adobe Analytics, etc.

✅ Oversee large-scale website projects, such as navigation updates, brand refresh updates across the site, homepage redesign

✅ Assist with publishing content on urgent, confidential, complex, or high-profile projects

ASSUMPTION: The Web Content Manager will be responsible for ensuring the accuracy and quality of content across the websites, as well as driving continuous improvement in the user experience.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, digital marketing, journalism, or design (preferred), or 4 years equivalent business experience

Experience: 8+ years of experience in web content publishing and site optimization, preferably within a large, global, or professional services organization

Required Skills:

• Demonstrated expertise using enterprise content management systems/web platforms
• Adobe Experience Manager
• Proficient with digital and content marketing strategy
• Demonstrated understanding of SEO best practices
• Disciplined approach to brand, style, grammar, including discernment regarding escalations
• Understanding of data sources and user experience connection points across marketing tech stack
• Experience with work management tools, Workfront preferred

Preferred Skills:

• Deep understanding of buyer journey, preferably in B2B environment
• 3+ years of team management and people leadership, experience with global teams, preferred

ASSUMPTION: The ideal candidate will have a strong background in web content management, digital marketing, and team leadership, with a proven track record of driving results in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Flexible work schedule
• Empowerment to balance life’s demands while maintaining client service
• Total rewards package, including competitive benefits and compensation

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Accounting

Company Size: 10,001+ employees

Founded: 1926

Company Description:

• RSM is the leading provider of assurance, tax, and consulting services to the middle market
• With over 17,000 professionals across the U.S. and Canada and a global presence in 120 countries
• The company's purpose is to deliver the power of being understood to its clients, colleagues, and communities
• At RSM, employees are empowered to own their careers and reach their goals, making a meaningful impact on the world around them

Company Specialties:

• Accounting
• Audit
• Consulting
• Tax Services
• Private Equity
• Industrial Products
• Consumer Products
• Financial Services
• Real Estate

Company Website: rsmus.com

ASSUMPTION: RSM offers a dynamic work environment with opportunities for professional growth and development. The company's size and global presence provide employees with diverse experiences and exposure to various industries and clients.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Digital Content Director

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential to advance to a senior leadership role within the digital content team
• Opportunities to work on high-profile projects and collaborate with senior stakeholders
• Chance to develop and mentor junior team members, driving their professional growth and development

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the organization.

🌍 Location & Work Environment

Office Type: On-site, corporate office

Office Location(s): Bengaluru, Karnātaka, India

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnātaka
• It is a major hub for the information technology industry in India
• The city offers a mix of traditional and modern culture, with a vibrant food scene and numerous historical sites

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM, with a one-hour lunch break

ASSUMPTION: Bengaluru provides a dynamic work environment with a diverse talent pool and a strong focus on innovation and technology. The city's cultural offerings and amenities make it an attractive place to live and work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Technical skills in web content management and digital marketing
• Leadership and team management abilities
• Problem-solving and decision-making skills
• Communication and interpersonal skills
• Cultural fit and alignment with RSM's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your leadership, team management, and problem-solving skills
• Research RSM's company culture and values to demonstrate your fit with the organization
• Be prepared to discuss your understanding of SEO best practices and content optimization strategies

ATS Keywords: Web Content Management, Digital Marketing, SEO, Adobe Experience Manager, Team Leadership, Content Optimization, A/B Testing, Collaboration, Creative Direction, Technical Problem Solving, Communication, Mentoring, Coaching

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager or the organization. It is essential to follow the instructions provided in the job posting and to be prepared for a comprehensive interview process.

🛠 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Expertise
• Innovation
• Inclusion

Work Style:

• Collaborative and team-oriented
• Focused on delivering high-quality work and driving results
• Adaptable and open to feedback
• Committed to continuous learning and professional development

Self-Assessment Questions:

• How do you align with RSM's value of integrity, and can you provide an example of a time when you demonstrated this value?
• Describe your experience working in a collaborative environment and how you have contributed to a team's success
• How do you approach continuous learning and professional development, and can you share an example of a time when you proactively sought out new skills or knowledge?

ASSUMPTION: RSM values candidates who demonstrate a strong cultural fit with the organization, aligning with its core values and work style. Candidates should be prepared to discuss their alignment with these values and provide specific examples of their experiences and behaviors that reflect them.

⚠️ Potential Challenges

• The role may require working on tight deadlines and managing multiple projects simultaneously
• Candidates may face competition from other experienced professionals in the web content management field
• The role may involve working with diverse teams and stakeholders, requiring strong communication and collaboration skills
• The work environment may be dynamic and fast-paced, with a need for adaptability and resilience

ASSUMPTION: While this role offers numerous opportunities for professional growth and development, it also presents challenges that require strong skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on leading a team of content publishers and driving user engagement and lead conversion on RSM's websites
• It requires a strong understanding of digital marketing strategy, SEO best practices, and content optimization techniques
• Compared to other roles in the digital content management field, this position offers significant growth potential and the opportunity to work on high-profile projects

ASSUMPTION: This role is unique in its focus on driving user engagement and lead conversion through effective web content management and optimization. Candidates should be prepared to discuss their relevant experience and skills in this area.

📝 Sample Projects

• Developing and implementing a content strategy for a major website redesign project
• Collaborating with cross-functional teams to optimize content for search engines and improve organic traffic
• Managing a team to create and publish high-quality, on-brand content for a large-scale marketing campaign

ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of leadership required for this role. Candidates should be prepared to discuss their relevant experience and the outcomes they achieved in similar projects.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the web content team?
• How does this role collaborate with other departments, such as marketing, sales, and IT?
• What are the key priorities for this role in the first 90 days?
• How does RSM support the professional development and growth of its employees?
• What are the most significant challenges facing the web content team, and how can this role help address them?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your understanding of the organization's needs and priorities. It also provides you with valuable information to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your leadership, team management, and problem-solving skills
• Research RSM's company culture and values to demonstrate your fit with the organization
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.