📌 Core Information
🔹 Job Title: Web Content Manager
🔹 Company: Spectra Logic
🔹 Location: Boulder, Colorado
🔹 Job Type: Full-Time, Hybrid (3 days per week in office)
🔹 Category: Marketing & Communications
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-7 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing the day-to-day operations of the corporate website
- Collaborating with internal teams and external developers
- Optimizing user experience and implementing new features
- Driving organic traffic growth through SEO strategies
- Providing insights and recommendations based on web performance data
ASSUMPTION: This role requires a well-rounded individual with a strong focus on project management, overall strategy, conversion optimization, and web analytics.
📋 Key Responsibilities
✅ Manage website content updates, create landing pages, and develop messaging/copy to ensure consistency with brand and marketing goals
✅ Manage website projects, working closely with designers, developers, and marketing colleagues to implement updates and new features
✅ Lead SEO strategy and execution to ensure content is optimized for search rankings and organic traffic growth
✅ Ensure the website is intuitive, engaging, and optimized for conversion by monitoring user behavior and making recommendations for improvements
✅ Collaborate with campaign, content, and MarTech colleagues to create landing pages, campaign tracking, and web-based assets that drive lead generation
✅ Monitor website performance, engagement, and conversion rates using Google Analytics and other tools, providing insights and tactical execution of enhancements
✅ Work with internal teams and external agencies to align website efforts with broader marketing, branding, and product positioning strategies
✅ Manage content updates and website refreshes to ensure consistency, accessibility (WCAG compliance), and brand alignment
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong communication and collaboration skills, as well as an analytical mindset.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Digital Media, or a related field
Experience: 5-7 years of experience in web management in the B2B data storage, software, or related technology sectors
Required Skills:
- Proven proficiency with content management systems (e.g., WordPress, Elementor) and some familiarity with web development technologies (HTML, CSS, JavaScript)
- Strong knowledge of SEO best practices and experience with tools like Google Analytics, SEMrush, or Moz
- Strong project management skills with the ability to handle multiple tasks simultaneously
- Excellent communication and collaboration skills, with the ability to work cross-functionally across teams
- Analytical mindset with the ability to interpret web performance data and translate it into actionable improvements
Preferred Skills:
- Familiarity with marketing platforms including Microsoft Dynamics 365 and Sales Enablement platforms like Highspot
ASSUMPTION: While not required, familiarity with marketing platforms and sales enablement tools can be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $85,000 to $125,000. While this salary range is a good faith and reasonable estimate, a candidate’s actual salary will be competitive based on a variety of factors including the candidate’s knowledge, skills, experience, and location. In addition, this position is eligible to receive incentive compensation based on contribution, company performance, and/or individual results achieved. Stock options will also be granted.
Benefits:
- Medical, dental, and vision insurance
- 401K with matching
- Health Savings Account (HSA) and Flexible Spending Account (FSA) options
- Short-term and long-term disability insurance
- Employee Assistance Program
- Paid vacation, holidays, and sick time
- Educational reimbursement
- Hybrid work arrangement (in office Tuesday, Wednesday, and Thursday)
ASSUMPTION: Spectra Logic offers a comprehensive benefits package that rewards contribution and hard work, providing a high-quality work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 201-500 employees. As a mid-sized company, Spectra Logic offers a challenging, flexible, and creative work environment with opportunities for personal opportunity and advancement.
Founded: 1979, Spectra Logic has over 40 years of proven success in data management and storage solutions.
Company Description:
- Spectra Logic is a leader in data management and storage solutions, providing innovative products that help businesses manage, preserve, protect, and defend their data
- The company offers tape storage, file and object storage, and comprehensive data management software, committed to delivering high-quality, reliable, and scalable solutions
- Spectra Logic is committed to the practice and policies of equal employment opportunities in the recruitment, employment, and promotion of all associates without regard to age, race, color, religion, sex, sexual orientation, disability, gender, gender identity, gender expression, genetic information, status as protected veteran, national origin, or any other applicable status protected by state or local law
Company Specialties:
- Data storage
- archive
- disaster recovery
- backup
- deep storage
- tape
- disk
- and object storage
Company Website: Spectra Logic
ASSUMPTION: Spectra Logic is a well-established company with a strong focus on data management and storage solutions, offering a challenging and creative work environment.
📊 Role Analysis
Career Level: Mid-career (5-10 years of experience)
Reporting Structure: This role reports directly to the Director of Marketing or a similar position within the marketing department
Work Arrangement: Hybrid (in office Tuesday, Wednesday, and Thursday)
Growth Opportunities:
- Spectra Logic offers a challenging and flexible work environment with opportunities for personal opportunity and advancement
- The company encourages career advancement and rewards high performance
- With over 40 years of proven success, Spectra Logic provides a stable and promising career path
ASSUMPTION: This role offers growth opportunities for the right candidate, with a focus on personal development and career advancement.
🌍 Location & Work Environment
Office Type: Hybrid (in office Tuesday, Wednesday, and Thursday)
Office Location(s): 6285 Lookout Rd, Boulder, 80301, US
Geographic Context:
- Boulder, Colorado, is located in the foothills of the Rocky Mountains, offering a high quality of life with outdoor recreation, cultural attractions, and a vibrant food scene
- The city has a mild, semi-arid climate with four distinct seasons, making it an ideal place for outdoor enthusiasts
- Boulder is known for its progressive values, entrepreneurial spirit, and strong tech industry, providing a dynamic work environment
Work Schedule: Full-time, with a hybrid work arrangement (in office Tuesday, Wednesday, and Thursday)
ASSUMPTION: Boulder, Colorado, offers a high quality of life with a strong tech industry and a vibrant work environment, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Technical skills in web management, SEO, and analytics
- Project management skills and ability to handle multiple tasks simultaneously
- Communication and collaboration skills, with the ability to work cross-functionally
- Analytical mindset and ability to interpret web performance data
- Cultural fit and alignment with Spectra Logic's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your proficiency with content management systems, SEO best practices, and web analytics tools
- Demonstrate your ability to manage multiple projects and work effectively with cross-functional teams
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit
ATS Keywords: Web Content Management, Project Management, SEO, User Experience, Information Architecture, Marketing Campaign Support, Web Analytics, Content Management Systems, HTML, CSS, JavaScript, Analytical Skills, Communication Skills, Collaboration Skills, Marketing Platforms
ASSUMPTION: Spectra Logic uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Content Management Systems: WordPress, Elementor
- Web Development Technologies: HTML, CSS, JavaScript
- SEO Tools: Google Analytics, SEMrush, Moz
- Marketing Platforms: Microsoft Dynamics 365, Highspot
- Project Management Tools: Asana, Trello, Jira, or similar
ASSUMPTION: Familiarity with the listed tools and technologies is beneficial for success in this role, but Spectra Logic may provide training and resources to help you develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Integrity
- Collaboration
- Accountability
Work Style:
- Creative and inspiring work environment
- Challenging and flexible projects
- High-quality work-life balance
- People-first culture that values creativity and growth
Self-Assessment Questions:
- How do your personal values align with Spectra Logic's company values?
- Are you comfortable working in a hybrid work environment, with a focus on collaboration and communication?
- Do you thrive in a challenging and creative work environment, with opportunities for personal growth and advancement?
ASSUMPTION: Spectra Logic values a strong cultural fit, with a focus on innovation, customer focus, integrity, collaboration, and accountability.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up with industry trends and best practices in web management and SEO
- Collaborating effectively with cross-functional teams and external developers
- Working in a hybrid work environment, balancing remote and on-site responsibilities
ASSUMPTION: While Spectra Logic offers a high-quality work-life balance and a challenging, flexible work environment, this role may present unique challenges that require strong project management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Web Content Manager vs. Digital Marketing Specialist: While both roles focus on digital marketing, the Web Content Manager role has a stronger focus on website management, content creation, and SEO, while the Digital Marketing Specialist role may involve a broader range of marketing channels and campaigns
- Industry-specific context: Spectra Logic operates in the B2B data storage and management sector, so familiarity with this industry and its unique challenges is beneficial for success in this role
- Career path comparison: The Web Content Manager role can serve as a stepping stone to more senior marketing or management positions within the company, or provide a pathway to specialized roles in web management or digital marketing
ASSUMPTION: Understanding the differences between similar roles and the unique context of Spectra Logic's industry can help applicants tailor their skills and experiences to better fit this specific role.
📝 Sample Projects
- Managing a website redesign project, including content updates, SEO optimization, and user experience improvements
- Developing and implementing a new content strategy to drive organic traffic growth and improve conversion rates
- Collaborating with external developers to integrate new features and functionality into the corporate website
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that a Web Content Manager at Spectra Logic might encounter, providing insight into the role's day-to-day activities and long-term goals.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the website currently, and how does this role address them?
- How does this role collaborate with other departments, such as product, sales, and customer success, to ensure the website aligns with broader company goals?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Spectra Logic support the professional development and growth of its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company's culture, priorities, and expectations.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on web management, SEO, project management, and communication skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit
- Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
