📌 Core Information
🔹 Job Title: Web Content Manager
🔹 Company: University of Texas at Austin
🔹 Location: UT MAIN CAMPUS, Austin, TX
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 1, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Writing, editing, and publishing accessible and brand-aligned content for core websites and digital campaigns
- Maintaining and updating websites using Content Management Systems (CMS) like WordPress and Drupal
- Collaborating with stakeholders across campus to gather, shape, and refine content
- Ensuring content is free of errors, consistent in tone, and meets university standards and accessibility guidelines
- Monitoring site health and conducting content audits to improve navigation, readability, and accessibility
ASSUMPTION: This role requires a strong balance of creativity, attention to detail, and technical proficiency. The ideal candidate will have a solid background in content creation and management, with a proven track record of delivering high-quality work under tight deadlines.
📋 Key Responsibilities
✅ Write, edit, and publish accessible and brand-aligned content for core websites and digital campaigns
✅ Maintain and update websites using Content Management Systems (CMS) like WordPress and Drupal
✅ Collaborate with stakeholders across campus to gather, shape, and refine content
✅ Ensure content is free of errors, consistent in tone, and meets university standards and accessibility guidelines
✅ Monitor site health and conduct content audits to improve navigation, readability, and accessibility
✅ Contribute to content documentation and help track content lifecycle activities
✅ Collaborate with developers and project managers to support QA efforts during site builds or migrations
✅ Other related functions as assigned
ASSUMPTION: This role involves a mix of creative and technical tasks, requiring strong communication skills and the ability to work effectively with both technical and non-technical teams.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: Minimum two years of experience writing, editing, or managing content in a professional setting
Required Skills:
- Proven experience with CMS platforms like WordPress or Drupal
- Familiarity with HTML and understanding of accessible web practices
- Knowledge of SEO best practices and tools
- Ability to work collaboratively and independently with strong attention to detail
- Effective communicator and problem-solver across technical and non-technical teams
Preferred Skills:
- More than 2 years of experience writing, editing, or managing content in a professional setting
- Experience using web monitoring and analytics tools such as Siteimprove, Google Analytics, or similar
- Familiarity with accessibility standards and digital governance in higher ed or other large institutions
- Experience working in a digital marketing or communications environment
- Comfortable working across multiple projects and stakeholders in a deadline-driven setting
ASSUMPTION: The ideal candidate will have a strong background in content creation and management, with a proven track record of delivering high-quality work under tight deadlines. Experience working in a higher education setting or with large institutions is a plus.
💰 Compensation & Benefits
Salary Range: $65,000 - $75,000 per year, depending on qualifications
Benefits:
- Health, dental, and vision insurance
- Retirement plan (Teacher Retirement System of Texas - TRS)
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
- Employee assistance program
Working Hours: Full-time, 40 hours per week, with some nights and weekends required during peak periods
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in higher education. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: Large (20,000+ employees)
Founded: 1883
Company Description:
- The University of Texas at Austin is a public research university in Austin, Texas
- It is one of the largest universities in the United States, with over 50,000 students and 24,000 faculty and staff
- The university is known for its strong research programs and is a member of the Association of American Universities
Company Specialties:
- Research
- Education
- Healthcare
- Community Engagement
Company Website: www.utexas.edu
ASSUMPTION: The University of Texas at Austin is a large and complex organization with a wide range of departments and initiatives. This role is part of the University Marketing and Communications team, which plays a critical role in advancing the university's mission and brand.
📊 Role Analysis
Career Level: Intermediate
Reporting Structure: Reports to the Director of Digital Strategy
Work Arrangement: On-site, with some flexibility for remote work during peak periods
Growth Opportunities:
- Potential to take on more responsibilities and advance within the University Marketing and Communications team
- Opportunities to work on high-profile projects and collaborate with senior leadership
- possibility to transition into a management role or specialize in a specific area of content management
ASSUMPTION: This role offers significant opportunities for professional growth and development within a large and dynamic organization.
🌍 Location & Work Environment
Office Type: On-campus office
Office Location(s): UT MAIN CAMPUS, Austin, TX
Geographic Context:
- Austin is the capital of Texas and the 11th-most populous city in the United States
- The city is known for its vibrant music and cultural scene, as well as its outdoor activities and natural beauty
- The cost of living in Austin is relatively affordable compared to other major cities in the United States
Work Schedule: Full-time, 40 hours per week, with some nights and weekends required during peak periods
ASSUMPTION: The UT MAIN CAMPUS is a large and bustling environment, with a diverse range of facilities and amenities. The campus is located in the heart of Austin, offering easy access to the city's many attractions and resources.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-campus or virtual interview with the hiring team
- Final interview with senior leadership
- Background check and reference check
Key Assessment Areas:
- Writing and editing skills
- Familiarity with CMS platforms and accessibility standards
- Ability to work collaboratively and independently
- Problem-solving skills and attention to detail
- Understanding of higher education and digital marketing environments
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Provide specific examples of your content creation and management experience
- Demonstrate your understanding of the university's mission and brand
- Showcase your ability to work effectively with diverse stakeholders
ATS Keywords: Content Management, CMS, Web Content, Editing, SEO, Accessibility, Higher Education, Digital Marketing, Collaboration, Problem Solving
ASSUMPTION: The University of Texas at Austin uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Content Management Systems (CMS): WordPress, Drupal
- Accessibility testing tools: WAVE, Lighthouse
- SEO tools: Google Search Console, SEMrush, Ahrefs
- Analytics tools: Google Analytics, Siteimprove
- Project management tools: Asana, Trello
ASSUMPTION: The Web Content Manager will be expected to use a variety of tools and technologies to create, maintain, and optimize digital content for the university's websites.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Integrity
- Leadership
- Community
- Innovation
Work Style:
- Collaborative
- Data-driven
- Adaptable
- Creative
- Detail-oriented
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment with multiple stakeholders?
- Are you comfortable working with a wide range of content types and platforms?
- Do you have a strong attention to detail and a commitment to accuracy and quality?
- Are you able to balance creative and technical aspects of content management?
ASSUMPTION: The ideal candidate for this role will be a strong communicator with a proven track record of delivering high-quality work under tight deadlines. They will be comfortable working with a wide range of stakeholders and able to balance creative and technical aspects of content management.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with a wide range of stakeholders, each with their own priorities and expectations
- Keeping up with the latest trends and best practices in digital content management
- Ensuring accessibility and SEO compliance across multiple platforms and content types
ASSUMPTION: The Web Content Manager will need to be proactive, organized, and able to prioritize their workload effectively to overcome these challenges.
📈 Similar Roles Comparison
- This role is similar to a Content Manager or Web Content Specialist in a higher education or digital marketing environment
- However, this role is unique in its focus on accessibility and SEO compliance, as well as its collaboration with a wide range of stakeholders
- Career progression may include transitioning into a management role or specializing in a specific area of content management
ASSUMPTION: While this role shares similarities with other content management positions, its unique focus on accessibility, SEO, and stakeholder collaboration sets it apart.
📝 Sample Projects
- Redesigning and relaunching the university's main website to improve user experience and accessibility
- Developing and implementing a content strategy for a new microsite focused on a specific university initiative
- Collaborating with campus partners to create and publish engaging content for digital campaigns promoting university events and programs
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Web Content Manager may be involved in, from large-scale website redesigns to targeted digital campaigns.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the university's web presence, and how does this role address them?
- How does this role collaborate with other departments and stakeholders to ensure consistent and accurate content across university websites?
- What opportunities are there for professional growth and development within the University Marketing and Communications team?
- How does the university support work-life balance for its employees, particularly in roles with varying workloads and deadlines?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help you better understand the role, the team, and the university's priorities and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on content creation, management, and collaboration
- Prepare a portfolio or examples of your work, showcasing your ability to create engaging and accessible digital content
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
- If selected for an interview, be prepared to discuss your experience with CMS platforms, accessibility standards, and SEO best practices
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
