📌 Core Information
🔹 Job Title: Web & Content Manager (f/m/d)
🔹 Company: Umdasch Group
🔹 Location: Amstetten, Niederösterreich, Austria
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-04-17
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (with possibility to work from home)
🚀 Job Overview
Key aspects of this role include:
- Managing and maintaining Doka’s website, ensuring structured, up-to-date, and engaging content
- Handling web content updates, localization, and SEO optimization
- Overseeing the picture database (DAM system) for global marketing teams
- Driving email marketing campaigns and ensuring smooth execution of newsletters
- Contributing to digital marketing initiatives, including optimization and analytics of online marketing activities
ASSUMPTION: This role requires a strong focus on digital communication and content management. The ideal candidate will have a performance mindset, creativity, and strong digital skills.
📋 Key Responsibilities
✅ Manage and maintain Doka’s website (doka.com), ensuring structured, up-to-date, and engaging content
✅ Handle web content updates, localization, and SEO optimization to improve performance and visibility
✅ Oversee the picture database (DAM system), ensuring well-structured and easily accessible assets for global marketing teams
✅ Drive email marketing campaigns by managing and ensuring smooth execution of newsletters
✅ Interface for technical support via external partners for website issues and ensuring a reliable publishing process
✅ Optimize digital assets and content distribution, ensuring effective communication and brand consistency across channels
✅ Contribute to digital marketing initiatives, including optimization and analytics of online marketing activities
ASSUMPTION: The role requires a mix of creative and analytical skills, with a focus on data-driven decision making and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: At least 3 years of professional experience in online marketing or online agency business
Required Skills:
- Proven experience with CMS/DX platforms and knowledge of SEO best practices
- Experience with email marketing tools and data analysis
- Strong analytical skills and performance measurement tools
- Structured and solution-oriented approach to digital challenges
- Openness to working with digital technologies and AI
- Strong communication and organizational skills
Preferred Skills:
- Fluency in German (in addition to English)
- Experience with AI-driven marketing tools
ASSUMPTION: Candidates with a strong passion for digital communication and a proven track record in online marketing are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: The minimum annual gross salary for this position is EUR 36,400 according to the collective agreement (wood processing industry). The offered salary is in line with the market and is based on specific qualifications and appropriate professional experience.
Benefits:
- Flexible working hours without fixed core hours
- Possibility to work from home
- Further training opportunities
Working Hours: Full-time position with flexible working hours and the possibility to work from home
ASSUMPTION: The salary range provided is a minimum requirement, and the actual offered salary may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Construction. Umdasch Group is a leading provider of formwork and scaffolding solutions, with a strong global presence and over 9,000 employees.
Company Size: Medium to large (5,001-10,000 employees). This size allows for diverse opportunities and a well-established infrastructure, but may also mean more bureaucracy and less direct access to senior leadership.
Founded: 1868. Umdasch Group has a long history and extensive experience in the construction industry.
Company Description:
- Umdasch Group is the holding across its operational divisions Doka, umdasch The Store Makers, and umdasch Industrial Solutions.
- The company aims for sustainable, profitable development, with new technologies and sustainability being key drivers to support customers with their projects in a future-oriented manner.
- Doka, the main operating division, develops, produces, and sells/renting innovative formwork and scaffolding solutions.
Company Specialties:
- Formwork and scaffolding solutions
- Retail store concepts and shop fittings
- Industrial scaffolding, safety, and maintenance solutions
Company Website: https://www.umdaschgroup.com/
ASSUMPTION: Working for Umdasch Group offers opportunities to collaborate with diverse teams on international projects and contribute to the company's continuous growth and innovation.
📊 Role Analysis
Career Level: Mid-level marketing professional with room for growth and development within the digital marketing team.
Reporting Structure: The Web & Content Manager reports directly to the Digital Marketing Manager and works closely with global marketing teams and external partners.
Work Arrangement: Hybrid work arrangement with flexible working hours and the possibility to work from home.
Growth Opportunities:
- Expanding responsibilities within the digital marketing team
- Potential to take on leadership roles in the future
- Opportunities to work on international projects and gain global marketing experience
ASSUMPTION: This role offers a good balance between creative and analytical work, with ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, well-equipped office with a collaborative work environment.
Office Location(s): Josef-Umdasch-Platz, 3300 Amstetten, Austria
Geographic Context:
- Amstetten is a city in the Austrian state of Lower Austria, located approximately 100 km west of Vienna.
- The region offers a high quality of life, with a mix of urban and rural environments, and easy access to nature and recreational activities.
- The city has a population of around 22,000 people and is well-connected by road and public transportation.
Work Schedule: Full-time position with flexible working hours and the possibility to work from home.
ASSUMPTION: The hybrid work arrangement and flexible working hours allow for a good work-life balance and cater to the needs of modern, digital-savvy professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Digital marketing skills and experience
- Problem-solving and analytical skills
- Communication and teamwork skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare for the technical assessment or case study presentation by researching the company's digital marketing efforts and identifying areas for improvement
- Demonstrate your passion for digital communication and commitment to continuous learning and development
ATS Keywords: Digital Marketing, Content Management, SEO Optimization, Email Marketing, Data Analysis, Performance Measurement, CMS/DX Platforms, DAM System, Global Marketing
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- CMS/DX platforms (e.g., Adobe Experience Manager, Sitecore, or similar)
- SEO tools (e.g., Google Search Console, SEMrush, or similar)
- Email marketing tools (e.g., Mailchimp, Campaign Monitor, or similar)
- Data analysis and performance measurement tools (e.g., Google Analytics, Tableau, or similar)
- AI-driven marketing tools (e.g., Albert, Acquisio, or similar - optional)
ASSUMPTION: Familiarity with industry-standard digital marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Sustainability
- Collaboration
- Customer focus
Work Style:
- Performance-driven
- Creative and innovative
- Data-driven and analytical
- Collaborative and team-oriented
- Customer-focused
Self-Assessment Questions:
- Do you have a strong passion for digital communication and a proven track record in online marketing?
- Are you comfortable working in a global, collaborative environment and managing multiple tasks or projects?
- Do you have a structured and solution-oriented approach to digital challenges and a willingness to adapt quickly to new requirements, tools, and situations?
ASSUMPTION: Candidates who align with Umdasch Group's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple tasks and projects simultaneously, requiring strong organizational skills and time management
- Working with global marketing teams and external partners, requiring strong communication and collaboration skills
- Keeping up with the latest digital marketing trends and technologies, requiring continuous learning and development
- Balancing creative and analytical aspects of the role, requiring a versatile skill set and adaptability
ASSUMPTION: Addressing these challenges proactively and demonstrating a strong commitment to continuous learning and development will be crucial for success in this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on digital communication and content management, with a greater emphasis on data-driven decision making and continuous improvement
- In the construction industry, digital marketing is still an emerging field, offering ample opportunities for innovation and growth
- Career progression in this role may involve expanding responsibilities within the digital marketing team or taking on leadership roles in the future
ASSUMPTION: Understanding the unique aspects of this role and the industry in which it operates will be essential for making informed career decisions.
📝 Sample Projects
- Developing and implementing a comprehensive content strategy for Doka's website, improving user experience and SEO performance
- Optimizing email marketing campaigns to increase open rates, click-through rates, and conversions
- Collaborating with global marketing teams to ensure brand consistency and effective communication across channels
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital marketing department?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company approach innovation and continuous improvement in digital marketing?
- What are the most challenging aspects of this role, and how have previous incumbents addressed them?
ASSUMPTION: Asking insightful questions during the interview process will demonstrate your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare for the technical assessment or case study presentation by researching the company's digital marketing efforts and identifying areas for improvement
- Demonstrate your passion for digital communication and commitment to continuous learning and development
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
