📌 Core Information
🔹 Job Title: Web & Content Manager (f/m/d)
🔹 Company: Umdasch Group
🔹 Location: Amstetten, Niederösterreich, Austria
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (with possibility to work from home)
🚀 Job Overview
Key aspects of this role include:
- Managing and maintaining Doka’s website (doka.com) to ensure structured, up-to-date, and engaging content
- Handling web content updates, localization, and SEO optimization to improve performance and visibility
- Overseeing the picture database (DAM system) to ensure well-structured and easily accessible assets for global marketing teams
- Driving email marketing campaigns by managing and ensuring smooth execution of newsletters
- Contributing to digital marketing initiatives, including optimization and analytics of online marketing activities
ASSUMPTION: This role requires a strong focus on digital communication and a passion for keeping up with the latest trends and best practices in online marketing.
📋 Key Responsibilities
✅ Manage and maintain Doka’s website (doka.com), ensuring structured, up-to-date, and engaging content
✅ Handle web content updates, localization, and SEO optimization to improve performance and visibility
✅ Oversee the picture database (DAM system), ensuring well-structured and easily accessible assets for global marketing teams
✅ Drive email marketing campaigns by managing and ensuring smooth execution of newsletters
✅ Interface for technical support via external partners for website issues and ensuring a reliable publishing process
✅ Optimize digital assets and content distribution, ensuring effective communication and brand consistency across channels
✅ Contribute to digital marketing initiatives, including optimization and analytics of online marketing activities
ASSUMPTION: The role may require occasional collaboration with external partners and global marketing teams to ensure consistent branding and effective communication.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: At least 3 years of professional experience in online marketing or online agency business
Required Skills:
- Proven experience with CMS/DX platforms and knowledge of SEO best practices
- Strong analytical skills with a focus on data analysis and performance measurement tools
- Structured and solution-oriented approach to digital challenges, with the ability to adapt quickly to new requirements, tools, and situations
- Fluency in English (German is a plus)
Preferred Skills:
- Experience with email marketing tools
- Knowledge of digital technologies and AI
ASSUMPTION: Candidates with experience in the construction industry or a related field may have an advantage, but it is not a strict requirement.
💰 Compensation & Benefits
Salary Range: The minimum annual gross salary for this position is EUR 36,400 according to the collective agreement (wood processing industry). The offered salary is in line with the market and is based on specific qualifications and appropriate professional experience.
Benefits:
- International role based in Austria, Budapest, Slovenia, or Riga
- Flexible working hours without fixed core hours
- Possibility to work from home
- Further training opportunities
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range provided is the minimum required by law, and the actual salary offered may be higher based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: The Umdasch Group operates in the construction industry, with a focus on formwork and scaffolding solutions. Doka, one of its operational divisions, is a leading provider of formwork and scaffolding solutions worldwide.
Company Size: The Umdasch Group has 5,001-10,000 employees globally, with its headquarters located in Amstetten, Austria.
Founded: The Umdasch Group was founded in 1868 and has since grown into a multinational corporation with operations in over 58 countries.
Company Description:
- The Umdasch Group is the holding across its operational divisions Doka, umdasch The Store Makers, and umdasch Industrial Solutions. Its objective is sustainable, profitable development, with new technologies and sustainability being the key drivers to support its customers with their projects in a future-oriented manner.
- Doka is developing, producing, and selling/renting innovative formwork and scaffolding solutions. The company thus creates spaces for living and working and - by participating in renewing infrastructure - essentially contributes to the quality of life enjoyed by many people.
- umdasch The Store Makers set standards in the form of exceptional store concepts, shop fittings, and digital solutions for the optimization of the retail trade.
- umdasch Industrial Solutions offers specialized scaffolding, safety, and maintenance solutions for industry.
Company Specialties:
- Formwork and scaffolding solutions
- Store concepts and shop fittings
- Safety and maintenance solutions for industry
Company Website: https://www.umdaschgroup.com/
ASSUMPTION: The Umdasch Group is a large, multinational corporation with a strong focus on innovation, sustainability, and customer support. Its diverse range of products and services cater to various industries, making it an attractive employer for professionals seeking international career opportunities.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in online marketing or a related field.
Reporting Structure: The Web & Content Manager reports directly to the Digital Marketing Manager and works closely with global marketing teams, external partners, and other internal stakeholders.
Work Arrangement: This is a hybrid role with the possibility to work from home. The exact work arrangement may vary depending on the specific location and team preferences.
Growth Opportunities:
- International career opportunities within the Umdasch Group
- Potential to work on diverse projects and collaborate with global teams
- Chance to develop skills in digital marketing, content management, and SEO
ASSUMPTION: This role offers ample opportunities for professional growth and development within a large, multinational corporation.
🌍 Location & Work Environment
Office Type: The Umdasch Group offers international roles based in Austria, Budapest, Slovenia, or Riga. The specific office environment may vary depending on the chosen location.
Office Location(s): Josef-Umdasch-Platz, 3300 Amstetten, Austria (headquarters); additional offices in Budapest, Slovenia, and Riga
Geographic Context:
- Austria: Central European country with a strong economy and high quality of life
- Budapest, Hungary: Capital city with a rich history, vibrant culture, and affordable cost of living
- Slovenia: Small, landlocked country in Central Europe, known for its natural beauty and stable economy
- Riga, Latvia: Capital city with a growing economy, rich cultural scene, and affordable living costs
Work Schedule: Full-time (40 hours per week) with flexible working hours and the possibility to work from home
ASSUMPTION: The specific work environment and office culture may vary depending on the chosen location. However, the Umdasch Group maintains a consistent focus on innovation, sustainability, and customer support across all its offices.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Digital marketing skills and experience
- Content management and SEO knowledge
- Analytical skills and data-driven approach
- Communication and teamwork abilities
Application Tips:
- Highlight relevant experience and achievements in online marketing, content management, and SEO
- Tailor your resume and cover letter to emphasize your fit for the role and the company
- Prepare for the interview by researching the company, its products, and its competitors
- Be ready to discuss your approach to digital marketing, content strategy, and SEO optimization
ATS Keywords: Online marketing, content management, SEO, email marketing, digital communication, CMS/DX platforms, data analysis, performance measurement
ASSUMPTION: The application process for the Umdasch Group may vary depending on the specific role and location. However, the company typically follows a structured interview process that focuses on assessing the candidate's skills, experience, and cultural fit.
🛠️ Tools & Technologies
- CMS/DX platforms (e.g., WordPress, Adobe Experience Manager)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Email marketing tools (e.g., Mailchimp, Campaign Monitor)
- Data analysis and performance measurement tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the chosen location and the team's preferences. However, the Umdasch Group is committed to using industry-standard tools and technologies to ensure effective communication and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Innovation: The Umdasch Group values innovation and encourages its employees to think creatively and find new solutions to challenges
- Sustainability: The company is committed to sustainable development and supports its customers in their efforts to create sustainable buildings and infrastructure
- Customer focus: The Umdasch Group prioritizes the needs and expectations of its customers and strives to provide exceptional service and support
Work Style:
- Collaborative: The company encourages teamwork and collaboration, both within and across departments
- Performance-driven: The Umdasch Group values results and expects its employees to set and achieve ambitious goals
- Adaptable: The company is open to change and encourages its employees to adapt to new situations and requirements
Self-Assessment Questions:
- Do you have a proven track record of success in online marketing or a related field?
- Are you comfortable working with digital tools and technologies to optimize content and improve performance?
- Do you thrive in a collaborative, performance-driven environment and enjoy working with global teams?
ASSUMPTION: The Umdasch Group values innovation, sustainability, and customer focus. It seeks employees who are collaborative, performance-driven, and adaptable, with a strong commitment to continuous learning and development.
⚠️ Potential Challenges
- Managing multiple tasks and projects simultaneously, requiring strong organizational skills and time management
- Collaborating with global marketing teams and external partners, requiring effective communication and cultural sensitivity
- Keeping up with the latest trends and best practices in online marketing, content management, and SEO, requiring continuous learning and development
- Adapting to new requirements, tools, and situations, requiring flexibility and adaptability
ASSUMPTION: The Web & Content Manager role may present challenges related to time management, global collaboration, continuous learning, and adaptability. However, these challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous professional development.
📈 Similar Roles Comparison
- Compared to other content management roles, this position places a stronger emphasis on digital marketing, SEO, and email marketing
- In the construction industry, the role may require a deeper understanding of the industry and its specific challenges and opportunities
- Career-wise, this role can lead to opportunities in digital marketing, content strategy, or SEO management within the Umdasch Group or other multinational corporations
ASSUMPTION: The Web & Content Manager role within the Umdasch Group offers unique opportunities for professionals seeking to develop their skills in digital marketing, content management, and SEO within the construction industry.
📝 Sample Projects
- Redesigning and optimizing the Doka website to improve user experience and SEO performance
- Developing and executing email marketing campaigns to engage customers and promote new products or services
- Conducting keyword research and on-page optimization to improve search engine rankings and organic traffic
ASSUMPTION: The specific projects assigned to the Web & Content Manager may vary depending on the chosen location and the team's priorities. However, the role typically involves a mix of strategic planning, tactical execution, and continuous optimization.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall digital marketing strategy for Doka and the Umdasch Group?
- What opportunities are there for professional growth and development within the company?
- How does the company support its employees in keeping up with the latest trends and best practices in digital marketing, content management, and SEO?
- What is the team structure and dynamic, and how does this role contribute to the team's success?
ASSUMPTION: The interview process for the Web & Content Manager role at the Umdasch Group is an opportunity to learn more about the company's digital marketing strategy, team dynamics, and professional development opportunities. Asking thoughtful questions demonstrates your interest in and commitment to the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in online marketing, content management, and SEO
- Prepare for the interview by researching the company, its products, and its competitors, as well as developing your approach to digital marketing, content strategy, and SEO optimization
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
