📌 Core Information
🔹 Job Title: Web Content Producer, DTC
🔹 Company: Funko
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Consumer Goods
🔹 Date Posted: June 2, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating, maintaining, and optimizing web experiences for DTC eCommerce
- Managing content across global websites using Salesforce Commerce Cloud
- Developing measurable KPIs to drive conversion rates and improve UPT
- Collaborating with cross-functional teams to deliver high-quality web content
- Leading the construction of new web content and enhancing existing content
ASSUMPTION: This role requires a strong understanding of eCommerce platforms, content management systems, and digital merchandising to succeed.
📋 Key Responsibilities
✅ Understand website conversion funnels and analytics to articulate website content production against these metrics
✅ Create, maintain, and optimize all web experiences for DTC eCommerce, including managing landing pages, imagery, and merchandising content
✅ Manage daily publishing operations for DTC eCommerce and related websites, ensuring projects adhere to timelines using project management tools
✅ Execute best practices for SEO requirements, ADA compliance, UX, and digital merchandising when creating or modifying website content
✅ Document and streamline web production processes to increase efficiency and accuracy, and own the creation and execution of new visual asset workflows
✅ Assist with A/B testing strategy for all assigned webpages in partnership with the eCommerce Manager and apply findings to achieve KPI goals
✅ Identify opportunities for site content enhancements, bug fixes, UX design, and fixes end to end
✅ Track content performance through reporting, monitoring KPIs/analytics using Google Analytics, Salesforce Commerce Cloud, and Quantum Metric, generating web traffic reports for site recommendations and enhancements
ASSUMPTION: This role requires strong analytical skills and the ability to work effectively with cross-functional teams to deliver high-quality web content.
🎯 Required Qualifications
Education: Bachelor’s degree in digital marketing, merchandising, or business-related field
Experience: Extensive experience in online merchandising, marketing, or eCommerce for a top-tier direct-to-consumer brand
Required Skills:
- Expert knowledge of eCommerce platform interfaces and content management systems (preferably Salesforce)
- Well-versed in full Adobe suite with experience creating enhanced visual assets and basic HTML coding skills
- Well-versed in full Microsoft suite, website analytics, and proficient in analyzing data for eCommerce decision-making
- Creative, critical thinking, and intuitive problem-solving skills
- Superb communication skills, clear and concise in both written and verbal communication
- Excellent organizational skills with the ability to multitask and prioritize
- Excellent analytical and strategic thinking skills
- Attention to detail and quality
- Agile and tactical can-do mindset
Preferred Skills:
- Experience with Salesforce Commerce Cloud for website content management (Page Builder, etc.)
ASSUMPTION: Candidates with a strong background in eCommerce and a proven track record of driving conversion rates and improving UPT will be most successful in this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a mid-level eCommerce role in London)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Fun and engaging work environment
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level eCommerce role in London. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically focused on pop culture collectibles and toys
Company Size: Medium-sized company with 1,001-5,000 employees, providing opportunities for growth and collaboration
Founded: 1998, with a rich history in the pop culture collectibles industry
Company Description:
- Leading pop culture lifestyle brand offering a wide range of products, including vinyl figures, action toys, plush, apparel, board games, housewares, NFTs, and accessories
- Proprietor of numerous licenses, catering to entertainment enthusiasts and providing connection to pop culture through its products
- Operates retail locations in Everett, Washington, and Hollywood, California, as well as online stores Funko.com, Loungefly.com, and FunkoEurope.com
Company Specialties:
- Toys
- Pop Culture
- Collectibles
- Entertainment
Company Website: Funko.com
ASSUMPTION: Funko's extensive product range and strong brand presence in the pop culture collectibles industry provide a unique opportunity for the right candidate to make a significant impact in this role.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the eCommerce team and the broader organization
Reporting Structure: Reports directly to the Senior eCommerce Manager, Head of eCommerce, EMEA
Work Arrangement: On-site, with the opportunity to work from the London office
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the eCommerce team
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Access to professional development resources and training to support career growth
ASSUMPTION: This role offers a unique opportunity for a mid-level eCommerce professional to gain experience working with a leading pop culture lifestyle brand and make a significant impact on the company's digital presence.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in London
Office Location(s): 2802 Wetmore Ave, Everett, WA 98201, US; 6201 Hollywood Blvd, Los Angeles, CA 90028, US
Geographic Context:
- London, England, United Kingdom
- Diverse and multicultural city with a rich history and vibrant arts scene
- Excellent transportation links and access to numerous amenities
Work Schedule: Full-time, 40 hours per week, with flexible working hours available
ASSUMPTION: The London office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Hiring Manager and team members
- Final round interview with the Head of eCommerce, EMEA
Key Assessment Areas:
- Technical skills and proficiency in eCommerce platforms and content management systems
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with Funko's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of eCommerce platforms and digital merchandising in your application materials
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
- Research Funko's products, brand, and company culture to show your enthusiasm and preparation for the role
ATS Keywords: eCommerce, Salesforce Commerce Cloud, Content Management, Digital Merchandising, SEO, UX, Project Management, Data Analysis, Adobe Suite, HTML Coding, Communication, Organization, Analytics, Problem-Solving, Attention to Detail, Agile Mindset
ASSUMPTION: Funko's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Salesforce Commerce Cloud
- Adobe Creative Suite
- Microsoft Office Suite
- Google Analytics
- Quantum Metric
- Project management tools (Jira, Smartsheet, Asana)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for Pop Culture
- Quality and Attention to Detail
- Collaboration and Teamwork
- Innovation and Creativity
Work Style:
- Fast-paced and dynamic work environment
- Opportunities for collaboration and cross-functional teamwork
- Focus on quality, innovation, and continuous improvement
- Agile and adaptable approach to work
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in the pop culture collectibles industry?
- Can you provide an example of a time when you had to manage multiple projects simultaneously and ensure they were completed on time?
- How do you approach problem-solving and decision-making in a fast-paced, dynamic work environment?
ASSUMPTION: Funko's company culture is centered around a passion for pop culture, quality, collaboration, innovation, and a commitment to continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Collaborating effectively with cross-functional teams
- Adapting to changes in priorities and workflows
ASSUMPTION: This role requires strong organizational skills, the ability to multitask, and a proactive approach to managing priorities and workflows.
📈 Similar Roles Comparison
- This role is unique in its focus on DTC eCommerce and global website management for a leading pop culture lifestyle brand
- Unlike other eCommerce roles, this position requires expertise in Salesforce Commerce Cloud and a strong understanding of digital merchandising and UX
- Career path opportunities may include advancement within the eCommerce team or exploration of other functional areas within the organization
ASSUMPTION: This role offers a unique opportunity to gain experience working with a leading pop culture lifestyle brand and make a significant impact on the company's digital presence.
📝 Sample Projects
- Developing and implementing a new visual asset workflow for the Loungefly brand
- Optimizing the Funko.com homepage to improve conversion rates and UPT
- Collaborating with the Mondo team to create a new landing page for an upcoming movie release
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the eCommerce team?
- How does Funko support the professional development and growth of its employees?
- What are the most challenging aspects of working in a fast-paced, dynamic environment like Funko's?
- How does Funko approach A/B testing and data-driven decision-making for its eCommerce platforms?
- What opportunities are there for collaboration and cross-functional teamwork within the organization?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
- Research Funko's products, brand, and company culture to show your enthusiasm and preparation for the role
- Follow up with the Hiring Manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
