Web Content Senior Associate 1

📌 Core Information

🔹 Job Title: Web Content Senior Associate 1

🔹 Company: RSM US LLP

🔹 Location: Bengaluru, Karnātaka, India

🔹 Job Type: Full-time

🔹 Category: Accounting

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid to Senior (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building and optimizing web pages to support brand awareness and marketing programming
• Championing user experience and collaborating with teams to improve user engagement
• Applying RSM brand governance and best practices in all content builds
• Advising on page layout and functional design, including optimization suggestions based on page performance against defined SEO and conversion goals

ASSUMPTION: This role requires a strong understanding of digital content strategy, SEO best practices, and web design principles to create effective and engaging web experiences.

📋 Key Responsibilities

✅ Build and optimize web pages to support brand awareness and marketing programming

✅ Champion user experience and collaborate with teams to improve user engagement

✅ Apply RSM brand governance and best practices in all content builds

✅ Advise on page layout and functional design, including optimization suggestions based on page performance against defined SEO and conversion goals

✅ Collaborate with global team members to recommend and implement optimizations, where appropriate

✅ Provide critical thinking about the approach to digital content publishing, with an understanding of buyer journey

✅ Proactively manage multiple projects and deadlines, communicating with the broader team to complete tasks promptly and with minimal revisions

✅ Understand overall marketing analytics and data flows to support quality deliverables and performance monitoring

✅ Actively seek out and participate in skills development training, as defined by career development goals

ASSUMPTION: This role requires a balance of creative and technical skills, with a strong focus on user experience and data-driven decision making.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, digital marketing, journalism, design, or 4 years equivalent business experience

Experience: 6+ years of experience in web content publishing and site optimization, preferably within a large, global, or professional services organization

Required Skills:

• Demonstrated expertise using enterprise content management systems/web platforms, required - Adobe Experience Manager/AEM, preferred
• Proficient with digital and content marketing strategy; required
• Strong awareness of grammar and style (American English, Canadian English)
• Demonstrated understanding of SEO best practices, required
• Understanding of data sources and user experience connection points across marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, CRM, Google, SEMrush, etc), preferred
• Experience with work management tools, Workfront preferred

Preferred Skills:

• Experience with buyer journey in a B2B environment

ASSUMPTION: Candidates with a strong portfolio showcasing their web content publishing skills and a proven track record of driving user engagement will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: INR 12,00,000 - 18,00,000 per annum (Estimated based on industry standards for mid to senior-level web content roles in Bengaluru)

Benefits:

• Competitive benefits package, including health insurance, retirement plans, and paid time off
• Flexible work schedule, empowering you to balance life’s demands while maintaining your ability to serve clients
• Opportunities for professional development and career growth

Working Hours: Full-time (40 hours per week), with flexibility for work-life balance

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Accounting. RSM US LLP is a leading provider of assurance, tax, and consulting services to the middle market, with over 17,000 professionals across the U.S. and Canada and a global presence in 120 countries.

Company Size: 10,001+ employees. As a large organization, RSM offers extensive resources and opportunities for career growth and development.

Founded: 1926. RSM has a long history of providing professional services and has evolved to meet the changing needs of its clients over the years.

Company Description:

• RSM is committed to delivering the power of being understood to its clients, colleagues, and communities
• The company strives to develop leading professionals and innovative services to meet its clients’ evolving needs in today’s ever-changing business environment
• RSM empowers its employees to own their careers and reach their goals, making a meaningful impact on the world around them

Company Specialties:

• Accounting
• Audit
• Consulting
• Tax Services
• Private Equity
• Industrial Products
• Consumer Products
• Financial Services
• Real Estate

Company Website: rsmus.com

ASSUMPTION: RSM's extensive experience and global presence provide a stable and supportive work environment for its employees.

📊 Role Analysis

Career Level: Mid to Senior (5-10 years of experience). This role offers opportunities for career growth and development within the organization.

Reporting Structure: This role reports directly to the Web Content and Digital Content Marketing Lead.

Work Arrangement: On-site, with flexibility for work-life balance.

Growth Opportunities:

• Progression to a management or leadership role within the digital content team
• Expansion of responsibilities to include mentoring and training of junior team members
• Opportunities to work on high-visibility projects and collaborate with cross-functional teams

ASSUMPTION: This role offers a clear path for career progression within the digital content team and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art technology and amenities.

Office Location(s): 3rd Floor, Rosewood Block J (Wing-B), Bengaluru

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and the largest city in South India
• The city is known for its vibrant tech industry, with a strong focus on IT, startups, and innovation
• Bengaluru offers a diverse range of cultural, recreational, and culinary experiences

Work Schedule: Full-time (40 hours per week), with flexibility for work-life balance.

ASSUMPTION: The modern and collaborative work environment at RSM's Bengaluru office fosters creativity, innovation, and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• On-site or virtual interview with the digital content marketing team
• Final interview with the Web Content and Digital Content Marketing Lead

Key Assessment Areas:

• Technical skills in web content publishing and SEO best practices
• Understanding of digital content strategy and buyer journey
• Problem-solving and critical thinking skills
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your web content publishing and optimization projects and their outcomes
• Demonstrate your understanding of RSM's brand and digital content strategy

ATS Keywords: Web Content Publishing, SEO, Digital Marketing Strategy, Adobe Experience Manager, AEM, Content Management Systems, Project Management, User Experience, A/B Testing, Collaboration, Technical Problem Solving, Data Analysis, Content Optimization, Brand Governance, Content Editing, Marketing Analytics, Continuous Improvement, Communication

ASSUMPTION: RSM's recruitment process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's digital content strategy.

🛠️ Tools & Technologies

• Adobe Experience Manager (AEM)
• Adobe Analytics
• Marketo
• CRM
• Google Analytics
• SEMrush
• Workfront

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Teamwork
• Expertise
• Respect
• Stewardship

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you align with RSM's core values, particularly in the context of this role?
• How comfortable are you working in a global, collaborative team environment, with team members in different time zones?
• How do you approach continuous learning and improvement in your web content publishing skills and industry knowledge?

ASSUMPTION: RSM's culture values integrity, teamwork, and a commitment to continuous learning and improvement, making it an ideal fit for candidates who share these priorities.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced, dynamic environment
• Adapting to changes in digital content strategy and technology
• Working effectively in a global, remote team
• Navigating a large organization with diverse teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on web content publishing and optimization for a global professional services firm
• Industry-specific context: The role requires a strong understanding of RSM's brand and digital content strategy, as well as familiarity with the professional services industry
• Career path comparison: This role offers opportunities for career progression within the digital content team and the broader organization, with a clear path for growth and development

ASSUMPTION: This role offers unique opportunities and challenges compared to related positions, with a clear focus on web content publishing and optimization for a global professional services firm.

📝 Sample Projects

• Developing and optimizing web pages to support a global marketing campaign, resulting in a 25% increase in user engagement
• Collaborating with a cross-functional team to redesign the RSM website, improving site performance and user experience
• Implementing A/B testing to optimize web content and improve conversion rates, with a 15% increase in lead generation

ASSUMPTION: These sample projects demonstrate the candidate's ability to drive user engagement, improve site performance, and optimize web content for a global professional services firm.

❓ Key Questions to Ask During Interview

• Can you describe the digital content strategy for RSM's website and how this role fits into that strategy?
• How does the web content team collaborate with other marketing teams and stakeholders to ensure consistent branding and messaging across all channels?
• What opportunities are there for professional development and career growth within the digital content team and the broader organization?
• How does RSM support work-life balance for its employees, particularly in a hybrid or remote work environment?
• What are the biggest challenges facing the digital content team in the next 12-24 months, and how can this role help address them?

ASSUMPTION: These questions will help the candidate better understand the role, the team, and the organization, and demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the RSM Careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your web content publishing and optimization projects and their outcomes
• Prepare for your interview by researching RSM's brand, digital content strategy, and industry trends
• Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.