F

Web Content & SEO Specialist

Formlabs
Full-time
On-site
Budapest, Budapest, Hungary
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Web Content & SEO Specialist

πŸ”Ή Company: Formlabs

πŸ”Ή Location: Budapest, Hungary

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 25, 2025

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and maintaining global website content to drive brand awareness, traffic, and lead generation
  • Collaborating with internal stakeholders to create engaging, SEO-optimized content
  • Conducting keyword research, optimizing content, and building links to improve organic reach
  • Managing and growing YouTube channel, optimizing videos for SEO
  • Supporting content operations and educating internal stakeholders on web content best practices

ASSUMPTION: This role requires a strong understanding of SEO best practices and a proactive, analytical mindset to succeed in a fast-paced, agile environment.

πŸ“‹ Key Responsibilities

βœ… Collaborate with internal stakeholders to develop and maintain global website content that grows brand awareness, increases traffic, and drives lead generation and sales

βœ… Participate in quality assurance testing to verify that web content functions properly

βœ… Work on various on-page and off-page SEO projects, conduct keyword research, create content plans, optimize content for SEO, and build links to the website

βœ… Measure and report on the success of SEO campaigns in a B2B environment with a focus on lead generation while keeping track of SEO KPIs across different markets

βœ… Prepare content for the web following SEO best practices, including proper use of keywords and preparation of relevant meta content such as description, title, and alt tags

βœ… Carry out website SEO audits and troubleshoot issues (fixing broken links, misspellings, etc.)

βœ… Manage videos on the YouTube channel and improve YouTube SEO

βœ… Support content operations by uploading English and localized content to the website, creating landing pages, uploading videos to channels, and assisting in keeping content inventories up to date

βœ… Collaborate with the Web team to educate and empower internal stakeholders to build web pages, blog posts, and use web apps on their own

βœ… Create guest posts for third-party websites, linking back to pillar content pieces on the website to help boost keyword rankings and bring through relevant referral traffic

ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work independently and cross-functionally.

🎯 Required Qualifications

Education: University/college education in marketing, business, engineering, journalism, communications, education, linguistics, public relations, or similar

Experience: 1+ years of experience in a SEO, content, growth role

Required Skills:

  • Excellent English language skills, especially in writing
  • Deep understanding of SEO and content best practices, with excitement to experiment
  • Experience with a modern online marketing and SEO tech stack – Ahrefs, Moz, Google Analytics, Google Search Console, YouTube Studio, YouTube Analytics, Screaming Frog, Marketo, Excel, Salesforce, email tools, spreadsheets, CMS software tools
  • Proven ability to work independently and cross-functionally
  • Analytical, proactive, and goal-driven mindset
  • Autonomous, organized, and detail-oriented

Preferred Skills:

  • B2B marketing experience
  • Prolific writing skills and experience
  • Experience with design tools (Figma, Sketch), photo/video production
  • Familiarity with 3D printing and the 3D printing industry

ASSUMPTION: While not explicitly stated, proficiency in Hungarian may be beneficial for this role due to the location in Budapest.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Specialist role in Budapest, the estimated salary range is €25,000 - €35,000 per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

  • Shares in the company
  • Learning and development opportunities both in-house and off-site
  • Catering 3x per week, free beverages and snacks
  • 50 EUR mobility subsidy (incl. BVG Firmenticket & Swapfiets)
  • Discount for Urban Sports Club
  • Unlimited 3D prints
  • Mental health well-being programme
  • Fun team events

Working Hours: Full-time, 40 hours per week. Flexible hours may be available.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Formlabs operates in the 3D printing industry, focusing on high-performance, professional-grade printers for various applications, including design, engineering, research, and art.

Company Size: Formlabs is a mid-sized company with 501-1,000 employees globally, offering a dynamic and collaborative work environment.

Founded: Formlabs was founded in 2011 and has since grown to become a leading provider of 3D printing solutions, with offices in the US, Europe, Asia, and Australia.

Company Description:

  • Formlabs builds the tools that make it possible for anyone to bring their ideas to life
  • Headquartered in Somerville, Massachusetts with offices in Germany, Japan, China, Singapore, and Hungary
  • Formlabs products include the Form Series SLA printers, Fuse Series SLS printers, Form Wash, and Form Cure post-processing solutions

Company Specialties:

  • 3D Printing

Company Website: formlabs.com

ASSUMPTION: Formlabs is a well-established company in the 3D printing industry, offering opportunities for growth and innovation in a competitive market.

πŸ“Š Role Analysis

Career Level: This role is suitable for early-career marketing professionals looking to gain experience in SEO and content creation or for mid-career professionals seeking to transition into the 3D printing industry.

Reporting Structure: The Web Content & SEO Specialist will report directly to the Marketing Manager and collaborate with various internal stakeholders, including the Web team, Design team, and Sales team.

Work Arrangement: This is an on-site role based in Budapest, Hungary. However, Formlabs offers flexible working hours and remote work options for eligible employees.

Growth Opportunities:

  • Expanding skills in SEO, content creation, and digital marketing
  • Gaining experience in the 3D printing industry
  • Potential career progression into senior marketing roles or specialized positions within the company

ASSUMPTION: Formlabs offers opportunities for professional growth and development, with a focus on empowering employees to take ownership of their careers.

🌍 Location & Work Environment

Office Type: Formlabs' Budapest office is a collaborative, dog-friendly workspace that fosters creativity and innovation.

Office Location(s): Piarista kΓΆz, 7th Floor, Budapest, 1052, HU

Geographic Context:

  • Budapest is the capital and most populous city of Hungary, with a rich history and vibrant cultural scene
  • The city is known for its beautiful architecture, including the Buda Castle, Chain Bridge, and Hungarian Parliament Building
  • Budapest offers a high quality of life, with affordable living costs, excellent public transportation, and a wide range of recreational activities

Work Schedule: The standard workweek is Monday to Friday, with flexible hours available for eligible employees.

ASSUMPTION: Budapest offers a unique blend of history, culture, and modern amenities, making it an attractive location for professionals seeking to advance their careers in the 3D printing industry.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR team
  • Technical assessment or case study presentation
  • Final interview with the Marketing Manager and/or other team members

Key Assessment Areas:

  • SEO knowledge and skills
  • Content creation and writing abilities
  • Analytical and problem-solving skills
  • Cultural fit and alignment with Formlabs' values

Application Tips:

  • Tailor your resume and cover letter to highlight your SEO, content creation, and marketing skills
  • Include specific examples of your SEO projects, content campaigns, or marketing initiatives
  • Demonstrate your understanding of the 3D printing industry and Formlabs' products

ATS Keywords: SEO, content creation, marketing, 3D printing, Formlabs, Budapest, Hungary, web content, digital marketing, online marketing, keyword research, link building, Google Analytics, Google Search Console, YouTube SEO, YouTube Studio, YouTube Analytics, Screaming Frog, Marketo, Excel, Salesforce, CMS software tools

ASSUMPTION: Formlabs uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.

πŸ› οΈ Tools & Technologies

  • Ahrefs
  • Moz
  • Google Analytics
  • Google Search Console
  • YouTube Studio
  • YouTube Analytics
  • Screaming Frog
  • Marketo
  • Excel
  • Salesforce
  • CMS software tools

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for SEO projects, content creation, and marketing initiatives.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Invent and reinvent
  • Make it work
  • Be kind
  • Embrace diversity
  • Take ownership

Work Style:

  • Collaborative and team-oriented
  • Agile and adaptable
  • Data-driven and analytical
  • Proactive and goal-oriented

Self-Assessment Questions:

  • Do you have a proven track record of success in SEO and content creation?
  • Are you comfortable working independently and collaborating with cross-functional teams?
  • Do you thrive in a fast-paced, agile environment and embrace change?
  • Are you passionate about the 3D printing industry and eager to learn about Formlabs' products?

ASSUMPTION: Formlabs values a diverse and inclusive work environment, and candidates who align with the company's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

  • Keeping up with the fast-paced, ever-changing nature of SEO best practices and digital marketing trends
  • Managing multiple projects and deadlines in a dynamic, agile environment
  • Collaborating effectively with cross-functional teams and internal stakeholders
  • Adapting to the unique culture and work style of a mid-sized, international company

ASSUMPTION: These challenges can be overcome with strong communication skills, a proactive mindset, and a willingness to learn and adapt in a fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other SEO and content specialist roles, this position offers a unique opportunity to work in the growing 3D printing industry
  • Formlabs' focus on innovation and reinvention sets it apart from more traditional marketing roles
  • This role offers potential career growth and development opportunities within the company

ASSUMPTION: Candidates who are passionate about the 3D printing industry and eager to learn will find this role particularly appealing compared to similar positions in other industries.

πŸ“ Sample Projects

  • Conducting keyword research and optimizing content for a new 3D printing product launch
  • Creating and executing a link-building campaign to improve organic reach and drive traffic to the website
  • Managing and growing the YouTube channel, optimizing videos for SEO, and increasing engagement with target audiences

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Web Content & SEO Specialist may undertake in this role.

❓ Key Questions to Ask During Interview

  • What are the biggest SEO challenges facing Formlabs, and how can this role help address them?
  • How does the Web Content & SEO Specialist collaborate with other teams and stakeholders to develop and maintain global website content?
  • What opportunities are there for professional growth and development within the Marketing team and the company as a whole?
  • How does Formlabs support work-life balance and employee well-being?
  • What are the most rewarding aspects of working at Formlabs, according to current employees?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your SEO, content creation, and marketing skills, as well as your familiarity with the 3D printing industry and Formlabs' products
  • Prepare a portfolio or examples of your previous SEO projects, content campaigns, or marketing initiatives
  • Follow up with the Formlabs HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.