📌 Core Information
🔹 Job Title: Web Content Specialist
🔹 Company: Lexmark
🔹 Location: Cebu Philippines R&D
🔹 Job Type: Full-Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing web content using CMS platforms
- Collaborating with cross-functional teams to gather content requirements
- Analyzing content performance and providing actionable recommendations
- Ensuring content accuracy, consistency, and alignment with brand standards
- Staying informed about emerging trends in web content and digital marketing
ASSUMPTION: This role requires a strong focus on attention to detail, excellent communication skills, and the ability to work effectively in a team environment. The ideal candidate will have a solid understanding of SEO principles, web accessibility standards, and UX best practices.
📋 Key Responsibilities
✅ Update, edit, and publish compelling web content using a CMS, ensuring timely and accurate delivery of updates
✅ Maintain consistency, accuracy, and alignment with brand voice, tone, and guidelines across all web pages and digital assets
✅ Collaborate proactively with project managers, designers, developers, and stakeholders to gather content requirements and establish realistic timelines for content delivery
✅ Analyze existing content performance and provide actionable recommendations to enhance engagement, usability, and alignment with marketing goals
✅ Adhere to established content approval and publishing workflows, ensuring all updates follow proper review cycles and meet deadlines
✅ Conduct thorough reviews of content, proofreading for grammar, spelling, punctuation, and formatting to uphold a high standard of quality
✅ Optimize content to meet SEO best practices, accessibility standards, and UX guidelines to improve discoverability and inclusivity
✅ Assist in creating and maintaining comprehensive documentation for content processes, style guides, and templates to support team efficiency and consistency
✅ Identify and propose opportunities to streamline content management workflows, leveraging automation tools or process improvements where applicable
✅ Perform cross-device and cross-browser testing to validate content functionality, layout consistency, and optimal performance post-update
✅ Stay informed about emerging trends in web content, CMS technology, and digital marketing to recommend innovative solutions that enhance the organization’s online presence
✅ Support the integration of multimedia elements (e.g., images, videos) into web content, ensuring proper formatting and optimization for load speed and user experience
✅ Track and report on content updates or performance metrics as needed, providing insights to inform future content strategies
ASSUMPTION: This role requires a high degree of organization, strong project management skills, and the ability to work effectively in a fast-paced environment. The ideal candidate will be proactive in identifying inefficiencies and proposing solutions to improve content management workflows.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 1-3 years of relevant experience
Required Skills:
- Strong proficiency in managing web content through CMS platforms (e.g., Adobe Experience Manager, Adobe Commerce, WordPress, or equivalent)
- Solid understanding of SEO principles, web accessibility standards (e.g., WCAG), and UX best practices
- Exceptional attention to detail with proven skills in proofreading and editing content for clarity and professionalism
- Excellent written and verbal communication skills, with the ability to collaborate effectively with diverse teams and stakeholders
- Demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment
- Highly organized with a proactive approach to identifying inefficiencies and proposing solutions
Preferred Skills:
- Familiarity with digital asset management and basic knowledge of HTML/CSS for minor content adjustments
- Comfortable using collaboration and project management tools (e.g., Workfront, Jira, Trello, or Asana)
- Strong analytical mindset to assess content performance and recommend data-driven improvements
- Passion for staying current with digital marketing trends and technologies to continually enhance content quality
ASSUMPTION: While a Bachelor’s degree is required, relevant experience and a strong portfolio may be considered in lieu of formal education. The ideal candidate will have a proven track record of managing web content and a solid understanding of digital marketing principles.
💰 Compensation & Benefits
Salary Range: The salary range for this position is estimated to be between PHP 35,000 and PHP 50,000 per month, based on industry standards for entry-level web content specialist roles in the Philippines. This estimate is subject to change based on the candidate's qualifications and experience.
Benefits:
- Health insurance
- Retirement plan
- Employee assistance program
- Tuition reimbursement
- Paid time off (vacation, sick leave, and holidays)
Working Hours: This position requires a standard workweek of 40 hours, with flexibility to overlap with North America team’s schedule. The role may require working on an EMEA shift.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications, experience, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Lexmark operates in the IT Services and IT Consulting industry, focusing on creating cloud-enabled imaging and IoT technologies that help customers worldwide quickly realize business outcomes.
Company Size: Lexmark is a mid-sized company with 5,001-10,000 employees globally, providing a collaborative and dynamic work environment.
Founded: Lexmark was founded in 1991 and is headquartered in Lexington, Kentucky, with additional offices worldwide.
Company Description:
- Lexmark creates cloud-enabled imaging and IoT technologies that help customers worldwide quickly realize business outcomes.
- The company combines proven technologies and deep industry expertise to accelerate business transformation, turning information into insights, data into decisions, and analytics into action.
- Lexmark is committed to appropriately protecting and managing any personal information shared with them, as outlined in their Global Privacy Notice.
Company Specialties:
- Cloud-enabled imaging and IoT technologies
- Business outcome-driven solutions
- Data-driven decision-making and analytics
Company Website: www.lexmark.com
ASSUMPTION: Lexmark's focus on data-driven decision-making and analytics makes this an ideal opportunity for candidates interested in leveraging their skills to drive business outcomes and contribute to the company's growth.
📊 Role Analysis
Career Level: This role is an entry-level position, providing an excellent opportunity for candidates to gain experience in web content management and digital marketing.
Reporting Structure: The Web Content Specialist will report directly to the Digital Marketing Manager and collaborate with cross-functional teams, including project managers, designers, developers, and stakeholders.
Work Arrangement: This position is on-site, with remote flexibility and the possibility of working on an EMEA shift to overlap with North America team’s schedule.
Growth Opportunities:
- As Lexmark continues to grow, there may be opportunities for the Web Content Specialist to take on additional responsibilities or advance to a senior role within the Digital Marketing team.
- The company's focus on data-driven decision-making and analytics may provide opportunities for the ideal candidate to expand their skillset and contribute to the development of new strategies and initiatives.
ASSUMPTION: This role offers excellent growth potential for candidates interested in developing their skills in web content management and digital marketing, with the opportunity to make a significant impact on the organization's online presence and marketing objectives.
🌍 Location & Work Environment
Office Type: Lexmark's Cebu Philippines R&D office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Cebu Philippines R&D
Geographic Context:
- Cebu is the second-most populous province in the Philippines, known for its beautiful beaches, historical sites, and vibrant culture.
- The province is home to a thriving business process outsourcing (BPO) industry, providing ample opportunities for networking and professional development.
- Cebu's strategic location in the Philippines makes it an ideal hub for regional operations, with easy access to major markets in Asia.
Work Schedule: The standard workweek for this position is 40 hours, with flexibility to overlap with North America team’s schedule. The role may require working on an EMEA shift.
ASSUMPTION: Cebu's vibrant business environment and strategic location make it an attractive destination for professionals seeking to advance their careers in the IT Services and IT Consulting industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-depth interview with the Digital Marketing Manager and relevant team members to discuss the role, responsibilities, and qualifications
- Background check and reference verification for the final candidate
Key Assessment Areas:
- Attention to detail and proofreading skills
- Communication and collaboration skills
- Understanding of SEO principles, web accessibility standards, and UX best practices
- Ability to manage multiple projects and meet deadlines
- Proactive approach to identifying inefficiencies and proposing solutions
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your web content management experience and the impact you've made in previous roles
- Demonstrate your understanding of SEO principles, web accessibility standards, and UX best practices by including relevant keywords in your application materials
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
ATS Keywords: CMS, web content management, SEO, accessibility, UX, project management, collaboration, digital marketing, attention to detail, proofreading
ASSUMPTION: Lexmark's interview process is designed to assess the candidate's technical skills, communication abilities, and cultural fit within the organization. The ideal candidate will have a strong portfolio showcasing their web content management experience and a solid understanding of digital marketing principles.
🛠️ Tools & Technologies
- Adobe Experience Manager or equivalent CMS platform
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Accessibility testing tools (e.g., WAVE, Lighthouse)
- Project management tools (e.g., Workfront, Jira, Trello, or Asana)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Lexmark encourages employees to think creatively and challenge the status quo to drive business outcomes
- Customer-centricity: The company prioritizes understanding and meeting the needs of its customers to deliver exceptional experiences
- Collaboration: Lexmark fosters a culture of teamwork and cross-functional collaboration to achieve common goals
- Integrity: The company upholds the highest ethical standards and expects employees to act with honesty and transparency
Work Style:
- Lexmark values a dynamic, fast-paced work environment that encourages employees to take initiative and drive results
- The company promotes a culture of continuous learning and development, with opportunities for employees to grow both personally and professionally
- Lexmark offers a flexible work arrangement, with remote flexibility and the possibility of working on an EMEA shift to overlap with North America team’s schedule
Self-Assessment Questions:
- Do you have a proven track record of managing web content and optimizing it for SEO, accessibility, and UX?
- Are you comfortable working in a fast-paced, collaborative environment and managing multiple projects simultaneously?
- Do you have strong communication skills and the ability to collaborate effectively with diverse teams and stakeholders?
- Are you proactive in identifying inefficiencies and proposing solutions to improve content management workflows?
ASSUMPTION: The ideal candidate will be a self-starter with a strong work ethic, excellent communication skills, and a proactive approach to identifying opportunities for improvement.
⚠️ Potential Challenges
- Managing multiple projects and meeting deadlines in a fast-paced environment may be challenging for candidates new to web content management
- Working on an EMEA shift and overlapping with North America team’s schedule may require flexibility and adaptability
- Cebu's tropical climate may present challenges for candidates not accustomed to hot and humid weather conditions
ASSUMPTION: The ideal candidate will be adaptable, resilient, and able to thrive in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- Web Content Specialist vs. Content Strategist: While both roles focus on creating and managing web content, the Content Strategist role emphasizes strategic planning, audience research, and content governance, whereas the Web Content Specialist role is more focused on day-to-day content creation, management, and optimization
- Industry-specific context: Lexmark's focus on data-driven decision-making and analytics sets it apart from other IT Services and IT Consulting companies, providing unique opportunities for candidates interested in leveraging their skills to drive business outcomes
- Career path comparison: The Web Content Specialist role is an entry-level position that may provide opportunities for advancement to senior roles within the Digital Marketing team, with potential for career growth in related fields such as content strategy, user experience design, or digital marketing management
ASSUMPTION: Candidates should carefully consider their career goals and long-term aspirations when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and implementing a comprehensive content style guide and tone of voice guidelines for a global technology company
- Conducting a content audit and recommending improvements to enhance user experience and drive engagement for a B2B website
- Optimizing web content for accessibility and SEO best practices to improve discoverability and inclusivity for a government agency
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Web Content Specialist role and provide insight into the types of initiatives the ideal candidate may be expected to undertake.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Digital Marketing department?
- How does Lexmark support the professional development and growth of its employees?
- What are the key priorities for the Web Content Specialist role in the first 90 days?
- How does Lexmark measure the success and impact of its web content and digital marketing initiatives?
- What are the most challenging aspects of working in a remote or hybrid work environment, and how does Lexmark support its employees in overcoming these challenges?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates the candidate's interest in the role and commitment to understanding the company's culture and values.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of SEO principles, web accessibility standards, and UX best practices
- Prepare a portfolio or examples of your web content management experience, showcasing your ability to create, optimize, and maintain high-quality content
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
- Prepare for your interview by researching Lexmark's company culture, values, and recent projects, and practicing your responses to common interview questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
