Web Content Specialist

📌 Core Information

🔹 Job Title: Web Content Specialist

🔹 Company: METRO/MAKRO

🔹 Location: Pune, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Maintaining and updating the careers section of the company website in English and German
• Implementing basic HTML and CSS for content display
• Creating and updating design elements using Adobe Creative Cloud tools
• Collaborating with various departments to ensure accurate and brand-aligned web content
• Monitoring website performance and troubleshooting issues
• Providing technical support to colleagues from different countries
• Sharing updates and best practices with a global audience of experts

ASSUMPTION: This role requires a balance of creative and technical skills, with a strong focus on collaboration and communication.

📋 Key Responsibilities

✅ Update and maintain the careers section of the website in English and German

✅ Implement basic HTML and CSS to ensure content is displayed correctly

✅ Use Adobe Creative Cloud tools to update and create basic design elements based on existing brand manual

✅ Collaborate with different departments to ensure all web content is accurate, up-to-date, and aligns with brand guidelines and talent attraction intentions

✅ Monitor website performance, troubleshoot issues with external providers, and suggest improvements

✅ Support colleagues from METRO/makro countries and entities with technical issues related to updating the careers website

✅ Create documentation and instructions, and organize knowledge sharing sessions to support colleagues from different countries

✅ Share updates in front of a global audience of experts in Employer Branding and Recruitment

✅ Maintain information in Social Media performance software Emplifi

✅ Assist in the creation of graphics and other visual elements as needed

✅ Continuously update knowledge related to web and UX design trends in Europe

ASSUMPTION: This role involves a mix of creative, technical, and administrative tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in UX/UI design, web design, digital marketing, or computer science

Experience: Minimum 2 years of experience in web content creation, digital marketing, or similar roles

Required Skills:

• Advanced usage of Office365 tools, especially PowerPoint and Microsoft Teams
• Basic knowledge of HTML, CSS
• Basic knowledge of Adobe XD or similar design tools, like Figma
• Familiarity with content management systems (CMS)
• Familiarity with social media platforms, like LinkedIn, Instagram, and TikTok
• Strong attention to detail and excellent organizational skills with a focus on delivering within strict deadlines
• Ability to work collaboratively in a team environment, while not being co-located
• English language skills (C1 level) in reading, writing, and speaking
• German language skills (A2 level) in reading and writing (desirable)
• SEO knowledge (desirable)

Preferred Skills:

• Experience with Emplifi or similar social media performance software
• Knowledge of web and UX design trends in Europe

ASSUMPTION: Strong language skills, both written and verbal, are crucial for this role due to the need to communicate effectively with global colleagues and stakeholders.

💰 Compensation & Benefits

Salary Range: INR 5,00,000 - 7,00,000 per annum (Estimated, based on industry standards for the role and experience level)

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts on products
• Professional development opportunities

Working Hours: Full-time, Monday to Friday, with flexibility for occasional remote work

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in the Pune area. The actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Wholesale, with a focus on serving HoReCa and Traders customer groups

Company Size: 5,001-10,000 employees, providing HR, Finance, IT, and Business operations support to 31 countries

Founded: 2011, as an internal solution partner for METRO, a €31 billion international wholesaler with operations in more than 30 countries

Company Description:

• Metro Global Solution Center (MGSC) is an internal solution partner for METRO, providing HR, Finance, IT, and Business operations support to 31 countries
• MGSC is present in Pune (India), Dusseldorf (Germany), and Szczecin (Poland), with a team that speaks 24+ languages and processes over 18,000 transactions a day
• MGSC aims to set tomorrow's standards for customer focus, digital solutions, and sustainable business models

Company Specialties:

• HR services
• Finance operations
• IT solutions
• Business operations support

Company Website: https://www.metro-gsc.in

ASSUMPTION: Working for MGSC provides opportunities to gain experience in a multinational environment and contribute to a wide range of services.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the organization

Reporting Structure: This role reports directly to the Employer Branding & Recruitment Manager

Work Arrangement: Primarily on-site, with flexibility for occasional remote work

Growth Opportunities:

• Potential to take on more responsibilities and advance within the Employer Branding & Recruitment team
• Opportunities to work on global projects and collaborate with colleagues from different countries
• Chance to develop skills in web design, UX, and digital marketing

ASSUMPTION: This role offers opportunities for professional growth and development within the organization.

🌍 Location & Work Environment

Office Type: Modern, multinational office environment with a diverse team

Office Location(s): 8th Floor, AP 81, Sr. No. 83, North Main Road, Near Hard Rock Café, Pune, Maharashtra, India

Geographic Context:

• Pune is a major city in the Indian state of Maharashtra, known for its educational institutions, IT industry, and historical sites
• The office is located in a bustling commercial area, with easy access to public transportation and amenities
• The city offers a mix of traditional and modern culture, with a vibrant food scene and numerous recreational opportunities

Work Schedule: Full-time, Monday to Friday, with occasional flexibility for remote work

ASSUMPTION: Working in Pune offers a unique blend of cultural experiences and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the hiring manager and team members

Key Assessment Areas:

• Technical skills in web content creation and design
• Communication and collaboration skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and skills in your resume, with a focus on web content creation and design
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's mission and values
• Prepare a portfolio showcasing your best work in web content creation and design, if applicable

ATS Keywords: Web content creation, digital marketing, HTML, CSS, Adobe Creative Cloud, collaboration, website performance monitoring, technical support, documentation, social media management, UX design, attention to detail, organizational skills, teamwork, English language skills, German language skills

ASSUMPTION: The application process may vary based on the specific needs of the hiring team and the number of applicants.

🛠️ Tools & Technologies

• Adobe Creative Cloud (XD, Photoshop)
• Office365 (PowerPoint, Microsoft Teams)
• HTML, CSS
• Content management systems (CMS)
• Social media platforms (LinkedIn, Instagram, TikTok)
• Emplifi (social media performance software)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Collaboration
• Innovation
• Sustainability

Work Style:

• Team-oriented and collaborative
• Adaptable and flexible
• Results-driven and detail-oriented
• Proactive and solution-oriented

Self-Assessment Questions:

• How do you ensure that your work aligns with the company's brand guidelines and talent attraction intentions?
• Can you provide an example of a time when you had to troubleshoot a technical issue and how you approached it?
• How do you stay organized and manage your time effectively when working on multiple projects with tight deadlines?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Collaborating effectively with global colleagues and stakeholders
• Keeping up with the latest web and UX design trends in Europe
• Adapting to a multinational work environment with diverse cultural norms

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• This role is similar to a Web Content Manager or Digital Marketing Specialist, but with a stronger focus on technical aspects and global collaboration
• In comparison to other web content roles, this position requires a higher level of technical proficiency in HTML, CSS, and design tools
• Career progression may involve moving into more senior roles within the Employer Branding & Recruitment team or exploring opportunities in related fields such as UX design or digital marketing

ASSUMPTION: This role offers a unique blend of creative, technical, and administrative responsibilities, with opportunities for growth and development within the organization.

📝 Sample Projects

• Updating the careers section of the company website to reflect the latest brand guidelines and improve user experience
• Creating and implementing a social media content calendar to improve engagement and reach
• Developing and delivering a training session on web content best practices for colleagues from different countries

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader Employer Branding & Recruitment team?
• How does the company support the professional development and growth of its employees?
• Can you provide an example of a successful global collaboration project and how it was managed?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does the company foster a culture of innovation and continuous improvement?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills in web content creation and design
• Write a cover letter that demonstrates your understanding of the role and your fit with the company's mission and values
• Prepare a portfolio showcasing your best work in web content creation and design, if applicable
• Follow up with the HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.