📌 Core Information
🔹 Job Title: Web Content Specialist
🔹 Company: Florida Gulf Coast University
🔹 Location: Main Campus, Fort Myers, Florida
🔹 Job Type: Full-Time
🔹 Category: Higher Education
🔹 Date Posted: April 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Training and supporting university web editors to ensure content adheres to brand standards and accessibility guidelines
- Developing training materials, optimizing web content for engagement and SEO, and maintaining a user-friendly site structure
- Collaborating with marketing, design, and IT teams to improve site visuals and functionality
- Staying current with web trends, accessibility standards, and SEO best practices
ASSUMPTION: This role requires a balance of technical skills and strong communication abilities to effectively train and support non-technical web editors across multiple departments.
📋 Key Responsibilities
✅ Develop training resources (guides, videos, workshops) to help university web editors follow best practices in web accessibility, content structuring, and SEO.
✅ Provide direct support and troubleshooting for web editors, ensuring content aligns with university web governance policies.
✅ Conduct content audits to identify outdated, redundant, or underperforming pages and train editors on improvements.
✅ Optimize website content for search engines and user engagement, including metadata, headings, readability, and internal linking strategies.
✅ Use Google Analytics 4 (GA4) and SEO tools to track performance, identify issues, and recommend improvements.
✅ Ensure content is structured for maximum readability, accessibility, and engagement.
✅ Assist with page layouts in the CMS, ensuring content is structured for usability and navigation.
✅ Use UX best practices to improve content presentation using provided page widgets and templates.
✅ Ensure web accessibility compliance (WCAG 2.1) and make recommendations for improving readability and usability.
✅ Assist with special projects, including landing pages and marketing campaigns.
✅ Collaborate with marketing, design, and IT teams to improve site visuals and functionality.
✅ Assist University Marketing & Communications in establishing and enforcing web policies for university sites.
✅ Stay current with web trends, accessibility standards, and SEO best practices.
✅ Performs other job-related duties as assigned.
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring both strategic thinking and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree from an accredited institution in an appropriate area of specialization
Experience: Six years of directly related full-time experience or, as an alternative, a Bachelor's degree with two years of full-time experience directly related to the job functions
Required Skills:
- Web content management
- SEO analysis tools (Screaming Frog, Crazy Egg, etc.)
- Web content management systems (Omni CMS, Cascade CMS, WordPress, etc.)
- Google Analytics
- Strong communication skills
- Analytical skills
- Problem-solving skills
- Team collaboration skills
Preferred Skills:
- Bachelor's Degree in Marketing, User-Experience Design, Digital Media, or a related field
- Experience in a higher education setting
- Familiarity with UX/UI design tools (Figma, Adobe XD) to create wireframes and page layouts
- Google Analytics Certification
ASSUMPTION: While a Bachelor's degree is required, the university may consider equivalent combinations of education and experience for the required six years of directly related experience.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Web Content Specialist in higher education)
Benefits:
- Health, dental, and vision insurance
- Retirement plans
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
- Professional development opportunities
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The salary range is an estimate based on industry standards for a Web Content Specialist in higher education. Actual salary may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 11-50 employees
Founded: 2019
Company Description:
- Florida Gulf Coast University (FGCU) is a public university located in Fort Myers, Florida
- The School of Entrepreneurship (SOE) provides students with genuine support and a strong foundation of knowledge from which to pursue entrepreneurial aspirations
- The SOE strives to create camaraderie between faculty, student graduates, and community partners in Southwest Florida
Company Specialties:
- Entrepreneurship
- Incubator
- Community collaboration
- Curiosity-driven learning
- Mentorship and advising
- Lean startup methodology
- Prototyping and design
- Marketing and development
Company Website: fgcu.edu/soe
ASSUMPTION: FGCU's School of Entrepreneurship is a relatively new and innovative program within the university, focusing on fostering an entrepreneurial spirit among students and community partners.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Director of the School of Entrepreneurship
Work Arrangement: On-site, full-time position with the possibility of occasional remote work for specific tasks
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the School of Entrepreneurship
- Opportunities for professional development and training
- Chance to work on special projects and collaborate with various teams across the university
ASSUMPTION: This role offers opportunities for growth and development within the university's entrepreneurial ecosystem.
🌍 Location & Work Environment
Office Type: On-site, with the possibility of occasional remote work
Office Location(s): Main Campus, Fort Myers, Florida
Geographic Context:
- Fort Myers is located in Southwest Florida, along the Gulf of Mexico
- The area offers a mix of urban and suburban living, with a cost of living slightly below the national average
- Fort Myers has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The work environment is collaborative and innovative, with a strong emphasis on entrepreneurship and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and other team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Technical skills in web content management, SEO, and Google Analytics
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with the university's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of web accessibility standards and SEO best practices
- Showcase your ability to train and support non-technical web editors
- Follow up with the hiring manager after your interview to express your interest in the position
ATS Keywords: Web content management, SEO, Google Analytics, training, web accessibility, content structuring, digital marketing
ASSUMPTION: The application process may take several weeks, depending on the number of applicants and the university's hiring timeline.
🛠️ Tools & Technologies
- Web content management systems (Omni CMS, Cascade CMS, WordPress, etc.)
- SEO analysis tools (Screaming Frog, Crazy Egg, etc.)
- Google Analytics 4 (GA4)
- UX/UI design tools (Figma, Adobe XD) for creating wireframes and page layouts
- Google Workspace (Gmail, Google Docs, Google Sheets, etc.)
ASSUMPTION: The university may provide training and resources for candidates who are new to specific tools or technologies.
👔 Cultural Fit Considerations
Company Values:
- Entrepreneurship
- Innovation
- Collaboration
- Curiosity-driven learning
- Mentorship and advising
Work Style:
- Collaborative and team-oriented
- Innovative and creative
- Adaptable and flexible
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, innovative environment that emphasizes entrepreneurship and creativity?
- Are you comfortable working with non-technical web editors and providing training and support?
- Do you have strong communication skills and the ability to present to both technical and non-technical audiences?
ASSUMPTION: FGCU's School of Entrepreneurship values candidates who are passionate about entrepreneurship, innovative, and collaborative.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with non-technical web editors who may require additional training and support
- Keeping up with the latest web trends, accessibility standards, and SEO best practices
- Occasional evening or weekend work for special projects or events
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other Web Content Specialist roles, this position places a strong emphasis on training and supporting non-technical web editors
- This role is unique in its focus on higher education and the entrepreneurial ecosystem within the university
- Career progression may involve taking on additional responsibilities and advancing within the School of Entrepreneurship
ASSUMPTION: While this role shares similarities with other Web Content Specialist positions, its focus on higher education and entrepreneurship sets it apart.
📝 Sample Projects
- Developing a comprehensive training guide for university web editors on web accessibility best practices
- Conducting a content audit of the university's website and providing recommendations for improvement
- Optimizing the university's website for search engines and user engagement, including metadata, headings, readability, and internal linking strategies
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be an exhaustive list of all potential projects.
❓ Key Questions to Ask During Interview
- How does this role support the university's mission and goals for entrepreneurship?
- What opportunities are there for professional development and growth within the School of Entrepreneurship?
- How does the university ensure that its website is accessible to all users, including those with disabilities?
- What is the typical work arrangement for this role, and are there opportunities for remote work or flexible scheduling?
- How does the university support work-life balance for its employees?
ASSUMPTION: These questions are intended to help you better understand the role, the company culture, and the work environment, but you should also feel free to ask any other questions that are important to you.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for your interview by researching the university's mission, values, and entrepreneurial ecosystem
- Follow up with the hiring manager after your interview to express your interest in the position
- If selected for the position, complete the onboarding process and attend any required training sessions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
