Web Content Specialist

📌 Core Information

🔹 Job Title: Web Content Specialist

🔹 Company: OneTrust

🔹 Location: Madrid, Spain

🔹 Job Type: Hybrid

🔹 Category: Marketing & Communications

🔹 Date Posted: June 18, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site (3 days/week)

🚀 Job Overview

Key aspects of this role include:

• Managing day-to-day updates to regional websites to optimize performance, quality, user engagement, and conversion.
• Collaborating with stakeholders to ensure timely and accurate execution of website production requests.
• Implementing SEO strategies to enhance OneTrust's visibility where users are searching for answers.
• Leading efforts to implement effective on-site promotional campaigns that align with regional business goals.
• Developing and delivering Adobe Analytics reports to measure regional website performance against KPIs and identify trends, insights, and opportunities for improvement.

ASSUMPTION: This role requires a strong ability to work with stakeholders, stay organized and attentive to details, and analyze performance data to suggest optimizations.

📋 Key Responsibilities

✅ Manage and prioritize website production requests from regional teams, ensuring timely and accurate execution.

✅ Oversee website updates, including content, promotions, and technical improvements, maintaining high-quality standards.

✅ Collaborate across functions to implement strategies that enhance OneTrust visibility where users are searching for answers (Google, AI chatbots, etc.).

✅ Lead efforts to implement effective on-site promotional campaigns that align with regional business goals.

✅ Develop and deliver Adobe Analytics reports to measure regional website performance against KPIs and identify trends, insights, and opportunities for improvement.

ASSUMPION: The role may also involve occasional ad-hoc tasks and projects as needed.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field, or relevant work experience.

Experience: Proven experience working with Adobe Experience Manager (AEM) and Adobe Analytics.

Required Skills:

• Strong understanding of SEO best practices and tools.
• Understands core concepts of web strategy and localization.
• Strong analytical skills with experience generating and interpreting performance reports.
• Ability to work in a fast-paced, deadline-focused environment and manage multiple projects at the same time.
• Self-starter with a great attention to detail.

Preferred Skills:

• Fluency in Spanish.
• Experience working in a hybrid or remote work environment.

ASSUMPTION: While not required, having experience with AI chatbot integration and management would be a significant asset for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on industry standards for mid-level marketing roles in Madrid)

Benefits:

• Comprehensive healthcare coverage
• Flexible PTO
• Equity stock options
• Annual performance bonus opportunities
• Retirement account support
• 14+ weeks of paid parental leave
• Career development opportunities
• Company-paid privacy certification exam fees

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options (3 days/week)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (Privacy, Security, and IT/Tech Risk Management)

Company Size: 1,001-5,000 employees (Mid-size)

Founded: 2016 (9 years ago)

Company Description:

• OneTrust simplifies the collection of data with consent and preferences, automates the governance of data with integrated risk management, and activates the responsible use of data by applying and enforcing data policies.
• Recognized as a market pioneer and leader, OneTrust boasts over 300 patents and serves more than 14,000 customers globally, ranging from industry giants to small businesses.

Company Specialties:

• Privacy Impact Assessment Automation
• Data Mapping Automation
• Cookie Compliance
• Website Scanning
• Vendor Risk Management
• Privacy Management
• Readiness Assessments
• Subject Access Requests
• Incident Management
• GDPR Readiness
• Data Privacy Readiness
• Data Privacy Accountability
• Data Privacy Management
• Breach Management
• DPIA Automation
• IAB TCF
• Consent Management
• GRC
• Preferences and Consent
• Third-Party Risk Management
• Audit and Compliance
• CMP
• CCPA
• GDPR
• LGPD
• ISO 27001
• and AI Governance

Company Website: www.onetrust.com

ASSUMPTION: OneTrust's focus on privacy, security, and IT/tech risk management makes it an attractive option for candidates interested in data governance and compliance.

📊 Role Analysis

Career Level: Mid-Senior level (3-5 years of experience)

Reporting Structure: Reports directly to the Web Marketing Manager

Work Arrangement: Hybrid (3 days/week in the office)

Growth Opportunities:

• Potential progression to a Senior Web Content Specialist or similar role with increased responsibilities and team leadership.
• Opportunities to work on high-impact projects and collaborate with cross-functional teams.
• Access to professional development resources and training to enhance skills and advance career growth.

ASSUMPTION: The role offers ample opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Hybrid (3 days/week in the office)

Office Location(s): Madrid, Spain

Geographic Context:

• Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million people.
• The city is known for its vibrant culture, rich history, and diverse neighborhoods.
• Madrid is home to numerous multinational corporations and offers ample job opportunities in various industries.

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options (3 days/week)

ASSUMPTION: Madrid's dynamic job market and cultural offerings make it an attractive location for professionals seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth behavioral and technical interviews to evaluate problem-solving skills, industry knowledge, and relevant experience.
• Final round interviews with key stakeholders, such as the Web Marketing Manager or other senior team members.
• Background and reference checks before extending an offer.

Key Assessment Areas:

• Technical skills in Adobe Experience Manager, Adobe Analytics, and SEO best practices.
• Analytical and problem-solving skills.
• Communication and collaboration skills, both written and verbal.
• Cultural fit and alignment with OneTrust's values and mission.
• Adaptability and ability to thrive in a fast-paced, dynamic work environment.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences that match the required qualifications.
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments.
• Research OneTrust's company culture and mission to demonstrate your enthusiasm and alignment with the organization.
• Be ready to discuss your approach to SEO strategies, performance reporting, and project management.
• Follow up with the recruiter after each interview round to reiterate your interest in the role and address any concerns or questions.

ATS Keywords: Adobe Experience Manager, Adobe Analytics, SEO, web strategy, localization, analytical skills, performance reporting, project management, attention to detail, self-starter, hybrid work, Madrid, Spain

ASSUMPTION: OneTrust's recruitment process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Adobe Experience Manager (AEM)
• Adobe Analytics
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello, Jira)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer-centric
• Innovation
• Collaboration
• Accountability
• Empowerment

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and resilient
• Focused on continuous learning and improvement

Self-Assessment Questions:

• How do you approach staying organized and attentive to details in a fast-paced, multi-project environment?
• Can you provide an example of a time when you identified a trend or insight from performance data and implemented a successful optimization strategy?
• How do you balance working independently and collaborating with teams to achieve common goals?

ASSUMPTION: Candidates who align with OneTrust's values and work style are more likely to succeed and thrive in the organization.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously may be challenging for some candidates.
• Working in a fast-paced, dynamic environment may require adaptability and resilience.
• Occasional ad-hoc tasks and projects may arise, requiring candidates to be flexible and responsive to changing priorities.
• Candidates may face competition from other qualified applicants for this role.

ASSUMPTION: Addressing these potential challenges proactively and demonstrating your ability to adapt and thrive in a dynamic work environment will be crucial for success in this role.

📈 Similar Roles Comparison

• Compared to other web content specialist roles, this position places a stronger emphasis on analytical skills and performance reporting.
• OneTrust's focus on privacy, security, and IT/tech risk management makes this role unique within the industry.
• Candidates with experience in data governance, compliance, or related fields may find this role particularly appealing and relevant to their skillset.

ASSUMPTION: Understanding the unique aspects of this role will help candidates tailor their application and interview responses to better showcase their qualifications and fit for the position.

📝 Sample Projects

• Implementing a successful SEO strategy that improved organic traffic by 25% within the first six months of execution.
• Developing and delivering a comprehensive performance report that identified key trends and insights, leading to the optimization of website content and layout, which resulted in a 15% increase in user engagement.
• Managing a website production project that involved coordinating with regional teams to update content, promotions, and technical improvements, ensuring high-quality standards and timely execution.

ASSUMPTION: Candidates should be prepared to discuss their approach to project management, SEO strategies, and performance reporting during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Web Marketing department?
• How does OneTrust support the professional development and growth of its employees?
• What are the most significant challenges facing the Web Marketing team in the coming months, and how can this role contribute to addressing them?
• How does OneTrust approach work-life balance, especially for hybrid or remote workers?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the organization's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences that match the required qualifications.
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments.
• Research OneTrust's company culture and mission to demonstrate your enthusiasm and alignment with the organization.
• Follow up with the recruiter after each interview round to reiterate your interest in the role and address any concerns or questions.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.