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Web Content Specialist

KeyBank
Full-time
On-site
Brooklyn, Ohio, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Web Content Specialist

πŸ”Ή Company: KeyBank

πŸ”Ή Location: Brooklyn, OH (Hybrid: In office 2 days a week)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: June 2, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Managing and executing webpage updates on Key.com using the website CMS
  • Collaborating with team members and project requestors to confirm requirements and implement web page content requests
  • Supporting marketing campaigns and promotions by creating appropriate landing pages
  • Testing website functionality and providing feedback

ASSUMPTION: This role requires a balance of technical skills (web content management, HTML) and creative problem-solving to ensure compelling online experiences.

πŸ“‹ Key Responsibilities

βœ… Create new webpages and/or edit existing pages within the content management system, Adobe Experience Manager

βœ… Setup vanity URLs and redirects to ensure proper access to content

βœ… Collaborate with partners within user experience, design, project management, marketing technology, analytics, product management, and compliance

βœ… Provide feedback on tasks, timing, and availability

βœ… Proactively meet with partners to advise, schedule, and manage projects and content updates for key.com

βœ… Support marketing campaigns and promotions with appropriate landing pages for paid search, direct mail, email, social media, and online banking offers

βœ… Determine possible solutions, create requirements, and gather information leveraging people within Key or partner agencies

βœ… Support general website bug and/or new functionality testing and provide feedback and/or validation

ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor’s Degree preferred in web development, marketing, or a related field

Experience: Minimum of 2 years of previous work experience in website management and/or digital marketing field

Required Skills:

  • Experience with web content management systems
  • Proven ability to recognize and edit effective web content with an understanding of basic HTML
  • Understanding of web marketing concepts including search engine marketing, search engine optimization, knowledge of industry online best practices and web standards
  • Effective verbal and written communicator, able to communicate with a variety of audiences and management levels, and translate business requirements into technical requirements
  • Ability to work both independently and as a member of a team
  • Strong attention to detail

Preferred Skills:

  • Experience with Adobe Experience Manager
  • Knowledge of Agile methodologies

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role.

πŸ’° Compensation & Benefits

Salary Range: $60,000 - $65,000 annually (based on location and job-related factors such as level of experience)

Benefits:

  • Short-term incentive compensation
  • Deferred incentive compensation subject to individual and company performance
  • Please click here for a list of benefits for which this position is eligible.

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in the Cleveland, OH area.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Banking

Company Size: 10,001+ employees

Founded: 1849

Company Description:

  • KeyBank is a national bank headquartered in Cleveland, Ohio, providing a wide range of financial services to individuals and businesses
  • KeyBank is committed to building a team of engaged employees who do the right thing for their clients and shareholders, helping them achieve financial wellness
  • KeyBank is an Equal Opportunity Employer committed to sustaining an inclusive culture

Company Specialties:

  • Retail Banking
  • Commercial Banking
  • Equipment Leasing
  • Finance and Investments

Company Website: https://www.key.com

ASSUMPTION: KeyBank's large size and extensive range of services may offer opportunities for career growth and development within the organization.

πŸ“Š Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports to the Manager, Web Content & Strategy

Work Arrangement: Hybrid (In office 2 days a week)

Growth Opportunities:

  • Potential career progression into senior web content roles or management positions
  • Opportunities to work on diverse projects and campaigns, expanding skills and knowledge
  • Access to training and professional development opportunities

ASSUMPTION: As a mid-level role, this position offers opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): 4910 Tiedeman Road, Brooklyn, OH and 127 Public Square, Cleveland, OH

Geographic Context:

  • Brooklyn, OH is a suburb of Cleveland, offering a mix of urban and suburban living
  • The Cleveland area has a vibrant arts and culture scene, with numerous museums, theaters, and music venues
  • The region is home to several professional sports teams and outdoor recreation opportunities

Work Schedule: Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screen with HR
  • In-person or virtual interview with the hiring manager and team members
  • Final interview with the manager or director

Key Assessment Areas:

  • Technical skills and experience with web content management systems
  • Communication and collaboration skills
  • Problem-solving and initiative
  • Alignment with KeyBank's values and culture

Application Tips:

  • Tailor your resume to highlight relevant skills and experiences for this role
  • Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
  • Research KeyBank's values and culture to demonstrate your fit with the organization

ATS Keywords: Web content management, HTML, search engine marketing, search engine optimization, project management, collaboration, problem-solving, creativity, initiative, relationship building, testing, feedback

ASSUMPTION: KeyBank's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best match for the organization.

πŸ› οΈ Tools & Technologies

  • Adobe Experience Manager
  • HTML
  • Content management systems
  • Project management tools (e.g., Asana, Jira)

ASSUMPTION: Proficiency in Adobe Experience Manager and HTML is required for this role, while experience with other tools and technologies is a plus.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Do the right thing
  • Put clients first
  • Work together
  • Foster diversity, equity, and inclusion
  • Act with integrity

Work Style:

  • Collaborative
  • Adaptable
  • Results-driven
  • Innovative

Self-Assessment Questions:

  • Do you demonstrate a strong commitment to doing the right thing for clients and shareholders?
  • Are you able to work effectively with a diverse range of partners and stakeholders?
  • Do you thrive in a creative, energetic, and innovative environment?

ASSUMPTION: KeyBank values a strong cultural fit, with a focus on employees who demonstrate a commitment to their clients, collaboration, and integrity.

⚠️ Potential Challenges

  • Managing multiple projects simultaneously, requiring strong organizational skills and attention to detail
  • Balancing technical skills with creative problem-solving to ensure compelling online experiences
  • Working in a hybrid environment, requiring effective communication and collaboration with both on-site and remote team members
  • Keeping up with industry trends and best practices in web content management and marketing

ASSUMPTION: While this role presents several challenges, it also offers opportunities for growth and development within the organization.

πŸ“ˆ Similar Roles Comparison

  • Compared to similar roles at other organizations, this role may offer a broader range of projects and campaigns, given KeyBank's extensive range of services
  • KeyBank's large size and extensive range of services may offer opportunities for career growth and development within the organization
  • As a mid-level role, this position offers opportunities for career progression into senior web content roles or management positions

ASSUMPTION: While this role may differ from similar positions at other organizations, it offers unique opportunities for growth and development within KeyBank.

πŸ“ Sample Projects

  • Creating and managing landing pages for marketing campaigns, including paid search, direct mail, email, social media, and online banking offers
  • Collaborating with cross-functional teams to implement web page content requests, imagery, links, and functionality
  • Testing website functionality and providing feedback to ensure a seamless user experience

ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within the organization?
  • What are the most important priorities for this role in the first 90 days?
  • How does KeyBank support the professional development and growth of its employees?
  • What are the key challenges facing the web content team currently, and how can this role help address them?
  • How does KeyBank foster a culture of innovation and creativity within its teams?

ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the organization, helping applicants make an informed decision about the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant skills and experiences for this role
  • Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
  • Research KeyBank's values and culture to demonstrate your fit with the organization
  • Follow up with the hiring manager one week after submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.