📌 Core Information
🔹 Job Title: Web Content Specialist
🔹 Company: KeyBank
🔹 Location: Brooklyn, OH (Hybrid: In office 2 days a week)
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing and executing webpage updates on Key.com using the website CMS
- Collaborating with team members and project requestors to confirm requirements and implement web page content requests
- Supporting marketing campaigns and promotions by creating appropriate landing pages
- Testing website functionality and providing feedback
ASSUMPTION: This role requires a balance of technical skills (web content management, HTML) and creative problem-solving to ensure compelling online experiences.
📋 Key Responsibilities
✅ Create new webpages and/or edit existing pages within the content management system, Adobe Experience Manager
✅ Setup vanity URLs and redirects to ensure proper access to content
✅ Collaborate with partners within user experience, design, project management, marketing technology, analytics, product management, and compliance
✅ Provide feedback on tasks, timing, and availability
✅ Proactively meet with partners to advise, schedule, and manage projects and content updates for key.com
✅ Support marketing campaigns and promotions with appropriate landing pages for paid search, direct mail, email, social media, and online banking offers
✅ Determine possible solutions, create requirements, and gather information leveraging people within Key or partner agencies
✅ Support general website bug and/or new functionality testing and provide feedback and/or validation
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor’s Degree preferred in web development, marketing, or a related field
Experience: Minimum of 2 years of previous work experience in website management and/or digital marketing field
Required Skills:
- Experience with web content management systems
- Proven ability to recognize and edit effective web content with an understanding of basic HTML
- Understanding of web marketing concepts including search engine marketing, search engine optimization, knowledge of industry online best practices and web standards
- Effective verbal and written communicator, able to communicate with a variety of audiences and management levels, and translate business requirements into technical requirements
- Ability to work both independently and as a member of a team
- Strong attention to detail
Preferred Skills:
- Experience with Adobe Experience Manager
- Knowledge of Agile methodologies
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $65,000 annually (based on location and job-related factors such as level of experience)
Benefits:
- Short-term incentive compensation
- Deferred incentive compensation subject to individual and company performance
- Please click here for a list of benefits for which this position is eligible.
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in the Cleveland, OH area.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees
Founded: 1849
Company Description:
- KeyBank is a national bank headquartered in Cleveland, Ohio, providing a wide range of financial services to individuals and businesses
- KeyBank is committed to building a team of engaged employees who do the right thing for their clients and shareholders, helping them achieve financial wellness
- KeyBank is an Equal Opportunity Employer committed to sustaining an inclusive culture
Company Specialties:
- Retail Banking
- Commercial Banking
- Equipment Leasing
- Finance and Investments
Company Website: https://www.key.com
ASSUMPTION: KeyBank's large size and extensive range of services may offer opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports to the Manager, Web Content & Strategy
Work Arrangement: Hybrid (In office 2 days a week)
Growth Opportunities:
- Potential career progression into senior web content roles or management positions
- Opportunities to work on diverse projects and campaigns, expanding skills and knowledge
- Access to training and professional development opportunities
ASSUMPTION: As a mid-level role, this position offers opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 4910 Tiedeman Road, Brooklyn, OH and 127 Public Square, Cleveland, OH
Geographic Context:
- Brooklyn, OH is a suburb of Cleveland, offering a mix of urban and suburban living
- The Cleveland area has a vibrant arts and culture scene, with numerous museums, theaters, and music venues
- The region is home to several professional sports teams and outdoor recreation opportunities
Work Schedule: Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with HR
- In-person or virtual interview with the hiring manager and team members
- Final interview with the manager or director
Key Assessment Areas:
- Technical skills and experience with web content management systems
- Communication and collaboration skills
- Problem-solving and initiative
- Alignment with KeyBank's values and culture
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research KeyBank's values and culture to demonstrate your fit with the organization
ATS Keywords: Web content management, HTML, search engine marketing, search engine optimization, project management, collaboration, problem-solving, creativity, initiative, relationship building, testing, feedback
ASSUMPTION: KeyBank's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best match for the organization.
🛠️ Tools & Technologies
- Adobe Experience Manager
- HTML
- Content management systems
- Project management tools (e.g., Asana, Jira)
ASSUMPTION: Proficiency in Adobe Experience Manager and HTML is required for this role, while experience with other tools and technologies is a plus.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Put clients first
- Work together
- Foster diversity, equity, and inclusion
- Act with integrity
Work Style:
- Collaborative
- Adaptable
- Results-driven
- Innovative
Self-Assessment Questions:
- Do you demonstrate a strong commitment to doing the right thing for clients and shareholders?
- Are you able to work effectively with a diverse range of partners and stakeholders?
- Do you thrive in a creative, energetic, and innovative environment?
ASSUMPTION: KeyBank values a strong cultural fit, with a focus on employees who demonstrate a commitment to their clients, collaboration, and integrity.
⚠️ Potential Challenges
- Managing multiple projects simultaneously, requiring strong organizational skills and attention to detail
- Balancing technical skills with creative problem-solving to ensure compelling online experiences
- Working in a hybrid environment, requiring effective communication and collaboration with both on-site and remote team members
- Keeping up with industry trends and best practices in web content management and marketing
ASSUMPTION: While this role presents several challenges, it also offers opportunities for growth and development within the organization.
📈 Similar Roles Comparison
- Compared to similar roles at other organizations, this role may offer a broader range of projects and campaigns, given KeyBank's extensive range of services
- KeyBank's large size and extensive range of services may offer opportunities for career growth and development within the organization
- As a mid-level role, this position offers opportunities for career progression into senior web content roles or management positions
ASSUMPTION: While this role may differ from similar positions at other organizations, it offers unique opportunities for growth and development within KeyBank.
📝 Sample Projects
- Creating and managing landing pages for marketing campaigns, including paid search, direct mail, email, social media, and online banking offers
- Collaborating with cross-functional teams to implement web page content requests, imagery, links, and functionality
- Testing website functionality and providing feedback to ensure a seamless user experience
ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the most important priorities for this role in the first 90 days?
- How does KeyBank support the professional development and growth of its employees?
- What are the key challenges facing the web content team currently, and how can this role help address them?
- How does KeyBank foster a culture of innovation and creativity within its teams?
ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the organization, helping applicants make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research KeyBank's values and culture to demonstrate your fit with the organization
- Follow up with the hiring manager one week after submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
