A

Web Content Strategist

A-dec Inc.
Full-time
On-site
United States
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Web Content Strategist

πŸ”Ή Company: A-dec Inc.

πŸ”Ή Location: Oregon - Newberg Campus

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: June 18, 2025

πŸ”Ή Experience Level: Intermediate (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and maintaining a content strategy for A-dec websites
  • Collaborating with stakeholders to build a web presence that meets organizational needs
  • Creating, editing, and managing web content using Sitecore CMS
  • Setting strategy for search engine optimization and monitoring search engine rankings
  • Working with subject matter experts to collect content and manage workflow

ASSUMPTION: This role requires a high level of detail orientation and organization, as well as strong written communication skills. Familiarity with UX web best practices and experience with Content Management Systems (CMS) is also crucial for success in this position.

πŸ“‹ Key Responsibilities

βœ… Develops and maintains a content strategy for each element of the websites, including purpose, audience, relevance to the industry, keywords, and timeline for review and update

βœ… Collaborates with stakeholders to help build a web presence that meets the organization’s needs

βœ… Edits, builds, creates, and maintains web pages using Sitecore CMS

βœ… Works with subject matter experts to collect content, manage the content workflow through to final publishing

βœ… Writes content and edits content written by others

βœ… Collaborates with the web team to help plan and build new features and tools for the various web properties

βœ… Assesses content needs for product launches, marketing campaigns, and programs

βœ… Develops competitive and gap analyses of the sites

ASSUMPTION: This role involves a mix of strategic planning, content creation, and collaboration with various teams to ensure A-dec's web presence effectively represents the organization and drives sales leads.

🎯 Required Qualifications

Education: Bachelor’s degree in Communications, Marketing, Business, or Computer Science

Experience: 2+ years of experience working with content for the web, and 5 or more years of writing/creating marketing collateral

Required Skills:

  • Extremely detail-oriented and organized
  • Familiarity with UX web best practices such as SEO, accessibility, and usability
  • Solid written communication and presentation skills
  • HTML/CSS experience (a plus)

Preferred Skills:

  • Technical experience working with Content Management Systems (Sitecore experience is a plus)

ASSUMPTION: Candidates with a strong background in content strategy, web content creation, and marketing collateral development will be well-suited for this role. Experience with Sitecore CMS is a plus but not required.

πŸ’° Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for similar roles and experience levels)

Benefits:

  • Total well-being programs
  • Opportunities for learning and career advancement
  • Inclusive culture

Working Hours: Full-time, Monday through Friday, 8:00 AM to 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on factors such as the candidate's qualifications and the company's budget.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Medical Equipment Manufacturing

Company Size: 1,001-5,000 employees (Large enterprise)

Founded: 1964

Company Description:

  • A-dec provides a quality environment where people work together for the betterment of dentistry worldwide.
  • The company is growing globally and pushing its boundaries, looking for new teammates with a fresh perspective.
  • A-dec encourages work-life balance, diversity, and cross-functional collaboration, taking full advantage of its beautiful campus in the Willamette Valley wine country.

Company Specialties:

  • Dental equipment manufacturing
  • Global sales and distribution
  • Research and development

Company Website: http://www.a-dec.com

ASSUMPTION: A-dec is a well-established company in the medical equipment manufacturing industry, with a strong focus on innovation, creativity, and evolution. The company values its people and shows it by prioritizing an inclusive culture, total well-being, and opportunities for learning and career advancement.

πŸ“Š Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: This role reports directly to the Web Manager

Work Arrangement: On-site, full-time

Growth Opportunities:

  • Potential career growth in web content management or digital marketing
  • Opportunities for learning and career advancement within the company
  • Possibility of working on high-impact projects that drive the company's global web presence

ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to work on high-impact projects that contribute to the company's global success.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a beautiful campus in the Willamette Valley wine country

Office Location(s): 2601 Crestview Drive, Newberg, OR 97132, US

Geographic Context:

  • The Willamette Valley is known for its wine production and scenic beauty
  • Newberg is a small city with a population of approximately 23,000 people
  • The area offers a mix of urban and rural living, with easy access to Portland, Oregon

Work Schedule: Monday through Friday, 8:00 AM to 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The work environment at A-dec's Newberg campus is collaborative, inclusive, and focused on total well-being. The campus offers a beautiful setting in the Willamette Valley wine country, with easy access to nearby amenities and attractions.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screen with the HR department
  • In-person or video interview with the Web Manager and a team member
  • Final interview with the Director of Marketing

Key Assessment Areas:

  • Content strategy and planning
  • Writing and editing skills
  • Familiarity with UX web best practices
  • Collaboration and communication skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Provide examples of your content strategy, writing, and editing work
  • Demonstrate your understanding of A-dec's mission and values during the interview

ATS Keywords: Web content, content strategy, SEO, CMS, Sitecore, marketing collateral, UX, collaboration, communication, writing, editing

ASSUMPTION: The application process for this role is likely to involve several interviews, focusing on the candidate's content strategy, writing, and editing skills, as well as their ability to collaborate and communicate effectively with team members.

πŸ› οΈ Tools & Technologies

  • Sitecore CMS
  • MS Office Suite
  • Adobe Creative Suite
  • HTML/CSS

ASSUMPTION: Familiarity with Sitecore CMS, MS Office Suite, Adobe Creative Suite, and HTML/CSS is beneficial for this role. However, the company may provide training for the right candidate.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Creativity
  • Evolution
  • Collaboration
  • Work-life balance

Work Style:

  • Collaborative
  • Detail-oriented
  • Organized
  • Adaptable
  • Results-driven

Self-Assessment Questions:

  • Do you thrive in a collaborative, detail-oriented environment?
  • Are you comfortable working with various teams to achieve common goals?
  • Do you have a strong work ethic and a commitment to delivering high-quality results?

ASSUMPTION: A-dec values candidates who are innovative, creative, and adaptable, with a strong commitment to collaboration and delivering high-quality results. The company encourages diversity and inclusivity, fostering a work environment that supports total well-being and work-life balance.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working with various teams and stakeholders to align content strategy and execution
  • Keeping up with industry trends and best practices in web content management
  • Adapting to changes in the company's web presence and marketing strategies

ASSUMPTION: This role may present challenges related to project management, collaboration, and staying current with industry trends. However, these challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • Web Content Strategist vs. Content Marketing Specialist: Both roles focus on creating and managing content, but the Web Content Strategist role is more focused on the strategic planning and execution of web content, while the Content Marketing Specialist role may encompass a broader range of marketing channels and tactics.
  • Web Content Strategist vs. UX Writer: While both roles focus on creating content for the web, the Web Content Strategist role is more focused on the overall strategy and management of web content, while the UX Writer role is more focused on creating clear and concise user interface (UI) text that guides users within a digital product or service.
  • Career Path: The Web Content Strategist role can lead to career growth in web content management, digital marketing, or related fields, depending on the candidate's interests and the company's opportunities.

ASSUMPTION: The Web Content Strategist role is distinct from related positions in its focus on strategic planning and management of web content. However, the specific responsibilities and career paths may vary depending on the company and industry.

πŸ“ Sample Projects

  • Developing a comprehensive content strategy for a new product launch
  • Managing the content workflow for a website redesign project
  • Creating and editing web content for a marketing campaign

ASSUMPTION: The Web Content Strategist role involves a variety of projects, from strategic planning and management to hands-on content creation and editing. The specific projects may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

  • Can you describe the company's web presence strategy for the next 1-3 years, and how this role fits into that strategy?
  • How does the Web Content Strategist role collaborate with other teams, such as marketing, sales, and product management?
  • What are the most significant challenges facing the company's web presence, and how can this role help address them?
  • How does the company support the professional development and growth of its employees in this role?
  • What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates the candidate's interest in the role and the company, as well as their ability to think critically and strategically about the position's responsibilities and challenges.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your content strategy, writing, and editing work to showcase during the interview
  • Research A-dec's mission, values, and web presence to demonstrate your understanding and enthusiasm for the role
  • Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.