📌 Core Information
🔹 Job Title: Web Content Team Lead
🔹 Company: Western Governors University
🔹 Location: Salt Lake City, UT
🔹 Job Type: Full-Time
🔹 Category: Higher Education
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a team of content specialists to create and manage web pages
- Collaborating with various teams to strategize and implement new website experiences
- Monitoring content and optimizing user journeys to improve conversion rates
- Managing relationships with SEO, website, and paid media teams to align audience targeting with calls to action
ASSUMPTION: This role requires a balance of leadership, strategic thinking, and technical skills to drive successful outcomes in optimizing customer journeys and improving conversion rates on the site.
📋 Key Responsibilities
✅ Provide direction to content specialists to create pages, meet needs, and fulfill critical functions of the AEM website
✅ Work with senior stakeholders to estimate and plan for site-based projects, providing feedback on AEM capabilities and limitations, and identifying potential tasks that will involve the development team
✅ Utilize design strategy and work with UX team, testing team, and personalization team to come up with best practices and outcomes for the website
✅ Strategically evaluate and design site directory structures to support future growth, enhance efficiency, and optimize resource allocation
✅ Lead new program launches, paid media multi-funnel landing pages, and in-person and virtual event landing pages in your assigned School
✅ Collaborate with the user experience and testing team to strategize, implement, and evaluate new personalized website experiences, ensuring innovation and effectiveness of the WGU website
✅ Monitor content across the site and brainstorm ideas to optimize pages, experiences, and flows toward key metrics
✅ Manage relationships with SEO, Website, and Paid teams to help match audience targeting with correct calls to action and journey progression
✅ Monitor page analytics and work with analytics team to understand users and their behaviors
✅ Optimize current pages as well as approve future pages and their purposes
✅ Other duties as assigned
ASSUMPTION: The role involves a mix of leadership, project management, and technical tasks, requiring strong organizational skills and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor’s Degree in a related field
Experience: 6+ years of experience with CMS (preferably AEM) and 5+ years of in-house or agency experience in website management, driving conversion improvements, SEO performance, and content strategy
Required Skills:
- Deep knowledge in website management, driving conversion improvements, SEO performance, and content strategy
- Ability to prioritize projects daily and help lead team to set and deliver upon realistic timelines
- Ability to interpret complex content for general audiences
- Ability to build web pages and experiences with the user/client audience in mind
- Ability to train and teach others basic content management system skills
- Exceptional knowledge of Adobe Analytics, Adobe Experience Manager, VWO or Optimizely, Tealium, or other related software programs
- Proven track record of driving successful outcomes in optimizing customer journeys and improving conversion rates on site
- Strong analytical skills, strong data skills and experience with analytics platforms
- Ability to coach, mentor, and guide team members to achieve goals
- Collaborative team player with a strong ability to partner across teams, fostering synergy and shared success
Preferred Skills:
- Industry experience in higher education
- Working knowledge of HTML or markdown
- Master’s Degree in a related field
ASSUMPTION: The required qualifications reflect the need for a well-rounded professional with a strong background in website management, content strategy, and team leadership.
💰 Compensation & Benefits
Salary Range: $97,100.00 - $145,600.00
Benefits:
- Bonuses
- Medical, dental, vision, telehealth, and mental healthcare
- Health savings account and flexible spending account
- Life insurance
- Disability coverage
- Accident, critical illness, and hospital indemnity supplemental coverages
- Legal and identity theft coverage
- Retirement savings plan
- Wellbeing program
- Discounted WGU tuition
- Flexible paid time off and sick time
- Paid holidays and parental leave
Working Hours: 40 hours per week
ASSUMPTION: The salary range takes into account the wide range of factors considered in making compensation decisions, including skill sets, experience and training, licensure and certifications, and other business and organizational needs.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 51-200 employees
Founded: 1987
Company Description:
- Western Governors University (WGU) is a pioneering online university committed to providing accessible, affordable, and career-focused education for students worldwide
- Established in 1997 by 19 U.S. governors, WGU is designed to meet the needs of modern learners, offering competency-based programs that empower students to advance their careers at their own pace
- With over 300,000 graduates, WGU is recognized as a leader in online education, offering accredited bachelor's and master's degree programs in business, IT, teaching, and healthcare
Company Specialties:
- Competency-Based Education
- Online Learning
- Workforce-Ready Skills Development
- Business Management & Leadership
- Information Technology & Cybersecurity
- Teacher Education & Licensure
- Nursing & Healthcare Leadership
- Affordable Higher Education
Company Website: https://www.wgu.college
ASSUMPTION: WGU's focus on competency-based education and online learning makes it an innovative and flexible place to work, with a strong commitment to student success and affordability.
📊 Role Analysis
Career Level: Mid-level to senior role, with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Senior Manager, Web Content
Work Arrangement: On-site, full-time position with flexible paid time off and sick time
Growth Opportunities:
- Potential to advance to a senior management role within the web content team
- Opportunities to expand skills and knowledge in higher education and online learning
- Chance to contribute to WGU's mission and make a significant impact on student success
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative higher education institution.
🌍 Location & Work Environment
Office Type: On-site, with a flexible and collaborative work environment
Office Location(s): Salt Lake City, UT
Geographic Context:
- Salt Lake City is a vibrant and growing metropolitan area with a diverse population and a strong job market
- The city offers a high quality of life, with numerous cultural attractions, outdoor recreation opportunities, and a thriving food and entertainment scene
- WGU's Salt Lake City office is centrally located, with easy access to public transportation and nearby amenities
Work Schedule: Standard business hours, with flexibility for remote work as needed
ASSUMPTION: The on-site work environment at WGU's Salt Lake City office fosters collaboration, innovation, and a strong sense of community among employees.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Senior Manager, Web Content
Key Assessment Areas:
- Technical skills and experience in website management and content strategy
- Leadership and team management abilities
- Problem-solving and analytical skills
- Cultural fit and alignment with WGU's mission and values
Application Tips:
- Highlight your relevant experience and achievements in website management, content strategy, and team leadership
- Tailor your resume and cover letter to emphasize the skills and qualifications required for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership style, and cultural fit
ATS Keywords: Website Management, Conversion Improvements, SEO Performance, Content Strategy, Adobe Experience Manager, AEM, VWO, Optimizely, Tealium, Analytics, Leadership, Team Management
ASSUMPTION: The application process for this role is designed to assess candidates' technical skills, leadership abilities, and cultural fit with WGU's mission and values.
🛠️ Tools & Technologies
- Adobe Analytics
- Adobe Experience Manager (AEM)
- VWO or Optimizely
- Tealium
- HTML or markdown
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage and optimize the WGU website.
👔 Cultural Fit Considerations
Company Values:
- Student Focused
- Innovative
- Collaborative
- Inclusive
- Accountable
Work Style:
- Fast-paced and dynamic, with a focus on continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional partnerships
- Flexible and adaptable, with a willingness to take on new challenges and learn new skills
Self-Assessment Questions:
- Do you have a passion for driving innovative solutions that improve the student experience?
- Are you comfortable working in a fast-paced, collaborative environment with a strong focus on continuous improvement?
- Do you have a proven track record of driving successful outcomes in optimizing customer journeys and improving conversion rates on site?
ASSUMPTION: WGU's culture values innovation, collaboration, and a strong commitment to student success, making it an ideal fit for candidates who are passionate about higher education and driving meaningful change.
⚠️ Potential Challenges
- Managing a team of content specialists with varying levels of experience and expertise
- Balancing multiple projects and priorities in a fast-paced, dynamic environment
- Adapting to changes in technology, best practices, and industry trends
- Working with diverse stakeholders, including senior leadership, faculty, and other departments
ASSUMPTION: These challenges require strong leadership, adaptability, and excellent communication skills to navigate successfully.
📈 Similar Roles Comparison
- Compared to related roles in higher education, this position offers a unique blend of leadership, strategic thinking, and technical skills, with a focus on driving successful outcomes in optimizing customer journeys and improving conversion rates on site
- WGU's competency-based education model and online learning platform differentiate it from traditional brick-and-mortar institutions, offering candidates the opportunity to work in a dynamic and innovative environment
- Career progression in this role may involve advancing to a senior management position within the web content team or exploring opportunities in other areas of the university
ASSUMPTION: This role offers a unique blend of leadership, strategic thinking, and technical skills, with a focus on driving successful outcomes in optimizing customer journeys and improving conversion rates on site.
📝 Sample Projects
- Leading a team to redesign the WGU website to improve user experience and drive increased conversions
- Collaborating with the user experience and testing team to implement and evaluate new personalized website experiences, ensuring innovation and effectiveness of the WGU website
- Optimizing current pages and approving future pages and their purposes to improve user journeys and drive better outcomes
ASSUMPTION: These sample projects reflect the core responsibilities and required qualifications for this role, demonstrating the candidate's ability to lead, strategize, and optimize web content to drive meaningful results.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the web content team, and how this role fits into the overall organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does WGU support the professional development and growth of its employees, particularly in this role?
- What are the most significant challenges facing the web content team, and how can this role help address them?
- How does WGU measure the success of its web content team, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the team, and the organization, as well as their ability to drive meaningful results and contribute to WGU's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through WGU's careers page
- Tailor your resume and cover letter to highlight your relevant experience and qualifications for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership style, and cultural fit
- Research WGU's mission, values, and competitive advantages to demonstrate your enthusiasm and alignment with the organization
- Follow up with the Talent Acquisition team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
