Web Designer & Digital Marketer (Figma - Webflow - Framer) - HCMC

📌 Core Information

🔹 Job Title: Web Designer & Digital Marketer (Figma - Webflow - Framer)

🔹 Company: OptiSigns Inc.

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing & Design

🔹 Date Posted: May 25, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Ho Chi Minh City office)

🚀 Job Overview

Key aspects of this role include:

• Designing and building high-impact, high-converting web experiences using Figma, Webflow, and Framer.
• Optimizing conversion rates through A/B testing and analyzing metrics to grow demo sign-ups and trials.
• Collaborating with marketing, product, and sales teams to create compelling stories through campaigns, landing pages, and content hubs.
• Working in a fast-paced, dynamic environment with a focus on business goals and revenue growth.

ASSUMPTION: This role requires a strong balance between design and marketing skills, with a focus on driving business results through web experiences.

📋 Key Responsibilities

✅ Design clean, on-brand web experiences in Figma, from wireframes to polished mock-ups and component libraries.

✅ Build and launch designs in Webflow or Framer, leveraging native CMS, interactions, and performance features.

✅ Optimize conversion: set up A/B tests, iterate on copy/layout, and analyze metrics (GA4, Hotjar) to grow demo sign-ups and trials.

✅ Collaborate with marketing, product, and sales teams on campaigns, landing pages, and content hubs that tell a compelling story.

ASSUMPTION: This role involves a mix of creative design and data-driven optimization, with a focus on driving business results.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Marketing, or a related field (or equivalent experience).

Experience: 3+ years designing and shipping marketing websites for SaaS or e-commerce.

Required Skills:

• Mastery of Figma, plus production fluency in Webflow or Framer.
• Strong grasp of modern, minimal visual style, typography, spacing, and responsive best practices.
• Business mindset—comfortable reading funnel metrics, aligning design decisions with revenue goals, and presenting trade-offs to stakeholders.
• Hands-on CRO know-how: A/B testing, copy hierarchy, CTAs, and user-journey mapping.
• Familiarity with SEO basics, page-speed optimization, and accessibility (WCAG 2.2).
• Excellent written & verbal communication; ability to defend design rationale with data.

Preferred Skills:

• Experience building gated-content workflows (HubSpot, Marketo, or similar).
• Experience with JavaScript, HTML/CSS to tweak beyond no-code constraints.

ASSUMPTION: Candidates with a strong portfolio showcasing their design skills and a proven track record of driving business results through web design and marketing are highly desired.

💰 Compensation & Benefits

Salary Range: Industry standard for mid-level web designers in Ho Chi Minh City is VND 15,000,000 - 25,000,000 per month. This role may offer a competitive salary within this range, depending on experience and skills.

Benefits:

• Latest Macbook Pro
• Competitive Pay
• Company Trip
• Paid Time Off
• Insurance

Working Hours: Full-time (40 hours/week), with flexible hours and the opportunity to work from the U.S. office in Houston, TX.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: OptiSigns is a B2B SaaS company specializing in digital-screen solutions for businesses, with over 30,500 customers in 121 countries.

Company Size: OptiSigns has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2016, with headquarters in Houston, TX, and offices in Munich, Germany, and Ho Chi Minh City, Vietnam.

Company Description:

• OptiSigns helps businesses engage customers and employees through intuitive digital-screen solutions.
• The marketing site is the first touchpoint for thousands of prospects each week, making this role crucial for driving business growth.
• The company offers a competitive work environment with opportunities for international travel and collaboration.

Company Specialties:

• Digital signage
• Content management software
• Wayfinding & interactive displays
• Office communication
• Remote display management
• App integration for screens
• Video & interactive animations
• Waiting room TV

Company Website: www.optisigns.com

ASSUMPTION: OptiSigns' focus on digital-screen solutions and customer engagement makes this role an excellent fit for candidates with a strong background in web design and digital marketing.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience).

Reporting Structure: This role reports directly to the Marketing Manager.

Work Arrangement: On-site at the Ho Chi Minh City office, with opportunities for international travel and working from the U.S. office in Houston, TX.

Growth Opportunities:

• Expanding skills in digital marketing and CRO.
• Gaining experience working with international teams.
• Potential career progression into senior roles within the marketing or design departments.

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and international company environment.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in the DC Tower, Ho Chi Minh City.

Office Location(s): DC Tower, 111D Ly Chinh Thang, Vo Thi Sau Ward, District 3, Ho Chi Minh City.

Geographic Context:

• Ho Chi Minh City is a vibrant, bustling metropolis with a growing tech industry.
• The office is located in District 3, a central and convenient location for work and leisure.
• The city offers a mix of traditional culture and modern amenities, providing a unique work environment.

Work Schedule: Full-time (40 hours/week), with flexible hours and opportunities for international travel.

ASSUMPTION: The work environment at OptiSigns' Ho Chi Minh City office is dynamic, collaborative, and multicultural, offering a unique experience for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call interview with the HR team.
• Design challenge or case study presentation.
• Final interview with the Marketing Manager and/or other team members.

Key Assessment Areas:

• Design skills and portfolio.
• Marketing and CRO knowledge.
• Communication and presentation skills.
• Cultural fit and adaptability.

Application Tips:

• Highlight relevant design and marketing projects in your portfolio, with a focus on web design and CRO.
• Tailor your resume and cover letter to emphasize your skills and experience in web design and digital marketing.
• Prepare for the design challenge or case study presentation by showcasing your problem-solving skills and ability to create high-impact web experiences.

ATS Keywords: Web design, digital marketing, Figma, Webflow, Framer, CRO, A/B testing, SEO, HTML, CSS, JavaScript, user-journey mapping, analytics, visual design, responsive design.

ASSUMPTION: The application process for this role is competitive, with a focus on design skills, marketing knowledge, and cultural fit. Candidates should be prepared to showcase their skills and experience through a strong portfolio and well-structured application materials.

🛠️ Tools & Technologies

• Figma
• Webflow
• Framer
• Google Analytics (GA4)
• Hotjar
• HubSpot or Marketo (for gated-content workflows)
• HTML, CSS, JavaScript

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for design, development, and optimization of web experiences.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Results-oriented

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you incorporate customer feedback into your design process?
• Can you provide an example of a time when you optimized a web experience using data and A/B testing?
• How do you work collaboratively with cross-functional teams to achieve business goals?

ASSUMPTION: Candidates who align with OptiSigns' company values and work style will thrive in this role, contributing to a positive and productive work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment.
• Balancing creative design with data-driven optimization.
• Adapting to a multicultural work environment with international teams.
• Working with stakeholders to align design decisions with business goals.

ASSUMPTION: These challenges can be overcome with strong time management, communication, and problem-solving skills, as well as a willingness to learn and adapt in a dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on both web design and digital marketing, requiring a strong balance of creative and analytical skills.
• Compared to other web designer roles, this position places a greater emphasis on conversion rate optimization and data-driven decision-making.
• In terms of career progression, this role offers opportunities to expand skills in digital marketing and CRO, as well as gain experience working with international teams.

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from other web designer positions, with a focus on driving business results through web experiences.

📝 Sample Projects

• Redesigning the OptiSigns marketing site to improve conversion rates and user experience.
• Creating a landing page campaign for a new product launch, optimizing for demo sign-ups and trials.
• Developing a gated-content workflow using HubSpot or Marketo to capture leads and nurture prospects.

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role, with a focus on driving business results through web design and marketing.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for OptiSigns?
• Can you describe the team structure and how this role will collaborate with other departments?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does OptiSigns support the professional development and growth of its employees?
• What is the company culture like, and how does this role contribute to maintaining a positive work environment?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your skills and experience in web design and digital marketing.
• Prepare a portfolio showcasing your design skills, with a focus on web design and CRO projects.
• Prepare for the design challenge or case study presentation by demonstrating your problem-solving skills and ability to create high-impact web experiences.
• Follow up with the HR team one week after submission to confirm receipt of your application and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.