I

Web Experience and Creative Services Manager

Imubit
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Web Experience and Creative Services Manager

πŸ”Ή Company: Imubit

πŸ”Ή Location: Houston, Texas (Remote)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 30, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Overseeing and maintaining website functionality and user experience
  • Developing and producing creative assets to drive brand awareness
  • Collaborating with cross-functional teams to ensure brand consistency
  • Optimizing digital pathways and user experience through A/B testing and UX/UI best practices

ASSUMPTION: This role requires a balance of technical skills in website management and creative services, as well as strong project management and collaboration skills.

πŸ“‹ Key Responsibilities

βœ… Oversee and maintain website functionality, ensuring a seamless user experience and alignment with brand standards

βœ… Implement regular updates, page optimizations, and enhancements to support campaign objectives and maximize engagement

βœ… Coordinate website changes and improvements, utilizing CMS tools, Google Tag Manager, and collaborating with outsourced developers as needed

βœ… Design and implement digital pathways that guide prospects through a conversion-focused journey, applying UX/UI best practices

βœ… Conduct A/B testing on website elements and landing pages to continually improve user experience and conversion rates

βœ… Track user interactions to identify opportunities for improving the user experience and removing friction points

βœ… Apply on-page SEO best practices to improve site visibility and search rankings, driving organic traffic growth

βœ… Define, report, and analyze key performance indicators (KPIs) related to website traffic, engagement, lead generation, and conversion rates, using tools such as Google Analytics

βœ… Develop and produce creative assets, including website promotions and UI design, presentations, event and booth graphics, digital ads, collateral design, videos, and webinar-editing, to drive brand awareness and deepen target audience engagement

βœ… Source and project manage freelance designers and agencies as needed

βœ… Collaborate with team members to ensure consistency across channels and support campaign and event objectives

βœ… Partner with Sales, Customer Success, and internal stakeholders to ensure brand messaging is cohesive and resonates across all customer touchpoints

βœ… Utilize tools such as Adobe Creative Suite, Canva, and similar design platforms to create visually compelling and on-brand materials

βœ… Work with the content team to manage and optimize content updates, blog posts, and landing pages that align with marketing goals

βœ… Leverage CRM data to personalize website experiences, ensuring the buyer’s journey is relevant and engaging for returning visitors

ASSUMPTION: This role requires a strong understanding of both technical aspects of website management and creative services, as well as the ability to collaborate effectively with various teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Web Design, or a related field

Experience: 3-5 years of experience in website management, design of marketing assets for programs, and B2B digital marketing

Required Skills:

  • Proficiency with CMS platforms, HubSpot, SEO best practices, and tools such as Google Analytics, Google Tag Manager, Adobe Creative Suite, Canva
  • Strong understanding of UX/UI principles and experience with A/B testing tools
  • Data-driven, with a focus on tracking and reporting website and program KPIs
  • Excellent project management skills, with an ability to balance multiple projects and meet deadlines
  • Adaptable, self-motivated, and ready to thrive in a fast-paced, collaborative environment

Preferred Skills:

  • Experience with Imubit's products or similar AI-driven solutions
  • Familiarity with the refining and chemical industries

ASSUMPTION: While not explicitly stated, familiarity with the refining and chemical industries or AI-driven solutions may be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in the Houston area)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Flexible work arrangements
  • Professional development opportunities

Working Hours: Full-time, with flexible hours and a remote-friendly work environment

ASSUMPTION: The provided salary range is an estimate based on industry standards for a Marketing Manager with the required experience level in the Houston area. Actual compensation may vary based on factors such as skills, experience, and market conditions.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, specifically AI-driven process optimization for heavy process industries

Company Size: 51-200 employees (Mid-sized company, offering opportunities for growth and collaboration)

Founded: 2016 (Relatively young company with a focus on innovation and disruption)

Company Description:

  • Imubit is the industry leading Closed Loop AI Optimization (AIO) solution for the heavy process industries
  • Empowers OT leaders to break down organizational silos and democratize AI, accelerating workforce transformation while delivering meaningful business results
  • With over 90 applications in industries like oil and gas, chemicals, and MMM, Imubit is a proven AI solution to maximize operational efficiency, ensuring demand growth can be met sustainably

Company Specialties:

  • AI
  • Refining
  • Process Optimization
  • Deep Learning
  • Neural network technology
  • AIO
  • Reinforcement Learning

Company Website: http://www.imubit.com

ASSUMPTION: Imubit is a mid-sized company with a focus on AI-driven process optimization, offering opportunities for growth and collaboration in a dynamic industry.

πŸ“Š Role Analysis

Career Level: Mid-level Marketing role, with opportunities for growth and advancement within the company

Reporting Structure: Reports directly to the VP of Marketing, with close collaboration with the Campaign Manager and Product Marketing team

Work Arrangement: Remote-friendly work environment, with a preference for Houston, TX

Growth Opportunities:

  • Potential to grow into a leadership role within the marketing department
  • Opportunities to expand skills and expertise in AI-driven process optimization
  • Chance to work on high-impact projects with a significant impact on the company's growth and success

ASSUMPTION: This role offers strong growth potential within the marketing department and the opportunity to gain valuable experience in AI-driven process optimization.

🌍 Location & Work Environment

Office Type: Remote-friendly, with a preference for Houston, TX

Office Location(s): 2700 Post Oak Blvd, Houston, Texas 77056, US; 6 HaGanan, Modiin, IL

Geographic Context:

  • Houston, TX: A large, diverse city with a strong job market and numerous cultural attractions
  • Modiin, IL: A city in central Israel with a growing tech industry and a high quality of life

Work Schedule: Full-time, with flexible hours and the opportunity to work remotely

ASSUMPTION: The remote-friendly work environment offers flexibility and the opportunity to work from home or in one of the company's offices.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening with the hiring manager
  • In-depth interview with the marketing team
  • Final interview with the VP of Marketing

Key Assessment Areas:

  • Technical skills in website management and creative services
  • Project management and organizational skills
  • Collaboration and communication skills
  • Alignment with company values and culture

Application Tips:

  • Highlight relevant experience in website management and creative services
  • Demonstrate a strong understanding of UX/UI principles and A/B testing
  • Showcase your ability to balance multiple projects and meet deadlines
  • Tailor your resume and cover letter to emphasize your fit for this role and Imubit's company culture

ATS Keywords: Website Management, Creative Asset Development, Digital Optimization, SEO Best Practices, UX/UI Principles, A/B Testing, Project Management, Data-Driven, Google Analytics, CMS Platforms, Adobe Creative Suite, Canva, B2B Digital Marketing, Content Strategy, Lead Generation, Collaboration

ASSUMPTION: The interview process will focus on assessing technical skills, project management abilities, and cultural fit, with a strong emphasis on the candidate's ability to balance multiple projects and meet deadlines.

πŸ› οΈ Tools & Technologies

  • CMS platforms (e.g., HubSpot, WordPress)
  • SEO tools (e.g., SEMrush, Ahrefs)
  • UX/UI design tools (e.g., Sketch, Figma)
  • Adobe Creative Suite (e.g., Photoshop, Illustrator)
  • Canva
  • Google Analytics
  • Google Tag Manager
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation: Imubit values innovation and disruption in the AI-driven process optimization industry
  • Collaboration: Imubit fosters a collaborative work environment, with a strong emphasis on teamwork and cross-functional collaboration
  • Customer-centric: Imubit prioritizes the needs and success of its customers, ensuring that its solutions meet their unique challenges and goals

Work Style:

  • Fast-paced: Imubit operates in a fast-paced, dynamic industry, requiring employees to be adaptable and responsive to change
  • Data-driven: Imubit values data-driven decision-making and continuous improvement
  • Creative: Imubit encourages creativity and innovation in all aspects of its business

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative work environment?
  • Are you comfortable using data to inform decision-making and drive continuous improvement?
  • Do you have a strong understanding of UX/UI principles and experience with A/B testing?

ASSUMPTION: Imubit values innovation, collaboration, and a data-driven approach to decision-making, with a strong emphasis on creativity and adaptability.

⚠️ Potential Challenges

  • Balancing multiple projects and meeting deadlines in a fast-paced work environment
  • Keeping up with the latest trends and best practices in website management and creative services
  • Collaborating effectively with various teams, including remote team members
  • Adapting to changes in the AI-driven process optimization industry

ASSUMPTION: Success in this role requires strong project management skills, adaptability, and the ability to collaborate effectively with various teams in a fast-paced work environment.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its combination of website management and creative services, with a focus on AI-driven process optimization
  • Similar roles may include Digital Marketing Manager, Web Content Manager, or Creative Services Manager, but with a different focus or scope
  • Career progression may include roles such as Senior Marketing Manager, Marketing Director, or even Chief Marketing Officer, depending on the company's growth and the individual's career goals

ASSUMPTION: This role offers a unique combination of website management and creative services, with a focus on AI-driven process optimization, setting it apart from similar roles in the industry.

πŸ“ Sample Projects

  • Redesigning the Imubit website to improve user experience and drive engagement
  • Developing a comprehensive content strategy to support marketing goals and drive organic traffic growth
  • Creating a series of videos and webinars to educate customers on AI-driven process optimization and Imubit's solutions

ASSUMPTION: Success in this role requires a strong understanding of Imubit's products and services, as well as the ability to develop and execute projects that drive brand awareness and engagement.

❓ Key Questions to Ask During Interview

  • Can you describe the typical workday for this role?
  • How does this role collaborate with other teams within the company?
  • What are the most significant challenges facing the company in the next 1-2 years, and how does this role contribute to addressing them?
  • How does Imubit support the professional growth and development of its employees?
  • What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and Imubit's company culture, as well as your ability to think critically about the company's goals and challenges.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare a portfolio or examples of your work in website management and creative services
  • Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.