Web Marketing Manager

📌 Core Information

🔹 Job Title: Web Marketing Manager

🔹 Company: Crusoe

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing end-to-end website migration and redesign
• Managing CMS vendor procurement and onboarding
• Driving SEO/SEM/CRO strategies to improve organic search rankings, traffic, and conversions
• Collaborating with cross-functional teams to align digital strategies with business goals
• Building and maintaining a robust web analytics framework

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of web marketing and analytics.

📋 Key Responsibilities

✅ Website Migration & CMS Vendor Selection: Manage the end-to-end process of website migration, own the procurement process for the new CMS platform, and collaborate with cross-functional teams to ensure data integrity and functionality during migration.

✅ SEO/SEM/CRO: Develop and implement CRO and SEO strategies, manage SEM budget and campaigns, and build out long-term growth strategies.

✅ Website Redesign: Influence the website redesign process, partner with web developers, designers, and content creators to improve engagement and conversion rates, and create KPIs for mobile responsiveness, accessibility, and performance optimization.

✅ Cross-Functional Collaboration: Develop relationships with various teams to align digital strategies with broader business goals, provide insights from web analytics, and create a framework for stakeholders to work with you.

✅ Measurement & Analytics: Monitor and report on key web performance metrics, build out the entire analytics framework, and present actionable insights to stakeholders.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive digital success for Crusoe.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field

Experience: 5+ years of experience in web marketing or digital marketing roles with ownership of the website

Required Skills:

• Proven track record of driving business growth through best-in-class website, SEO, and SEM management
• Experience in website migrations, CMS procurement, and vendor management
• Ability to build an end-to-end web analytics framework using tools like Google Analytics/SEMrush and CMS platforms like Webflow, Hubspot, or Contentful
• Strong HTML/CSS knowledge and ability to communicate effectively with both technical and non-technical stakeholders
• Expertise in managing budgets across procured systems, agency support, and campaigns
• Highly organized with the ability to prioritize needle-moving projects and manage multiple tasks simultaneously

Preferred Skills:

• Experience working in a fast-paced, startup environment
• Familiarity with AI and cloud infrastructure industries

ASSUMPTION: Given the fast-paced nature of Crusoe and the AI industry, candidates with experience in dynamic environments and a growth mindset will thrive in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on experience level and industry standards for Web Marketing Managers in San Francisco)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Flexible work hours
• Professional development opportunities

Working Hours: Full-time, typically 9:00 AM - 5:00 PM PST, with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for Web Marketing Managers in San Francisco. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet. Crusoe is a vertically integrated, purpose-built AI cloud platform, redefining AI cloud infrastructure and aligning it with the future of the climate.

Company Size: 501-1,000 employees. As a mid-sized company, Crusoe offers the benefits of a larger organization with the agility and innovation of a startup.

Founded: 2018. Crusoe was founded with a mission to align the future of computing with the future of the climate, providing advanced, AI-optimized cloud solutions for Fortune 500 companies.

Company Description:

• Crusoe is the industry’s first vertically integrated, purpose-built AI cloud platform
• The company is recognized for its reliability and performance in developing, training, and deploying AI models
• Powered by clean, renewable energy, Crusoe aligns the future of computing with the future of the climate

Company Specialties:

• AI
• Cloud
• Data Centers
• Energy
• Infrastructure
• Manufacturing
• Environment and Sustainability

Company Website: crusoe.ai

ASSUMPTION: Crusoe's focus on sustainability and alignment with the future of the climate sets it apart in the AI and cloud infrastructure industries.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers opportunities for growth and leadership within the marketing department and across the organization.

Reporting Structure: The Web Marketing Manager will report directly to the VP of Marketing and collaborate with various cross-functional teams, including sales, engineering, operations, product, IT, and marketing.

Work Arrangement: On-site, with flexibility for remote work as needed. Crusoe offers a hybrid work environment that balances collaboration and flexibility.

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Senior Web Marketing Manager or Director of Marketing
• Expansion into other areas of the business, such as product management or sales enablement
• Professional development opportunities, including training, workshops, and mentorship programs

ASSUMPTION: Given Crusoe's growth and success, there are ample opportunities for career advancement and professional development within the organization.

🌍 Location & Work Environment

Office Type: Crusoe's San Francisco office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): San Francisco, California, United States

Geographic Context:

• San Francisco is a major tech hub, offering ample networking opportunities and access to industry events
• The city is known for its diverse culture, vibrant neighborhoods, and outdoor activities
• San Francisco has a Mediterranean climate, with mild winters and cool summers

Work Schedule: Full-time, typically 9:00 AM - 5:00 PM PST, with flexibility for remote work as needed. Crusoe offers a hybrid work environment that balances collaboration and flexibility.

ASSUMPTION: Crusoe's San Francisco office provides an ideal work environment for candidates seeking a dynamic, collaborative, and innovative workspace in a major tech hub.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team to discuss the role and assess cultural fit
• Technical interview with the VP of Marketing to discuss marketing strategies, analytics, and SEO/SEM/CRO experience
• On-site interview with the marketing team to discuss collaboration, project management, and cross-functional communication skills
• Final interview with the CEO to discuss long-term career goals and alignment with Crusoe's mission

Key Assessment Areas:

• Strategic thinking and planning
• Project management and execution
• Cross-functional collaboration and communication
• Technical skills in web marketing, SEO, SEM, CRO, and analytics

Application Tips:

• Highlight your experience with website migrations, CMS procurement, and building web analytics frameworks
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
• Prepare examples of your past work, such as SEO/SEM campaigns, website redesigns, or analytics projects
• Research Crusoe's mission, values, and company culture to demonstrate your alignment with the organization

ATS Keywords: Web Marketing, Digital Marketing, SEO, SEM, CRO, Analytics, Vendor Management, Website Migration, CMS Procurement, Collaboration, Data Visualization, HTML, CSS, Budget Management, Project Management, Performance Optimization

ASSUMPTION: Crusoe's interview process is designed to assess both technical skills and cultural fit, with a focus on strategic thinking, collaboration, and execution.

🛠️ Tools & Technologies

• Google Analytics
• SEMrush
• Webflow, Hubspot, or Contentful
• HTML/CSS
• Project management tools (e.g., Asana, Trello, Jira)
• Budget management tools (e.g., Google Sheets, Microsoft Excel)

ASSUMPTION: The Web Marketing Manager will be expected to have a strong working knowledge of web marketing tools and technologies, with the ability to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Crusoe values creativity, curiosity, and a willingness to challenge the status quo
• Sustainability: Crusoe is committed to aligning the future of computing with the future of the climate
• Collaboration: Crusoe fosters a culture of teamwork, open communication, and mutual respect

Work Style:

• Dynamic: Crusoe operates in a fast-paced, ever-changing environment, requiring adaptability and resilience
• Data-driven: Crusoe values evidence-based decision making and continuous improvement
• Results-oriented: Crusoe focuses on delivering meaningful outcomes and driving business growth

Self-Assessment Questions:

• How do you align with Crusoe's mission to align the future of computing with the future of the climate?
• How do you approach collaborating with cross-functional teams to drive digital success?
• How do you stay organized and prioritize projects in a fast-paced, dynamic environment?

ASSUMPTION: Crusoe values candidates who are passionate about sustainability, innovative, collaborative, and results-oriented, with a strong work ethic and a growth mindset.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously in a fast-paced environment
• Collaborating effectively with cross-functional teams with varying levels of technical expertise
• Staying up-to-date with the latest web marketing trends, tools, and best practices
• Balancing strategic planning with hands-on execution and optimization

ASSUMPTION: The Web Marketing Manager will need to be adaptable, organized, and able to manage multiple priorities effectively to succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong technical skill set in web marketing, SEO, SEM, CRO, and analytics
• Crusoe's focus on sustainability and alignment with the future of the climate sets it apart from other AI and cloud infrastructure companies
• This role offers opportunities for career advancement and professional development within the marketing department and across the organization

ASSUMPTION: Candidates should be prepared to discuss their relevant skills and experiences in web marketing, SEO, SEM, CRO, and analytics, as well as their alignment with Crusoe's mission and values.

📝 Sample Projects

• Managing a website migration and redesign project, including CMS vendor procurement, onboarding, and collaboration with cross-functional teams
• Developing and implementing a comprehensive SEO/SEM/CRO strategy, including keyword research, ad copy development, bid optimization, and competitor analysis
• Building an end-to-end web analytics framework, including data visualization and reporting, to optimize performance and drive business growth

ASSUMPTION: Candidates should be prepared to discuss their past projects and experiences in web marketing, SEO, SEM, CRO, and analytics, with a focus on strategic thinking, execution, and optimization.

❓ Key Questions to Ask During Interview

• How does Crusoe support the professional development and growth of its marketing team members?
• How does Crusoe measure the success of its digital marketing initiatives, and how can I contribute to improving these metrics?
• How does Crusoe foster a culture of collaboration and open communication within its marketing department and across the organization?
• How does Crusoe balance strategic planning with hands-on execution and optimization in its digital marketing efforts?
• How does Crusoe support work-life balance and flexibility for its employees?

ASSUMPTION: Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role, the company, and the industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
• Prepare examples of your past work, such as SEO/SEM campaigns, website redesigns, or analytics projects
• Research Crusoe's mission, values, and company culture to demonstrate your alignment with the organization
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.