📌 Core Information
🔹 Job Title: Web Marketing Manager - Neuromodulation (Onsite in Minneapolis, MN)
🔹 Company: Medtronic
🔹 Location: Minneapolis, Minnesota, United States
🔹 Job Type: Full-Time
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic and hands-on UI/UX and Web Marketing Manager role
- Leadership in end-to-end strategy, design, and execution of web experiences
- Collaboration with cross-functional teams to optimize user flows and enhance customer journey
- Experience in UX/UI design, web marketing, and digital marketing strategies
- Working knowledge of analytics tools, SEO best practices, and accessibility standards
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on user-centered design and data-driven decision making.
📋 Key Responsibilities
✅ Lead the end-to-end strategy, design, and execution of web experiences that reflect the brand and meet marketing objectives
✅ Define user journeys and UX/UI best practices across web properties supporting multichannel experience
✅ Develop and maintain UI/UX environment (wireframes, prototypes, design, content) that brings strategy to life in a scalable, responsive format
✅ Leverage data and insights to optimize traffic, user flows, navigation, and conversion paths
✅ Collaborate with developers, content creators, and marketing stakeholders to execute updates and enhancements
✅ Ensure websites are responsive, accessible, mobile-optimized, and aligned with SEO and page speed best practices
✅ Translate complex business and user needs into clean, modern UI/UX experience and solutions
✅ Stay current on digital design trends, tools, and technologies to continuously evolve the approach
ASSUMPTION: This role involves a mix of strategic planning, hands-on design, and cross-functional collaboration to deliver optimal web experiences.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: Minimum of 5 years of relevant experience, or advanced degree with a minimum of 3 years prior relevant experience
Required Skills:
- Proven experience in UX and web design supporting multichannel strategies based on demand generation and conversion
- Familiarity with Adobe Experience Manager (AEM) or other enterprise CMS platforms, proficient in HTML, CSS, and JavaScript skills
- Understanding of content strategy, copywriting principles, and how UX and content work together
- Experience designing and optimizing consumer international health or MedTech websites, with an understanding of regulatory considerations
- Experience managing multiple projects, collaborating with cross-functional teams, implementing solutions that enhance the customer journey and meeting deadlines
- Working knowledge of SEO and accessibility best practices (WCAG compliance)
- Strong grasp of analytics tools (e.g., Adobe Analytics, Google Analytics, Hotjar, Contentsquare) to inform UX improvements
- Experience with multivariate or A/B testing for conversion rate optimization
- Background in designing for global audiences, including multilingual and culturally relevant UX
- Comfort collaborating with development teams using Agile or Scrum methodologies
- Familiarity with brand governance and creative direction in a matrixed corporate environment
Preferred Skills:
- Experience with enterprise-level CMS platforms
- Fluency in multiple languages
- Certifications in UX/UI design or related fields
ASSUMPTION: The ideal candidate will have a strong background in UX/UI design, web marketing, and digital strategy, with a proven track record of delivering results in a cross-functional environment.
💰 Compensation & Benefits
Salary Range: $110,400.00 - $165,600.00 per year
Benefits:
- Health Insurance
- Dental Insurance
- Vision Insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- Life Insurance
- Long-term Disability Leave
- Dependent Daycare Spending Account
- Tuition Assistance/Reimbursement
- Incentive Plans
- 401(k) Plan Plus Employer Contribution and Match
- Short-term Disability
- Paid Time Off
- Paid Holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
Working Hours: Full-time position, typically 40 hours per week
ASSUMPTION: The salary range provided is based on market research for similar roles in the medical equipment manufacturing industry in the Minneapolis, MN area. The benefits listed are standard for full-time employees at Medtronic.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 10,001+ employees
Founded: Medtronic was founded in 1949 and has since grown into a global leader in medical technology and services.
Company Description:
- Medtronic is a global leader in medical technology, services, and solutions, with operations in more than 150 countries
- The company offers a broad range of innovative medical technologies, services, and solutions to treat a wide range of conditions, including cardiovascular diseases, diabetes, and neurological disorders
- Medtronic is committed to alleviating pain, restoring health, and extending life for millions of people around the world
Company Specialties:
- Cardiac and vascular devices
- Diabetes management
- Neuromodulation
- Spine and brain therapies
- Surgical technologies
Company Website: http://www.medtronic.com
ASSUMPTION: Medtronic is a well-established company with a strong global presence and a reputation for innovation in the medical technology industry.
📊 Role Analysis
Career Level: Mid-level to senior-level role, with potential for growth within the digital marketing and UX/UI design functions
Reporting Structure: This role reports directly to the Digital Marketing Manager for Neuromodulation and collaborates with cross-functional teams, including content creators, developers, and other marketing stakeholders
Work Arrangement: On-site, full-time position with a standard workweek of 40 hours
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the digital marketing and UX/UI design functions
- Opportunities to work on high-impact projects and contribute to the company's global mission
- possibility to collaborate with and learn from experienced professionals in various fields
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Minneapolis, Minnesota, United States
Geographic Context:
- Minneapolis is located in the northern central region of the United States
- The city is known for its strong job market, high quality of life, and vibrant cultural scene
- Minneapolis has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Standard full-time workweek, with flexibility for remote work as needed
ASSUMPTION: The Minneapolis office offers a modern, collaborative work environment with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Portfolio and work samples demonstrating UX/UI design skills
- Strategic thinking and problem-solving abilities
- Collaboration and communication skills
- Technical proficiency in relevant tools and software
- Cultural fit and alignment with Medtronic's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your best UX/UI design work and any relevant case studies
- Be ready to discuss your design process, tools, and how you approach user-centered design
- Research Medtronic's mission, values, and culture to demonstrate your fit with the organization
ATS Keywords: UX/UI design, web marketing, digital strategy, user-centered design, analytics, SEO, accessibility, A/B testing, CMS, enterprise-level, collaboration, cross-functional teams
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit with Medtronic.
🛠️ Tools & Technologies
- Adobe Experience Manager (AEM)
- HTML, CSS, JavaScript
- Analytics tools (e.g., Adobe Analytics, Google Analytics, Hotjar, Contentsquare)
- Multivariate or A/B testing tools
- Project management tools (e.g., JIRA, Asana, Trello)
- Design tools (e.g., Sketch, Figma, Adobe XD)
ASSUMPTION: The required tools and technologies for this role are standard in the UX/UI design and digital marketing industries.
👔 Cultural Fit Considerations
Company Values:
- Inventive
- Resolute
- Compassionate
- Inclusive
- Trustworthy
Work Style:
- Collaborative and cross-functional
- Data-driven and user-centered
- Agile and adaptable
- Focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional work environment?
- Are you comfortable working with data and analytics to inform design decisions?
- Do you have experience working with enterprise-level CMS platforms?
- Are you comfortable working in a matrixed corporate environment with brand governance considerations?
ASSUMPTION: Medtronic values a diverse and inclusive work environment, with a strong focus on collaboration, data-driven decision making, and continuous improvement.
⚠️ Potential Challenges
- Working in a large, matrixed organization with multiple stakeholders
- Balancing strategic thinking with hands-on design and execution
- Keeping up with the latest trends and best practices in UX/UI design and digital marketing
- Managing multiple projects and deadlines in a fast-paced environment
- Navigating a large, global organization with a complex product portfolio
ASSUMPTION: This role may present challenges related to working in a large, complex organization, balancing strategic and tactical responsibilities, and keeping up with industry trends.
📈 Similar Roles Comparison
- This role is unique in its focus on neuromodulation within the medical technology industry
- Compared to similar roles in other industries, this position requires a strong understanding of regulatory considerations and the unique challenges of designing for healthcare audiences
- Career path comparison: This role offers opportunities for growth within the digital marketing and UX/UI design functions, with potential for advancement to senior-level or management positions
ASSUMPTION: This role is unique in its focus on neuromodulation within the medical technology industry, requiring a strong understanding of regulatory considerations and the unique challenges of designing for healthcare audiences.
📝 Sample Projects
- Redesigning the Medtronic Neuromodulation website to improve user experience and drive engagement
- Developing a new web platform for Medtronic's neuromodulation products, optimized for SEO and accessibility
- Collaborating with cross-functional teams to create targeted digital campaigns for specific neuromodulation therapies
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for this role, focusing on user-centered design, digital marketing, and collaboration with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does this role collaborate with other marketing and product teams within Medtronic?
- What are the key priorities for this role in the first 90 days?
- How does Medtronic support the professional development and growth of its employees?
- What are the biggest challenges facing the neuromodulation business, and how can this role address them?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Medtronic Careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio showcasing your best UX/UI design work and any relevant case studies
- Research Medtronic's mission, values, and culture to demonstrate your fit with the organization
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
