Web Marketing Manager, Scaled Business Marketing

📌 Core Information

🔹 Job Title: Web Marketing Manager, Scaled Business Marketing

🔹 Company: Meta

🔹 Location: Menlo Park, CA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Menlo Park, CA) with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and driving audience and content strategy for Meta for Business web experiences
• Collaborating cross-functionally to deliver customer-centric web experiences
• Leveraging data to optimize web-based marketing journeys and content
• Transforming marketing experiences and tracking key performance indicators

ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and a data-driven approach to marketing.

📋 Key Responsibilities

✅ Collaborate with marketing, sales, product, and data science teams to identify and prioritize audiences, personas, and visitor needs

✅ Develop and lead execution of a prioritized roadmap of marketing content and experiences

✅ Drive transformation of marketing and educational experiences across web surfaces

✅ Define, drive, and track key performance indicators and success metrics for the site, content, and visitor experiences

✅ Design and implement experiments to understand impact and iterate on experiences and content

✅ Utilize quantitative and qualitative data to develop and optimize web-based marketing journeys, content, and CTAs

ASSUMPTION: This role involves a high degree of collaboration, data analysis, and strategic planning.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in website strategy, driving business impact on a global scale through web experiences

Required Skills:

• Proven experience collaborating across multiple teams to build consensus and translate business requirements into customer-centric web experiences
• Experience influencing cross-functional teams to craft compelling, performant web experiences
• Familiarity with web analytics and testing methodologies, e.g., A/B testing
• Experience using data to inform marketing decisions
• Experience working in a time-sensitive, iterative environment
• Familiarity with technical aspects of running a website, including technical SEO, domain management, content management system, HTML/CSS/JavaScript, and other web platform tools

Preferred Skills:

• Experience marketing to B2B audiences
• Familiarity with Salesforce Marketing Cloud and other marketing automation tools

ASSUMPTION: Candidates with a strong background in website strategy, data-driven marketing, and cross-functional collaboration will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (based on industry standards for a Marketing Manager role with 5-10 years of experience in the San Francisco Bay Area)

Benefits:

• Comprehensive health benefits
• 401(k) matching
• Generous time off and parental leave policies
• Employee stock options
• Professional development opportunities

Working Hours: Full-time position with standard business hours (8:30 AM - 5:30 PM PST, with flexibility for remote work)

ASSUMPTION: Salary and benefits packages at Meta are competitive and in line with industry standards for similar roles.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, with a focus on social media, connectivity, and emerging technologies like augmented and virtual reality.

Company Size: Meta is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Meta was founded in 2004 as Facebook and has since grown into a global technology company.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible.
• The company develops technologies that help people connect, find communities, and grow businesses.
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality.

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: https://www.metacareers.com/

ASSUMPTION: Meta's large size and diverse product offerings provide numerous opportunities for career growth and learning.

📊 Role Analysis

Career Level: This role is at the manager level, with opportunities to influence cross-functional teams and drive strategic initiatives.

Reporting Structure: The Web Marketing Manager will report to the Director of Web Marketing for Business.

Work Arrangement: This role is on-site in Menlo Park, CA, with remote flexibility.

Growth Opportunities:

• Potential to expand the role's scope and impact as Meta's business continues to grow and evolve
• Opportunities to work on high-impact projects and collaborate with diverse teams
• Chance to develop leadership and management skills by mentoring and guiding team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Meta's business.

🌍 Location & Work Environment

Office Type: Meta's Menlo Park headquarters is a modern, collaborative workspace with on-site amenities.

Office Location(s): 1 Hacker Way, Menlo Park, CA 94025

Geographic Context:

• Menlo Park is located in the heart of Silicon Valley, providing ample opportunities for networking and professional growth.
• The area offers a diverse range of housing options, cultural attractions, and outdoor activities.
• Menlo Park has a Mediterranean climate, with mild winters and warm, dry summers.

Work Schedule: Standard business hours with flexibility for remote work

ASSUMPTION: The Menlo Park office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a recruiter
• Behavioral and technical interviews with cross-functional team members
• Final interview with the hiring manager
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication
• Data analysis and interpretation
• Technical proficiency in web marketing and analytics

Application Tips:

• Highlight your experience with website strategy, data-driven marketing, and cross-functional collaboration in your resume and cover letter.
• Prepare examples of your past work that demonstrate your ability to drive business impact through web experiences.
• Be ready to discuss your approach to data analysis and optimization in a marketing context.

ATS Keywords: Website Strategy, Collaboration, Cross-Functional Team Influence, Web Analytics, A/B Testing, UX, Content SEO, Data-Driven Decision Making, B2B Marketing, Technical SEO, Domain Management, Content Management System, HTML, CSS, JavaScript, Marketing Automation

ASSUMPTION: Meta's application process is thorough and designed to assess candidates' skills and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• Google Analytics
• Optimizely or other A/B testing tools
• HTML, CSS, JavaScript
• Content management systems (e.g., WordPress, Adobe Experience Manager)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Move fast and break things
• Focus on impact
• Be bold
• Be open
• Build social value

Work Style:

• Collaborative and data-driven
• Fast-paced and iterative
• Focused on results and impact

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable making data-driven decisions and iterating on experiences based on performance data?
• Do you have experience working with cross-functional teams to deliver customer-centric web experiences?

ASSUMPTION: Candidates who align with Meta's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced environment
• Balancing data-driven decision-making with creative problem-solving
• Adapting to changes in the company's products, services, and priorities
• Working with a diverse, global team across different time zones

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• Unlike some marketing roles, this position focuses primarily on web-based marketing experiences and requires a strong understanding of website strategy and analytics.
• This role is unique in its focus on Meta for Business, supporting businesses of all sizes with marketing and educational resources.
• Career progression in this role could lead to senior marketing management positions or other leadership roles within Meta.

ASSUMPTION: This role offers a unique opportunity to work on high-impact marketing projects within a large, dynamic technology company.

📝 Sample Projects

• Developing and executing a marketing content roadmap to improve visitor personalization and engagement on Meta for Business
• Conducting A/B tests to optimize web-based marketing journeys and CTAs
• Collaborating with cross-functional teams to create and launch new marketing campaigns or product features

ASSUMPTION: These projects are representative of the types of initiatives the Web Marketing Manager may work on, but the specific focus areas may vary based on business priorities and team needs.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the organization?
• How does this role support Meta's overall business goals and strategy?
• What are the most pressing challenges facing the team or the business, and how can this role help address them?
• What opportunities are there for professional growth and development in this role?
• How does Meta support work-life balance for its employees?

ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with website strategy, data-driven marketing, and cross-functional collaboration.
• Prepare examples of your past work that demonstrate your ability to drive business impact through web experiences.
• Be ready to discuss your approach to data analysis and optimization in a marketing context.
• Follow up with the recruiter one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.