📌 Core Information
🔹 Job Title: Web Media Buyer
🔹 Company: Tango
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: April 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving high-quality traffic through media buying campaigns
- Building and maintaining relationships with media partners
- Optimizing ad copy and landing pages for improved conversion rates
- Collaborating with internal teams for seamless campaign execution
ASSUMPTION: This role requires a strong understanding of PPC and digital marketing principles, as well as excellent communication and analytical skills.
📋 Key Responsibilities
✅ Plan, execute, and optimize media buying campaigns to drive high-quality traffic
✅ Develop and maintain relationships with media partners, negotiate favorable terms, and manage advertising budgets effectively
✅ Create, manage, and optimize ad copy and landing pages to improve conversion rates
✅ Collaborate with internal teams (design, analytics) to ensure seamless campaign execution
✅ Generate comprehensive reports and insights
✅ Monitor campaign performance, analyze data, and make adjustments to maximize ROI
✅ Stay updated on the latest PPC trends, best practices, and platform updates
ASSUMPTION: This role requires a hands-on approach, with the ability to build and manage campaigns from scratch.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of experience as a Media Buyer and PPC specialist
Required Skills:
- Proven experience in media buying and PPC campaigns
- Strong negotiation skills and ability to build relationships with media partners
- Good understanding of performance attribution mechanics and experience with affiliate platforms
- Excellent communication skills in English
- Excellent time management and organizational skills
- Solid understanding of digital marketing principles and industry trends
- Strong analytical skills with the ability to interpret PPC campaign data
Preferred Skills:
- Experience in managing and optimizing PPC campaigns across search engines and social media platforms
ASSUMPTION: Candidates with experience in managing and optimizing PPC campaigns across various platforms will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically $50,000 - $80,000 per year, depending on experience and qualifications. Tango offers competitive compensation packages to attract and retain top talent.
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work hours
- Corporate parties and team-building events
Working Hours: Full-time employees at Tango typically work 40 hours per week, with flexible hours to accommodate team meetings and project deadlines.
ASSUMPTION: Tango's compensation and benefits packages are competitive and designed to attract and retain top talent in the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Tango is a consumer services company specializing in live streaming and social media platforms. The live streaming industry is projected to reach $240 billion in the next few years, making it an exciting and growing field.
Company Size: Tango is a medium-sized company with 201-500 employees, providing a collaborative and dynamic work environment.
Founded: Tango was founded in 2018 and has since grown to become a market leader in live streaming platforms.
Company Description:
- Tango is a successful, market-leading live-streaming platform with over 500 million registered users worldwide.
- The company allows millions of talented people to create their own live content, engage with their fans, and monetize their talents.
- Tango's B2C platform is based on the best-quality global video technology and is powered by a global team of over 450 employees.
Company Specialties:
- Video technology
- Live streaming
- Internet technology
- Mobile application development
- Social media
- 3G/4G/5G technology
- Content creators
Company Website: https://business.tango.me/about
ASSUMPTION: Tango's focus on live streaming and social media platforms makes it an exciting and innovative place to work, with a strong emphasis on growth, learning, and success.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in media buying and PPC campaigns.
Reporting Structure: The Web Media Buyer will report directly to the Marketing Manager and collaborate with internal teams, such as design and analytics, to ensure seamless campaign execution.
Work Arrangement: This is an on-site, full-time position with flexible work hours to accommodate team meetings and project deadlines.
Growth Opportunities:
- As Tango continues to grow, there may be opportunities for the Web Media Buyer to take on additional responsibilities or move into a management role.
- The company encourages employees to learn and develop new skills, providing opportunities for professional growth and advancement.
ASSUMPTION: Tango's focus on growth and learning provides ample opportunities for employees to develop their skills and advance their careers.
🌍 Location & Work Environment
Office Type: Tango's headquarters is located in Mountain View, California, with additional offices in Tel Aviv, Limassol, Warsaw, Dubai, and Kyiv. The Tel Aviv office is a vibrant and collaborative workspace, with a strong emphasis on teamwork and innovation.
Office Location(s): 52 Derech Menachem Begin, Tel Aviv-Yafo, 6407807, Israel
Geographic Context:
- Tel Aviv is a bustling city with a thriving tech industry, providing ample opportunities for networking and professional growth.
- The city is known for its vibrant culture, diverse food scene, and beautiful beaches, offering a high quality of life for residents.
- Tango's office is conveniently located in the heart of Tel Aviv, with easy access to public transportation and amenities.
Work Schedule: Full-time employees at Tango typically work 40 hours per week, with flexible hours to accommodate team meetings and project deadlines.
ASSUMPTION: Tango's Tel Aviv office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager
- Final interview with the Marketing Director
- Job offer and onboarding
Key Assessment Areas:
- Experience in media buying and PPC campaigns
- Negotiation skills and ability to build relationships with media partners
- Understanding of performance attribution mechanics and affiliate platforms
- Communication skills and ability to work collaboratively with internal teams
- Analytical skills and ability to interpret PPC campaign data
Application Tips:
- Highlight your experience in media buying and PPC campaigns, with specific examples of successful campaigns you've managed.
- Tailor your resume and cover letter to emphasize your negotiation skills, communication skills, and analytical skills.
- If applicable, include a portfolio or examples of ad copy and landing pages you've created.
- Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications.
ATS Keywords: Media Buying, PPC, Negotiation, Performance Attribution, Digital Marketing, Analytical Skills, Campaign Management, Ad Copy Creation, Landing Page Optimization, Time Management, Organizational Skills, Communication Skills, Data Analysis, Search Engine Advertising, Social Media Advertising
ASSUMPTION: Tango's application process is designed to assess candidates' skills and qualifications, with a focus on experience in media buying and PPC campaigns, as well as strong communication and analytical skills.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads
- Instagram Ads
- Affiliate platforms (e.g., Voluum, Clickflare, Affise)
- Data analysis tools (e.g., Google Analytics)
ASSUMPTION: The Web Media Buyer will be expected to have experience with various PPC platforms, as well as data analysis tools to monitor and optimize campaign performance.
👔 Cultural Fit Considerations
Company Values:
Work Style:
- Collaborative
- Innovative
- Dynamic
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with a diverse team of professionals?
- Do you have a strong desire to learn and grow professionally?
ASSUMPTION: Tango values employees who are collaborative, innovative, and committed to growth and learning, both personally and professionally.
⚠️ Potential Challenges
- The Web Media Buyer role requires a strong understanding of PPC and digital marketing principles, as well as excellent communication and analytical skills.
- Candidates may face competition from other experienced media buyers and PPC specialists.
- The role may require working flexible hours to accommodate team meetings and project deadlines.
- The live streaming industry is competitive and constantly evolving, requiring the Web Media Buyer to stay up-to-date on the latest trends and best practices.
ASSUMPTION: Tango's Web Media Buyer role presents both opportunities and challenges, with a strong focus on growth, learning, and success.
📈 Similar Roles Comparison
- Compared to other media buyer roles, this position offers a unique opportunity to work with a fast-growing, innovative live streaming platform.
- Tango's focus on growth and learning provides ample opportunities for professional development and advancement.
- This role may offer more responsibility and autonomy than similar positions at larger, more established companies.
ASSUMPTION: Tango's Web Media Buyer role offers a unique opportunity to work with a dynamic, growing company in the live streaming industry, with ample opportunities for professional growth and development.
📝 Sample Projects
- Developing and executing a media buying campaign to drive high-quality traffic to Tango's live streaming platform
- Negotiating favorable terms with media partners to maximize advertising budgets
- Creating and optimizing ad copy and landing pages to improve conversion rates
- Generating comprehensive reports and insights to monitor campaign performance and maximize ROI
ASSUMPTION: The Web Media Buyer will be expected to work on a variety of projects, from developing and executing media buying campaigns to creating and optimizing ad copy and landing pages.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does Tango support the professional growth and development of its employees?
- What are the biggest challenges facing the live streaming industry, and how does Tango plan to address them?
- How does Tango foster a collaborative and innovative work environment?
- What are the opportunities for growth and advancement within the marketing department?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a strong interest in the role and a commitment to understanding the company's values and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your experience in media buying and PPC campaigns, as well as your negotiation skills, communication skills, and analytical skills.
- If applicable, include a portfolio or examples of ad copy and landing pages you've created.
- Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications.
- If you are selected for an interview, be prepared to discuss your experience in media buying and PPC campaigns, as well as your understanding of performance attribution mechanics and affiliate platforms.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
