📌 Core Information
🔹 Job Title: Webinar Marketing Manager
🔹 Company: Airtable
🔹 Location: Austin, TX; San Francisco, CA; New York City, NY; Remote, US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a global webinar strategy aligned with marketing and business objectives.
- Owning and managing the global webinar editorial calendar, ensuring alignment across regions and departments.
- Collaborating with cross-functional teams to identify opportunities to repurpose content and enhance the webinar experience.
- Managing the entire webinar lifecycle, from initial concept and planning through promotion, execution, follow-up, and performance analysis.
- Strategic thinking and project management experience are crucial for success in this role.
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Strong communication and collaboration skills are also essential for working effectively with cross-functional teams.
📋 Key Responsibilities
✅ Program Strategy & Ownership
- Partner with Senior Campaign Managers to design and execute a global webinar strategy aligned with marketing and business objectives.
- Own and manage the global webinar editorial calendar, ensuring alignment across regions and departments.
- Oversee the entire webinar lifecycle—from initial concept and planning through promotion, execution, follow-up, and performance analysis.
- Collaborate with cross-functional teams including Education and Product Marketing to identify opportunities to repurpose content.
✅ Content & Experience Management
- Maintain a centralized webinar content library and create a robust on-demand experience to extend content value and minimize duplication.
- Collaborate with the Lifecycle Marketing team to develop automated nurture tracks and webinar-specific lead flows that optimize conversion and engagement.
- Find creative ways to repurpose webinar content into other formats such as blog posts, downloadable assets, or paid media to expand reach and value.
✅ Execution & Promotion
- Coordinate with peers to ensure timely and effective promotion and registration strategy, adhering to best practices and internal SLAs.
- Develop and implement a customer-centric promotion strategy that enhances discoverability and participation across live and on-demand experiences.
- Run live webinars as needed, ensuring flawless execution and a high-quality audience experience from start to finish.
✅ Communication & Reporting
- Serve as the primary point of contact for upcoming webinars, providing regular updates to sales, marketing, and other stakeholders.
- Pull and analyze post-webinar performance data, sharing key metrics, insights, and follow-up actions with campaign teams and sales stakeholders.
- Track on-demand engagement, and proactively recommend promotional strategies to extend content performance.
✅ Innovation & Best Practices
- Develop and maintain guidelines and best practices for webinar production and execution, with a focus on accessibility, and creative format experimentation.
- Stay current on industry trends, evolving audience behaviors, and webinar technologies to inform future strategy.
- Maintain and optimize use of the webinar platform(s), ensuring seamless integration with the broader marketing tech stack.
✅ Cross-Functional Collaboration
- Foster strong partnerships across marketing, sales, product, and operations to ensure alignment on webinar goals, messaging, and follow-through.
- Educate internal stakeholders on webinar strategies and ensure consistent understanding of how webinars support the overall demand generation engine.
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple projects simultaneously. Excellent interpersonal and communication skills are also essential for working effectively with cross-functional teams.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field.
Experience:
- Proven track record of at least 5+ years in demand generation or related marketing roles.
- Demonstrated experience in planning, organizing, and executing successful webinars.
- Proven ability to manage multiple projects and meet deadlines.
- Excellent interpersonal and communication skills to work effectively with cross-functional teams.
- Extensive experience with webinar programmes and email marketing.
- Strategic thinker with project management experience.
- Good relationship management skills to drive cross-departmental coordination on marketing campaigns.
Preferred Qualifications:
- Experience with marketing automation tools and CRM systems.
- Familiarity with webinar platforms such as GoToWebinar, Zoom Webinar, or similar tools.
- Knowledge of HTML, CSS, and JavaScript.
💰 Compensation & Benefits
Salary Range:
- For work locations in the San Francisco Bay Area, Seattle, New York City, and Los Angeles: $119,000 - $155,000 USD/year.
- For all other work locations (including remote): $107,000 - $140,000 USD/year.
Benefits:
- Benefits package, including health, dental, and vision insurance.
- Restricted Stock Units (RSUs) and incentive compensation.
- 401(k) matching and employee stock purchase plan.
- Generous time off, including vacation, sick leave, and company holidays.
- Parental leave and family care benefits.
- Employee assistance program (EAP) and mental health resources.
- Professional development opportunities and tuition reimbursement.
- Commuter benefits and wellness reimbursement.
Working Hours:
- Full-time position with a standard workweek of 40 hours, with flexibility for remote work.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees
Founded: 2012
Company Description: Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. We believe in the transformative power of equipping anyone to build the software applications they wish existed – regardless of their technical skill. That’s why more than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable for collaborative work management and citizen development to transform how work gets done. The result? Faster innovation, happier customers, enterprise governance, and a modern work experience for teams and departments.
Company Specialties: No-code platforms, work management, citizen development, collaborative software, and enterprise governance.
📊 Role Analysis
Career Level: Mid-Senior
Reporting Structure: This role reports directly to the Senior Manager of Campaigns.
Work Arrangement: This role offers a hybrid work arrangement, with a mix of on-site and remote work. The specific work arrangement may vary based on the location and team needs.
Growth Opportunities:
- As Airtable continues to grow, there may be opportunities for the Webinar Marketing Manager to take on additional responsibilities or move into a leadership role.
- This role offers the chance to work with a diverse range of teams and gain exposure to various aspects of the business, providing ample opportunities for professional development.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): Austin, TX; San Francisco, CA; New York City, NY
Geographic Context:
- Austin, TX: Known for its vibrant tech industry, live music scene, and outdoor activities. The cost of living is generally lower than in San Francisco and New York City.
- San Francisco, CA: A major tech hub with a diverse culture, high cost of living, and a competitive job market.
- New York City, NY: A global financial and cultural center with a fast-paced work environment and high cost of living.
Work Schedule: Standard work hours with flexibility for remote work.
💼 Interview & Application Insights
Typical Process:
1. Online application review.
2. Phone or video screen with the hiring manager.
3. In-depth behavioral and skills-based interviews with cross-functional teams.
4. Final interview with the Senior Manager of Campaigns.
5. Background check and reference check.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Project management experience and attention to detail.
- Communication and collaboration skills.
- Knowledge of webinar platforms and marketing automation tools.
- Ability to manage multiple projects and meet deadlines.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of Airtable's products and how your skills align with the required qualifications.
- Prepare for behavioral interview questions that focus on your problem-solving skills, project management experience, and ability to work effectively with cross-functional teams.
ATS Keywords: Webinar Management, Demand Generation, Project Management, Email Marketing, Content Creation, Cross-Functional Collaboration, Data Analysis, Communication, Strategic Thinking, Relationship Management, Webinar Platforms, Marketing Automation Tools.
ASSUMPTION: The interview process may vary based on the specific needs of the team and the candidate's background. It's essential to be prepared for a range of interview formats and questions.
🛠️ Tools & Technologies
- Webinar platforms: GoToWebinar, Zoom Webinar, or similar tools.
- Marketing automation tools: Marketo, HubSpot, or similar tools.
- CRM systems: Salesforce, HubSpot CRM, or similar tools.
- Project management tools: Asana, Trello, or similar tools.
- Collaboration tools: Slack, Microsoft Teams, or similar tools.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: We believe in empowering our employees to take ownership of their work and make a meaningful impact on our products and processes.
- Inclusion: We foster an inclusive environment where everyone feels valued and respected, regardless of their background or identity.
- Integrity: We hold ourselves accountable for our actions and strive to maintain the highest ethical standards in all aspects of our work.
Work Style:
- Collaborative: We work closely with our colleagues to achieve our goals and support each other's success.
- Adaptable: We embrace change and continuously seek to improve our processes and products.
- Data-driven: We make informed decisions based on data and analytics, and continuously monitor our performance to identify areas for improvement.
Self-Assessment Questions:
- How do you align with Airtable's values, particularly in the context of this role?
- Describe a time when you had to adapt to significant changes in a project or work environment. How did you handle it, and what was the outcome?
- How do you approach collaboration with cross-functional teams, and how do you ensure that everyone's voices are heard and valued?
ASSUMPTION: Airtable values candidates who demonstrate a strong cultural fit and a commitment to their core values.
⚠️ Potential Challenges
- Workload: This role may require managing a high volume of webinars and related tasks, which can be demanding at times.
- Time zone differences: Working with remote teams and attendees from various time zones may present scheduling and communication challenges.
- Technical issues: Webinars can be subject to technical difficulties, which may require quick problem-solving and troubleshooting skills.
- Budget constraints: The Webinar Marketing Manager may need to work within a limited budget for webinar production and promotion, requiring creative and cost-effective solutions.
ASSUMPTION: These challenges can be mitigated with strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Webinar Marketing Manager vs. Event Marketing Manager:
- Both roles involve planning and executing events, but Webinar Marketing Manager focuses specifically on online events, while Event Marketing Manager may oversee both in-person and virtual events.
- Webinar Marketing Manager may have more flexibility in terms of working hours and location, as webinars can be hosted from anywhere at any time.
- Webinar Marketing Manager vs. Demand Generation Specialist:
- Both roles contribute to driving demand for products or services, but Webinar Marketing Manager focuses on generating leads through webinars, while Demand Generation Specialist may use a broader range of channels and tactics.
- Webinar Marketing Manager may have more direct interaction with potential customers, as they often host and present webinars, while Demand Generation Specialist may work more behind the scenes to develop and execute campaigns.
ASSUMPTION: The specific responsibilities and requirements of these roles may vary depending on the organization and its industry.
📝 Sample Projects
- Webinar Series on Product Updates: Develop and execute a series of webinars to showcase new features and updates to Airtable's products, driving user engagement and adoption.
- Industry Trends Webinar: Collaborate with thought leaders in the no-code and work management space to create a webinar series that explores emerging trends and best practices, positioning Airtable as a thought leader in the industry.
- User Training Webinars: Work with the Customer Success and Support teams to create a library of on-demand webinars that educate users on how to get the most out of Airtable's features and tools.
ASSUMPTION: These sample projects are designed to highlight the key responsibilities and requirements of the Webinar Marketing Manager role. The specific projects and initiatives may vary based on the organization's needs and priorities.
❓ Key Questions to Ask During Interview
- Role Responsibilities:
- Can you describe a typical day or week in this role?
- How does this role fit into the broader marketing and demand generation strategy at Airtable?
- What are the most pressing challenges facing the webinar program, and how can this role address them?
- Team Structure:
- Who will I be working with on a day-to-day basis?
- How does this role collaborate with other teams, such as Product Marketing and Sales?
- What is the team's dynamic, and how does this role contribute to its success?
- Company Culture:
- How does Airtable support work-life balance for its employees?
- What are the company's priorities for diversity, equity, and inclusion?
- How does Airtable foster a culture of innovation and continuous learning?
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and company culture, helping candidates make informed decisions about the role and the organization.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://airtable.com/careers/jobs/8030187002).
2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
3. Prepare for a phone or video screen with the hiring manager, focusing on your strategic thinking, project management experience, and ability to work effectively with cross-functional teams.
4. Research Airtable's products and understand how your skills align with the required qualifications.
5. Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
