Website and Digital Marketing Specialist

📌 Core Information 🔹 Job Title: Website and Digital Marketing Specialist 🔹 Company: Delta Electronics 🔹 Location: Hoofddorp, Netherlands 🔹 Job Type: Full-time 🔹 Category: Marketing 🔹 Date Posted: April 8, 2025 🔹 Experience Level: Mid-level (2-5 years) 🔹 Remote Status: On-site --- 🚀 Job Overview Key aspects of this role include: - Developing and executing digital marketing strategies with a focus on website management, SEO, and SEM. - Collaborating with cross-functional teams to improve website performance and user experience. - Monitoring and analyzing campaign performance to optimize budgets and maximize ROI. - Staying updated on industry trends and best practices to drive innovation. ASSUMPTION: This role requires a strong balance of technical skills, creativity, and strategic thinking to succeed. --- 📋 Key Responsibilities ✅ Website Management: - Lead the development and execution of the website strategy, including UI/UX design, content strategy, and SEO optimization. - Collaborate with the corporate team to ensure seamless integration with the CMS and implement new features. - Explore and integrate AI-driven tools to enhance website efficiency, personalization, and analytics. - Monitor website performance and identify areas for improvement. - Oversee the day-to-day management and maintenance of the company's websites. ✅ Online Advertisement: - Lead the development and execution of data-driven paid search campaigns across Google Ads and other relevant platforms. - Conduct in-depth keyword research and competitive analysis to identify high-performing opportunities. - Continuously monitor campaign performance, analyze key metrics, and make data-informed adjustments to optimize budgets and maximize ROI. - Stay ahead of the curve by exploring and implementing innovative SEM strategies and technologies. ✅ Intranet Management: - Collaborate with internal teams to develop and maintain an engaging and informative intranet. - Gather and actively incorporate employee feedback to continuously improve the intranet and meet the evolving needs of the workforce. ✅ Innovation & Leadership: - Proactively identify new opportunities for digital marketing growth and innovation. - Stay up-to-date on the latest industry trends and best practices. ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous learning to stay ahead in the fast-paced digital marketing landscape. --- 🎯 Required Qualifications Education: - Bachelor's degree in Digital Marketing, Graphic Design, Web Development, or a related field. Experience: - 3+ years of experience in website management, digital marketing, or a related role. Required Skills: - Proficiency in analytics tools (e.g., Google Analytics). - Hands-on experience with SEO tools (e.g., SEMrush) and SEM platforms (e.g., Google Ads). - Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD). - Strong understanding of HTML, CSS, and JavaScript. - Knowledge of UI/UX best practices and wireframing tools. - Strong creative and visual communication skills. - Familiarity with AI-driven tools and technologies for web optimization. - Ability to work collaboratively in a team environment. - Strong attention to detail and organizational skills. - Fluent English speaking is a must, German or French proficiency is a plus. - Excellent written and verbal communication skills. Preferred Skills: - Experience with content management systems (CMS) and e-commerce platforms. - Familiarity with marketing automation tools (e.g., HubSpot, Marketo). - Knowledge of A/B testing and conversion rate optimization. ASSUMPTION: Candidates with a strong portfolio showcasing their design and marketing skills will have an advantage. --- 💰 Compensation & Benefits Salary Range: €45,000 - €60,000 per year (based on industry standards for mid-level marketing roles in the Netherlands) Benefits: - Competitive health insurance plan. - Pension scheme with employer contribution. - Generous vacation policy. - Flexible working hours and remote work options. - Opportunities for professional development and training. Working Hours: Full-time position with standard working hours Monday to Friday, 9:00 AM to 5:30 PM. Flexible hours and remote work options may be available. ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills. --- 📌 Applicant Insights 🔍 Company Context Industry: Delta Electronics operates in the Appliances, Electrical, and Electronics Manufacturing industry, with a focus on power electronics, automation, and infrastructure. Company Size: Delta Electronics is a large corporation with over 10,000 employees worldwide, providing a structured and well-resourced work environment. Founded: Delta Electronics was founded in 1971 and is headquartered in Taiwan. Company Description: - Delta Electronics is a global leader in switching power supplies and thermal management products. - The company offers a wide range of IoT-based smart energy-saving systems and solutions in various fields, such as industrial automation, building automation, telecom power, data center infrastructure, EV charging, renewable energy, energy storage, and display. - Delta Electronics is committed to environmental protection and sustainability, with a mission to provide innovative, clean, and energy-efficient solutions for a better tomorrow. Company Specialties: - Power Electronics - Automation - Infrastructure Company Website: www.delta-emea.com ASSUMPTION: Delta Electronics' focus on sustainability and innovation creates an exciting work environment for professionals seeking to make a positive impact. 📊 Role Analysis Career Level: This role is suitable for mid-level marketing professionals seeking to advance their careers in digital marketing, with opportunities for growth and leadership. Reporting Structure: The Website and Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including IT, sales, and product management. Work Arrangement: This role is primarily on-site, with flexible hours and remote work options available. Growth Opportunities: - Opportunities to lead and mentor junior team members. - Potential to expand the role's scope based on performance and company growth. - Access to professional development and training opportunities. ASSUMPTION: This role offers a clear path for career progression within the marketing department and the broader organization. 🌍 Location & Work Environment Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities. Office Location(s): Hoofddorp, Netherlands (headquarters for Delta Electronics' EMEA region) Geographic Context: - Hoofddorp is a vibrant city located in the province of North Holland, near Amsterdam. - The city offers a high quality of life, with excellent international schools, cultural attractions, and easy access to nature and recreation areas. - Hoofddorp is well-connected by public transportation, with direct train and bus services to Amsterdam and other major cities in the Netherlands. Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 5:30 PM, with flexible hours and remote work options available. ASSUMPTION: The Hoofddorp office provides a dynamic and multicultural work environment, with easy access to the vibrant city of Amsterdam and its many attractions. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening. 2. Phone or video screening with the HR department. 3. In-depth interview with the Marketing Manager and a team member. 4. Final interview with the Marketing Director or another senior leader. Key Assessment Areas: - Technical skills and knowledge of digital marketing, SEO, and SEM. - Creativity and problem-solving abilities. - Strategic thinking and ability to develop and execute marketing campaigns. - Communication and collaboration skills. Application Tips: - Tailor your resume to highlight relevant skills and experiences for this role. - Prepare a portfolio showcasing your design and marketing skills, if applicable. - Research Delta Electronics and the Appliances, Electrical, and Electronics Manufacturing industry to demonstrate your understanding of the company and its market. - Prepare thoughtful questions to ask during the interview, focusing on the company's culture, growth opportunities, and marketing strategies. ATS Keywords: Digital Marketing, Website Management, SEO, SEM, Analytics, Graphic Design, HTML, CSS, JavaScript, UI/UX, Communication, Collaboration, Attention to Detail, Organizational Skills, AI Tools, Content Strategy ASSUMPTION: Delta Electronics uses Applicant Tracking Systems (ATS) to screen and manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview. 🛠️ Tools & Technologies - Google Analytics - SEMrush - Google Ads - Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD) - HTML, CSS, JavaScript - AI-driven tools and technologies for web optimization ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process. 👔 Cultural Fit Considerations Company Values: - Innovation - Quality - Sustainability - Integrity - Customer focus Work Style: - Collaborative and team-oriented. - Results-driven and proactive. - Adaptable and open to change. - Committed to continuous learning and improvement. Self-Assessment Questions: - How do you align with Delta Electronics' commitment to sustainability and innovation? - How comfortable are you working in a collaborative, team-oriented environment? - How do you approach continuous learning and improvement in your professional development? ASSUMPTION: Candidates who demonstrate a strong fit with Delta Electronics' company values and work style will be more likely to succeed in this role and contribute to the company's success. ⚠️ Potential Challenges - Balancing multiple projects and priorities in a fast-paced environment. - Keeping up with the latest trends and best practices in digital marketing. - Collaborating effectively with cross-functional teams, including IT, sales, and product management. ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and collaborate effectively with diverse teams to succeed in this role. 📈 Similar Roles Comparison - Website Manager: Focuses primarily on website management and maintenance, with less emphasis on digital marketing campaigns and innovation. - Digital Marketing Manager: Oversees a broader range of digital marketing channels and campaigns, with less focus on website management and technical aspects. - Career Path: This role offers a clear path for career progression within the marketing department and the broader organization, with opportunities to lead and mentor junior team members and expand the role's scope based on performance and company growth. ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry. 📝 Sample Projects - Website Redesign: Lead a comprehensive website redesign project, including UI/UX design, content strategy, and SEO optimization, to improve user experience and drive organic traffic. - Paid Search Campaign: Develop and execute a data-driven paid search campaign to increase brand awareness and drive conversions, with a focus on maximizing ROI and optimizing campaign performance. - Intranet Improvement: Collaborate with internal teams to gather employee feedback and implement improvements to the intranet, enhancing its functionality and user experience. ASSUMPTION: Candidates should be prepared to provide specific examples of their experience and achievements in website management, digital marketing, and project management during the interview process. ❓ Key Questions to Ask During Interview - Role Responsibilities: Can you provide more details about the day-to-day responsibilities and priorities for this role? - Team Structure: How is the marketing department structured, and who will I be working with on a daily basis? - Company Culture: What is the company culture like at Delta Electronics, and how does the marketing team fit into the broader organization? - Growth Opportunities: What opportunities are there for professional development and career growth within the marketing department and the broader organization? - Work Environment: What is the work environment like at the Hoofddorp office, and how does the company support work-life balance? ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, focusing on the company's culture, growth opportunities, and marketing strategies. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: Apply Now - Tailor your resume to highlight relevant skills and experiences for this role. - Prepare a portfolio showcasing your design and marketing skills, if applicable. - Research Delta Electronics and the Appliances, Electrical, and Electronics Manufacturing industry to demonstrate your understanding of the company and its market. - Prepare thoughtful questions to ask during the interview, focusing on the company's culture, growth opportunities, and marketing strategies. - Follow up with the hiring manager within one week of submitting your application to express your interest in the role and confirm receipt of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.