📌 Core Information
🔹 Job Title: Website and Social Media Manager
🔹 Company: Rolls-Royce
🔹 Location: London/Derby
🔹 Job Type: Full Time
🔹 Category: Corporate Affairs
🔹 Date Posted: 28 May 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the development, execution, and management of Rolls-Royce's online presence
- Focusing on website performance, social media strategy, and digital engagement
- Driving brand visibility, audience engagement, and business growth
- Collaborating with divisions and functions to ensure a secure, best-in-class platform
- Acting as a digital expert and championing creative and digital solutions across the Communications Team
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a fast-paced, high-volume, and collaborative environment.
📋 Key Responsibilities
✅ Ownership of Rolls-Royce.com with specific focus on website performance, content updates, governance, and SEO strategies
✅ Ownership of Group-wide social media channels, ensuring coordination of divisional posts and creation of overarching Group content
✅ Development and execution of a social media strategy for each platform, aligned with group goals for group channels and leadership
✅ Planning, creation, and scheduling of content that enhances Rolls-Royce's reputation and brand awareness, grows audiences, and increases engagement
✅ Management of paid social and analysis of performance data
✅ Responding to customer queries, comments, and messages in a timely manner
✅ Management of online reputation and handling crisis communication if needed
✅ Contribution to the Communications function by embedding new ways of working across the team and championing use of creative and digital solutions
✅ Acting as a source of digital expertise, monitoring and understanding next-generation technologies and impacts of AI
ASSUMPTION: This role involves a high level of multitasking, requiring the ability to manage multiple projects simultaneously and meet tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience in website management, social media marketing, or digital communications
Required Skills:
- Strong track record of digital strategy development and execution
- Strong knowledge of SEO, Social, and CMS platforms
- Proficiency in social media management tools
- Excellent analytical skills: ability to interpret data and optimize content performance
- Strong project management skills with the ability to self-motivate and prioritize efforts among multiple projects
- Creative and high energy in bringing new thinking and challenge
- Collaborative approach and proven track record of excellent customer-service with senior leaders and collaboration with peers
Preferred Skills:
- Experience working in a large, global organization
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the aerospace or defense industry may have an advantage, but relevant experience in other sectors will also be considered.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on industry standards for a role of this level and location)
Benefits:
- Bonus
- Employee Support Assistance
- Employee Discounts
Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 5:30 PM. Occasional flexibility may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Rolls-Royce operates in the aerospace and defense industry, with a focus on civil aerospace, defense aerospace, and power systems.
Company Size: Rolls-Royce is a large, global organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Rolls-Royce was founded in 1904 and has a rich history of innovation and excellence in the aerospace and engineering sectors.
Company Description:
- Rolls-Royce is a world-leading provider of power systems and services for use on land, at sea, and in the air.
- The company designs, manufactures, and services integrated power solutions and provides financial services to customers in the aerospace, marine, and energy sectors.
- Rolls-Royce is committed to creating a diverse and inclusive workplace where everyone can be themselves and succeed based on merit.
Company Specialties:
- Civil Aerospace
- Defence Aerospace
- Services
- Power Systems
Company Website: www.rolls-royce.com
ASSUMPTION: Rolls-Royce's global presence and diverse product offerings provide opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is suitable for an experienced professional with 5-10 years of relevant experience, seeking to advance their career in digital communications and marketing.
Reporting Structure: The Website and Social Media Manager will report directly to the Head of Communications and work closely with various divisions and functions across the organization.
Work Arrangement: This role is on-site, with the primary work location in London or Derby. Occasional travel may be required to attend meetings or events.
Growth Opportunities:
- Progression to a senior management role within the Communications function
- Expansion of responsibilities to include additional channels or regions
- Development of expertise in emerging technologies and digital trends
ASSUMPTION: This role offers opportunities for career growth and development within the Communications function and the broader organization.
🌍 Location & Work Environment
Office Type: Rolls-Royce's offices are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): London (Kings Place) and Derby
Geographic Context:
- London is a major global city with a vibrant cultural scene, offering a wide range of amenities and attractions.
- Derby is a historic city in the East Midlands, known for its rich industrial heritage and picturesque countryside.
Work Schedule: The standard workweek is Monday to Friday, with core hours of 10:00 AM to 4:00 PM. Flexible working arrangements may be available, subject to business needs and team agreement.
ASSUMPTION: The location of this role may require occasional travel between the London and Derby offices, as well as to other sites or events as needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- Face-to-face interview with the hiring manager and a member of the Communications team
- Final interview with the Head of Communications
Key Assessment Areas:
- Digital strategy and execution
- Content creation and storytelling
- Data analysis and interpretation
- Project management and prioritization
- Collaboration and stakeholder management
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your digital strategy development and execution, content creation, and data analysis
- Demonstrate your understanding of Rolls-Royce's brand and values, and how you can contribute to their success
ATS Keywords: Website management, social media strategy, digital marketing, SEO, content creation, project management, stakeholder engagement, crisis communication, digital transformation, AI, data analysis
ASSUMPTION: Rolls-Royce uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume can help ensure that your application is seen by the hiring team.
🛠️ Tools & Technologies
- CMS platforms (e.g., Adobe Experience Manager, WordPress)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- SEO tools (e.g., Google Analytics, SEMrush)
- Project management tools (e.g., Asana, Trello)
- Design and video editing tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Safety first
- Do the right thing
- Keep it simple
- Make a difference
Work Style:
- Collaborative and inclusive
- Results-driven and focused on delivery
- Adaptable and open to change
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you have a proven track record of developing and executing digital strategies that drive business impact?
- Are you comfortable working in a fast-paced, high-volume environment and managing multiple projects simultaneously?
- Do you thrive in a collaborative, cross-functional team environment and enjoy working with senior leaders?
ASSUMPTION: Candidates who align with Rolls-Royce's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing the needs of various stakeholders, including divisions, functions, and senior leaders
- Adapting to changes in strategy, priorities, or workload
- Working in a large, global organization with a complex structure and diverse teams
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a collaborative approach to work.
📈 Similar Roles Comparison
- Compared to a Digital Marketing Manager role, this position has a stronger focus on website management and social media strategy, with less emphasis on paid advertising and email marketing
- In the aerospace and defense industry, this role may require a higher level of security clearance or familiarity with specific regulations and compliance requirements
- Career progression in this role could lead to a senior management position within the Communications function or a broader digital leadership role within the organization
ASSUMPTION: Understanding the differences and similarities between this role and related positions can help candidates determine if this opportunity aligns with their career goals and interests.
📝 Sample Projects
- Development and execution of a comprehensive digital strategy for a major product launch or event
- Creation of engaging and informative content for multiple channels, including website, social media, and email
- Management of a website redesign or migration project, ensuring optimal performance and user experience
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader Communications function and the organization's digital transformation strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Rolls-Royce support the professional development and growth of its employees?
- What is the team structure and dynamic within the Communications function, and how does this role contribute to its success?
- How does Rolls-Royce measure the success of its digital communications and marketing efforts, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Rolls-Royce Careers - Website and Social Media Manager
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your digital strategy development, content creation, and data analysis to demonstrate your expertise
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
