Website Content Lead

📌 Core Information

🔹 Job Title: Website Content Lead

🔹 Company: Yugo

🔹 Location: Bristol, UK (Hybrid)

🔹 Job Type: Full-time, Permanent

🔹 Category: Marketing & Communications

🔹 Date Posted: June 8, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (Bristol or Oxford, UK)

🚀 Job Overview

Key aspects of this role include:

• Creating, developing, and managing website content across multiple global sites
• Collaborating with marketing, agency, and product teams to strengthen SEO performance and guide content strategy
• Mentoring and developing a direct report (Website Content Specialist)
• Optimizing content workflows and processes to improve output quality and efficiency
• Ensuring all website content is tailored to meet the needs of global audiences and maintains high standards of customer service

ASSUMPTION: This role requires a self-starter who can work autonomously across multiple time zones and jurisdictions, with a passion for new projects and contributing to the success of the business.

📋 Key Responsibilities

✅ Content Strategy & Development: Lead the creation, development, and management of website content across multiple global sites, ensuring it meets brand standards, engages audiences, and supports business objectives. Contribute to the UX and CRO roadmap to improve the user booking journey. Partner with marketing and agency teams to strengthen SEO performance and guide content strategy. Maintain the global blog page via an SEO-optimized content strategy. Stay ahead of content trends and continuously push innovation in digital storytelling.

✅ Content Auditing & Optimization: Regularly audit existing content for accuracy, consistency, SEO effectiveness, and user engagement. Report to a wide group of internal and external stakeholders on the audits conducted. Identify opportunities to optimize and update website content to enhance the user experience and present development recommendations to internal stakeholders to gain buy-in before scheduling implementation.

✅ Collaboration with Product Owner, Marketing Teams & Wider Departments: Work closely with the Website Product Owner to align content strategy with product and platform developments. Collaborate with central and regional marketing teams to integrate content with broader marketing campaigns and initiatives. Work with the central marketing and regional leasing & marketing teams to seek new ways to acquire new customers and plan and execute effective and innovative marketing activity to meet customer growth targets on yugo.com and crm-student.com. Work with the IT and marketing stakeholders to provide insight into all website content execution and performance. Maintain regular touchpoints with other departments to ensure their pages on the global website are accurate, up to date, and aligned with current business goals. Support these teams in refreshing content and launching new campaigns as required. Define and deliver reporting and analysis that demonstrates the impact of key content workstreams.

✅ Team Leadership & Development: Supervise and mentor a direct report (Website Content Specialist), providing hands-on guidance, fostering their skills development, and encouraging a creative, collaborative work environment.

✅ Content Workflow Management: Develop and maintain efficient content workflows, ensuring that content updates and new projects are delivered on time. Encourage innovative approaches to streamline processes and improve output quality. Utilize content management systems (CMS) and other digital tools to manage workflows, track performance, and ensure smooth integration with other digital marketing systems. Be a key stakeholder for the CMS (coremedia and Yardi) and all content on yugo.com, crmstudents.com and other sub brands both imagery and text. Work with Website Product Owner to develop process guides, Business Requirements Documentation, Change Request etc. to ensure the continued development of the websites and product.

✅ Customer-Centric Focus: Ensure that all website content is tailored to meet the needs of global audiences, providing a seamless user experience and maintaining high standards of customer service. Continuously optimize accommodation listings, content discoverability, and site structure to support and simplify the student booking journey.

✅ Systems & Process Optimization: Utilize content management systems (CMS) and other digital tools to manage workflows, track performance, and ensure smooth integration with other digital marketing systems. Be a key stakeholder for the CMS (coremedia and Yardi) and all content on yugo.com, crmstudents.com and other sub brands both imagery and text. Work with Website Product Owner to develop process guides, Business Requirements Documentation, Change Request etc. to ensure the continued development of the websites and product.

ASSUMPTION: This role requires a strong understanding of SEO, UX/UI principles, and website analytics, as well as excellent written and verbal communication skills with an eye for detail.

🎯 Required Qualifications

Education: Marketing or eCommerce related degree or equivalent professional qualification.

Experience: Proven experience (3+ years) in content development, management, and strategy for global websites.

Required Skills:

• Strong background working with content management systems (CMS) and digital marketing tools
• Experience managing and mentoring team members, with a focus on developing creative and efficient work processes
• Excellent written and verbal communication skills, with an eye for detail
• Strong understanding of SEO, UX/UI principles, and website analytics
• Highly organized, with the ability to manage multiple projects simultaneously
• Proactive, self-motivated, and excited to work across a global landscape
• Data-driven mindset, with communication skills that lend themselves to presenting key findings
• Strong collaboration and interpersonal skills to work across teams and regions
• A customer-first mindset with a passion for enhancing user experiences
• Ability to leverage technology to improve content workflows, increase efficiency, and maintain content quality

Preferred Skills:

• Knowledge of CMS and CRM tools. Ideally knowledge of CoreMedia
• Experience working within a global organization with regional content considerations
• Familiarity with project management tools like Trello, Asana, or Jira
• Experience in B2B or B2C environments is a plus

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of the student housing industry and be familiar with the target audience's needs and preferences.

💰 Compensation & Benefits

Salary Range: £33,000 - £38,000 per year

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and innovative work environment

Working Hours: Full-time, 40 hours per week. Flexible working arrangements may be available.

ASSUMPTION: The salary range provided is based on industry standards for a mid-level marketing role in the UK, with consideration for the experience and skills required for this position.

📌 Applicant Insights

🔍 Company Context

Industry: Student housing and accommodation

Company Size: Medium-sized, with a global presence and multiple locations

Founded: 2010, with a history of growth and expansion in the student housing market

Company Description:

• Yugo is the trusted name for student housing, globally. Every day we connect young people to opportunities and students to amazing spaces.
• At Yugo, we like to do things differently. It's about people, planet, and passion.
• Our mission is to make our customers "Live their Best Life" by providing exceptional accommodation and experiences.

Company Specialties:

• Student accommodation
• Global expansion
• Innovative technology and digital solutions

Company Website: https://www.yugo.com/

ASSUMPTION: Yugo is a dynamic and growing company in the student housing industry, with a strong focus on innovation and customer experience.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the marketing department and the wider organization

Reporting Structure: Reports to the Head of Marketing Delivery, with regular collaboration with various teams, including marketing, product, and IT

Work Arrangement: Hybrid, with the option to work from the Bristol or Oxford office, or remotely

Growth Opportunities:

• Progression to a senior role within the marketing department
• Expansion into new markets and regions
• Development of skills and expertise in content strategy, management, and optimization

ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and innovative organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces in Bristol and Oxford, with remote work options available

Office Location(s): Bristol and Oxford, UK

Geographic Context:

• Bristol: A vibrant city in South West England, known for its cultural scene, historic sites, and proximity to the countryside
• Oxford: A historic city in Central England, famous for its world-renowned university and cultural attractions

Work Schedule: Full-time, with flexible working arrangements available. The role may require occasional work outside of standard business hours to accommodate global time zones.

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, with opportunities to work from two vibrant and historic UK cities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the hiring manager and a member of the marketing team
• Final interview with the Head of Marketing Delivery

Key Assessment Areas:

• Content creation and strategy skills
• SEO and UX/UI knowledge
• Team leadership and mentoring abilities
• Adaptability and cultural fit with the company

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide specific examples of your content creation, management, and optimization experience
• Demonstrate your understanding of the student housing industry and Yugo's mission and values

ATS Keywords: Content strategy, content development, content management, SEO, UX/UI, team leadership, marketing, student housing, global websites

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' content creation and management skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Content management systems (CMS): Coremedia and Yardi
• Digital marketing tools: SEO platforms, analytics tools, project management software
• Office suite: Microsoft Office or Google Workspace

ASSUMPTION: Familiarity with the specified CMS and digital marketing tools is essential for this role, as they are used to manage workflows, track performance, and ensure smooth integration with other digital marketing systems.

👔 Cultural Fit Considerations

Company Values:

• People: We put people at the heart of everything we do
• Planet: We're committed to sustainability and responsible business practices
• Passion: We love what we do and it shows in our work

Work Style:

• Collaborative: We work together to achieve our goals
• Innovative: We embrace new ideas and approaches
• Customer-focused: We prioritize the needs and preferences of our customers

Self-Assessment Questions:

• Do you share Yugo's commitment to putting people at the heart of everything we do?
• Are you passionate about content creation and management, with a strong understanding of SEO and UX/UI principles?
• Do you thrive in a collaborative and innovative work environment, with a focus on customer satisfaction?

ASSUMPTION: Yugo values candidates who align with their people-focused, sustainable, and passionate culture, and who can thrive in a collaborative and innovative work environment.

⚠️ Potential Challenges

• Managing multiple global websites and content teams
• Balancing regional content considerations with global brand consistency
• Keeping up with the latest content trends and best practices
• Working across multiple time zones and jurisdictions

ASSUMPTION: These challenges require a proactive, adaptable, and organized individual with strong communication and collaboration skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on content strategy and management for global websites
• In the student housing industry, this role requires a strong understanding of the target audience's needs and preferences
• Career progression in this role may involve expanding into new markets or taking on additional responsibilities within the marketing department

ASSUMPTION: This role offers unique opportunities and challenges within the student housing industry, requiring a specialized skill set and understanding of the target audience.

📝 Sample Projects

• Developing and implementing a global content strategy for Yugo's websites
• Optimizing accommodation listings and content discoverability to improve the user booking journey
• Collaborating with regional marketing teams to create and execute innovative marketing campaigns

ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities for this role, requiring a strong understanding of content strategy, management, and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the current content strategy for Yugo's websites, and how this role will contribute to its development and implementation?
• How does Yugo support the professional growth and development of its employees, particularly within the marketing department?
• Can you provide examples of how Yugo has adapted its content strategy to accommodate regional content considerations while maintaining global brand consistency?
• What are the key performance indicators (KPIs) used to measure the success of the content strategy and management for Yugo's websites?
• How does Yugo foster a collaborative and innovative work environment, and what opportunities are there for collaboration with other departments and teams?

ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role, showing a strong interest in the company's content strategy, culture, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://careers-yugo.icims.com/jobs/3254/website-content-lead/job
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on content creation, management, and optimization
• Prepare examples of your content strategy, management, and optimization experience to showcase during the interview
• Research Yugo's mission, values, and content strategy to demonstrate your understanding of the company and its goals
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.