Website Content Manager (m/w/d)

📌 Core Information

🔹 Job Title: Website Content Manager (m/w/d)

🔹 Company: Friendventure Digitalagentur

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-04-08

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Office & Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing creative and strategic content and concepts
• Collaborating with cross-functional teams to achieve client goals
• Optimizing website content for SEO and user experience
• Analyzing website data and deriving actionable insights

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on delivering results that drive business success.

📋 Key Responsibilities

✅ Develop creative and strategic content and concepts that are both visually appealing and functional

✅ Collaborate with UX/UI designers, developers, and project managers to create wireframes and content concepts that meet client objectives

✅ Create and edit content, ensuring it aligns with SEO best practices and user experience

✅ Regularly analyze website data and SEO visibility, and derive actionable insights to improve performance

✅ Provide consulting services to clients in collaboration with other specialists from SEO, performance marketing, and creation

✅ Monitor and evaluate the success of content strategies, and derive optimization measures and regular reports

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong problem-solving skills and the ability to work effectively in a team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 3 years of experience in content marketing, as a concept developer, or in a similar role in online marketing within a digital or creative agency

Required Skills:

• Proven experience with content management systems (CMS) such as WordPress, Drupal, or Hybris
• Familiarity with SEO tools like Sistrix, GSC, Semrush, or Google Analytics
• Excellent communication skills in German and English
• Strong analytical skills and the ability to derive data-driven insights
• Proven ability to work effectively in a team and bring creative ideas to the table

Preferred Skills:

• Experience with additional programming languages or design tools
• Fluency in additional languages

ASSUMPTION: Candidates with a strong portfolio showcasing their content creation and strategy skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (Based on industry standards for a mid-level content manager in Germany)

Benefits:

• Flexible work arrangements (hybrid work model)
• Company-sponsored pension plan with above-average employer contribution
• 28 vacation days plus 2 additional days off around Christmas and New Year's
• Company-provided equipment
• After-work program, including Urban Sports membership, team events, and an annual workation
• JobRad leasing program for bicycles
• Opportunities for professional development and growth within the organization
• Drinks and snacks provided in the office

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 5:00 PM)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Friendventure Digitalagentur specializes in web design and development, focusing on B2B clients, tech startups, and brands seeking to establish a strong online presence.

Company Size: Medium-sized company with 51-200 employees, offering a collaborative and dynamic work environment.

Founded: 2012, with a history of growth and expansion in the digital marketing industry.

Company Description:

• Develops websites that serve as the foundation for ambitious digital strategies
• Offers online marketing expertise, user-centered content, outstanding web design, and high-performing technologies
• Specializes in UX and web design, content management systems, online shops, individual development, SEO, and content

Company Specialties:

• Web design and web development

Company Website: friendventure.de

ASSUMPTION: Friendventure Digitalagentur is a well-established company with a strong reputation in the digital marketing industry, offering a range of services to help clients achieve their online goals.

📊 Role Analysis

Career Level: Mid-level content manager, with opportunities for growth and advancement within the organization.

Reporting Structure: This role reports directly to the Head of Content or a similar position within the company's management structure.

Work Arrangement: Hybrid work model, with a combination of remote work and on-site collaboration at one of the company's offices in Cologne, Berlin, or Hamburg.

Growth Opportunities:

• Progression to a senior content manager or leadership role within the content department
• Expansion into related fields, such as SEO or performance marketing
• Opportunities to work on high-profile projects and contribute to the company's growth and success

ASSUMPTION: This role offers a clear path for career advancement and the opportunity to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces in Cologne, Berlin, or Hamburg.

Office Location(s): Oskar-Jäger-Str. 173, K6, Cologne, 50825, DE; Skalitzer Straße 104, Berlin, Berlin 10997, DE; Eilenau 122, Hamburg, Hamburg 22089, DE

Geographic Context:

• Cologne: A vibrant city in western Germany, known for its rich history, cultural attractions, and thriving business scene
• Berlin: The capital and largest city in Germany, offering a diverse cultural landscape and a hub for tech and creative industries
• Hamburg: A major port city in northern Germany, with a strong focus on media, logistics, and IT industries

Work Schedule: Standard office hours, with flexibility for remote work and occasional overtime as needed.

ASSUMPTION: The hybrid work model offers a good balance between remote work and on-site collaboration, allowing employees to enjoy the benefits of both environments.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and job offer

Key Assessment Areas:

• Content creation and strategy skills
• Analytical and problem-solving abilities
• Teamwork and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in your resume and cover letter
• Prepare examples of your content creation and strategy work to showcase during the interview
• Research the company and its clients to demonstrate your understanding of their business and objectives

ATS Keywords: Content management, CMS, WordPress, Drupal, Hybris, SEO tools, Sistrix, GSC, Semrush, Google Analytics, B2B content, B2C content, analytical skills, teamwork, creativity, German language, English language

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates who possess the required skills and cultural fit.

🛠️ Tools & Technologies

• Content management systems (CMS): WordPress, Drupal, Hybris
• SEO tools: Sistrix, GSC, Semrush, Google Analytics
• Design and collaboration tools: Adobe Creative Suite, Sketch, Figma, Slack, Microsoft Office

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Friendship and collaboration
• Work-life balance
• Flexibility and adaptability
• Continuous learning and improvement

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on client success
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a collaborative, team-based environment?
• Are you comfortable working with a diverse range of clients and stakeholders?
• Do you possess strong communication and interpersonal skills?

ASSUMPTION: Candidates who align with Friendventure's company values and work style will be well-suited to this role and the company culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to the unique needs and preferences of diverse clients
• Balancing creative and analytical tasks, requiring strong multitasking and prioritization skills
• Working effectively in a hybrid work environment, with a mix of remote and on-site collaboration

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on content creation and strategy, with a lesser emphasis on traditional marketing channels
• In comparison to other content management roles, this position places a greater emphasis on analytical skills and data-driven decision-making
• Career progression in this role may involve expanding into related fields, such as SEO or performance marketing, or taking on a leadership role within the content department

ASSUMPTION: This role offers a unique blend of creative and analytical tasks, with opportunities for growth and advancement within the organization.

📝 Sample Projects

• Developing a comprehensive content strategy for a B2B client, including keyword research, content audits, and competitor analysis
• Creating and optimizing website content for a tech startup, with a focus on improving user experience and driving organic traffic
• Collaborating with cross-functional teams to launch a new website for an e-commerce client, including wireframing, content creation, and SEO optimization

ASSUMPTION: These sample projects illustrate the range of tasks and responsibilities associated with this role, demonstrating the need for a versatile and adaptable skill set.

❓ Key Questions to Ask During Interview

• Can you describe the typical content management process for a project, from initial concept to launch?
• How does the content team collaborate with other departments, such as design and development, to ensure project success?
• What opportunities are there for professional development and growth within the content department and the company as a whole?
• How does the company support work-life balance, and what resources are available to employees to maintain a healthy work-life equilibrium?
• What is the company's approach to remote work, and how does it facilitate effective collaboration between remote and on-site team members?

ASSUMPTION: These questions will help you better understand the role, the company culture, and the opportunities for growth and success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting on Join.com
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your content creation and strategy work to showcase during the interview
• Research the company and its clients to demonstrate your understanding of their business and objectives
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.