Website Content Officer

📌 Core Information

🔹 Job Title: Website Content Officer

🔹 Company: AXA Group

🔹 Location: Makati City, Makati, Philippines

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating and maintaining online content for AXA's various web pages, ensuring it is optimized for SEO and adheres to company standards.
• Collaborating with multiple teams to produce high-quality content that engages audiences and drives traffic.
• Conducting research on industry-related topics and ideas for new content to attract customers and boost brand/product awareness.
• Publishing pages, multimedia, and digital content, ensuring all content follows AXA's website standards and guidelines.

ASSUMPTION: This role requires a strong background in web content creation, excellent writing and editing skills, and a solid understanding of SEO best practices. Familiarity with content management systems and experience in digital publishing are also essential.

📋 Key Responsibilities

✅ Create and maintain online content: Write and create various online content for AXA's webpages, product pages, eCommerce pages, Corporate Website pages, and web components, ensuring it is optimized for web, follows website standards and guidelines, and factors in SEO to generate traffic and leads.

✅ Conduct research: Conduct research on industry-related topics, ideas for new content that will appeal to our audiences, attract customers, and boost brand/product awareness.

✅ Publish and update content: Publish pages, multimedia, and digital content, ensuring all content is updated, following the standards and guidelines of AXA Website. This involves creating, editing, updating, and publishing new or existing webpages, forms, web elements using a Content Management System (CMS).

✅ Coordinate with teams: Collaborate with design and writing teams (CSE BM&C and UI/UX) to produce high-quality content and ensure AXA Website content adheres to AXA’s Policies, Guidelines, and Standards.

ASSUMPTION: This role requires strong collaboration skills, the ability to work effectively with multiple teams, and a keen eye for detail to ensure content adheres to AXA's quality standards.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, Communications, English, or a related field.

Experience: 2-3 years of experience in web content roles, such as Web Content Specialist, Web Content Writer, Content Creator, Copywriter, Writer, Content Strategist, Editor, Content Writer, Technical Content Writer, Digital Marketing Officer, or similar roles.

Required Skills:

• Excellent writing and editing skills in English
• Fluency and robust grammar skills in English
• Strong research skills
• Passion for writing and a keen eye for detail
• Knowledge of insurance and finance
• Experience with content management systems (e.g., Kentico, Prismic, Liferay, WordPress, Drupal, AEM, Sitecore, etc.)
• Basic HTML and CSS skills
• Knowledge of SEO best practices and standards

Preferred Skills:

• Portfolio of published articles/work
• Experience using analytics tools (e.g., Google Analytics)
• Familiarity with website and CMS standards, monitoring, basic troubleshooting, and reporting of website issues, errors, and problems

ASSUMPTION: Candidates with experience in digital publishing, web publication, and a strong understanding of SEO will be given priority.

💰 Compensation & Benefits

Salary Range: PHP 30,000 - 40,000 per month (based on experience level and industry standards for similar roles in the Philippines)

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Paid time off (vacation, sick leave, and holidays)
• Employee discounts on AXA products and services
• Training and development opportunities
• On-site parking
• Company-sponsored events and team-building activities

Working Hours: Monday to Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Philippines. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance

Company Size: 10,001+ employees

Founded: 1852 (AXA Group)

Company Description:

• AXA is a global leader in insurance and investments, with a presence in 64 countries worldwide.
• In the Philippines, AXA is in partnership with Metrobank, one of the country's strongest banks.
• The company offers financial security to more than one million individuals through its group and individual life insurance as well as general insurance products through its subsidiary Charter Ping An.

Company Specialties:

• Insurance
• Banking
• and Asset Management

Company Website: www.axa.com

ASSUMPTION: AXA is a large, multinational corporation with a strong presence in the insurance industry. Working for AXA offers opportunities for career growth and exposure to international business environments.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Digital Marketing Manager or a similar role within the CSE Digital Marketing team.

Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements depending on the company's policies and the candidate's needs.

Growth Opportunities:

• Potential career progression within the Digital Marketing team or related departments.
• Opportunities to work on diverse projects and gain experience in various aspects of digital marketing.
• Training and development opportunities to enhance skills and advance in the field.

ASSUMPTION: This role offers opportunities for career growth and skill development within a large, multinational corporation. Candidates should be proactive and eager to learn to make the most of these opportunities.

🌍 Location & Work Environment

Office Type: Modern, high-rise office building in Makati City, with on-site parking facilities.

Office Location(s): 25th Floor, One Exchange Plaza, 26th Street corner 24th Street, Ortigas Center, Makati City, Philippines

Geographic Context:

• Makati City is a major commercial and financial hub in the Philippines, with numerous shopping centers, restaurants, and entertainment options nearby.
• The office is conveniently located near public transportation options, including MRT stations and bus stops.

Work Schedule: Monday to Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Working in Makati City offers numerous amenities and conveniences, making it an attractive location for professionals. However, traffic congestion may be a consideration for candidates commuting from other areas.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the AXA careers portal.
• Phone or video screening with the HR department.
• In-depth interview with the hiring manager or a panel of interviewers, focusing on skills, experience, and cultural fit.
• Background check and reference verification.
• Job offer and onboarding for successful candidates.

Key Assessment Areas:

• Writing and editing skills, with a focus on web content creation.
• Research skills and ability to identify relevant industry trends and topics.
• SEO knowledge and understanding of digital marketing strategies.
• Collaboration and communication skills, with an emphasis on working effectively with multiple teams.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare examples of your best web content and be ready to discuss your writing process and editing techniques.
• Familiarize yourself with AXA's website and understand the company's content standards and guidelines.
• Research industry trends and be prepared to discuss your ideas for engaging and informative content.

ATS Keywords: Web content, content creation, digital marketing, SEO, CMS, HTML, CSS, insurance, finance, collaboration, communication, research, editing, writing

ASSUMPTION: AXA's recruitment process is designed to assess candidates' skills and cultural fit. Be prepared to provide concrete examples of your work and explain your thought processes throughout the interview.

🛠️ Tools & Technologies

• Content Management Systems (e.g., Kentico, Prismic, Liferay, WordPress, Drupal, AEM, Sitecore, etc.)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, Moz, etc.)
• Analytics tools (e.g., Google Analytics, Adobe Analytics, etc.)
• Project management tools (e.g., Asana, Trello, Jira, etc.)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Google Docs, Sheets, Slides)

ASSUMPTION: Familiarity with the mentioned tools and technologies is essential for this role. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity
• Responsibility
• Innovation
• Expertise

Work Style:

• Collaborative
• Agile
• Results-driven
• Adaptable
• Continuously learning

Self-Assessment Questions:

• How do you ensure that your content aligns with AXA's brand voice and values?
• Can you describe a time when you had to adapt your writing style to fit a specific audience or tone?
• How do you stay up-to-date with industry trends and best practices in web content creation?
• Can you provide an example of a successful content project you've worked on, and what made it successful?

ASSUMPTION: AXA values candidates who are passionate about their work, eager to learn, and committed to delivering high-quality content that resonates with their audience.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment.
• Adapting to changes in content strategy or priorities.
• Working with diverse teams and stakeholders, each with their own priorities and expectations.
• Keeping up with industry trends and best practices in digital marketing and web content creation.

ASSUMPTION: Working in a dynamic, fast-paced environment like AXA can present challenges, but it also offers opportunities for growth and learning.

📈 Similar Roles Comparison

• Compared to similar roles in other industries, this role may require more frequent updates and a faster-paced content creation process due to the dynamic nature of the insurance industry.
• Candidates with experience in fast-paced content creation environments may find this role more suited to their skills and work style.
• This role may require more collaboration with various teams, as AXA's content strategy is often integrated with marketing, sales, and product initiatives.

ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar roles in other industries can help candidates determine if this opportunity aligns with their career goals and work preferences.

📝 Sample Projects

• Developing a content strategy for AXA's eCommerce platform to improve user engagement and conversions.
• Creating and optimizing content for AXA's corporate website to enhance user experience and drive traffic.
• Collaborating with the design team to create visually appealing and informative web components that align with AXA's brand guidelines.

ASSUMPTION: Providing concrete examples of relevant projects and explaining the thought processes behind them can help candidates demonstrate their qualifications and fit for this role.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the content team currently, and how can this role help address them?
• How does this role fit into AXA's overall content strategy, and what are the key priorities for the first 90 days?
• What opportunities are there for professional growth and development within this role and the company?
• How does AXA support work-life balance for its employees, particularly in fast-paced roles like this one?
• What are the most important qualities and skills you're looking for in a candidate for this role?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and helps you make a more informed decision about your fit within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the AXA careers portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare examples of your best web content and be ready to discuss your writing process and editing techniques.
• Familiarize yourself with AXA's website and understand the company's content standards and guidelines.
• Research industry trends and be prepared to discuss your ideas for engaging and informative content.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.