Website & Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Website & Digital Marketing Specialist

🔹 Company: Screencastify

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: Hybrid (3 days a week in the office)

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Elevating Screencastify's digital presence and driving growth through strategic website management, SEO optimization, and top-of-funnel marketing initiatives.
• Improving website performance, conversion rates, and sales conversions while communicating products and solutions effectively.
• Collaborating with the team to ensure brand consistency and achieve marketing goals across various channels.
• Working in a fast-paced, ever-changing startup environment, wearing multiple hats, and supporting the team as needed.

ASSUMPTION: This role requires a strong understanding of website management, SEO principles, and lead generation strategies to drive results and improve performance.

📋 Key Responsibilities

✅ Manage the company website, ensuring it reflects current campaigns, products, and brand messaging.

✅ Implement and monitor SEO strategies to improve search visibility and drive website traffic.

✅ Analyze website performance and conversion rates to identify opportunities for optimization and increased engagement.

✅ Support top-of-funnel lead generation and assist in coordinating various marketing activities.

ASSUMPTION: The ideal candidate will be comfortable working with data, metrics, and tools to inform decisions and improve performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: At least 2-4 years of experience in marketing or a related role, with a focus on website management, SEO optimization, and lead generation. Experience with Webflow is important.

Required Skills:

• Proven experience in website management, SEO optimization, and lead generation.
• Strong understanding of website management and SEO principles.
• Solid understanding of lead generation and marketing funnels.
• Ability to analyze data and metrics to inform decisions and improve performance.
• Effective communication skills, both written and verbal.
• Thrive in a fast-paced, ever-changing startup environment.

Preferred Skills:

• Experience with marketing automation tools and CRM systems.
• Familiarity with Google Analytics and other data analysis tools.
• Knowledge of HTML, CSS, and JavaScript.

ASSUMPTION: Candidates with experience in the education technology sector or a related industry may have an advantage in understanding Screencastify's target audience and market.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on experience and market data for similar roles in Chicago)

Benefits:

• Competitive compensation with a data-driven approach.
• 401k & Profit Sharing plan.
• Flexible Time Off (FTO) policy.
• Parental leave.
• Medical, dental, and vision insurance, including a free One Medical membership.
• Annual Divvy bike membership (for Chicago-based employees).

Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 days in the office).

ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in Chicago. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on educational technology and video creation tools.

Company Size: 51-200 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.

Founded: 2013. Screencastify has been growing and innovating in the education technology space for over a decade.

Company Description:

• Screencastify is a leading educational technology company dedicated to improving communication and learning outcomes with video.
• Their primary focus is on the K-12 education sector in the United States, with over 15 million users.
• Their mission is to make video creation easy and accessible for everyone, with a commitment to improving education globally.

Company Specialties:

• Screencastify specializes in screencasting, video editing, and video creation tools for educators and students.
• Their platform is designed to be easy to use, accessible, and effective in improving communication and learning outcomes.

Company Website: https://www.screencastify.com/

ASSUMPTION: Screencastify's focus on education technology and video creation tools makes it an exciting and innovative place to work, with a strong commitment to improving education and communication.

📊 Role Analysis

Career Level: Mid-level marketing professional, with opportunities for growth and development within the company.

Reporting Structure: This role will report directly to the Marketing Manager and collaborate with various teams, including Sales, Product, and Customer Success.

Work Arrangement: Hybrid, with 3 days a week in the office. This arrangement allows for flexibility and a balance between in-person collaboration and remote work.

Growth Opportunities:

• As Screencastify continues to grow, there may be opportunities for the Website & Digital Marketing Specialist to take on additional responsibilities or move into a management role.
• The company values internal promotions and offers opportunities for professional development and growth.

ASSUMPTION: This role offers a unique opportunity to make a significant impact on Screencastify's digital presence and growth, with potential for career advancement as the company continues to expand.

🌍 Location & Work Environment

Office Type: Hybrid, with a physical office located in Chicago, Illinois.

Office Location(s): Chicago, Illinois (60606)

Geographic Context:

• Chicago is a vibrant and diverse city with a strong tech industry and a thriving startup scene.
• The city offers a variety of cultural attractions, entertainment options, and neighborhoods to explore.
• Chicago has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (3 days in the office). The work schedule may vary depending on the team's needs and project deadlines.

ASSUMPTION: Chicago offers a dynamic and engaging work environment, with a diverse range of cultural attractions and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the Hiring Manager to discuss the role and assess cultural fit.
• Technical assessment or case study to evaluate the candidate's skills and problem-solving abilities.
• On-site or virtual interview with the Marketing Manager and other team members to discuss the role in more detail and assess the candidate's fit within the team.
• Final interview with the CEO or another senior leader to discuss the company's mission, vision, and values.

Key Assessment Areas:

• Website management and SEO skills.
• Lead generation strategies and marketing funnel optimization.
• Data analysis and metrics-driven decision-making.
• Communication and collaboration skills.
• Cultural fit and alignment with Screencastify's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include specific examples of your website management, SEO, and lead generation successes in your application materials.
• Prepare for the technical assessment or case study by brushing up on your website management and SEO skills.
• Research Screencastify's mission, values, and company culture to demonstrate your enthusiasm and alignment with the organization.

ATS Keywords: Website Management, SEO Optimization, Lead Generation, Data Analysis, Marketing Funnel, Conversion Rate Optimization, Digital Marketing, Hybrid Work, Chicago, Education Technology, Video Creation Tools

ASSUMPTION: The interview process at Screencastify is designed to assess the candidate's skills, cultural fit, and alignment with the company's mission and values. The process may vary depending on the specific needs of the team and the role.

🛠️ Tools & Technologies

• Webflow (for website management)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Google Analytics
• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, or be willing to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Accountability: Screencastify values results and takes responsibility for their actions.
• Commitment: The company is dedicated to improving education globally and strives for speed and innovation.
• Speed: Screencastify values speed and efficiency in their work, aiming to minimize delays and maximize impact.

Work Style:

• Problem-solving: Screencastify values problem solvers who can think critically and creatively to overcome challenges.
• Collaboration: The company fosters a collaborative work environment, with a focus on teamwork and communication.
• Adaptability: Screencastify values employees who can adapt to change and thrive in a fast-paced, ever-changing environment.

Self-Assessment Questions:

• Do you have a proven track record of driving results through website management, SEO optimization, and lead generation?
• Are you comfortable working with data and metrics to inform decisions and improve performance?
• Do you thrive in a fast-paced, collaborative work environment and enjoy solving problems and overcoming challenges?

ASSUMPTION: Screencastify values employees who are deeply good people, treat their colleagues exceptionally well, and align with the company's mission, values, and work style.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, startup environment.
• Keeping up with the latest website management and SEO best practices and trends.
• Balancing the need for data-driven decision-making with the need for quick action and results.
• Working with a diverse range of stakeholders, including marketing, sales, product, and customer success teams.

ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively, with strong problem-solving skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or SEO Specialist, but with a stronger focus on website management and lead generation.
• Unlike some marketing roles, this position requires a strong technical skill set, with a focus on website management and SEO optimization.
• Career paths for this role may include advancement to a Senior Marketing Manager or Director of Marketing position, with opportunities for growth and development within the company.

ASSUMPTION: This role offers a unique blend of technical and strategic marketing skills, with opportunities for growth and development within the company.

📝 Sample Projects

• Conducting a comprehensive website audit and implementing SEO best practices to improve search visibility and drive traffic.
• Developing and executing a lead generation campaign to support top-of-funnel marketing initiatives and improve conversion rates.
• Analyzing website performance data to identify trends, optimize user experience, and improve engagement.

ASSUMPTION: These sample projects are designed to showcase the candidate's skills and experience in website management, SEO optimization, and lead generation, with a focus on data-driven decision-making and continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the biggest challenges facing the company, and how can this role help address them?
• How does Screencastify support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Screencastify foster a culture of innovation and continuous improvement?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to contribute to the team's success and drive results.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on website management, SEO, and lead generation.
• Prepare for the technical assessment or case study by brushing up on your website management and SEO skills.
• Research Screencastify's mission, values, and company culture to demonstrate your enthusiasm and alignment with the organization.
• Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.