📌 Core Information
🔹 Job Title: Website Marketing Manager
🔹 Company: Code.org
🔹 Location: Remote, Seattle, WA
🔹 Job Type: Full-time
🔹 Category: Nonprofit, Education
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing Code.org and CSforALL websites
- Enhancing user experience and supporting traffic growth
- Collaborating with cross-functional teams to align web initiatives with broader goals
- Implementing SEO, analytics, and conversion optimization strategies
ASSUMPTION: This role requires a balance of technical skills (SEO, UX, analytics) and project management skills to coordinate with various teams and stakeholders.
📋 Key Responsibilities
✅ Manage day-to-day operations of Code.org and CSforALL websites, ensuring high performance, accessibility, and alignment with organizational priorities
✅ Collaborate with engineering and external developers to support website roadmap execution, technical improvements, and creative updates
✅ Implement UX/UI improvements based on user research, analytics, and stakeholder input to enhance site usability and conversions
✅ Support the implementation and optimization of the content strategy and site architecture in partnership with content creators and brand stakeholders
✅ Ensure all content meets accessibility standards, is mobile-responsive, and supports multilingual needs as appropriate
✅ Support SEO efforts, keyword strategy, and metadata optimization to increase search engine visibility
✅ Monitor and analyze website traffic, engagement, and performance metrics using tools like Google Analytics and Google Search Console
✅ Provide insights and recommendations to the Director and broader team to inform ongoing strategy and experimentation
✅ Help implement A/B testing, heatmapping, and user journey analysis to improve conversion rates and engagement across key landing pages
✅ Support donation and advocacy-related pages to maximize fundraising and policy impact through optimized user flows and messaging
✅ Assist in the implementation of personalization and dynamic content strategies to tailor user experiences by audience
✅ Work closely with the Director of Email & Website to align web initiatives with email, lifecycle marketing, social, and broader organizational goals
✅ Coordinate with internal teams (Marketing, Advocacy, Programs, Fundraising) to ensure web content reflects current priorities and campaigns
✅ Help manage relationships with web vendors and external contractors, ensuring timely, high-quality deliverables and adherence to budget
ASSUMPTION: This role requires strong communication and project management skills to coordinate with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of experience in website marketing, digital marketing, or a related field
Required Skills:
- Hands-on experience with Contentful, Framer, or similar headless CMS and website-building tools
- Strong understanding of SEO, UX, CRO, and web performance optimization
- Experience with Google Analytics, Google Tag Manager, and marketing automation platforms
- Basic knowledge of HTML, CSS, and JavaScript for troubleshooting and collaboration with developers
- Strong analytical and problem-solving skills with a data-driven mindset
- Excellent project management and communication skills
Preferred Skills:
- Experience working in an education, nonprofit, or mission-driven organization
- Familiarity with other digital marketing tools such as Pardot, Salesforce, or fundraising platforms
- Knowledge of accessibility and inclusive design best practices
- Passion for Code.org’s mission and commitment to computer science education
ASSUMPTION: Candidates with experience in the education or nonprofit sector may have an advantage in understanding the unique challenges and opportunities of this role.
💰 Compensation & Benefits
Salary Range: $88,200 - $98,000 USD per year
Benefits:
- Technology subsidy consistent with our Bring Your Own Device environment
- Flexible, engaging, and remote working environment
- Paid time off: 5 weeks total, comprised of 3 weeks vacation annually, plus a 2-week winter break office closure (including Christmas and New Year's), and sick leave
- Medical, dental and vision premiums paid at 100% for FT positions and their dependents
- Option to participate in 403b retirement plan
- Annual professional development stipend
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the nonprofit sector. The final offer may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Code.org operates in the primary and secondary education sector, focusing on computer science education and expanding participation in coding.
Company Size: Code.org is a mid-sized nonprofit with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: Code.org was founded in 2012, with a mission to expand access to computer science education in K-12 schools.
Company Description:
- Code.org is a non-profit dedicated to expanding participation in computer science.
- Their vision is that every student in every school has the opportunity to learn how to code.
- They believe computer science and computer programming should be part of the core curriculum in education, alongside other science, technology, engineering, and mathematics (STEM) courses.
Company Specialties:
- Coding
- Teacher professional development
- K-12 education
- Computer science education
- STEM
- NGO
- nonprofit
- programming
- engineering
- education
- and teaching
Company Website: http://www.code.org
ASSUMPTION: Code.org's mission and focus on education make it an attractive employer for candidates passionate about making a positive impact.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of technical skills and project management experience.
Reporting Structure: The Website Marketing Manager reports directly to the Director of Email & Website.
Work Arrangement: This role is remote-friendly, with a flexible, engaging, and remote working environment.
Growth Opportunities:
- Potential to grow into a senior role or management position within the marketing department
- Opportunities to expand skills and knowledge in digital marketing, SEO, and analytics
- Chance to make a significant impact on the organization's mission and goals
ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in digital marketing and project management.
🌍 Location & Work Environment
Office Type: Code.org has a flexible, engaging, and remote working environment, with no physical office location specified.
Office Location(s): Remote, with the option to work from the organization's Seattle, WA office.
Geographic Context:
- Seattle, WA is the headquarters of Code.org and offers a vibrant tech industry and a high quality of life.
- The remote-friendly work arrangement allows for flexibility and work-life balance.
Work Schedule: Full-time, with flexible hours and the option to work remotely.
ASSUMPTION: The remote-friendly work arrangement and flexible hours make this role attractive to candidates seeking a good work-life balance.
💼 Interview & Application Insights
Typical Process:
- Informational Interview: Learn more about the role and share your experience (30 minutes)
- Homework: (~3 hours)
- Interviews with several members of the Code.org team (~ 3 hours)
- Final Interview (1 hour)
- Reference Checks
Key Assessment Areas:
- Technical skills in SEO, UX, analytics, and project management
- Problem-solving and analytical skills
- Communication and collaboration skills
- Alignment with Code.org's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving and communication skills
- Be ready to discuss your passion for Code.org's mission and commitment to computer science education
ATS Keywords: Website Marketing, Digital Marketing, SEO, UX, CRO, Analytics, Project Management, HTML, CSS, JavaScript, A/B Testing, Collaboration, Accessibility, Data-Driven Mindset, Communication Skills
ASSUMPTION: Code.org uses an Applicant Tracking System (ATS) to manage and review job applications, so including relevant keywords in your resume can improve your chances of being noticed.
🛠️ Tools & Technologies
- Contentful
- Framer
- Google Analytics
- Google Tag Manager
- Marketing automation platforms
- HTML
- CSS
- JavaScript
ASSUMPTION: Familiarity with these tools and technologies is required for this role, as they are essential for managing and optimizing the Code.org and CSforALL websites.
👔 Cultural Fit Considerations
Company Values:
- Builder’s mindset: We’re looking for adaptable, result-driven team members who thrive in dynamic environments and can navigate shifting priorities with ease.
- We are hard on problems and kind to each other: We stay focused on the challenge of bringing computer science to students and teachers globally. We recognize that each of us brings the best of our intentions to support our mission and give grace when we make mistakes.
- A growth mindset fuels us: We approach each challenge with curiosity. We give feedback kindly and candidly; we receive feedback openly. We learn from our mistakes and look for ways to increase the reach and impact of our work.
- Player-coach Managers: We seek hands-on managers with player-coach mindsets who can strategize, execute, mentor, and contribute. As a manager, you balance leadership with direct involvement, guiding your team while rolling up your sleeves to drive results.
Work Style:
- Collaborative and cross-functional, working with various teams to align web initiatives with broader goals
- Data-driven and analytical, using insights to inform strategy and experimentation
- Adaptable and flexible, navigating shifting priorities and changing requirements
- Passionate about Code.org’s mission and committed to computer science education
Self-Assessment Questions:
- Do you have a proven track record of driving results in dynamic environments with shifting priorities?
- Are you comfortable giving and receiving feedback, and do you approach challenges with a growth mindset?
- Do you have experience working with cross-functional teams and balancing leadership with direct involvement?
- Are you passionate about Code.org’s mission and committed to computer science education?
ASSUMPTION: Candidates who align with Code.org's values and work style are more likely to succeed in this role and contribute to the organization's mission.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing technical skills with project management responsibilities
- Working with remote teams and stakeholders
- Navigating a dynamic and evolving work environment
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a growth mindset to overcome.
📈 Similar Roles Comparison
- Compared to other website marketing roles, this position offers a unique opportunity to work in the education sector and make a direct impact on students' lives.
- Industry-specific context: The education sector is highly competitive, with a focus on expanding access to computer science education.
- Career path comparison: This role can lead to senior positions within the marketing department or other related fields in the nonprofit sector.
ASSUMPTION: This role offers a unique blend of technical skills and project management experience, with a focus on making a positive impact in the education sector.
📝 Sample Projects
- Optimizing the Code.org homepage to improve user engagement and conversions
- Implementing A/B testing to enhance the user experience on key landing pages
- Collaborating with content creators to develop and execute a content strategy for the Code.org blog
ASSUMPTION: These sample projects highlight the balance of technical skills and project management responsibilities required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical priorities and projects for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments, such as Marketing, Advocacy, Programs, and Fundraising?
- What are the biggest challenges facing the organization, and how can this role help address them?
- How does Code.org support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
ASSUMPTION: These questions can help candidates better understand the role's responsibilities, priorities, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving and communication skills
- Be ready to discuss your passion for Code.org's mission and commitment to computer science education
- Follow up with the hiring team one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
