Website Marketing Manager

📌 Core Information

📌 Core Information

🔹 Job Title: Website Marketing Manager

🔹 Company: Fortra

🔹 Location: United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 29, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years of experience)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Strategic and hands-on ownership of MFT websites as a key revenue-generating asset
• Data-driven optimization of web performance, SEO, and user experience
• Collaboration with agencies for SEO, Drupal development, and design
• Management of paid search programs and a content/UX specialist
• Cross-functional collaboration with product marketing, marketing, and sales teams

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision-making.

📋 Key Responsibilities

✅ Own the performance and strategic roadmap of the MFT websites, ensuring they are optimized for demand generation and aligned with funnel stages

✅ Analyze competition and SEO performance trends, and proactively optimize results through best practices, page optimization, and expanded link building

✅ Manage web-related KPIs, continuously tracking, analyzing, and improving performance for global and regional pages and sites

✅ Oversee all website properties, ensuring consistency, performance, and alignment with brand strategy, and manage URL structure, taxonomy, and content types

✅ Develop quarterly website improvement plans aligned with business goals for SEO, GEO, CRO, and UX

✅ Own and optimize paid search in Google and Bing, managing budgets, bidding strategies, A/B testing, and reporting

✅ Coordinate and manage external agencies for SEO, web front-end, and design, ensuring work is scoped, prioritized, and aligned with marketing goals

✅ Implement A/B and multivariate testing across high-impact pages, analyze user behavior, and work closely with revenue and marketing ops on tracking, form optimization, and lead flow

✅ Supervise, coach, and develop a Web Content / UX Specialist, fostering a culture of experimentation, innovation, and high standards in web performance and design

✅ Collaborate with stakeholders in product marketing, marketing, and sales teams to shape a web strategy that supports campaign, product, and revenue objectives, ensuring messaging consistency

✅ Ensure all deliverables, internal and external, have been through appropriate management reviews and approvals, and that internally created wireframes, design, and content deliverables meet expectations, Style Guide rules, and CMS componentry standards

✅ Manage the overall website and web agencies budgets

✅ Stay informed on evolving digital marketing trends, technologies, and best practices, and continuously assess opportunities to improve performance, user experience, and drive digital innovation

✅ Recommend new tools, platforms, or technologies to support growth and expand the use of AI as a strategic asset fully managed and controlled by the Website Marketing Team

ASSUMPTION: This role requires a strong understanding of SEO, conversion rate optimization, and paid search management, as well as the ability to manage multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in engineering, Web Development, Business, or related disciplines

Experience: 7+ years of experience in website building and management, digital marketing, or demand generation roles, preferably in a B2B SaaS or tech environment

Proven Track Record: 3+ years of proven track record and results for website engagement, pages and user funnels optimization, and conversion strategies at a mid-sized B2B enterprise technology company

Required Skills:

• Strong background in SEO and conversion rate optimization (CRO)
• Strong knowledge of UX best practices and web design principles
• Hands-on experience with Google Analytics, Hotjar, Google Tag Manager, A/B and multivariate testing, CMS platforms (especially Drupal), and PPC platforms
• Experience working with and managing SEO agencies
• Project management experience, able to manage multiple priorities and deadlines
• Strong cross-functional collaboration skills with sales, product marketing, marketing, and operations teams
• Ability to manage and mentor direct reports and collaborate with stakeholders at all levels

Preferred Skills:

• Paid search management experience

ASSUMPTION: Candidates should have a proven track record of driving results in a similar role and be comfortable working in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: $100,000 - $130,000 USD per year

Benefits:

• Health, dental, and vision coverage as of hire
• Immediate enrollment in 401(k), HSA, and FSA plans
• Flexible PTO policy
• Tuition and personal enrichment reimbursement
• Option to enroll in ID Theft Protection Program

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the technology sector. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 1987 (as a privately held company)

Company Description:

• Fortra provides advanced offensive and defensive security solutions that deliver comprehensive protection across the cyber kill chain
• With complete visibility across the attack chain, access to threat intelligence spanning the globe, and flexible solution delivery, Fortra customers can anticipate criminal behavior and strengthen their defenses in real time

Company Specialties:

• Cybersecurity
• Threat Intelligence
• Offensive Security
• Defensive Security

Company Website: fortra.com

ASSUMPTION: Fortra's focus on providing comprehensive security solutions and anticipating criminal behavior sets it apart in the cybersecurity industry.

📊 Role Analysis

Career Level: Mid-Senior Level (5-10 years of experience)

Reporting Structure: This role reports directly to the Director of Demand Generation and collaborates with various teams, including product marketing, marketing, and sales

Work Arrangement: Remote OK, with flexibility for on-site work as needed

Growth Opportunities:

• Potential growth into a leadership role within the demand generation team or a broader marketing role within the organization
• Opportunities to expand the team and take on more strategic responsibilities as the company grows

ASSUMPTION: This role offers ample opportunities for professional growth and development within the demand generation team and the broader marketing organization.

🌍 Location & Work Environment

Office Type: Hybrid (on-site and remote work arrangements)

Office Location(s): 11095 Viking Dr Suite 100, Eden Prairie, Minnesota 55344, US

Geographic Context:

• Eden Prairie, Minnesota, is a suburb of Minneapolis-Saint Paul, offering a mix of urban and suburban living
• The area is known for its strong job market, high quality of life, and numerous outdoor recreation opportunities

Work Schedule: Flexible, with a focus on results and deliverables rather than strict hours

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility, catering to different work preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the hiring manager and other team members
• Final interview with the Director of Demand Generation
• Background check and offer extension

Key Assessment Areas:

• Technical skills in SEO, CRO, and paid search management
• Strategic thinking and problem-solving abilities
• Cross-functional collaboration and communication skills
• Leadership and mentoring capabilities

Application Tips:

• Highlight relevant experience and achievements in website management, digital marketing, and demand generation
• Demonstrate a strong understanding of SEO, CRO, and paid search management concepts
• Showcase your ability to manage multiple priorities and deadlines, and to work effectively in a hybrid work environment
• Prepare thoughtful questions about the role, team, and company to ask during the interview

ATS Keywords: SEO, CRO, Paid Search, Website Management, Digital Marketing, Demand Generation, Project Management, Cross-Functional Collaboration, Data-Driven, Analytical Skills, Problem-Solving, Creativity, Continuous Learning

ASSUMPTION: The interview process focuses on assessing the candidate's technical skills, strategic thinking, and cultural fit within the demand generation team and the broader marketing organization.

🛠️ Tools & Technologies

• Google Analytics
• Hotjar
• Google Tag Manager
• Drupal (CMS)
• PPC platforms (Google Ads, Bing Ads)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to daily tasks and workflows.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Adaptable

Work Style:

• Data-driven and results-oriented
• Agile and adaptable to change
• Strong cross-functional collaboration and communication skills
• Ability to work independently and manage multiple priorities

Self-Assessment Questions:

• How do you ensure that your work aligns with the company's customer-centric values?
• Describe a time when you had to adapt to significant changes in a project or role. How did you handle it, and what was the outcome?
• How do you approach cross-functional collaboration, and can you provide an example of a successful collaboration with another team?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with Fortra's company values and work style, and provide concrete examples of their alignment with these factors.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, dynamic environment
• Keeping up with evolving digital marketing trends, technologies, and best practices
• Collaborating effectively with external agencies and internal stakeholders
• Balancing strategic thinking with tactical execution
• Ensuring consistent messaging and branding across multiple website properties and platforms

ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• This role is more strategic and hands-on than a typical digital marketing manager role, with a stronger focus on website performance, SEO, and paid search
• Compared to a SEO specialist role, this position requires a broader understanding of digital marketing and demand generation, as well as the ability to manage a team and collaborate with external agencies
• In contrast to a product marketing manager role, this position focuses more on demand generation and customer acquisition, rather than product positioning and messaging

ASSUMPTION: Candidates should understand the unique aspects of this role and be prepared to discuss how their skills and experience align with the specific requirements and challenges of the position.

📝 Sample Projects

• Conducting a comprehensive website audit and implementing optimization strategies to improve organic traffic and conversion rates
• Managing a successful A/B testing campaign to enhance user experience and drive revenue growth
• Collaborating with an external agency to redesign and redevelop the company's website, ensuring optimal performance and alignment with brand strategy

ASSUMPTION: These sample projects demonstrate the candidate's ability to tackle real-world challenges and drive meaningful results in a website marketing manager role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the demand generation team, and how this role fits into the broader marketing organization?
• How does the company support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the company's website and digital marketing efforts, and how does this role address them?
• How does the company measure the success of its website and digital marketing campaigns, and how does this role contribute to those metrics?
• What opportunities are there for collaboration with other teams, such as product marketing, sales, or customer success, to drive growth and improve customer experience?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates the candidate's interest in the role, team, and company, and their ability to think critically about the position's requirements and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Fortra Careers page
• Highlight your relevant experience and achievements in website management, digital marketing, and demand generation in your resume and cover letter
• Prepare for the interview by researching Fortra's company culture, values, and recent projects, and by practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.