📌 Core Information
🔹 Job Title: Website Marketing Manager
🔹 Company: Fortra
🔹 Location: Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic and hands-on ownership of MFT websites as a key revenue-generating asset
- Data-driven approach to optimize web performance, SEO, and user experience
- Collaboration with cross-functional teams and external agencies to manage digital marketing initiatives
- Supervision of a content/UX specialist and management of web-related KPIs
- Innovation and continuous learning to stay informed on digital marketing trends and technologies
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data analysis and optimization.
📋 Key Responsibilities
✅ Own and optimize the performance and strategic roadmap of MFT websites, ensuring they are optimized for demand generation and aligned with funnel stages
✅ Analyze competition and SEO performance trends, implement best practices, and optimize pages to drive top rankings for the website
✅ Manage paid search in Google and Bing, including budget management, bidding strategies, A/B testing, and reporting
✅ Coordinate and manage external agencies for SEO, web front-end maintenance, and design
✅ Implement A/B and multivariate testing, analyze user behavior, and generate monthly performance reports
✅ Supervise, coach, and develop a content/UX specialist, fostering a culture of experimentation and high standards in web performance and design
✅ Collaborate with stakeholders in product marketing, marketing, and sales teams to shape a web strategy that supports campaign, product, and revenue objectives
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive website performance and revenue growth.
🎯 Required Qualifications
Education: Bachelor’s degree in engineering, Web Development, Business, or related disciplines
Experience: 7+ years of experience in website building and management, digital marketing, or demand generation roles, preferably in a B2B SaaS or tech environment
Required Skills:
- Proven track record and results for website engagement, pages, and user funnels optimization and conversion strategies at a mid-sized B2B enterprise technology company
- Strong background in SEO and conversion rate optimization (CRO)
- Hands-on experience with Google Analytics (GA4), Hotjar, Google Tag Manager (GTM), A/B and multivariate testing, CMS platforms (especially Drupal), and PPC platforms
- Experience working with and managing SEO agencies
- Project management experience, able to manage multiple priorities and deadlines
- Strong cross-functional collaboration skills with sales, product marketing, marketing, and operations teams
- Ability to manage and mentor direct reports and collaborate with stakeholders at all levels
Preferred Skills:
- Experience with AI and machine learning tools for website optimization
- Fluency in multiple languages
ASSUMPTION: Candidates with a strong background in SEO, CRO, and project management, along with relevant experience in a B2B SaaS or tech environment, are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Manager with 7+ years of experience in a B2B SaaS environment)
Benefits:
- Competitive benefits package
- Personal and professional development opportunities
- Flexibility
Working Hours: Full-time, with flexible hours and remote work options available
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with the required experience level in a B2B SaaS environment. The benefits package is competitive and includes personal and professional development opportunities, as well as flexibility.
📌 Applicant Insights
🔍 Company Context
Industry: Fortra is a software development company specializing in advanced offensive and defensive security solutions, providing comprehensive protection across the cyber kill chain
Company Size: Fortra has 1,001-5,000 employees, offering a mid-sized company environment with opportunities for growth and collaboration
Founded: Fortra was founded in 1987, with a rich history and established reputation in the cybersecurity industry
Company Description:
- Fortra provides advanced offensive and defensive security solutions that deliver comprehensive protection across the cyber kill chain
- The company offers complete visibility across the attack chain, access to threat intelligence spanning the globe, and flexible solution delivery
- Fortra customers can anticipate criminal behavior and strengthen their defenses in real time
Company Specialties:
- Advanced offensive and defensive security solutions
- Cybersecurity
- Threat intelligence
Company Website: fortra.com
ASSUMPTION: Fortra is a well-established company in the cybersecurity industry, offering a range of advanced security solutions and a competitive benefits package.
📊 Role Analysis
Career Level: This role is suitable for an experienced Marketing Manager with 7+ years of experience in website management, digital marketing, or demand generation
Reporting Structure: The Website Marketing Manager will report directly to the Director of Demand Generation and will supervise a content/UX specialist
Work Arrangement: This role offers remote work options and flexible hours, with the opportunity to work from home or in a hybrid arrangement
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions within the company
- Opportunities to expand skills and knowledge in digital marketing, SEO, and CRO
- Chance to work on high-impact projects and drive significant business growth
ASSUMPTION: This role offers strong growth potential for candidates with the right skills and experience, providing opportunities to advance their careers within the company.
🌍 Location & Work Environment
Office Type: Fortra has a hybrid work environment, with the option to work remotely or from one of their offices
Office Location(s): Fortra has offices in Eden Prairie, Minnesota, and other global locations
Geographic Context:
- Canada offers a diverse and multicultural work environment
- The time zone for this role is America/Yellowknife (UTC-7)
- Remote work options provide flexibility and work-life balance
Work Schedule: Full-time, with flexible hours and the opportunity to work remotely
ASSUMPTION: The hybrid work environment and remote work options provide flexibility and a good work-life balance for employees, while the global office locations offer opportunities for collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Technical skills in SEO, CRO, and website management
- Problem-solving and critical thinking abilities
- Cross-functional collaboration and communication skills
- Alignment with Fortra's company values and culture
Application Tips:
- Highlight relevant experience and achievements in website management, digital marketing, and SEO
- Tailor your resume and cover letter to emphasize your fit for the role and the company
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and experience with cross-functional teams
ATS Keywords: SEO, CRO, website management, digital marketing, demand generation, PPC, Google Analytics, A/B testing, project management, cross-functional collaboration
ASSUMPTION: The application process for this role is likely to involve a technical assessment or case study, as well as multiple interviews to assess the candidate's technical skills, problem-solving abilities, and cultural fit.
🛠️ Tools & Technologies
- Google Analytics (GA4)
- Hotjar
- Google Tag Manager (GTM)
- Drupal (CMS)
- PPC platforms (Google Ads, Bing Ads)
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies listed are commonly used in website management, digital marketing, and SEO roles, and may vary depending on the specific needs and preferences of the company.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Data-driven and results-oriented
- Strong analytical skills and attention to detail
- Excellent problem-solving and critical thinking capabilities
- Ability to manage multiple priorities and deadlines
- Strong cross-functional collaboration skills
Self-Assessment Questions:
- Do you have a proven track record of driving website engagement, pages, and user funnels optimization and conversion strategies?
- Are you comfortable working in a hybrid or remote work environment, with the ability to manage your time and priorities effectively?
- Do you thrive in cross-functional environments and enjoy collaborating with diverse teams to drive business growth?
ASSUMPTION: Fortra values a customer-focused, innovative, and collaborative work environment, with a strong emphasis on accountability, respect, and data-driven decision-making.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic work environment
- Keeping up with the latest trends and best practices in digital marketing, SEO, and CRO
- Collaborating effectively with external agencies and cross-functional teams
- Balancing strategic planning and hands-on execution in a single role
ASSUMPTION: The Website Marketing Manager role presents unique challenges, including managing multiple priorities, staying current with industry trends, and balancing strategic planning with hands-on execution.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on website management, SEO, and CRO, with a more technical skill set
- In comparison to other digital marketing roles, this position offers a unique blend of strategic planning and hands-on execution
- Career progression in this role may lead to senior marketing positions or management roles within the company, depending on the candidate's skills and experience
ASSUMPTION: This role offers a unique blend of strategic planning and hands-on execution, with a strong focus on website management, SEO, and CRO, setting it apart from other marketing roles.
📝 Sample Projects
- Optimizing the MFT website's performance and user experience through A/B and multivariate testing
- Implementing a new SEO strategy to improve organic traffic and drive more qualified leads
- Managing a successful PPC campaign, resulting in a significant increase in conversions and ROI
ASSUMPTION: These sample projects highlight the strategic and hands-on nature of the Website Marketing Manager role, focusing on website optimization, SEO, and PPC management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does Fortra support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30-60-90 days?
- How does Fortra measure the success of its website marketing efforts, and what KPIs are most important?
- What is the work-life balance like for this role, and how does Fortra support remote work?
ASSUMPTION: These interview questions focus on understanding the role's structure, growth opportunities, priorities, and work-life balance, providing valuable insights into the position and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Fortra job portal
- Tailor your resume and cover letter to highlight your relevant experience and skills in website management, digital marketing, SEO, and CRO
- Prepare for the technical assessment or case study by brushing up on your SEO, CRO, and website management skills
- Research Fortra's company values and culture to demonstrate your fit for the role and the organization
- Follow up with the hiring manager or HR team one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
