Werksstudent/in IT und Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Werksstudent/in IT und Marketing (m/w/d)

🔹 Company: Noack Consulting GmbH

🔹 Location: Remote (Bonn, North Rhine-Westphalia, Germany)

🔹 Job Type: Part-Time

🔹 Category: Marketing & IT

🔹 Date Posted: 2025-05-17

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Working at the intersection of marketing and IT, focusing on performance marketing, data science, and automation
• Optimizing paid ads campaigns across various platforms (Google Ads, Meta Ads, LinkedIn, TikTok)
• Automating campaign optimization processes using scripts, APIs, and AI-driven tools
• Collaborating with a team to develop and implement strategies that drive customer acquisition and growth

ASSUMPTION: This role requires a strong analytical mindset and technical skills to succeed in a dynamic and growing environment.

📋 Key Responsibilities

✅ Develop, implement, and optimize paid ads campaigns across various platforms (Google Ads, Meta Ads, LinkedIn, TikTok)

✅ Automate campaign optimization processes using scripts, APIs, and AI-driven tools

✅ Implement conversion tracking and attribution models to measure campaign performance

✅ Create dashboards and perform data analysis to enhance campaign efficiency

✅ Test and integrate AI tools for automation and performance optimization

✅ Develop workflows and automation scripts to eliminate repetitive tasks in marketing

ASSUMPTION: This role involves a mix of creative and technical tasks, requiring adaptability and continuous learning.

🎯 Required Qualifications

Education: Enrolled in a relevant degree program (e.g., Informatik, BWL, Marketing, Data Science, Wirtschaftsinformatik, Mathematik)

Experience: No specific experience required, but relevant internships or projects are a plus

Required Skills:

• Interest in performance marketing, automation, and data-driven decision-making
• Familiarity with Google Ads, Meta Ads, or other paid media platforms
• Proficiency in Python, JavaScript, or SQL for automating marketing processes
• Experience with APIs, web scraping, or scripting for data analysis
• Analytical thinking and ability to structure and evaluate large datasets
• Interest in machine learning, AI-driven optimizations, and marketing automation

Preferred Skills:

• Experience with Google Tag Manager, GA4, Facebook CAPI, or server-side tracking
• Knowledge of BI tools and automation frameworks
• Fluency in German and English

ASSUMPTION: Candidates should have a strong foundation in relevant technical skills and be eager to learn and apply them in a marketing context.

💰 Compensation & Benefits

Salary Range: €20 per hour (industry standard for entry-level marketing and IT roles in Germany)

Benefits:

• Flexible working hours that adapt to your study schedule
• Insights into modern performance marketing strategies and AI-driven optimizations
• Opportunity to work with large datasets, BI tools, and automation frameworks
• Eigenverantwortung and practical projects to optimize real campaigns
• Potential for long-term development and growth into a full-time role

Working Hours: Up to 20 hours per week, with flexible scheduling

ASSUMPTION: The salary range is based on industry standards for entry-level roles in Germany, with benefits focused on learning and growth opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services, specializing in helping educational, training, and e-learning companies grow and become market leaders

Company Size: 2-10 employees, offering a close-knit and collaborative work environment

Founded: No specific founding date provided

Company Description:

• Noack Consulting helps educational and training companies grow and become market leaders through digitalization and performance marketing strategies
• The company focuses on data-driven decision-making, AI-driven optimizations, and marketing automation
• Noack Consulting works with clients to develop and implement strategies that drive customer acquisition and growth

Company Specialties:

• Performance marketing
• Data science and analytics
• Automation and AI-driven optimizations
• Educational and training industry expertise

Company Website: noack-consulting.com

ASSUMPTION: Noack Consulting is a growing and innovative company that focuses on helping clients in the educational and training industry succeed through data-driven marketing strategies.

📊 Role Analysis

Career Level: Entry-level (Werkstudent) with opportunities for growth into a full-time role

Reporting Structure: This role reports directly to the marketing and IT team, working collaboratively to optimize campaigns and drive growth

Work Arrangement: Remote OK, with the option to work on-site in Bonn if preferred

Growth Opportunities:

• Long-term development and growth into a full-time role
• Expanding skills in performance marketing, data analysis, and automation
• Gaining experience working with large datasets and AI-driven tools

ASSUMPTION: This role offers significant growth potential for candidates eager to learn and develop their skills in a dynamic and growing environment.

🌍 Location & Work Environment

Office Type: Remote-first, with an option to work on-site in Bonn

Office Location(s): Bonn, North Rhine-Westphalia, Germany

Geographic Context:

• Bonn is a mid-sized city in western Germany, known for its universities and cultural scene
• The city offers a high quality of life, with a mix of urban and natural environments
• Bonn is well-connected by public transportation, making it easy to commute from nearby areas

Work Schedule: Flexible working hours that adapt to your study schedule

ASSUMPTION: The remote-first work environment offers candidates the flexibility to balance their studies and work responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening to assess cultural fit and technical skills
• Technical challenge or case study to evaluate problem-solving abilities
• Final interview with the marketing and IT team to discuss the role and answer any questions

Key Assessment Areas:

• Technical skills in marketing, data analysis, and automation
• Analytical thinking and problem-solving abilities
• Cultural fit and alignment with company values
• Adaptability and eagerness to learn

Application Tips:

• Highlight relevant coursework, projects, or internships that demonstrate your technical skills and analytical thinking
• Tailor your resume and cover letter to emphasize your interest in performance marketing, data analysis, and automation
• Prepare for the technical challenge or case study by brushing up on your skills and practicing problem-solving exercises

ATS Keywords: Performance Marketing, Data Analysis, Automation, Google Ads, Meta Ads, Python, JavaScript, SQL, APIs, Web Scraping, Machine Learning, AI, Campaign Optimization, Conversion Tracking, Attribution Models, Dashboard Creation

ASSUMPTION: The application process focuses on assessing technical skills, analytical thinking, and cultural fit, with a strong emphasis on problem-solving abilities.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads (Facebook Ads, Instagram Ads)
• LinkedIn Ads
• TikTok Ads
• Google Tag Manager
• GA4
• Facebook CAPI
• Server-side tracking
• Python
• JavaScript
• SQL
• APIs
• Web scraping tools
• BI tools (e.g., Tableau, Power BI)
• Automation frameworks (e.g., Zapier, Integromat)
• AI-driven tools (e.g., Albert, Acquisio)

ASSUMPTION: The tools and technologies listed are subject to change and may evolve as the company grows and adopts new solutions.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Continuous learning and improvement
• Collaboration and teamwork
• Innovation and adaptability

Work Style:

• Remote-first, with flexible working hours
• Close-knit and collaborative team environment
• Focus on learning, growth, and skill development
• Strong emphasis on problem-solving and analytical thinking

Self-Assessment Questions:

• Do you have a strong analytical mindset and a passion for data-driven decision-making?
• Are you comfortable working remotely and collaborating with a team in a virtual environment?
• Do you thrive in a dynamic and growing environment, where continuous learning and adaptation are essential?

ASSUMPTION: Candidates who align with the company's values and work style will be more likely to succeed and enjoy their time at Noack Consulting.

⚠️ Potential Challenges

• Balancing work responsibilities with a demanding study schedule
• Keeping up with the latest trends and developments in performance marketing, data analysis, and automation
• Adapting to a dynamic and growing work environment, with changing priorities and projects
• Working with large datasets and complex tools, requiring strong technical skills and problem-solving abilities

ASSUMPTION: These challenges can be overcome with strong time management skills, a willingness to learn, and a commitment to continuous improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on data analysis, automation, and AI-driven optimizations
• Compared to IT roles, this position requires a strong understanding of marketing principles and a passion for driving customer acquisition and growth
• Career paths in this role may include growth into full-time positions in marketing, data analysis, or IT, depending on the candidate's skills and interests

ASSUMPTION: This role offers a unique blend of marketing and IT skills, with a strong focus on data-driven decision-making and automation.

📝 Sample Projects

• Optimizing a Google Ads campaign for a client in the educational industry, using data analysis and automation to improve performance
• Developing a dashboard to track and analyze the performance of multiple marketing channels for a client in the training sector
• Implementing a server-side tracking solution to measure the effectiveness of a client's marketing campaigns across various platforms

ASSUMPTION: These sample projects demonstrate the types of tasks and responsibilities candidates can expect in this role, with a focus on data analysis, automation, and marketing optimization.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing and IT strategy for the company?
• What are the most significant challenges facing the marketing and IT team currently, and how can this role help address them?
• How does the company support the professional development and growth of its Werkstudenten?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?

ASSUMPTION: These questions help candidates better understand the role, the team, and the company's goals and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in marketing, data analysis, and automation
• Prepare for the technical challenge or case study by brushing up on your skills and practicing problem-solving exercises
• Follow up with the hiring manager after your application submission, expressing your interest in the role and asking any questions you may have

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.