🔹 Job Title: Werkstudent Brand Communication - Employer Brand (m/w/d)
🔹 Company: REWE Group
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-04-14
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires strong communication skills, creativity, and the ability to work independently and in a team. Previous experience in marketing or employer branding is preferred but not required.
✅ Developing and implementing innovative and cross-channel marketing campaigns for the themes of sustainability and employer branding
✅ Supporting the entire marketing planning process, from analysis to execution, for the company's employer brand
✅ Coordinating internal and external interfaces, acting as a competent point of contact
✅ Creating presentations, reports, and competitive analyses to support the team
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks.
Education: Student in business administration, communication, media studies, or a related field, with at least four semesters completed
Experience: Previous practical experience in marketing or employer branding through internships or student jobs is preferred but not required
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in German is likely required for this role due to the nature of the work and the location of the company.
Salary Range: Industry standard for entry-level marketing internships in Germany is around €1,000-€1,500 per month. However, the exact salary for this role is not specified.
Benefits:
Working Hours: Full-time (40 hours per week), with the possibility of working on-site in Cologne
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing internships in Germany. The exact salary for this role may vary depending on factors such as the candidate's qualifications and the company's internal policies.
Industry: Retail. The REWE Group is one of the leading trade and tourism groups in Germany and Europe, operating in various sectors, including supermarkets, discounters, drugstores, DIY stores, and travel agencies.
Company Size: 10,001+ employees. As a large company, the REWE Group offers a wide range of career opportunities and prospects.
Founded: 1927. The company has a long history and extensive experience in the retail industry.
Company Description:
Company Specialties:
Company Website: karriere.rewe-group.com
ASSUMPTION: The REWE Group is a large, established company with a strong presence in the German retail market. As a cooperatively organized enterprise, it offers a supportive work environment and a wide range of career opportunities.
Career Level: Entry-level (Werkstudent). This role is intended for students seeking practical experience in marketing or employer branding.
Reporting Structure: The Werkstudent will report directly to the Brand Communication team and work closely with various teams and stakeholders within the REWE Group and its agencies.
Work Arrangement: Full-time (40 hours per week), with the possibility of working on-site in Cologne. The exact work arrangement may be discussed during the interview process.
Growth Opportunities:
ASSUMPTION: As an entry-level role, this Werkstudent position offers the opportunity to gain valuable practical experience and develop essential skills for a career in marketing or employer branding.
Office Type: On-site, with the possibility of working remotely in certain circumstances. The Werkstudent will be expected to work on-site in Cologne for at least some of the time.
Office Location(s): Domstraße 20, Köln, 50668, DE
Geographic Context:
Work Schedule: Full-time (40 hours per week), with flexible working hours and the possibility of working on-site in Cologne. The exact work schedule may be discussed during the interview process.
ASSUMPTION: While the role is primarily on-site, the REWE Group may offer flexible work arrangements, such as remote work or hybrid models, depending on the candidate's needs and the team's requirements.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Communication, Employer Branding, Marketing, Campaign Development, Project Management, Team Collaboration, Presentation Skills, Report Writing, Market Research, Attention to Detail, Creativity, Communication, MS Office, Adobe Analytics
ASSUMPTION: The REWE Group uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
ASSUMPTION: While not explicitly stated, the Werkstudent will be expected to use MS Office and Adobe Analytics tools as part of their daily tasks. Familiarity with these tools is therefore essential for this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The REWE Group values innovation, reliability, and strong community collaboration. Candidates who share these values and are comfortable working in a dynamic and fast-paced environment, with a strong focus on teamwork and collaboration, are likely to be a good fit for this role.
ASSUMPTION: While the Werkstudent role offers many opportunities for professional development and growth, it may also present certain challenges, such as working on multiple projects simultaneously, working on-site in Cologne, and working flexible hours. Candidates should carefully consider these potential challenges before applying for the role.
ASSUMPTION: When considering this Werkstudent role, candidates should research similar roles at other companies to gain a better understanding of the work environment, company culture, and career progression opportunities. They should also consider their own career goals and preferences when comparing this role to similar positions in the industry.
ASSUMPTION: The Werkstudent may be involved in a wide range of projects, from developing and implementing marketing campaigns to conducting market research and supporting the team in the planning and execution of events. The specific projects assigned to the Werkstudent will depend on the team's needs and the candidate's skills and experiences.
ASSUMPTION: During the interview process, candidates should ask thoughtful questions to demonstrate their interest in the role and gain a better understanding of the work environment, company culture, and career progression opportunities. They should also be prepared to discuss their own skills, experiences, and career goals with the interview panel.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.