Werkstudent Campaign & Promotions (m/w/d)

📌 Core Information

🔹 Job Title: Werkstudent Campaign & Promotions (m/w/d)

🔹 Company: Thalia Bücher GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Part-time (up to 20 hours per week)

🔹 Category: Retail, Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing campaigns for brand partners across digital channels and bookstores
• Assisting in creating presentations, reports, and data analysis
• Collaborating with internal teams and external partners
• Gaining insights into data-driven marketing and retail media offerings

ASSUMPTION: This role is ideal for students studying business, media, marketing, or a related field, looking to gain practical experience in marketing and retail.

📋 Key Responsibilities

✅ Supporting the planning, implementation, and analysis of marketing campaigns for brand partners across digital channels and bookstores

✅ Assisting in creating presentations, reports, and data analysis using tools such as Excel, PowerPoint, and BI dashboards

✅ Monitoring market and media trends and contributing new ideas for retail media offerings

✅ Collaborating with internal teams such as Category Management, Marketing, and eCommerce, as well as external partners

✅ Contributing to the strategic development of a future-oriented advertising offer

ASSUMPTION: The role may involve some weekend work, especially during peak campaign periods.

🎯 Required Qualifications

Education: Pursuing a degree in business, media, marketing, communication, or a related field with at least one year of study remaining

Experience: No prior work experience required, but relevant internships or projects are a plus

Required Skills:

• Interest in retail, media, advertising, and customer behavior
• Strong analytical and communication skills
• Ability to work independently, structured, and goal-oriented
• Proficiency in Microsoft Office tools (Excel, PowerPoint)
• Fluency in German (C1 level) and good English skills

Preferred Skills:

• Experience with BI tools or data visualization
• Knowledge of the book industry or retail sector

ASSUMPTION: Fluency in German is essential for this role, as it involves working with German-speaking brand partners and customers.

💰 Compensation & Benefits

Salary Range: As a Werkstudent, you can expect to earn between €10-€12 per hour, depending on your skills and experience. The total monthly income will vary based on the number of hours worked.

Benefits:

• Coffee & Water Flat
• Discounted Lunch Offers
• Employee Discount
• Room for Ideas: Bring your perspectives and actively shape the future of Thalia
• Lernen & Wachsen: Gain valuable practical experience for your career path
• Flexibles Arbeiten: Work independently in a modern, agile environment with plenty of room for personal initiative
• Teamgeist: Be part of the team from the start and collaborate with colleagues across different departments
• Offenheit & Vielfalt: We welcome new perspectives and foster a culture of diversity and inclusion
• Gemeinsam verändern: As part of #TeamThalia, actively help shape the digital transformation of the company

Working Hours: Up to 20 hours per week, ideally for at least 15 hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for Werkstudent positions in Germany. Actual compensation may vary depending on the specific agreement between the candidate and the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Thalia is a leading book retailer in Germany, operating over 500 bookstores and an online platform. The company focuses on making content accessible and engaging for its customers.

Company Size: Thalia employs around 6,800 people and is one of the largest book retailers in Europe. As a Werkstudent, you will have the opportunity to work in a large organization with diverse teams and departments.

Founded: Thalia was founded in 1918 and has since grown into a prominent player in the German retail landscape, with a strong focus on cultural and educational content.

Company Description:

• Thalia believes in a world where content matters and strives to create a space where ideas and stories can move and inspire people
• The company aims to make reading easily accessible and engaging, both online and in its physical bookstores
• Thalia's team of approximately 6,800 employees is committed to taking responsibility, sharing knowledge, learning from one another, and growing together

Company Specialties:

• Buchhandel (Book retail)
• Einzelhandel (Retail)
• eReading (E-books)
• and lesen (Reading)

Company Website: thalia.at

ASSUMPTION: Thalia's commitment to diversity and inclusion is reflected in its company culture and values, as well as its dedication to providing a space for various stories and perspectives.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for students looking to gain practical experience in marketing and retail. It offers the opportunity to work on various projects and collaborate with different teams.

Reporting Structure: As a Werkstudent, you will report directly to the Campaign & Promotions team and collaborate with various internal departments, such as Category Management, Marketing, and eCommerce.

Work Arrangement: This is an on-site position, with the possibility of working up to 20 hours per week, ideally for at least 15 hours. The work arrangement is flexible and allows for a good balance between studies and work.

Growth Opportunities:

• Gain valuable practical experience in marketing and retail
• Develop skills in data analysis, campaign planning, and team collaboration
• Potential for long-term employment or internship opportunities within the company

ASSUMPTION: This role offers a unique opportunity for students to gain practical experience in a large retail company and contribute to the success of marketing campaigns for various brand partners.

🌍 Location & Work Environment

Office Type: Thalia's headquarters are located in Linz, Austria, but this position is based in Berlin, Germany. The office is a modern, agile workspace that fosters collaboration and creativity.

Office Location(s): Mehringdamm 55, 10961 Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving arts and culture scene
• The office is located in the trendy Kreuzberg district, offering easy access to public transportation and various amenities
• Berlin is known for its rich history, diverse neighborhoods, and lively nightlife

Work Schedule: The work schedule is flexible and can be tailored to the student's availability. It is expected that the Werkstudent will work up to 20 hours per week, ideally for at least 15 hours.

ASSUMPTION: Working in Berlin offers the opportunity to experience a dynamic, multicultural environment that is home to numerous cultural institutions, events, and creative industries.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR department
• On-site or video interview with the Campaign & Promotions team
• Final decision and job offer

Key Assessment Areas:

• Analytical and problem-solving skills
• Communication and teamwork abilities
• Cultural fit and enthusiasm for the role

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Demonstrate your interest in retail, media, advertising, and customer behavior
• Showcase your analytical and communication skills through relevant examples or projects

ATS Keywords: Marketing, Campaign Planning, Data Analysis, Retail Media, Brand Partners, Customer Behavior, Market Trends

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of applicants. It is essential to stay informed about any updates or changes to the process by regularly checking the job posting or contacting the HR department.

🛠️ Tools & Technologies

• Microsoft Office (Excel, PowerPoint)
• BI tools or data visualization software (if applicable)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the projects and campaigns you work on. Familiarity with Microsoft Office is essential, while experience with BI tools or data visualization software is a plus.

👔 Cultural Fit Considerations

Company Values:

• Passion for stories and content
• Customer-centric approach
• Collaboration and teamwork
• Continuous learning and improvement
• Diversity and inclusion

Work Style:

• Agile and dynamic work environment
• Strong focus on team collaboration and communication
• Openness to new ideas and perspectives
• Results-driven and goal-oriented

Self-Assessment Questions:

• How do you align with Thalia's passion for stories and content, and how can you contribute to the company's mission?
• How comfortable are you working in a dynamic, collaborative environment, and how do you ensure effective communication with team members?
• How do you approach continuous learning and improvement, and how can you apply this mindset to your role as a Werkstudent?

ASSUMPTION: Thalia values diversity and inclusion, and actively seeks candidates who can contribute to a culture of openness and collaboration. Assessing your cultural fit with the company's values and work style is essential for a successful application.

⚠️ Potential Challenges

• Balancing studies and work responsibilities
• Adapting to a fast-paced, dynamic work environment
• Working with various internal teams and external partners
• Managing multiple projects and deadlines

ASSUMPTION: As a Werkstudent, you may face challenges in balancing your studies and work responsibilities. Effective time management and communication with your superiors are crucial for success in this role.

📈 Similar Roles Comparison

• This role is unique in its focus on marketing campaigns for brand partners in the retail sector
• Compared to other marketing or retail roles, this position offers a broader range of responsibilities and the opportunity to work with various internal teams and external partners
• Career progression may involve moving into a full-time marketing or retail position within the company

ASSUMPTION: This role offers a unique opportunity to gain practical experience in marketing and retail, working with various teams and brand partners. It is distinct from other marketing or retail positions due to its focus on campaign planning and data analysis.

📝 Sample Projects

• Planning and executing a marketing campaign for a new book release across digital channels and bookstores
• Analyzing customer data to identify trends and optimize marketing strategies
• Collaborating with internal teams to develop and implement retail media offerings

ASSUMPTION: The specific projects you work on as a Werkstudent may vary depending on the needs of the Campaign & Promotions team and the company's marketing priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first few months?
• How does this role contribute to the overall marketing strategy of Thalia?
• What opportunities are there for professional development and growth within the company?
• How does Thalia support work-life balance for its employees?
• What is the team structure and dynamic within the Campaign & Promotions department?

ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples or projects that demonstrate your analytical and communication skills
• If selected, participate in the interview process and be prepared to discuss your qualifications and fit for the role
• Follow up with the HR department after the interview to express your interest in the position and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.