📌 Core Information
🔹 Job Title: Werkstudent Digital Marketing (m/w/d)
🔹 Company: Busch
🔹 Location: Maulburg, BW, 79689, Germany
🔹 Job Type: Part-Time, Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the international Digital Marketing team in maintaining and creating website content
- Learning and utilizing SEO tools for content creation and performance analysis
- Assisting in web management and lead tool maintenance
- Developing creative content pages and learning the company's CMS and connected tools
- Contributing to international Digital Marketing projects
ASSUMPTION: This role is designed for students seeking practical experience in digital marketing while studying.
📋 Key Responsibilities
✅ Supporting the international Digital Marketing team in maintaining and creating website content
✅ Learning and utilizing SEO tools for content creation and performance analysis
✅ Assisting in web management and lead tool maintenance
✅ Developing creative content pages and learning the company's CMS and connected tools
✅ Contributing to international Digital Marketing projects
ASSUMPTION: The role may involve working independently and collaborating with the team to achieve common goals.
🎯 Required Qualifications
Education: Enrolled student in media, online marketing, web, or communication design
Experience: No relevant experience required
Required Skills:
- Interest in marketing trends and online media
- Creativity and strong organizational skills
- Good communication skills in German and English
Preferred Skills:
- Previous experience with SEO tools
- Knowledge of CMS and connected tools
ASSUMPTION: Applicants should have a strong interest in digital marketing and be eager to learn new skills.
💰 Compensation & Benefits
Salary Range: Not specified. Industry standard for Werkstudent roles in Germany is around €12-15 per hour.
Benefits:
- Abwechslungsreich und herausfordernd Aufgabengebiet
- Offene Unternehmenskultur mit flachen Hierarchien und Raum für innovative Ideen
- Arbeiten in einer zukunftssicheren Branche, in einem großartigen Team und familiärem Betriebsklima
- Urlaub, Corporate Benefits, Sportevents, ...
Working Hours: 20 hours per week
ASSUMPTION: The salary range is an estimate based on industry standards for Werkstudent roles in Germany.
📌 Applicant Insights
🔍 Company Context
Industry: Machinery Manufacturing, specifically vacuum and pressure systems
Company Size: Medium (1,001-5,000 employees)
Founded: 1963, with headquarters in Maulburg, Germany
Company Description:
- One of the world’s largest manufacturers of vacuum pumps, vacuum systems, blowers, compressors, and gas abatement systems
- Offers a wide range of products and services, including tailor-made vacuum systems and an extensive worldwide service network
- A family-owned business with a stable, reliable, and flexible approach to providing innovative, individual solutions
Company Specialties:
- Vacuum pumps
- Vacuum systems
- Blowers
- Compressors
- Gas abatement systems
- Vacuum pump service and repair
- Centralized vacuum systems
- Liquid ring vacuum pumps
- Industrial vacuum pumps
- Side channel blowers
- Rotary vane vacuum pumps
Company Website: www.buschvacuum.com
ASSUMPTION: Busch is a well-established company with a strong global presence and a diverse product portfolio.
📊 Role Analysis
Career Level: Entry-level, Werkstudent position
Reporting Structure: Reports to the Digital Marketing team
Work Arrangement: Part-time (20 hours per week), on-site
Growth Opportunities:
- Gain practical experience in digital marketing
- Develop skills in SEO, content creation, and web management
- Potential for full-time employment after graduation
ASSUMPTION: This role offers an excellent opportunity for students to gain practical experience and develop their skills in digital marketing.
🌍 Location & Work Environment
Office Type: On-site, with a family-friendly atmosphere
Office Location(s): Maulburg, BW, 79689, Germany
Geographic Context:
- Maulburg is a small town in the tri-country region of Germany, France, and Switzerland
- Close proximity to the Black Forest and the Swiss border
- Easy access to public transportation and nearby cities
Work Schedule: Flexible, with a focus on supporting the team's needs
ASSUMPTION: The location offers a pleasant work environment with easy access to nature and nearby cities.
💼 Interview & Application Insights
Typical Process:
- Online application through the HR job portal
- Phone or video screening with the hiring manager
- On-site or virtual interview with the Digital Marketing team
- Decision and job offer
Key Assessment Areas:
- Interest in digital marketing and online media
- Creativity and organizational skills
- Communication skills in German and English
- Ability to work independently and as part of a team
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Show enthusiasm for digital marketing and a strong desire to learn
- Prepare examples of your previous work, if applicable
ATS Keywords: Digital Marketing, SEO, Content Creation, Web Management, Marketing Trends, Online Media, Creativity, Organization, Communication, German, English
ASSUMPTION: The application process may take several weeks, depending on the company's hiring timeline.
🛠️ Tools & Technologies
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- CMS (e.g., WordPress, Drupal, Adobe Experience Manager)
- Lead management tools (e.g., HubSpot, Marketo, Salesforce)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current setup.
👔 Cultural Fit Considerations
Company Values:
- Stability and reliability
- Innovation and individual solutions
- Flexibility and adaptability
Work Style:
- Collaborative and team-oriented
- Independent and self-motivated
- Adaptable and open to new ideas
Self-Assessment Questions:
- Do you align with the company's values of stability, innovation, and flexibility?
- Are you comfortable working in a team and independently?
- Can you adapt to new situations and ideas?
ASSUMPTION: Busch values employees who are a good fit with their company culture and work style.
⚠️ Potential Challenges
- Balancing studies and work responsibilities
- Keeping up with the fast-paced nature of digital marketing
- Adapting to a corporate environment
- Working in a team with diverse perspectives and backgrounds
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to learn.
📈 Similar Roles Comparison
- Werkstudent Digital Marketing (m/w/d) at Busch vs. Intern Digital Marketing at a startup
- Busch offers a stable, structured environment with established processes and a clear hierarchy
- A startup may offer more flexibility and the opportunity to wear multiple hats but with less structure and stability
- Industry-specific context: Machinery manufacturing vs. other industries
- Machinery manufacturing may have less competition for digital marketing roles compared to tech or e-commerce industries
- However, the industry may have fewer resources dedicated to digital marketing, requiring candidates to be proactive and innovative
- Career path comparison: Werkstudent to full-time employee vs. intern to full-time employee
- Both paths offer the opportunity to gain practical experience and transition to a full-time role
- A Werkstudent role may provide more flexibility and the chance to work part-time while studying
ASSUMPTION: Each role and industry has its unique advantages and challenges, and candidates should consider their personal preferences and career goals when comparing opportunities.
📝 Sample Projects
- Creating and optimizing content for the company's website, including product pages and blog posts
- Conducting keyword research and on-page SEO for specific pages
- Assisting in the planning and execution of international Digital Marketing campaigns
ASSUMPTION: These sample projects are based on the role's responsibilities and may vary depending on the company's current needs and priorities.
❓ Key Questions to Ask During Interview
- What are the main responsibilities of the Werkstudent Digital Marketing role?
- How does the Digital Marketing team collaborate and communicate with other departments?
- What opportunities are there for professional development and growth within the company?
- How does Busch support its Werkstudent employees in balancing their studies and work responsibilities?
- What is the company culture like, and how does it contribute to a positive work environment?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and shows that you have done your research.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the HR job portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing
- Prepare examples of your previous work, if applicable
- Follow up with the hiring manager after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
